Authentico
Authentico is a Naples-based Italian company that operates a free mobile app helping consumers identify authentic Italian food via barcode scanning, and sells B2B blockchain certification, QR-code restaurant traceability, and export eCommerce services to Italian food producers and regional governments.
- Company typePrivate
- Founded2017
- HeadquartersNapoli, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Authentico does
Authentico (legal entity AUTHENTICO S.r.l.) is a Naples-based Italian company founded in 2017 that combats the global trade in counterfeit and "Italian Sounding" food products through a two-sided platform spanning consumer verification and B2B certification. The consumer product is a free iOS/Android mobile app that scans product barcodes to confirm authenticity, surfaces original Italian recipes, and helps users locate verified Italian restaurants. The company publishes the Osservatorio Italian Sounding, an annual research initiative that sizes the counterfeit Italian food market at over 100 billion euros globally.
The B2B stack comprises Authentico Blockchain (supply-chain traceability certification), Certifood (QR-code restaurant ingredient traceability), Authentico Trading (a B2B eCommerce platform integrated with global marketplaces for export management), and Made in Campania (a joint regional-government platform for Campanian SMEs). Technology components include barcode lookup, blockchain-based certification, QR-code smart labels, and a proprietary content/recipe database. A strategic partnership with Regione Campania's Directorate-General for Agricultural Policies anchors the company's regional credibility.
Revenue mechanics combine free consumer distribution (zero direct monetization) with quote-based B2B subscriptions for blockchain certification and Certifood, plus marketplace commissions on Authentico Trading and Made in Campania. The company operates with 1-10 employees from a single Naples headquarters (Via Agostino Depretis, 51), is privately held as an Italian S.r.l., and shows no disclosed institutional funding rounds or M&A activity in the input data.
Authentico firmographics
Firmographics- Name
- Authentico
- Legal name
- AUTHENTICO S.r.l.
- Website
- https://authentico-ita.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Authentico is a Naples-based Italian company that operates a free mobile app helping consumers identify authentic Italian food via barcode scanning, and sells B2B blockchain certification, QR-code restaurant traceability, and export eCommerce services to Italian food producers and regional governments.
- Ownership category
- akta.pro rank
Authentico industry classification
Industry- Product category
- Food Traceability Software
- NAICS
- Other Specialty Food Retailers (44529)
- akta.pro primary industry
- Product Authentication & Adulteration Testing (Origin, Species, Fraud) (AFALAGAE)
- akta.pro secondary industries
- Country/Region of Origin & Traceability Label Verification (COOL/Geographical indications) (AFALAHAG), Geographic Indication & Origin/Authenticity Certification (PDO/PGI, Country-of-Origin) (AFALAMAJ), Identity & Authenticity Verification for Label Accuracy (species, varietal, adulteration) (AFALAHAF)
Keywords
Where Authentico is headquartered
LocationHeadquarters
- HQ city
- Napoli
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Authentico business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Consumer App (Free): The Authentico mobile app is offered free to consumers. The app helps Italian food lovers worldwide identify authentic Italian products by scanning barcodes, accessing recipes, and finding genuine Italian restaurants.
- B2B Blockchain Certification Services: Authentico provides blockchain-based supply chain certification services to Italian food producers. Services include Made in Italy brand protection, supply chain traceability, and access to distribution channels requiring blockchain certification.
- Certifood Restaurant Certification: QR code-based traceability solution for restaurants, enabling transparent disclosure of ingredients and their origins for takeaway and delivery services.
- Authentico Trading Export Management: B2B eCommerce platform connected to global marketplaces, providing internationalization support for Italian food companies and intermediary export management services.
- Made in Campania Platform: eCommerce platform for Campania regional products, supporting micro and small enterprises in online sales and promotion of regional gastronomic products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer app with barcode scanning, recipe access, and restaurant discovery |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Authentico product offering
Product offeringCore offering
Authentico provides a free consumer mobile application ("Sapori in Rete") that lets shoppers scan product barcodes to verify whether an item is authentic Italian and to discover traditional Italian recipes. For businesses, Authentico sells blockchain-based traceability, brand-protection, and QR-code restaurant traceability solutions — branded as Made in Italy, Tracciabilità di Filiera, and Certifood — together with export and marketplace services under Authentico Trading and the regional Made in Campania storefront.
Product overview
Authentico is a platform-and-app ecosystem centered on protecting and promoting authentic Italian food products. At its core is the Authentico App (free for iOS and Android) which uses barcode scanning to verify whether products are genuine Made in Italy, supplemented by recipe discovery and restaurant finding features. The offering expands into enterprise-grade modules: Authentico Made in Italy (brand protection for producers), Authentico Blockchain/Tracciabilita di Filiera (blockchain supply chain certification), Certifood (QR-based restaurant traceability), Authentico Trading (B2B export eCommerce), and Authentico Made in Campania (regional Campania promotion). The Osservatorio Italian Sounding publishes annual research on counterfeit Italian food products. The company is operated by Authentico S.r.l., headquartered in Naples, Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Authentico Made in Italy: Solution for protecting Made in Italy brand reputation and combating counterfeiting
- Authentico Certifood
- Authentico Blockchain
- Authentico Trading
- Made in Campania
- Osservatorio Italian Sounding
Products and services
- Sapori in Rete (Authentico mobile app) Free iOS and Android mobile application that lets consumers scan product barcodes to verify whether an item is authentic Italian food, browse traditional Italian recipes, and discover producers. Targets individual consumers shopping for Italian products.
