LAND-DATA

What LAND-DATA does

LAND-DATA GmbH is a privately held German software company, headquartered in Visselhövede and founded in 1966, that builds cloud-hosted accounting, tax, and practice-management software exclusively for the German agricultural sector. Its core products are ADNOVA finance (a tiered accounting suite covering agriculture, forestry, horticulture, viticulture, and commerce, certified for GoBD/GoB compliance) and ADNOVA+ (a digital farm-office platform with document management, OCR-based receipt capture, invoicing, cash book, and a mobile app). The technical stack combines rule-based German tax-compliance logic with applied AI: a KI-Buchungsautomatisierung layer uses autonomous agents and OCR to suggest, and increasingly create, booking entries, drawing on data aggregated through a proprietary Datendrehscheibe that ingests feeds from banks, agricultural traders, dairies, and the HI-Tier livestock database. Infrastructure is operated in-house via subsidiary IQDS GmbH from a certified German data center (relocated to Bremen in March 2024), underpinning both the company's data-sovereignty positioning and its compliance-grade hosting.

The business model is predominantly subscription-based, with annual billing via a quote-driven sales motion through dedicated account-management teams and a partner channel of agricultural accounting firms (Buchstellen) and tax advisors (Steuerberater). Revenue streams span software licenses, support and training services, managed data-center/IT services (IQDS), and training via the ASOB Akademie subsidiary. Customer segments are split between professional tax advisors and Buchstellen (who license per-seat and indirectly bring farmer clients onto ADNOVA+) and the farmers/agricultural entrepreneurs themselves (via ADNOVA+ and the Just Farming app), with secondary segments in associations/cooperatives and agricultural schools. The company operates a four-subsidiary group structure — IQDS (hosting), Just Farming (farmer apps), ASOB (education), and ADNOVA software und services (product development) — that collectively lock in switching costs and create a multi-layer go-to-market.

Geographically, LAND-DATA is Germany-only, with no disclosed international expansion, and the only named integrations are to German standards and partners (DATEV, ZUGFeRD/XRechnung, DiFin, HI-Tier, German banks). Founder/management ownership is signaled through Managing Director Volker Meisterjahn and Supervisory Board Chairman Joachim Rukwied; there is no disclosed private-equity or venture-capital backing. Operational momentum is visible through a sustained cadence of product launches into 2026 (HANNIBAL GDPdU import, automatic euBP email notifications, Just Farming email invoicing, KI counter-account creation), the 2024 AI scaling milestone of 7,000+ active farms, and a record-setting ASOB Steuerfachtagung 2026 — all consistent with a stable, cash-generative niche SaaS business rather than a venture-stage growth company.

Name

LAND-DATA

Legal name

LAND-DATA GmbH

Website

https://landdata.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

LAND-DATA GmbH is a German agricultural accounting software provider founded in 1966, serving tax advisors, Buchstellen, and farmers across Germany through its ADNOVA finance and ADNOVA+ platforms with AI-powered booking automation and German-hosted cloud infrastructure.

Ownership category

akta.pro rank

Product category

Agricultural Accounting Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

Keywords

• Agricultural accounting software
• Tax advisory software
• Bookkeeping automation
• Farm management software
• Agricultural ERP

Headquarters

HQ city

Visselhövede

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions and Licenses: LAND-DATA generates revenue through the sale of software licenses and cloud-based subscriptions for its accounting products (ADNOVA finance, ADNOVA+). Customers pay for software that enables digital agricultural bookkeeping, document management, and accounting services.
2. Support and Service Fees: The company provides paid support services including a hotline, remote maintenance, and consulting. Training and education services are offered through ASOB for professional development in agricultural tax accounting.
3. Rechenzentrum und IT-Services: IQDS GmbH manages certified data center operations in Germany, providing secure data hosting and IT infrastructure services that support LAND-DATA's cloud-based offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

LAND-DATA develops and sells specialized cloud-based and AI-powered accounting software for the agricultural sector. Its core offerings include ADNOVA finance (professional bookkeeping for agriculture, forestry, horticulture, viticulture and commerce) and ADNOVA+ (digital farm office with document management, receipt scanning, invoicing and mobile app access). The company serves tax advisors, agricultural accounting firms and farmers through direct sales and a partner network, backed by its own certified German data center (IQDS).

