What Bend-Tech does

Bend-Tech, LLC is a privately held Wisconsin-based industrial equipment manufacturer founded in 2001 that produces CNC plasma tube and pipe cutting machines (Dragon A250 and A400) and proprietary CAD/CAM software for tube and pipe fabrication. The company operates from a 36,000 sq ft headquarters in Osceola, Wisconsin, with 50+ employees, and has deployed more than 600 Dragon machines in the field with a software user base exceeding 27,000 fabricators. Its product portfolio spans the EZ, EZ3D, PRO, and SE software tiers (priced $69 to $599) and a modular add-on ecosystem covering roll cages, motorsports templates, armor packs, headers, exhausts, handrails, and SolidWorks interoperability, with bundles reaching $1,005. The company also markets a new Tube Benders line and provides in-house training, online training sessions, and a 2-year maintenance package bundled with machine sales.

The integrated machine-and-software offering differentiates via a proprietary Tri-Star 3D interface that uses directional terms instead of XYZ coordinates, enabling tube design without traditional CAD expertise, plus automated material support lifts and CNC tolerances of +/- 0.010 inch. Bend-Tech serves a diversified customer base across aerospace, automotive/motorsports, agriculture, trailer manufacturing, general metal fabrication, and hobbyist segments, with primary end markets being tube chassis, roll cages, exhausts, and structural fabrication. Its GTM combines enterprise field sales, inside sales, direct e-commerce, trade shows, and motorsports event marketing (NTD Racing title sponsorship for the 2024 desert off-road season), and it offers customer financing through Geneva Capital. The company is independently owned with no disclosed institutional investors, no parent company, and no acquisitions, and it self-funds operations while continuously expanding the product line.

Name

Bend-Tech

Legal name

Bend-Tech, LLC

Website

https://bend-tech.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Bend-Tech, founded in 2001 and headquartered in Osceola, Wisconsin, manufactures CNC plasma tube and pipe cutting machines (Dragon A250, A400) paired with proprietary CAD/CAM software (EZ, EZ3D, PRO, SE), serving 27,000+ fabricators across aerospace, automotive, motorsports, agriculture, trailer, and metal fabrication industries.

Ownership category

akta.pro rank

Product category

CNC Tube and Pipe Plasma Cutting Equipment

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519)

SIC

Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)

akta.pro secondary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

Keywords

• CNC plasma cutting
• Tube pipe fabrication
• CAD CAM software
• Metal fabrication equipment
• Tube bending software

Headquarters

HQ city

Osceola

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. CNC Machine Sales: Sale of Dragon CNC plasma tube and pipe cutting machines (A250, A400 models) with 12-month warranty. Machines include standard technology package, center support lifter, marker, engraver, laser pointer, and Bend-Tech Dragon Software. Available add-ons include coolant systems, plasma systems, and angle/channel gates.
2. Software Licenses: Perpetual software licenses sold in tiers (EZ $69, EZ3D $149, PRO $295, SE $599) with optional add-on modules. 2-year maintenance package included with machine purchases; annual renewal required for continued updates and support. Security dongle available for offline use ($50).
3. Software Modules: Additional modules sold for PRO/SE software including Sheet Metal ($100-400), MotorSports Templates ($100-400), Roll Cage Templates ($100-400), Armor Pack Templates ($125), Large Radius ($100), Header Designer ($100), Exhaust Designer ($100), Handrail ($300), and SolidWorks Interface ($400).
4. Training Services: In-house Dragon training courses at headquarters (2-day comprehensive program) and online training sessions ($195/hour). On-site training available for purchase. Training covers machine operation, software usage, maintenance, and troubleshooting.
5. Software Maintenance: 2-year maintenance package included with machine purchase; annual renewal required. Provides software updates, technical support, and continued access to new features.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels13 records

Core offering

Bend-Tech manufactures CNC plasma cutting machines (Dragon A250 and A400) for tube and pipe fabrication, and develops proprietary CAD/CAM software (EZ, EZ3D, PRO, SE tiers) used to design and produce cut instructions for those machines. The integrated hardware-and-software stack targets metal fabrication shops, automotive and motorsports manufacturers, aerospace, agriculture, and trailer manufacturers, with the Tri-Star 3D interface enabling design without traditional CAD expertise. Add-on modules extend the software for roll cages, exhaust, headers, armor packs, large-radius bends, handrails, and sheet metal.

