Pride Media Group
Pride Media Group is a Saint Petersburg-based event agency organizing turnkey corporate events, municipal celebrations, and concerts since 2005. The firm books from a roster of over 1,500 Russian and international artists and provides dedicated tour management services.
- Company typePrivate
- Founded2005
- HeadquartersKuwait, Kuwait
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pride Media Group does
Pride Media Group (PMG) is a privately held event and concert agency headquartered in Saint Petersburg, Russia, in continuous operation since 2005. The firm organizes turnkey events for three primary customer segments: Russian municipal governments (city anniversaries and public festivals), corporate clients across industrial, retail, automotive, and technology sectors (TITAN 2 Concern, 585 GOLD, KIA, Lenovo), and private individuals (weddings, jubilees). All operational evidence — the Russian-language website, the +7 812 phone number, the Sverdlovskaya embankment office address, and the exclusively Russian customer portfolio — confirms Saint Petersburg, Russia as the operating base, despite an anomalous Kuwait location entry in firmographic metadata.
Pride Media Group firmographics
Firmographics- Name
- Pride Media Group
- Legal name
- Pride Media Group
- Website
- https://pride-media.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pride Media Group is a Saint Petersburg-based event agency organizing turnkey corporate events, municipal celebrations, and concerts since 2005. The firm books from a roster of over 1,500 Russian and international artists and provides dedicated tour management services.
- Ownership category
- akta.pro rank
Pride Media Group industry classification
Industry- Product category
- Event Management Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Publicity, PR & Media Relations (Artists) (MPAIAGAG)
- akta.pro secondary industries
- Private Social Events (Birthdays, Anniversaries, Private Parties) (MPAGAHAI), Awards Ceremonies & Recognition Events (MPAGAHAF), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
Keywords
Where Pride Media Group is headquartered
LocationHeadquarters
- HQ city
- Kuwait
- HQ country
- Kuwait
- HQ region
- Middle East
Offices1 record
Markets served
Pride Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Artist Booking / Booking Fees: PMG acts as a booking agency for Russian and international artists, facilitating artist contracts for events. Revenue is generated through booking fees and commissions from arranging artist appearances.
- Turnkey Event Organization Services: Full-service event planning and execution including concept development, venue selection, catering coordination, technical production (sound, lighting, staging), talent booking, photo/video, and logistics. Revenue is earned as a service fee embedded in the overall event cost and project quotes provided to clients.
- Tour Management Services: PMG provides comprehensive tour management including logistical coordination, technical and hospitality rider fulfillment, artist transport, and on-site event support. Revenue is generated through service fees for tour coordination and production management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event packages tailored to client requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Pride Media Group product offering
Product offeringCore offering
Pride Media Group is a turnkey event and concert agency that organizes celebrations of any complexity, from private parties to municipal city anniversaries. It books Russian and international artists, manages tours end-to-end (riders, logistics, transport, on-site production), and delivers full corporate event production including concept, venue, catering, sound/light/staging, security, and photo/video. All services are sold as integrated, individually quoted projects under one agency roof.
Product overview
Pride Media Group (PMG) is a Saint Petersburg-based concert and event agency operating since 2005 that offers a suite of integrated event services organized around four core offerings: Artist Booking (Букинг), Corporate Events (Корпоративные мероприятия), General Event Organization (Организация праздников), and Tour Management (Тур-менеджмент). The company functions as a single-agency model where all services are delivered under one roof, handling everything from artist booking and rider coordination to logistics, technical production, catering, and post-event support. The four product areas are interconnected: booking provides the artists, tour management ensures their on-site execution, and the event organization and corporate events verticals handle the full event lifecycle from concept to delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Organization (Организация праздников) Full-service event organization in Saint Petersburg and across Russia, providing end-to-end planning from custom scenario writing and venue selection to technical production, catering, artist booking, and entertainment for events of any complexity.
- Corporate Events (Корпоративные мероприятия) Corporate event management with over 20 years of experience, covering teambuilding, client events, corporate tourism, city calendar events, New Year celebrations, company anniversaries, and star artist concerts for corporate clients.
- Artist Booking (Букинг) Concert booking agency with over 1,500 Russian and international celebrity contracts, handling artist selection, rider negotiations, technical and hospitality rider coordination, and full concert organization.
- Tour Management (Тур-менеджмент) Tour management services including logistics coordination with concert venues and promoters, technical and hospitality rider execution, artist transportation, venue setup, on-site situation management, and post-event equipment relocation.
Companies that use Pride Media Group
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Pride Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pride Media Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Pride Media Group competitors and assessment
Company assessmentDirect peers
- Creative Artists Agency (CAA): World-leading talent agency representing artists for bookings, endorsements, and live appearances. Directly comparable business model to PMG as an artist intermediary serving event and live performance demand.
- William Morris Endeavor (WME): Global talent agency representing artists across entertainment verticals including live events and tours. Comparable to PMG's artist booking and event representation core, at much larger scale.
- United Talent Agency (UTA): Major talent agency representing artists, performers, and public figures for live, endorsement, and event work. Directly comparable as an artist intermediary comparable in function to PMG's booking agency model.
- IMG Artists: Specialized talent management and booking agency for performing artists, orchestras, and attractions. Directly comparable to PMG's artist booking and tour management for live performance demand.
- Paradigm Talent Agency: Independent talent agency representing artists across music, comedy, and live events. Operates the same artist-booking and live-event intermediation model as PMG.
- Agency for the Performing Arts (APA): Talent agency representing artists for live appearances, concerts, and corporate events. Closely aligned to PMG's booking-and-event intermediation business on a smaller scale.
Broad incumbents
- Live Nation Entertainment: Global live entertainment conglomerate combining artist management, concert promotion, and venue operation. Overlaps with PMG's booking and event organization but at vastly larger scale and broader portfolio.
- AEG Presents: Global concert promotion and venue operator with artist booking and tour production. Comparable to PMG's core booking + tour management model but operating much broader live entertainment infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Pride Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pride Media Group leadership team
Management profileNumber of profiles
Pride Media Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pride Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pride Media Group
What does Pride Media Group do?
Pride Media Group is a turnkey event and concert agency that organizes celebrations of any complexity, from private parties to municipal city anniversaries. It books Russian and international artists, manages tours end-to-end (riders, logistics, transport, on-site production), and delivers full corporate event production including concept, venue, catering, sound/light/staging, security, and photo/video. All services are sold as integrated, individually quoted projects under one agency roof.
Is Pride Media Group a public or private company?
Pride Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pride Media Group founded?
Pride Media Group was founded in 2005. It employs 1 to 10 people.
Where is Pride Media Group based?
Pride Media Group is headquartered in Kuwait, Kuwait, in the Middle East region.
How does Pride Media Group make money?
Three revenue lines are on record. Artist Booking / Booking Fees are the primary driver. The others are turnkey Event Organization Services and tour Management Services.
Who are Pride Media Group's main competitors?
Direct peers on record are Creative Artists Agency (CAA), William Morris Endeavor (WME), United Talent Agency (UTA), IMG Artists, Paradigm Talent Agency and Agency for the Performing Arts (APA). Broad incumbents are Live Nation Entertainment and AEG Presents.
Does Pride Media Group have an API?
No public API is recorded for Pride Media Group.
What industry is Pride Media Group in?
Pride Media Group's product category is Event Management Services. Its primary akta.pro industry code is MPAIAGAG, Publicity, PR & Media Relations (Artists), with a secondary code of MPAGAHAI, Private Social Events (Birthdays, Anniversaries, Private Parties). Its NAICS code is 7114 and its SIC code is 7990.