Grupo Decme

What Grupo Decme does

Grupo Decme, operating commercially as Decme Store, is a privately held Mexican technology retailer headquartered in Córdoba, Veracruz. The company sells computer equipment, smartphones, gaming hardware, consumer electronics, accessories, furniture, and small-business technology (including POS systems and networking gear) primarily through its Shopify-powered e-commerce site grupodecme.com, complemented by a physical retail showroom at Av.11 #2223-A, Col. del Maestro, Córdoba, Ver. Its product catalog spans nine top-level categories (Gaming, Computing, Components, Audio & Video, Videojuegos, Mobility, Connectivity, Mobiliario, Hogar) with pricing ranging from approximately $149 MXN for entry-level accessories to $98,399 MXN for premium gaming laptops.

The business is structured around three pillars. First, official branded store partnerships with Xtreme PC Gaming (pre-built gaming desktops), DXT Gaming (gaming peripherals), and ACTECK (accessories, audio, furniture) provide differentiated channel positioning and authorization for premium gaming lines. Second, the company resells third-party brands across the computing stack (NVIDIA, AMD, Intel, ASUS ROG, MSI, Lenovo, Gigabyte, Razer, Logitech, Hisense, Roku) with AI PC laptops featuring NPUs (Ryzen AI 9 HX 370, Intel Core Ultra) as an emerging product line. Third, a payments stack integrated with Mercado Pago and Kueski Pay offers 3, 6, and 12-month installments (MSI) without requiring a credit card, alongside free shipping on orders above $2,999 MXN, lowering the barrier to higher-ticket electronics purchases in a credit-constrained Mexican consumer market.

Commercially, Grupo Decme generates revenue through one-time hardware product sales (transaction-based pricing with take-rate economics via Shopify) to three customer segments: gaming enthusiasts, general consumers, and a secondary SMB segment. The company is privately held with 11-50 employees, no disclosed funding history, no public leadership roster, and an undisclosed founding date, and it serves only the Mexican domestic market. Distribution is concentrated in direct e-commerce plus a single physical storefront, with logistics handled by Paquetexpress, DHL, and Estafeta.

Name

Grupo Decme

Legal name

Grupo Decme

Website

https://grupodecme.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Decme (Decme Store) is a privately held Mexican e-commerce and retail technology seller based in Córdoba, Veracruz, offering gaming PCs, consumer electronics, smartphones, and accessories across nine categories, with official brand partnerships and installment financing via Mercado Pago.

Ownership category

akta.pro rank

Headquarters

HQ city

Córdoba

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Product Sales: Primary revenue stream from selling physical technology products including PC components, gaming equipment, consumer electronics, and accessories directly to consumers through e-commerce and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Grupo Decme (operating as Decme Store) is a Mexican technology retailer that sells, repairs, and maintains consumer electronics, gaming PCs, PC components, peripherals, smart TVs, mobility devices, and home electronics. It distributes through a Shopify-powered e-commerce site (grupodecme.com) and a physical retail store in Córdoba, Veracruz, supported by proprietary gaming brands Xtreme PC Gaming, DXT Gaming, and ACTECK, plus flexible consumer financing through Mercado Pago and Kueski Pay.

Product overview

Grupo Decme (operated as Decme Store) is a Mexican technology retailer and e-commerce platform serving the gaming and consumer electronics market in Mexico. The company operates as a multi-brand retailer offering a comprehensive portfolio organized across nine main product categories: Gaming (Xtreme PC Gaming pre-built desktops, DXT Gaming), Computing (laptops, desktops, AI PCs with dedicated NPUs, Mini PCs, All-in-One), Components (NVIDIA/AMD graphics cards, AMD/Intel processors, memory, storage, cooling), Audio & Video (headphones, speakers, smart TVs from Hisense/Roku, projectors, cameras), Videojuegos (consoles, controllers, gaming furniture), Mobility (smartphones, tablets, wearables), Connectivity (networking, POS equipment, power protection), Furniture (gaming chairs, standing desks), and Home electronics. The company differentiates through proprietary gaming PC brands (Xtreme PC Gaming, DXT Gaming) and partnerships with major technology brands including ASUS ROG, MSI, Lenovo, Gigabyte, NVIDIA, AMD, Intel, Logitech, and Razer. Decme Store also operates an Outlet section for discounted products and maintains official store partnerships with brands including Xtreme PC Gaming, DXT Gaming, and Acteck.

Differentiator

Problem solved

Functional benefit

Brands

• Xtreme PC Gaming: Own brand of pre-built gaming desktop computers and custom PC configurations
• DecmeStore

