Profura Gruppen

Name

Profura Gruppen

Legal name

Profura AB

Website

https://profura.se

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Investment Returns and Dividends: Profura generates returns through active ownership in subsidiary companies across four business areas: Industri, Utveckling, Fastigheter, and Provator (distressed companies/turnaround). Revenue comes from portfolio company performance, dividends, and value creation through development and eventual exits.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Profura Gruppen is a privately-owned Swedish investment company that acquires majority stakes in unlisted Swedish operating companies across four business areas: Profura Industri (industrial and technical trading), Profura Utveckling (forestry, sawmilling, pet care, financial services, hospitality), Profura Fastigheter (residential and commercial property), and Provator (turnaround investments in distressed but viable businesses). The group owns and actively manages more than 40 operating companies, generating returns through portfolio dividends, operational development, and eventual exits.

Product overview

Profura Gruppen is a privately-owned Swedish investment company organized into four distinct business areas: Profura Industri, Profura Utveckling, Profura Fastigheter, and Provator. Profura Industri encompasses manufacturing and trading operations including house manufacturing (Svensk Husproduktion with brands LB-Hus, Trivselhus, Movehome), steel building construction (LLENTAB Group), food production (Sisjö Intressenter, Olle Svenssons Partiaffär), interior/exterior products (NRI Group with Duri, Jabo, Lundbergs), technical trading (PrimoTech Group with Lidalco, Primogum, Ecolux, Garam), and equipment rental (Lyft & Byggmaskiner). Profura Utveckling focuses on forestry, sawmilling (Green Wood Sverige with Balungstrands, Bäckebrons, Nordanå), pet products (Petcare Group with FS Petcare, YesBox, Sjöbogårdens), financial services (Avizion), paper trading (J. Ungerth), logistics (Scandi Bulk), and hospitality (Château Le Cagnard). Profura Fastigheter manages property development and holdings including Wapnö Gård. Provator specializes in turnaround investments, acquiring distressed companies with sound core businesses including Framptons (UK oat milk), Omne Bröd (bakery), Hannus & Co Teknik (vehicle lighting), Norje Smidesteknik (tool manufacturing), Jabadabado and Esska (baby/children products). The company operates as a portfolio of independent holdings rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Profura Industri: Investment focus on traditional industry including trading companies, manufacturing, and machinery rental
• Profura Utveckling
• Profura Fastigheter
• Provator
• PrimoTech Group
• Svensk Husproduktion
• Petcare Group
• Green Wood Sverige
• LLENTAB Group
• NRI Group
• Sisjö Intressenter
• Nordic Food Group

Products and services

• Svensk Husproduktion (LB-Hus, Trivselhus, Movehome) Single-family house manufacturing company producing prefabricated wooden houses under three brands — LB-Hus, Trivselhus, and Movehome — with operations in Bromölla and Landsbro, Sweden.
• LLENTAB Group Leading manufacturer of prefabricated steel buildings and halls for warehouses, production facilities, and commercial buildings, with production in Kungshamn and Smålandsstenar, operating across Europe.
• Sisjö Intressenter (Stensåkra Charkuteri, Örneborgs Delikatesser, Skåne Finkost, Vinsta Texas Food) Food industry holding company producing mayonnaise-based products and delicatessen items under brands including Stensåkra Charkuteri, Vinsta Texas Food Company, Örneborgs Delikatesser, and Majonnäsfabriken Skåne Finkost.
• Olle Svenssons Partiaffär One of Europe's leading wholesalers of cultivated and wild berries, supplying the food industry year-round with organic and sustainably sourced berries using advanced storage and distribution.
• NRI Group (Duri, Jabo, Lundbergs, Zilence) Nordic Room Improvement — a leading Nordic distributor of interior and exterior products with positioned brands including Duri, Jabo, and Lundbergs in selected niches.
• PrimoTech Group (Lidalco, Primogum, Ecolux, Garam Elektronik, Assalub, Beros, Rala, Cortec, HighTech Nordic, JUNE Elektronik, Westerlins Maskinfabrik, Tlab Group, RLM Mekaniska, Kronborg Sikring) A group of industrial and technical trading companies with leading niche positions including Primogum, Lidalco, Garam, Ecolux, Beros, HighTech Nordic, Tlab Group, Kronborg Sikring, and others, focused on growth and profitability.
• Lyft & Byggmaskiner One of Sweden's largest equipment rental companies serving construction and civil engineering, specialized in high-rise cranes, with base in Ängelholm and seven depots in southern Sweden.
• Green Wood Sverige (Balungstrands Sågverk, Bäckebrons Sågverk, Nordanå Trä) Significant player in the Swedish sawmill industry with sawmills in Balungstrand, Bäckebron, and Nordanå, producing high-quality sawn timber products for customers worldwide.
• Petcare Group (FS Petcare, YesBox, Sjöbogårdens, Premium Pet Products, Danish Design Pet Products) Manufactures and distributes pet care products and accessories under brands including FS Petcare, YesBox, Sjöbogårdens, Premium Pet Products, and Danish Design Pet Products, with a strong Nordic pet market position.
• Avizion Finans Financial services company helping businesses with financing, liquidity, accounting, finance, and business development so they can focus on their core operations.
• J. Ungerth Trading house marketing and exporting paper from factories in Sweden, Norway, and Finland to non-European markets, primarily Africa, the Middle East, and Asia, with FSC-certified products.
• Västkustens Skogs Company with deep expertise since the 1970s in forestry, logging, logistics, and supply chains to the manufacturing industry, focusing on roundwood, chips, and residual products from wood-based materials.
• Scandi Bulk Industrial logistics provider offering freight of bulk materials in approximately 300 own tank containers, transporting worldwide from a Gothenburg office.
• Château Le Cagnard Four-star boutique hotel property with origins from the 13th century, located in Haut-de-Cagnes near Nice, France, offering 30 rooms and suites with sea views as part of Small Luxury Hotels of the World.
• Svenska Byggvaror (XL-Bygg Ljungby / XL-Bygg Nordbäck) Building and timber trading group consisting of Ljungby Trävaror and Nordbäcks Trävaror, operating as members of the XL-Bygg chain.
• Provator (turnaround investment business) Profura's dedicated turnaround investment business unit focused on acquiring companies in financial distress with sound core operations that can be developed, acting industry-independently with the goal of saving jobs and developing local communities.
• Framptons One of Britain's largest manufacturers of oat milk and food products, based in Shepton Mallet, UK, producing beverages under own brand and for other retailers.
• Omne Bröd Bakery business with production in Omne, Höga Kusten, producing bread for private-label markets in Sweden and abroad with long-standing baking experience.
• Hannus & Co Teknik (Luxtar, Xenonkungen) Leading Nordic supplier of extra lighting for vehicles under the Luxtar and Xenonkungen brands, based in Kungsbacka with sales channels across the Nordic region.
• Norje Smidesteknik Flexible tool manufacturer developing and producing front-mounted tools for tractors, wheel loaders, and forklift trucks, with manufacturing in Sweden for agriculture, construction, and industry.
• Jabadabado Designs and sells playful and stylish Scandinavian products for children's rooms and play, including wooden toys, interior details, and baby and toddler products.
• Esska Established brand with own manufacturing of pacifiers in Lidköping, developing and selling baby and toddler products focused on safety and function.
• Profura Fastigheter Property management and development division managing properties in Sweden with focus on total return for the entire group, including residential and commercial real estate in Götaland, Stockholm, Skåne, and Värmland.
• Wapnö Gård Modern agricultural company outside Halmstad focused on sustainability, animal welfare, and locally produced food, operating in a circular cycle with biogas, solar energy, and own bio-fertilizer production.