- Made in Italy (Brand protection for Italian producers) B2B service that helps Italian food producers distinguish their authentic products from Italian Sounding counterfeits through digital certification and brand-protection tools. Targets Italian food and beverage producers and brand owners.
- Tracciabilità di Filiera (Blockchain traceability) Blockchain-based supply chain traceability service that records and verifies the provenance of Italian food products along the production chain. Targets Italian producers needing credible origin certification.
- Certifood (Restaurant QR-code traceability) QR-code traceability service for restaurants and dining venues that lets them communicate ingredient provenance and authenticity to diners. Targets Italian restaurants, trattorias, and food service operators.
- Authentico Trading (Export eCommerce platform) B2B eCommerce/export service that connects Italian food producers to international buyers through global marketplaces such as Amazon, enabling cross-border sales without building proprietary eCommerce infrastructure. Targets Italian producers and small/medium exporters.
- Made in Campania (Regional eCommerce platform) eCommerce platform for Campania regional food products, developed in partnership with Regione Campania, supporting micro and small enterprises in promoting and selling authentic regional foods. Targets Campania SMEs and the regional public-sector ecosystem.
Quantifiable outcome
- Over 100 billion euro market for Italian Sounding counterfeit products represents the addressable problem Authentico solves for producers and consumers
Companies that use Authentico
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles5 records
Authentico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Authentico partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Regione Campania - Direzione Generale delle Politiche AgricolecoreAuthentico has partnered with the Regione Campania's General Directorate for Agricultural Policies for the 'Made in Campania' initiative. The regional government recognized Authentico as an innovative company and leader in protecting and promoting Italian food excellence. This joint project includes a free app and eCommerce site, serving as a tool for valorizing and promoting Campanian gastronomic products, territories, small-scale productions, and incentivizing online sales for Campania's micro and macro enterprises.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Authentico competitors and assessment
Company assessmentBroad incumbents
- SGS: Global leader in testing, inspection, and certification including food authenticity and origin verification services. Comparable to Authentico Made in Italy as a B2B certification provider for food origin and quality.
- Bureau Veritas: Major international certification body offering food safety, authenticity, and traceability audits. Comparable to Authentico Made in Italy and Authentico Blockchain as a B2B certification provider with established food origin services.
- NSF International: Established food safety and certification organization with global brand recognition. Comparable as a B2B certification provider in food safety and origin or quality assurance overlapping Authentico's producer-side offerings.
- IBM Food Trust: Enterprise-scale blockchain network for food supply chain traceability built on Hyperledger. Overlaps Authentico Blockchain's category but operates globally and at enterprise scale across all food categories, not specifically Italian.
Direct peers
- TE-FOOD: Blockchain-based food traceability platform serving agricultural supply chains from farm to retail. Directly comparable to Authentico Blockchain's core offering of distributed-ledger technology for food origin and quality verification.
- Yuka: Consumer mobile app that scans product barcodes to help users assess food quality, ingredients, and origin. Direct comparable to Authentico's consumer-side product: barcode scanning as the entry point for food transparency and authenticity signals.
- Open Food Facts: Collaborative open database of food products accessible via mobile barcode scanning worldwide. Comparable as a consumer-facing food product discovery and verification tool, with a similar app-distribution and scanning model.
- FoodChain ID: Testing, certification, and traceability services for the food industry including non-GMO and authenticity verification. Directly comparable to Authentico's B2B certification and origin verification products for food producers.
Emerging players
- OriginTrail: Blockchain-based supply chain traceability protocol for food and other industries. Comparable emerging-technology competitor to Authentico Blockchain in decentralized supply chain verification.
Regional players
- Qualigeo: Italian consortium providing geographical-indication (PDO/PGI) and origin certification for Italian food products. Comparable as a regional Italian certification player whose focus on origin and traceability verification overlaps Authentico Made in Italy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Authentico social profiles
Digital presenceAuthentico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Authentico leadership team
Management profileNumber of profiles
Authentico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Authentico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Authentico
What does Authentico do?
Authentico provides a free consumer mobile application ("Sapori in Rete") that lets shoppers scan product barcodes to verify whether an item is authentic Italian and to discover traditional Italian recipes. For businesses, Authentico sells blockchain-based traceability, brand-protection, and QR-code restaurant traceability solutions — branded as Made in Italy, Tracciabilità di Filiera, and Certifood — together with export and marketplace services under Authentico Trading and the regional Made in Campania storefront.
Is Authentico a public or private company?
Authentico is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Authentico founded?
Authentico was founded in 2017. It employs 1 to 10 people.
Where is Authentico based?
Authentico is headquartered in Napoli, Italy, in the Europe region.
How does Authentico make money?
Five revenue lines are on record. Consumer App (Free) is the primary driver. The others are B2B Blockchain Certification Services, certifood Restaurant Certification, authentico Trading Export Management and made in Campania Platform.
Who are Authentico's main competitors?
Broad incumbents on record are SGS, Bureau Veritas, NSF International and IBM Food Trust. Direct peers are TE-FOOD, Yuka, Open Food Facts and FoodChain ID. OriginTrail is listed as an emerging player. Qualigeo is listed as a regional player.
Does Authentico have an API?
No public API is recorded for Authentico.
What industry is Authentico in?
Authentico's product category is Food Traceability Software. Its primary akta.pro industry code is AFALAGAE, Product Authentication & Adulteration Testing (Origin, Species, Fraud), with a secondary code of AFALAHAG, Country/Region of Origin & Traceability Label Verification (COOL/Geographical indications). Its NAICS code is 44529.