What Devicemax does

Devicemax is a privately held, India-headquartered (Gurugram) provider of device management and SIM lifecycle software primarily targeting telecom operators and, secondarily, enterprise verticals. Its platform spans three solution pillars: Device Management (Mobile Device Management, Automatic Device Management System/ADMS, Device Entitlement Server for VoLTE/VoWiFi); Customer Support and Proactive Care (TR-069/TR-369/LwM2M-based Remote CPE Management, Device Guides, ProaktivKare); and SIM/eSIM Management (SIM OTA Platform, SAT Push / STK Push, SPN Update, PLMN Update). Underlying technology leverages telecom-grade over-the-air protocols to remotely configure devices, manage SIM files and PLMN lists, enable VoLTE/VoWiFi entitlements, and detect and resolve subscriber device issues without physical SIM replacement or support contact.

The company monetizes through tiered MDM subscriptions (Essential, Business, Enterprise), fully-managed and PAYGO SIM OTA platform services, transactional STK Push promotional campaigns, and implementation/partner enablement services. GTM is sales-led (personalized 30-minute demos, custom ROI estimates, enterprise sales cycles) augmented by a multi-tier channel program covering Telecom Operators, MVNOs/MVNEs, IoT connectivity providers, MSPs, OEMs/ODMs, distributors, ISVs, and system integrators with both reseller and white-label models. The customer base of 40+ spans Africa, Asia, the Middle East, and South Asia, with documented large-scale deployments including 100M+ SIM OTA updates across 45M+ subscribers for an African multi-country operator and 3M+ updates for an Asian MVNO migration, alongside enterprise MDM deployments in food and beverage, logistics, healthcare, and transport. Devicemax self-attests ISO 27001 and SOC 2 compliance and reports ~95% customer retention across its installed base.

Name

Devicemax

Legal name

Devicemax

Website

https://devicemax.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Devicemax is an India-based provider of telecom-focused device management and SIM/eSIM OTA platforms, serving mobile network operators, MVNOs, IoT connectivity providers, and enterprises across 45+ countries with MDM, ADMS, DES, SAT Push, and proactive self-care solutions.

Ownership category

akta.pro rank

Product category

Mobile Device Management Software

NAICS

All Other Telecommunications (517810), All Other Telecommunications (5178)

SIC

Services-Telephone Interconnect Systems (7385), Communications Services, Nec (4899)

akta.pro primary industry

Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

akta.pro secondary industries

End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), Mobile Device Management & Security for Tablets/Ultrabooks (MDM/UEM, Device Encryption) (HDACAMAN), Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)

Keywords

• Mobile device management
• SIM OTA platform
• ESIM provisioning
• Enterprise mobility management
• Telecom device solutions

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise MDM Subscription: Subscription-based mobile device management software sold as tiered plans (Essential, Business, Enterprise) with per-device or organization-level pricing. Includes remote device management, security, monitoring, and troubleshooting capabilities.
2. SIM OTA Platform Services: Over-the-air SIM management platform offered as fully managed service or PAYGO (Pay-as-you-go) model for telecom operators, MVNOs, and IoT connectivity providers. Revenue generated through usage-based SIM updates and platform access.
3. SAT Push Promotional Campaigns: Value-added service promotional campaigns delivered via STK push, driving ARPU with OTA pop-up promotions for VAS bundles, recharges, and partner services. Revenue tied to campaign volume and conversion success.
4. Implementation and Professional Services: Technical implementation, solution design support, platform setup, deployment best practices, and ongoing technical assistance for partners and enterprise customers.
5. Partner Enablement and Training: Product documentation, technical architecture guides, sales enablement materials, and training sessions with product experts provided during partner onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Devicemax provides a device management software platform for telecom operators and enterprises, offering Mobile Device Management (MDM), Automatic Device Management System (ADMS), SIM/eSIM OTA management, VoLTE/VoWiFi entitlement, remote CPE management, and proactive self-care solutions. Its products enable remote configuration of mobile devices and SIM cards over the air, supporting multi-country telecom operations and enterprise mobility deployments.

