Cithara Investment International

What Cithara Investment International does

Cithara Investment International Limited is a Hong Kong-incorporated, SFC-regulated asset management and advisory firm founded in 2018 by Zhang Jun (Justin Zhang), building on his earlier Midas Capital Partners platform established in 2013. The firm manages in excess of USD 2 billion in assets on a fee-only basis and serves ultra-high net worth families, Chinese enterprises and financial institutions seeking overseas solutions, and other HNW/ institutional clients across the Greater China region. Its offering spans a Cayman-domiciled flagship open-end fund (Cithara Global Multi-Strategy Fund), managed accounts, discretionary and advisory mandates, dedicated/tailored fund solutions, family office services (trusts, tax, succession, insurance, lending), and cross-border transaction structuring and financing (Lombard lending, single-security lending, landbank financing).

The business model is fee-only, with revenue generated from management fees on discretionary mandates and advisory fees on non-discretionary mandates, plus structuring and financing-related fees from tailored fund and lending solutions. Go-to-market is direct and relationship-led: senior partners engage UHNW families and institutions personally, supported by a multi-language website (English, Traditional Chinese, Simplified Chinese, Korean) and a member portal for existing clients. Distribution is concentrated from a single headquarters in Central, Hong Kong (ICBC Tower), with no disclosed subsidiaries, external funding rounds, or institutional investors, indicating a founder-owned and managed operating model.

The team is small (11-50 employees) and is built around senior practitioners with prior experience at top-tier global institutions including BNP Paribas, UBS, Citigroup, Standard Chartered, and Credit Suisse. Competitive differentiation is asserted through the fee-only independent model, pricing and structuring capability, and dedicated fund vehicles that provide flexibility in counterparty negotiations, with no proprietary technology stack or AI component disclosed in the input.

Name

Cithara Investment International

Legal name

Cithara Investment International Limited

Website

https://citharainvestment.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Cithara Investment International is a Hong Kong-based, SFC-regulated fee-only asset management and advisory firm managing over USD 2 billion for ultra-high net worth families and Chinese enterprises and financial institutions across Greater China, offering discretionary and advisory mandates, a Cayman flagship fund, family office, and structured financing services.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

akta.pro secondary industries

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD)

Keywords

• Asset management
• Investment advisory
• Wealth management
• Family office services
• Discretionary mandates

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fee-only Management and Advisory: Cithara operates as a fee-only manager and advisor, focusing on clients' best interests without conflicts of interest with any third-party financial institution such as banks or security houses. Revenue is generated through management fees for discretionary mandates and advisory fees for non-discretionary services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cithara Investment International is a Hong Kong-based, SFC-regulated fee-only asset manager and advisor delivering bespoke investment and financing solutions to ultra-high-net-worth families, Chinese enterprises, financial institutions, and institutional clients. Core offerings include the Cithara Global Multi-Strategy Fund (flagship Cayman open-end fund), managed accounts, discretionary and advisory investment mandates, tailored fund solutions, and family office services covering wealth planning, trusts, tax, and succession. Complementary financial and structural advisory services include Lombard lending, landbank financing, and cross-border transaction structuring.

Product overview

Cithara Investment International is an asset management company offering a unified platform of investment and financing solutions. The core offerings include the Cithara Global Multi-Strategy Fund (flagship open-end fund registered in Cayman Islands), Managed Accounts (both discretionary and advisory mandates), and Family Office services. Supplementary offerings include Financial Solutions (Lombard lending, structured financing) and Structural Solutions for cross-border transactions. The platform covers various asset classes including fixed income, equities, FX, commodities, derivatives, and PE/VC funds, targeting high net worth individuals, family offices, and institutional investors.

Differentiator

Problem solved

Functional benefit

Brands

• Cithara Global Multi-Strategy Fund: The flagship open-end fund of Cithara Investment International, incorporated in the Cayman Islands. The fund aims to deliver risk-adjusted absolute return with a focus on long-term capital preservation, investing not less than 50% of assets in debt securities of companies and government-related entities conducting the majority of their business in Greater China Region.

