Siroya Jewellers

What Siroya Jewellers does

Siroya Jewellers (legal entity SIROYA JEWELLERS (L.L.C)) is a family-owned fine jewellery retailer and wholesaler headquartered in the Deira Gold Souk, Dubai, UAE. The company sells gold, coloured-gemstone, natural-diamond, and lab-grown-diamond jewellery through four branded collections — Rangmahal (Rajasthani-inspired coloured stones), Sanskriti (antique/traditional, including Kundan and temple designs), Prestige (natural diamonds), and Evermore (lab-grown diamonds) — distributed via four retail showrooms in Dubai (Meena Bazaar, Deira, Al Karama, Al Qusais), a Shopify e-commerce site, and a wholesale channel covering Saudi Arabia, Oman, Bahrain, and the UAE. The business traces its roots to 1950 in Mumbai's Zaveri Bazaar and has been operating in the UAE since 1974, formally launching the Siroya brand in 1992. It targets primarily the Indian expatriate community in the UAE, serving use cases such as bridal and ceremonial purchases, festive gifting (Diwali, Akshaya Tritiya), and everyday-wear luxury. Revenue is generated through one-time transactional sales of jewellery at price points determined by weight, gold purity, gemstone quality, and making charges, with promotional offers deployed around South Asian cultural celebrations. Siroya reports 280,000+ loyal customers, 14 National Awards for highest gold jewellery imports from India, and a 2023 Guinness World Record for the world's longest handmade gold chain (5 km); the company is led by co-founders Chandraprakash Siroya and Dheerajmal Siroya and has no disclosed external investors or parent company.

Name

Siroya Jewellers

Legal name

SIROYA JEWELLERS (L.L.C)

Website

https://siroya.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Siroya Jewellers is a Dubai-based, family-owned fine jewellery retailer and wholesaler selling gold, coloured-gemstone, natural-diamond, and lab-grown-diamond jewellery across four branded collections via four Dubai showrooms, a Shopify e-commerce site, and GCC wholesale channels, primarily serving the Indian expatriate community in the UAE.

Ownership category

akta.pro rank

Headquarters

HQ city

Deira

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Jewellery Sales: Revenue is generated through in-store and online sales of gold and diamond jewellery across four collections: Rangmahal (coloured gemstone), Sanskriti (antique/traditional), Prestige (natural diamond), and Evermore (lab-grown diamond). Sales are one-time transactional purchases, both in physical retail stores and via the Shopify e-commerce platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Siroya Jewellers manufactures and retails handcrafted gold and diamond jewellery across four branded collections: Rangmahal (coloured gemstone), Sanskriti (antique/traditional), Prestige (natural diamond), and Evermore (lab-grown diamond). The company sells through four Dubai-based physical retail showrooms and a Shopify e-commerce website, targeting the Indian expatriate community and bridal/traditional jewellery buyers with one-time transactional purchases, complemented by cultural event-driven promotional offers.

Differentiator

Problem solved

Functional benefit

Brands

• Evermore: Lab-grown diamond jewellery brand offering sustainable luxury through certified lab-grown diamonds. First of its kind in the Middle East region, launched in 2020.
• Rangmahal
• Sanskriti
• Prestige

Products and services

• Rangmahal — Precious Colourful Jewellery Handcrafted coloured gemstone jewellery collection inspired by Rajasthani heritage, featuring Burmese rubies, Zambian emeralds, uncut diamonds, and blue sapphires. Designed for buyers seeking vibrant, culturally rooted pieces suitable for weddings, festive occasions, and statement wear.
• Sanskriti — Antique Traditional Jewellery Antique and traditional jewellery collection inspired by temple jewellery, designed for the modern bride who respects her roots. Includes necklaces, jhumkas, haars, kadas, bangles, chokers, and bridal sets targeting traditional and ceremonial jewellery buyers.
• Prestige — Elegant Natural Diamond Jewellery Natural diamond jewellery collection featuring handpicked diamonds in necklace sets, studs, rings, and other pieces. Positioned for everyday elegance, professional/formal wear, and gift purchasing.
• Evermore — Lab-Grown Diamond Jewellery Certified lab-grown diamond jewellery sub-brand offering sustainable luxury through ethically sourced, certified lab-grown diamonds. Includes engagement rings, bracelets, necklaces, and everyday-wear diamond pieces targeting sustainability-conscious consumers and value-oriented luxury buyers.
• Wholesale Jewellery Distribution Wholesale distribution of handcrafted Indian-style gold and diamond jewellery to retail clients across Saudi Arabia, Oman, Bahrain, and the UAE. Wholesale inquiries handled via dedicated phone line.

Quantifiable outcome

• 280,000+ happy customers and growing
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Malabar Gold & Diamonds: One of the largest Indian-origin gold and diamond jewellery retailers globally with extensive UAE and GCC retail presence. Directly comparable to Siroya in target customer (Indian expatriate community), product mix (gold, diamond, traditional Indian designs), and multi-country GCC distribution.
• Joyalukkas: Major Indian jewellery retailer operating across the GCC, India, and other geographies. Competes head-to-head with Siroya for the Indian diaspora customer in the UAE, offering gold, diamond, and traditional bridal collections through multi-country retail networks.
• Kalyan Jewellers: Indian jewellery retailer with significant GCC retail footprint including UAE stores. Targets the same Indian expatriate and bridal segments as Siroya with comparable gold, diamond, and traditional Indian designs at multiple price points.
• Tanishq (Titan Company): India's largest branded jewellery chain and a Titan Company subsidiary, actively expanding into the UAE market. Comparable to Siroya in product categories (gold, diamond, bridal, traditional) and brand-led positioning targeting Indian consumers across geographies.
• Liali Jewellery: UAE-headquartered jewellery retailer with multiple Dubai stores targeting similar customer segments including Indian, Arab, and Filipino communities. Comparable scale and product mix (gold, diamond, traditional designs) to Siroya, with overlapping store locations in Deira and Karama.
• Pure Gold Jewellers: UAE-based gold and diamond jewellery retailer with multiple Dubai outlets, focused on gold and diamond products for the South Asian and broader expatriate community. Comparable to Siroya in gold-heavy product mix and Dubai retail presence.

Broad incumbents

• Damas Jewellery: One of the largest jewellery retailers in the GCC with deep UAE roots and a broader portfolio spanning gold, diamond, luxury, and watches. Comparable to Siroya as a major UAE-based jewellery incumbent but serves a wider demographic including Arab and Western customers beyond the Indian diaspora.
• Tiffany & Co. Global luxury jewellery incumbent owned by LVMH, operating in the UAE through standalone boutiques and department store concessions. Overlaps with Siroya's Prestige and Evermore diamond collections but operates at a materially higher price tier with a Western luxury brand identity.
• Pandora: Global mass-market jewellery brand with extensive UAE retail presence, focusing on fashion and lifestyle jewellery rather than bridal or traditional Indian designs. Adjacent comparable as a scaled jewellery retailer competing for share of wallet in the UAE, though targeting a different occasion/use case than Siroya.

Emerging players

• CaratLane (Titan Company): India-based online-first jewellery brand owned by Titan Company, specializing in lightweight gold and lab-grown diamond jewellery with strong digital customer experience. Comparable to Siroya in lab-grown diamond positioning (similar to Evermore) and target demographic, but differentiated by its digital-native, lower-ticket-size model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100063540872620
• LinkedInlinkedin.com/company/siroya-jewellers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siroya Jewellers