Product overview

Devicemax is a purpose-built device management platform consisting of three core solution pillars: Device Management (MDM, ADMS), Customer Support & Proactive Care (CPE Management, Device Guides, Proaktivkare), and SIM/eSIM Management (SIM OTA Platform, SAT Push). The MDM platform serves as the core enterprise product with three subscription tiers (Essential, Business, Enterprise), while the SIM OTA Platform, Device Entitlement Server, EIR/CEIR, and specialized modules (SPN Update, PLMN Update, Device Intelligence, Android Kiosk Mode, Custom SIM Applet) function as add-on capabilities. The portfolio targets both telecom operators (for network-scale SIM and device management) and enterprise verticals (healthcare, retail, logistics, manufacturing, hospitality, BFSI, education, transport) requiring mobile device management, kiosk lockdown, and fleet management.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Device Management (MDM) Enterprise mobile device management platform enabling remote configuration, security enforcement, app management, geofencing, kiosk lockdown, and device monitoring for Android, Windows, and Linux devices across corporate-owned deployments. Offered in three subscription tiers (Essential, Business, Enterprise).
• Automatic Device Management System (ADMS) Automated device detection and over-the-air configuration system that manages network and internet settings for telecom operator subscribers without manual intervention, enabling zero-touch device onboarding and ongoing configuration management.
• SIM/eSIM OTA Platform Remote SIM and eSIM management platform enabling over-the-air updates to SIM files, PLMN lists, SPN names, and carrier settings for millions of subscribers without physical SIM replacement. Offered as fully managed service or PAYGO model.
• Device Entitlement Server (DES) Mobile network functionality that enables over-the-air authentication and configuration of VoLTE/VoWiFi service settings on subscriber devices, allowing operators to deliver IMS-based services automatically with IMS credentials and service quality parameters.
• Remote CPE Management TR-069, TR-369, and LwM2M protocol-based management solution for Customer Premises Equipment including home routers, enterprise gateways, and IoT devices deployed at subscriber locations.
• Proaktivkare (Proactive Self-Care) Proactive self-care solution that detects and automatically resolves device issues, reducing support calls and improving subscriber experience through automated diagnostics and intelligent guidance.
• Equipment Identity Register (EIR/CEIR) Network device fraud management solution that tracks mobile devices by IMEI against a centralized database to prevent stolen or unauthorized devices from accessing the network, supporting telecommunications regulatory compliance.
• SAT Push (STK Push) SIM-based promotional campaign platform that delivers interactive pop-up messages directly to subscriber screens via SIM toolkit, enabling VAS activation, ARPU enhancement, and instant service activation without internet dependency.
• Device Guides Interactive step-by-step device troubleshooting guides that enable subscribers to self-diagnose and resolve device issues without contacting customer support, reducing care call volumes and improving subscriber experience.
• SPN Update Over-the-air service that updates Service Provider Name displayed on subscriber handsets, used during MNO acquisitions, MVNO transitions, and brand unification projects across multi-country operator footprints.
• PLMN Update Remote update solution for Preferred PLMN lists on subscriber SIM cards, enabling MVNOs to manage roaming partnerships, optimize subscriber connectivity, and reprioritize network selection across multi-country deployments.
• Device Intelligence Analytics platform that analyzes subscriber device capabilities to help operators understand their device ecosystem, optimize service delivery, and target device-specific features and promotional campaigns.
• Custom SIM Applet Management Platform for managing custom SIM toolkit applets, enabling operators to deploy proprietary services and applications directly onto subscriber SIM cards for differentiated value-added services.

Quantifiable outcome

• ~99% Device Coverage across any handset, any OS, any network
• +8 more outcomes

Named customers7 records

Segments13 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Eight partnerships are on record, tiered core, key and standard.