Product overview

LAND-DATA offers a modular software ecosystem for agricultural and commercial accounting. The core products include ADNOVA finance (full accounting software available in Profiline and Masterline tiers) and ADNOVA+ (digital agricultural office platform). These integrate with Just Farming (farmer-facing app), the KI-Buchungsautomatisierung (AI booking automation), and Datendrehscheibe (automated data hub). Additional modules cover E-Rechnung, Dynamische Auswertungen, Kanzleicontrolling, and document management. The portfolio also includes specialized solutions for associations, IT infrastructure services, and professional education through ASOB.

Differentiator

Problem solved

Functional benefit

Brands

• ADNOVA+: Digital agricultural office software for document management, invoicing, and accounting
• ADNOVA finance
• Just Farming
• ADNOVA

Products and services

• ADNOVA finance Professional accounting software for agriculture, forestry, horticulture, viticulture and commerce, providing complete financial and fixed asset accounting with integrated data hub, booking assistant, AI-powered booking automation and GoBD-certified compliance reporting for tax advisors, accounting firms and farmers.

Quantifiable outcome

• More than 7,000 farms actively booked with LAND-DATA AI support as of June 2024
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• DATEVcoreTechnology or IntegrationLAND-DATA has developed an export interface to DATEV that allows users to transfer income tax-relevant documents from ADNOVA programs directly to DATEV Meine Steuern, facilitating seamless data exchange between the two accounting systems.
• IQDS GmbHcoreStrategic or Co-development PartnerSubsidiary of LAND-DATA group that manages the operation and administration of servers and data in the certified LAND-DATA Data Center, guaranteeing physical and digital security for sensitive customer data stored in Germany under German management.
• Just Farming GmbHcoreStrategic or Co-development PartnerSubsidiary of LAND-DATA group providing smart apps and digital solutions for farmers, including e-invoice reception, writing, and archiving, digitized receipt management, and automated accounting, with documents automatically captured and processed for accounting offices.
• ADNOVA software und services GmbHcoreStrategic or Co-development PartnerPart of the LAND-DATA group that develops and shapes smart accounting and consulting solutions in close exchange with tax professionals, offering comprehensive software and services.
• ASOB GmbHcoreStrategic or Co-development PartnerAcademy for Taxes, Organization and Consulting - a subsidiary of LAND-DATA group specializing in the training and professional development of employees and executives in taxation, with focus on agricultural and forestry tax law.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• DATEV: Germany's dominant tax- and accounting-software provider for Steuerberater and Buchstellen, with whom LAND-DATA maintains a mutual integration (export into DATEV Meine Steuern). They serve overlapping buyer personas but with a horizontal rather than agricultural-specialized product set.
• Haufe-Lexware: A leading German SMB accounting software suite serving small businesses and tax advisors with generalist Buchhaltung and Lohn tools. LAND-DATA and Lexware compete for the same 'best German accounting tool' shortlist when farmers and their Buchstellen evaluate software.
• Sage Group: A global accounting and ERP software provider with a substantial German SMB and Mittelstand presence. Competes with LAND-DATA in the broader accounting-software competitive set for German SMBs and tax-advisory firms.

Direct peers

• 365FarmNet: A digital farm management platform offering field, herd, and farm-office planning modules (originally a CLAAS-led initiative). Competes with LAND-DATA on farm-office/EU digital-bookkeeping functionality aimed at German and EU farmers and advisors.

Regional players

• BMD Systemhaus: A long-established Austrian provider of accounting, ERP, and payroll software with agricultural modules, operating primarily in Austria and parts of the DACH region. Directly comparable in offering an agricultural-aware accounting product stack in a neighboring German-speaking market.

Emerging players

• xFarm Technologies: A Swiss-Italian agtech platform providing farm management, field operations, and financial-management features targeted at European farms and their advisors. Overlaps with LAND-DATA on digitizing farm administrative and financial workflows.
• FarmERP: An ag-focused ERP platform with farm-finance and traceability modules serving agribusinesses. Provides a useful point of comparison for LAND-DATA's farm-ERP ambitions and benchmark for ag-vertical SaaS positioning outside Europe.

Others

• ELO Digital: A German enterprise document-management (DMS/ECM) vendor frequently paired with accounting workflows. Comparable to LAND-DATA's Belegbuch document-management and GoBD-archive capabilities at the document-handling layer of the ag accounting stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeO7R3TSNH2Ta9f2LOkHcfQ
• Facebookfacebook.com/intelligenteBuchhaltung
• Xx.com/land_data

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAND-DATA