Lime Travel AB
Lime Travel AB is a Stockholm-based, privately held Swedish luxury travel agency founded in 1994 that sells customized, consultant-led flight-plus-hotel packages and curated experiences to affluent Swedish leisure travelers across global destinations.
- Company typePrivate
- Founded1994
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lime Travel AB does
Lime Travel AB is a privately held Swedish luxury travel agency headquartered in Stockholm, founded in 1994 and operating for more than 30 years. The company designs and sells customized high-end travel packages to affluent Swedish leisure travelers, combining flights, accommodation, and curated experiences across destinations in Europe, Africa, Asia, Oceania, the Americas, the Caribbean, the Middle East, and the Indian Ocean. Its product portfolio spans safari itineraries, island resort bookings, city trips, ski trips, cruises, luxury villa rentals, wellness retreats, gift cards, and a customer travel-stories content offering. The core differentiator is consultant-led personalization, with named senior travel consultants assigned to specific regions and a 24/7 on-trip support service.
The business model is transaction-based: Lime Travel earns commissions on packaged bookings (flights + accommodation) sourced through direct customer consultation via phone, email, website inquiry forms, and personal contact. Package pricing is quoted per person, with disclosed examples ranging from approximately 23,495 SEK for a Spain package to 55,795+ SEK for a luxury Zanzibar villa package. There is no disclosed proprietary technology platform, no mobile application, no API, and no AI/ML capabilities; the company is positioned as a human-curated alternative to online travel agencies, leaning on first-hand hotel visits and aggregated guest feedback as its knowledge base. The company is affiliated with the DERTOUR Nordic tour operator network, which provides broader supplier access without altering its boutique brand identity.
Go-to-market is sales-led and direct-to-consumer, supported by a content-heavy website (limetravel.se), email newsletters, social media, and customer testimonials. Customers are primarily Swedish families and individual luxury travelers seeking vetted, high-touch service rather than self-service online booking. The company is bootstrapped, founder/owner-operated, and privately held with no disclosed institutional investors, funding rounds, or M&A activity; revenue, headcount expansion, and geographic reach signals are limited, indicating a mature but stable niche operator rather than a scaling business.
Lime Travel AB firmographics
Firmographics- Name
- Lime Travel AB
- Legal name
- Lime Travel AB
- Website
- https://limetravel.se
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lime Travel AB is a Stockholm-based, privately held Swedish luxury travel agency founded in 1994 that sells customized, consultant-led flight-plus-hotel packages and curated experiences to affluent Swedish leisure travelers across global destinations.
- Ownership category
- akta.pro rank
Lime Travel AB industry classification
Industry- Product category
- Luxury Travel Services
- NAICS
- Travel Agencies (56151), Tour Operators (56152), Other Travel Arrangement and Reservation Services (56159)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Adventure & Expedition Travel Agencies (THAKAFAB)
- akta.pro secondary industries
- Family & Multigenerational Travel Agencies (THAKAFAD), Adventure & Active Travel Agencies (THAKABAD)
Keywords
Where Lime Travel AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Lime Travel AB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Package Tours: Lime Travel earns commission from selling complete travel packages that include flights and accommodation to luxury destinations worldwide. They work with vetted tour operators and hotels, offering customized itineraries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Spain packages starting at 23,495 SEK per person |
| Transaction based/ take rate | Pay-as-you-go | Zanzibar packages starting at 34,995 SEK per person |
| Transaction based/ take rate | Pay-as-you-go | Luxury Zanzibar packages from 55,795 SEK per person |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lime Travel AB product offering
Product offeringCore offering
Lime Travel AB is a Swedish luxury travel agency that designs and sells bespoke international travel packages combining flights, accommodation, transfers, and curated experiences. Each package is tailored to the customer by a dedicated senior travel consultant, with hand-picked hotels personally vetted by the Lime Travel team. The company also offers gift cards and operates as part of the DERTOUR Nordic network while maintaining its independent boutique brand.
Product overview
Lime Travel AB is a Swedish luxury travel agency operating as a single unified platform offering customized travel experiences. The core product is bespoke travel packages combining flights and accommodation, supplemented by specialized modules including safari experiences, island resort bookings, city trips, ski trips, cruises, and luxury villa rentals. The company positions itself as more than a traditional travel agency, providing handpicked hotel selections, personalized service, and curated experiences. The product portfolio also includes gift cards and travel content through their blog section. The company is affiliated with DERTOUR Nordic.