Product overview

Bend-Tech is a manufacturer of CNC plasma tube and pipe cutting machines and proprietary CAD/CAM software, with a 'Versatile by Design' tagline. The product portfolio includes Dragon CNC plasma cutters (A400, A250, A150 models) paired with Bend-Tech software tiers (EZ, EZ3D, PRO, SE) ranging from entry-level hobbyist ($69) to professional full-feature ($599). The SE software serves as the top-tier platform for commercial tube and pipe design, while the PRO software provides professional capabilities at $295. Add-on modules extend functionality for specialized applications: Sheet Metal (SM), MotorSports Templates (MSP), Roll Cage Templates (RCT), Armor Pack Templates (APT), Large Radius (LR), Header Designer (HD), Exhaust (EXH), Handrail (HR), and SolidWorks Interface (SW). Pre-configured bundles offer cost savings for multiple modules. Accessories include coolant systems, plasma units, and training services. The company has over 600 Dragon machines in the field and serves industries including aerospace, automotive, agriculture, trailers, and metal fabrication.

Differentiator

Problem solved

Functional benefit

Brands

• Dragon: CNC plasma tube and pipe cutting machines (A250, A400 models)

Quantifiable outcome

• Production time up to 5x faster with CNC automation
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rädlinger ZSK: Rädlinger ZSK builds CNC special-profile cutting machines for tubes, beams, and structurals used in steel fabrication — a direct peer in tube and pipe fabrication automation comparable to Bend-Tech's plasma Dragon systems.
• PEDDINGHAUS: PEDDINGHAUS builds steel processing machinery including coping/notching and tube-cutting equipment serving structural steel and fabrication shops, putting it in the same specialized tube/pipe fabrication equipment category as Bend-Tech.
• BLM Group: BLM Group is an Italian global leader in tube processing equipment (laser cutting, bending, end-forming), competing head-to-head with Bend-Tech in the automated tube/pipe fabrication market serving automotive, furniture, and HVAC manufacturers.
• MicroStep: MicroStep manufactures CNC cutting machines for plasma, oxy-fuel, and laser — including solutions for tube and profile cutting — placing it in direct competition with Bend-Tech's Dragon line in the industrial cutting machinery category.
• HGG Pro: HGG (now ProTube by HGG Pro / part of voestalpine group) is a Dutch specialist in CNC 3D tube and pipe profiling machinery — the closest direct competitor to Bend-Tech's Dragon A400/A250 in automated plasma/laser tube cutting for fabrication shops.

Broad incumbents

• Hypertherm (now ESAB): Hypertherm, now part of ESAB, is the dominant North American plasma cutting power source and software (ProNest) supplier whose plasma units frequently integrate with Bend-Tech Dragon machines — a broad incumbent shaping the procurement ecosystem Bend-Tech plugs into.
• Mazak: Mazak is a major global CNC machine tool builder offering tube-cutting and multi-axis fabrication systems that overlap with Bend-Tech in metalworking automation, though Mazak targets higher-end production manufacturers across a broader product portfolio.
• Trumpf: Trumpf is a global machine tool and laser technology leader with a dedicated TruLaser tube cutting product line that competes with Bend-Tech at the higher end of the automated tube/pipe cutting market, especially among large industrial customers.
• ESAB: ESAB is a global cutting and welding equipment manufacturer whose plasma cutters, cutting automation, and Columbus CAD/CAM software occupy adjacent positions in the same fabrication customer base as Bend-Tech Dragon machines and software.

Others

• SigmaNEST: SigmaNEST is the leading CAD/CAM nesting software used by metal fabrication shops to drive plasma, laser, and punch machines — an adjacent/complementary software player whose Pro and Tube modules interoperate with the same CNC cutting equipment ecosystem as Bend-Tech.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/bendtech2020
• Facebookfacebook.com/BendTechLLC
• LinkedInlinkedin.com/company/bend-tech
• Instagraminstagram.com/bend_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bend-Tech