Products and services

• Xtreme PC Gaming Pre-built Gaming Computers Proprietary line of pre-built desktop gaming computers under the Xtreme PC Gaming brand, featuring NVIDIA GeForce RTX and AMD Radeon graphics paired with Intel Core and AMD Ryzen processors, often bundled with monitors and peripherals. Targeted at Mexican gamers and content creators seeking turnkey high-performance rigs.
• DXT Gaming Peripherals and Accessories Proprietary DXT Gaming line of gaming peripherals and accessories sold through the official DXT Gaming brand store on the website, targeted at Mexican gamers seeking branded DXT input devices and accessories.
• ACTECK Branded Products ACTECK-branded product line including keyboards, mice, speakers, monitor stands, computer cases, and accessories, sold through the ACTECK official brand store. Targeted at Mexican consumers and offices seeking ACTECK peripherals and accessories.
• AI PC / Laptop IA AI-enabled laptops and desktops featuring dedicated Neural Processing Units (NPUs) for AI-accelerated workloads, including Gigabyte AERO, ASUS TUF Gaming, and Lenovo Legion Pro series models. Targeted at Mexican professionals, creators, and enthusiasts seeking on-device AI performance.
• Gaming Laptops High-performance gaming laptops from MSI, Lenovo LOQ, Gigabyte Gaming, and AORUS with NVIDIA GeForce RTX graphics up to RTX 5090. Targeted at Mexican gamers, streamers, and competitive players needing portable high-end performance.
• Gaming Monitors Gaming displays including MSI MAG series, Alienware curved monitors, and Acteck monitors with 180Hz–240Hz refresh rates and AMD FreeSync support. Targeted at Mexican gamers and esports users seeking high-refresh-rate displays.
• Smart TVs / Pantallas Smart televisions including Hisense QD7N QLED 100-inch with Google TV and Roku Select Series 50-inch with 4K resolution. Targeted at Mexican households seeking large-format smart TVs.
• Audio Products Audio equipment including Acteck speakers and soundbars, Logitech Ultimate Ears Bluetooth speakers, Beats Pill, Behringer studio monitors, and gaming headsets from multiple brands. Targeted at Mexican consumers, content creators, and gamers.
• Gaming Peripherals Gaming input devices including gaming mice, keyboards, and headsets from Logitech, Razer, Alienware, Balam Rush, plus game controllers for consoles and mobile. Targeted at Mexican gamers and console players.
• Point of Sale (POS) Equipment Business POS equipment including barcode scanners, cash drawers, thermal printers, and receipt paper rolls. Targeted at small and medium Mexican businesses needing checkout hardware.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mercado PagocoreChannel Partner/ Reseller/ DistributorMercado Pago is the primary payment partner enabling flexible payment options including 3, 6, and 12 monthly installments (MSI) without requiring a credit card, making products more accessible to Mexican consumers.
• Kueski PayminorChannel Partner/ Reseller/ DistributorKueski Pay provides additional payment installment options for customers at checkout, complementing Mercado Pago's MSI offerings.
• Xtreme PC GamingcoreChannel Partner/ Reseller/ DistributorXtreme PC Gaming is an official branded store offering pre-built gaming computers and custom PC configurations. The brand is prominently featured on grupodecme.com with dedicated product lines.
• DXT GamingcoreChannel Partner/ Reseller/ DistributorDXT Gaming official store within grupodecme.com, offering gaming peripherals and accessories branded under the DXT Gaming label.
• ACTECKcoreChannel Partner/ Reseller/ DistributorACTECK is an official brand store partner offering ACTECK-branded products including audio equipment, peripherals, and home office furniture. Multiple ACTECK products are featured throughout the catalog.
• Logistics Partners (Paquetexpress, DHL, Estafeta)minorOthersShipping and logistics partners enabling domestic delivery across Mexico. Free shipping available on orders over $2,999 MXN.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cyberpuerta: One of Mexico's largest online IT and consumer electronics retailers, selling PCs, components, peripherals, and gaming gear to consumers. Directly comparable as a Mexican online-focused specialty technology retailer competing for the same gaming and prosumer audience.
• PC Factory (Mexico): Mexican specialty retailer focused on PCs, components, gaming hardware, and custom builds with both online and physical stores in Mexico City. Highly comparable product mix and gaming-centric positioning to Grupo Decme's Xtreme PC Gaming line.
• DDTech Mexico: Online specialty retailer of PCs, gaming laptops, components, and peripherals based in Mexico. Competes for the same high-performance computing and gaming buyer that Grupo Decme targets.
• GamePlanet: Mexican retailer specializing in consoles, video games, and gaming hardware with both physical stores and e-commerce. Comparable as a Mexican gaming-focused omni-channel electronics retailer.

Broad incumbents

• Coppel (Tienda): Large Mexican department-store chain with a strong electronics and smartphone offering financed through its own credit line. Comparable in target market (mass Mexican consumers buying electronics on installment) but much broader in product range.
• Mercado Libre Mexico: The dominant Latin American marketplace, integrating Mercado Pago installment financing. Competes with Grupo Decme as a primary alternative for Mexican consumers shopping electronics and gaming gear online.
• Amazon Mexico: Global e-commerce incumbent operating in Mexico with broad electronics, PC, and gaming categories plus fast fulfillment. Overlaps directly with Grupo Decme's catalog across most SKUs.
• El Palacio de Hierro: Mexican luxury department store chain carrying premium electronics, audio, and computing categories comparable to the upper end of Grupo Decme's catalog (premium laptops, smart TVs, audio).
• Liverpool (Mexico): One of Mexico's largest department store chains, with a sizable electronics, computing, and smartphone assortment and its own consumer credit program. Competes on Mexican high-end electronics retail at a much larger scale.

Others

• ACTECK (brand): Mexican hardware brand (peripherals, audio, power supplies, furniture) for which Grupo Decme operates an official brand store. Comparable as a Mexico-based ecosystem partner supplying products through Decme's distribution channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GrupoDecme
• Facebookfacebook.com/grupo.decme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Decme