• Telecom OperatorscoreStrategic or Co-development PartnerLong-term partnerships with Mobile Network Operators worldwide delivering device management, SIM OTA, and proactive self-care solutions. Over 15 years of experience working closely with industry partners, ensuring practical implementation, smooth integration, and reliable performance.
• MVNO/MVNE PartnerscoreTechnology or IntegrationPartnership with Mobile Virtual Network Operators and MVNEs supporting carrier switching, PLMN management, and subscriber migration through SIM OTA platform. Supports both fully managed and PAYGO deployment models.
• IoT Connectivity ProviderskeyTechnology or IntegrationPartnership with IoT connectivity providers for remote SIM provisioning, eSIM management, and connected device management supporting wearables, home security, shipping, and logistics use cases.
• Managed Service Providers (MSPs)keyChannel Partner/ Reseller/ DistributorMSPs bundling Devicemax solutions with their offerings to deliver complete telecom and enterprise mobility solutions to end customers.
• OEMs and ODMskeyOEM/ Whitelabel/ Licensing PartnerPartnership with Original Equipment Manufacturers and Design Manufacturers for MDM integration, device provisioning, and white-label device management solutions.
• Distributors & ResellersstandardChannel Partner/ Reseller/ DistributorDistribution and resale partnerships for Devicemax MDM solutions across enterprise and telecom markets.
• Independent Software Vendors (ISVs)standardChannel Partner/ Reseller/ DistributorISV partnerships for integrating and reselling Devicemax solutions as part of comprehensive software offerings.
• System IntegratorskeyImplementation/ SI/ Consulting PartnerSystem integrator partnerships for deploying Devicemax solutions as part of larger telecom or enterprise transformation projects.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Omnissa (formerly VMware Workspace ONE): Omnissa, the spun-out VMware business including Workspace ONE UEM, is a long-standing global leader in enterprise device management. It competes with Devicemax in any large-enterprise or telecom IT-managed-device RFP, often as the incumbent being displaced.
• ManageEngine (Zoho): ManageEngine, the IT management arm of Zoho, offers Endpoint Central (MDM/UEM) along with a broad suite of ITSM and endpoint security tools. It is a direct competing MDM/UEM vendor to Devicemax, but operates at much larger scale across both enterprise and service-provider segments.
• Microsoft Intune: Microsoft Intune is part of Microsoft 365's enterprise security and endpoint management suite and dominates large-enterprise UEM. It is the broadest incumbent Devicemax competes against for enterprise MDM deals, leveraging massive channel reach and bundled pricing.
• IDEMIA: IDEMIA is a global leader in SIM/eSIM manufacturing, OTA platforms, and digital identity for telecom operators. It competes with Devicemax's SIM OTA and EIR/CEIR modules at the Tier-1 carrier level, with substantially larger infrastructure and carrier relationships.

Direct peers

• Workz Group: Workz is a specialist in SIM OTA, eSIM provisioning, and mobile connectivity lifecycle management for MNOs and MVNOs. It is the most direct comparator to Devicemax's SIM OTA Platform, RSP, and SPN/PLMN update offerings in the telecom-operator segment.
• Jamf: Jamf is a leading Apple-focused UEM platform serving enterprise, education, and healthcare. While stronger on Apple devices, it competes with Devicemax in education, healthcare, and hospitality verticals where Devicemax also sells MDM.
• SOTI: SOTI ONE is an enterprise mobility management platform purpose-built for rugged, mobile, and IoT devices in logistics, field service, and retail. It overlaps strongly with Devicemax's enterprise vertical positioning and Android/kiosk feature set.
• Scalefusion: Scalefusion is an MDM/UEM platform with strong positioning in telecom, logistics, retail, and field-workforce verticals — closely mirroring Devicemax's target segments. Both companies compete head-to-head for Android/rugged/kiosk device management wins in emerging markets.
• Hexnode (Mosyle): Hexnode is a UEM/MDM vendor focused on multi-OS device management for SMB and mid-market enterprises. It directly overlaps with Devicemax's Essential/Business MDM tiers and competes for the same enterprise customer base.
• 42Gears: 42Gears offers SureMDM, a unified endpoint management platform supporting Android, iOS, Windows, and Linux across enterprise and rugged/kiosk use cases. It is one of the closest direct competitors to Devicemax's MDM product line, with similar vertical coverage and global distribution.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/devicemax

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devicemax