Quantifiable outcome

• Over 40 operating companies across four business areas
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Panreal and Advokatfirman AlliéminorImplementation/ SI/ Consulting Partner · 15 May 2023Advisors in the sale of a property in Mölndal from Sigillet Fastighets AB to Profura Fastigheter. Transaction conducted through share transfer.
• EASEE Holding ABminorStrategic or Co-development Partner · 19 November 2021Co-investor with Profura Utveckling AB and Baxab AB in establishing Petcare Group Sweden AB. Profura Utveckling holds majority ownership in the new conglomerate.
• Grandab Management ABcoreStrategic or Co-development Partner · 21 December 2020Profura Fastigheter acquired 25% ownership in Grandab Management AB through a directed new issue. Grandab is active in real estate investment and management with focus on value creation. Profura has collaborated with Grandab on several development projects.

Scale indicators8 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Volati: Listed Swedish investment company that acquires and develops decentralized businesses with long-term ownership horizons. Comparable in patient-capital Nordic industrial thesis.
• Traction: Swedish listed investment company with active ownership in unlisted Nordic SMBs. Closely comparable small-cap Nordic industrial holding strategy with long-term patient capital.
• Storskogen Group: Listed Swedish industrial holding company acquiring and developing profitable, decentralized SMBs across industrial and consumer segments. Direct peer in roll-up strategy; Profura even sold its ARAT Group to Storskogen in 2018.
• Kinnevik: Long-standing Swedish investment company with diversified holdings across industries and venture-stage assets. Comparable founder/family-influenced ownership structure with multi-decade holding periods.
• Ratos: Listed Swedish industrial investment company that acquires and develops majority-owned operating companies across Nordic industries. Closest direct peer in structure and regional focus; Profura's board includes former Ratos investment chief Leif Johansson.
• Latour: Listed Swedish investment company with both an industrials operating business and a listed equities portfolio. Closely comparable active-ownership Nordic industrial focus.
• Svolder: Swedish listed investment company with concentrated portfolio of Nordic listed equities. Smaller-scale comparable active-owner holding structure.

Broad incumbents

• Investor AB: Sweden's largest listed investment company, controlled by the Wallenberg family, with holdings across listed Nordic and US companies. Most prominent Swedish holding-company comparable; much larger scale than Profura.
• Industrivärden: Large Swedish listed investment company focused on long-term ownership in Nordic listed industrial leaders. Comparable patient-capital approach though operating in listed equities rather than private operating companies.

Regional players

• Bong AB: Nordic-headquartered packaging and paper specialty company. Relevant as a comparable Swedish paper/forestry industry operator (Profura's J. Ungerth exports Nordic paper) but operates as an operating company rather than holding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profura-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profura Gruppen