Products and services

• Cithara Global Multi-Strategy Fund Open-end fund incorporated in the Cayman Islands that aims to deliver risk-adjusted absolute return with a focus on long-term capital preservation. The fund invests not less than 50% in debt securities of companies and government-related entities conducting business in Greater China Region. Targeted at sophisticated investors and institutional clients.
• Managed Accounts Service allowing investors to delegate investment management to Cithara without commingling with the firm's own capital, documented through a Managed Account Agreement. Suited to UHNW individuals, families, and institutions requiring segregated professional portfolio management.
• Discretionary Investment Mandate Investors grant trading authority to Cithara, with options for a standard mandate following the flagship fund style or a bespoke mandate customized for individual risk profile, return expectation, and thematic requirements. For UHNW individuals, families, and institutional clients seeking delegated portfolio management.
• Advisory Mandate Investors retain total control over trading and disbursements while Cithara acts as an independent advisor recommending trades and strategies. For sophisticated investors who want professional advice while maintaining execution control.
• Tailored Fund Solution Dedicated fund solutions with tailored design on fund structure and financing power, enabled by Cithara's pricing and structuring capabilities. Aimed at clients with specific structural, jurisdictional, or thematic requirements.
• Family Office - Wealth Planning and Protection Comprehensive wealth planning services including trusts, financial planning, tax consulting, and succession planning to protect and transfer investors' assets. For UHNW families seeking multi-generational wealth structuring.
• Family Office - Investment Solutions Tailor-made discretionary and advisory mandates adjusted to investors' risk tolerance, including insurance solutions, lending solutions, and access to exclusive opportunities such as private equity, Pre-IPO, and aircraft/watercraft investment. For UHNW families.
• Financial Solutions Financing solutions including Lombard lending (insurance policies, single security lending), landbank financing, and other tailored lending options to help investors finance family business, new ventures, and yield enhancement. For UHNW families and Chinese enterprises.
• Structural Solutions Cross-border transaction structuring services providing legal and market development overviews, connecting investors to investment banks, lawyers, and auditors for optimal structural solutions. For Chinese enterprises expanding overseas and UHNW clients with cross-border needs.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Value Partners Group: Hong Kong-listed asset management firm specializing in Greater China and Asia fixed income and equities for institutional and HNW clients. Highly comparable boutique-to-mid asset manager serving a similar UHNW/Asian institutional client base with active Greater China mandates.
• Pactum Asset Management: Hong Kong-based boutique asset manager offering multi-strategy mandates and bespoke solutions to HNW and family office clients. Closely comparable boutique scale, fee-only mandate orientation, and Greater China investment focus.
• Vista Asset Management: Hong Kong-domiciled boutique asset manager offering fixed income, credit, and multi-asset solutions to Asian institutional and HNW investors. Comparable boutique size, Asia credit orientation, and institutional-grade UHNW mandate focus.
• Loyal Valley Capital: China-focused alternative asset manager running PE/VC and secondary strategies for institutional and HNW investors out of Hong Kong and Shanghai. Comparable boutique scale and HNW/institutional offering with overlapping Greater China deal sourcing network.

Broad incumbents

• China Renaissance Holdings: Hong Kong-based cross-border advisory and investment platform focused on Chinese new-economy entrepreneurs and UHNW families. Comparable cross-border investment banking and asset management franchise serving Chinese enterprise and HNW demand for overseas solutions.
• Noah Holdings: NYSE-listed Chinese wealth and asset management platform serving HNW clients across Greater China with overseas allocation products. Comparable cross-border HNW advisory positioning but at meaningfully larger scale and with broader retail-affluent reach.
• SAIF Partners: Asia-focused private equity and venture capital firm with Greater China exposure and dedicated family-office-style advisory for entrepreneurs. Comparable cross-border UHNW/entrepreneur clientele but with primary focus on PE/VC rather than liquid asset management.
• Fosun International (Wealth & Asset Management): Global conglomerate with sizable Hong Kong wealth and asset management operations serving Chinese and global HNW families. Comparable cross-border product set for Chinese UHNW clients but at materially larger scale and as part of a diversified financial group.
• UBS Wealth Management Hong Kong: Hong Kong division of UBS Global Wealth Management, the dominant global private bank serving Greater China UHNW clients with full-spectrum investment and financing solutions. Comparable client segment and product breadth but vastly larger scale; Cithara's fee-only positioning is explicitly against this category of bank-affiliated incumbent.

Regional players

• Hywin International: Hong Kong-based wealth management affiliate of Hywin Holdings, distributing overseas asset management and family office products to mainland Chinese HNW clients. Comparable cross-border HNW distribution model but anchored in Mainland China origination rather than HK-centric UHNW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cithara-investment-international-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cithara Investment International