Differentiator
Problem solved
Functional benefit
Products and services
- Customized Travel Packages Bespoke international travel packages combining flights, accommodation, transfers, and curated experiences, tailored by a dedicated senior travel consultant to each customer's preferences; for affluent Swedish travelers seeking luxury international vacations.
- Safari Experiences Luxury safari packages in African destinations such as Serengeti and Tanzania, including tented camps, guided game drives, and curated wildlife itineraries; for Swedish travelers seeking premium African safari vacations.
- Island Resort Bookings
Companies that use Lime Travel AB
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Lime Travel AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lime Travel AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DERTOUR NordicminorLime Travel is part of DERTOUR Nordic network. This affiliation provides access to a larger network of travel services and suppliers while maintaining their independent boutique agency positioning.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Lime Travel AB competitors and assessment
Company assessmentDirect peers
- Audley Travel: UK-based luxury tailor-made travel agency with a dedicated-travel-specialist model serving affluent travelers across multiple continents. Directly comparable to Lime Travel in concierge-style custom itinerary delivery and curated supplier relationships.
- Black Tomato: UK luxury travel company focused on bespoke, experience-led itineraries for high-net-worth clients. Comparable to Lime Travel in boutique positioning, curated hotel selection, and premium pricing per trip.
- Scott Dunn: Premium tailor-made tour operator with strong family and luxury beach/safari product mix. Directly comparable to Lime Travel in customer profile, family-friendly luxury positioning, and high-touch consultant service.
- Original Travel: UK-based tailor-made travel company selling personally-experienced itineraries to affluent travelers. Comparable in 'consultant-led, personally visited' value proposition and curated destination mix.
- Cazenove+Loyd: Boutique luxury travel company specializing in tailor-made trips and honeymoons for high-end clients. Comparable to Lime Travel in bespoke service model and premium per-trip pricing.
- Art of Travel: UK-based luxury tailor-made tour operator creating personalized itineraries for affluent travelers. Comparable in concierge positioning and curated-accommodation emphasis.
- Carrier: UK luxury tour operator offering bespoke ski, beach, and family holidays with personally visited properties. Comparable to Lime Travel in luxury ski/beach/family mix and curated-accommodation emphasis.
Regional players
- African Travels (Sweden): Swedish safari and Africa-specialist travel agency. Overlaps with Lime Travel's Africa/Safari product line and Swedish customer base, though narrower in geographic scope.
- PolarQuest: Swedish tour operator specializing in polar and expedition cruises to Arctic and Antarctic regions. Regional comparable to Lime Travel on Swedish customer base and curated expedition-style product, though narrower in destination focus.
- Elite Travel (Sweden): Swedish travel agency with luxury and long-haul package offerings to affluent Nordic travelers. Direct regional comparable to Lime Travel in customer demographic and Swedish luxury positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lime Travel AB social profiles
Digital presenceLime Travel AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lime Travel AB leadership team
Management profileNumber of profiles
Profiles2 records
Lime Travel AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lime Travel AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lime Travel AB
What does Lime Travel AB do?
Lime Travel AB is a Swedish luxury travel agency that designs and sells bespoke international travel packages combining flights, accommodation, transfers, and curated experiences. Each package is tailored to the customer by a dedicated senior travel consultant, with hand-picked hotels personally vetted by the Lime Travel team. The company also offers gift cards and operates as part of the DERTOUR Nordic network while maintaining its independent boutique brand.
Is Lime Travel AB a public or private company?
Lime Travel AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lime Travel AB founded?
Lime Travel AB was founded in 1994. It employs 11 to 50 people.
Where is Lime Travel AB based?
Lime Travel AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Lime Travel AB make money?
One revenue line is on record: package Tours.
Who are Lime Travel AB's main competitors?
Direct peers on record are Audley Travel, Black Tomato, Scott Dunn, Original Travel, Cazenove+Loyd, Art of Travel and Carrier. Regional players are African Travels (Sweden), PolarQuest and Elite Travel (Sweden).
Does Lime Travel AB have an API?
No public API is recorded for Lime Travel AB.
What industry is Lime Travel AB in?
Lime Travel AB's product category is Luxury Travel Services. Its primary akta.pro industry code is THAKAFAB, Adventure & Expedition Travel Agencies, with a secondary code of THAKAFAD, Family & Multigenerational Travel Agencies. Its NAICS code is 56151 and its SIC code is 4700.