Guido
Guido NV is a privately held Belgian niche media company that operates the Guido.be online platform, mobile apps, and physical products (student agendas, city guides) targeting students, pupils, and young professionals across Flanders with news, lifestyle, jobs, and entertainment content.
- Company typePrivate
- Founded2018
- HeadquartersGent, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Guido does
Guido NV is a privately held Belgian niche media company headquartered in Gentbrugge, Belgium, operating primarily in the Flanders region. Founded in 1991 (with a corporate rebrand from GUIDOOH to GUIDO NV around 2018), the company targets Belgian students, secondary-school pupils, and young adults entering the job market. Its flagship property is the Guido.be online platform — a web-based digital media site organized into verticals covering news, lifestyle, entertainment (film, music, games, travel), study resources, and jobs/internships. The underlying technology stack is a content management system with online shop functionality, user registration, newsletter infrastructure, and dedicated mobile apps for the Stadsgids city guide product (available on iOS and Android).
The company operates a diversified revenue model spanning three streams: (1) digital advertising targeted at the student/young-adult demographic visiting guido.be, (2) physical and digital product sales through the Guido Webshop, including the €15 Studentenagenda 2025-2026 planner and the Stadsgids 2025-2026 city guide available across 11 Belgian student cities, and (3) competitions and promotional offers gated behind user registration. Distribution combines the digital-first website and apps with physical retail via campuses and student associations. Registered members receive bundled benefits including competition entries, shop discounts, and newsletters, functioning as a soft CRM and first-party data layer. The company is privately held with no disclosed funding rounds, no M&A activity, no parent company, and no management team bios in the public source material; no AI/ML capabilities, patents, certifications, or external partnerships are disclosed. Operations remain confined to the Belgian market with no international footprint claimed.
Guido firmographics
Firmographics- Name
- Guido
- Legal name
- GUIDO NV
- Website
- https://guido.be
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guido NV is a privately held Belgian niche media company that operates the Guido.be online platform, mobile apps, and physical products (student agendas, city guides) targeting students, pupils, and young professionals across Flanders with news, lifestyle, jobs, and entertainment content.
- Ownership category
- akta.pro rank
Guido industry classification
Industry- Product category
- Student Media Platform
- NAICS
- Media Representatives (54184)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE)
Keywords
Where Guido is headquartered
LocationHeadquarters
- HQ city
- Gent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Guido business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Advertising: Revenue generated from advertising targeted at the student/young adult demographic visiting the website
- Product Sales: Sale of physical products including student agendas (15 euros) and city guides through the online shop
- Competitions and Promotions: Contests with prizes and promotional offers for registered members
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Student Agenda 2025-2026 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Guido product offering
Product offeringCore offering
GUIDO runs the Guido.be digital media platform publishing news, entertainment, lifestyle, study, and jobs content aimed at Belgian students and young starters, monetized primarily through advertising on the website. The platform is complemented by a webshop and physical-product line — most notably the annual Guido Studentenagenda student planner (€15) and the Guido Stadsgids city guide (available as a printed book and as a mobile app) covering major Belgian student cities.
Product overview
GUIDO NV operates Guido.be as a niche media company targeting Belgian students and young people. The core product is the Guido.be online platform providing news, entertainment, and lifestyle content across multiple categories. The company supplements its digital platform with physical products including the Guido Stadsgids (city guide available as book and app) and Guido Studentenagenda (student planner), both sold through the Guido Webshop. Registered members receive additional benefits including competition entries and shop discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Guido.be Online Platform Primary online media platform providing news, entertainment, lifestyle, study, and jobs content aimed at Belgian students and young starters across categories (News, Entertainment/Film-Music-Games, Study, Jobs & Internships, Travel). Integrates member registration, competitions, newsletters, and an in-site webshop.
- Guido Stadsgids (City Guide) Printed and app-based city guide for Belgian student cities (Aalst, Antwerpen, Brugge, Brussel, Diepenbeek, Geel, Gent, Hasselt, Kortrijk, Sint-Niklaas, Leuven), including zone guides, best addresses, walking tours, top-5 hidden-gem lists, discount coupons, and an access code for the Guido Stadsgids mobile app.
- Guido Studentenagenda (Student Planner) Physical student planner/calendar providing dedicated space for lessons, practicals, exams, and personal appointments; positioned by the company as a stylish alternative to digital calendars. Sold for €15 for the 2025-2026 academic year via the Guido webshop and at campuses.
Companies that use Guido
Customer profileSegments3 records
Ideal customer profiles2 records
Guido technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guido partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Guido competitors and assessment
Company assessmentDirect peers
- Jobat: Belgian job and starter-career platform targeting the same 'young starter' persona. Comparable on the jobs/internships and career content that form a core section of guido.be, and competes for the same Flemish advertising budgets.
- Student.be: Belgian student information portal covering studies, housing, and student life. Direct peer on the student-services content layer and competes for the same search-intent audience as guido.be's Studeren and Nieuws sections.
- The Tab: Student-focused digital media brand publishing news, lifestyle, and entertainment content for university audiences. Closest direct analogue in terms of audience persona (students) and content-led digital publishing model.
- Newsmonkey: Belgian online news publisher explicitly built for a younger digital audience, covering news, lifestyle, and entertainment in Dutch/French. Direct overlap with GUIDO's content verticals and digital-first ad model.
Broad incumbents
- VRT (Vlaamse Radio- en Televisieomroeporganisatie): Flemish public broadcaster with youth-oriented programming and a strong digital presence. Overlaps with GUIDO on news, culture, and entertainment content aimed at Flemish young audiences, and competes for the same advertiser and audience attention.
- HLN: Belgium's largest general-interest news brand, with significant reach into the same Flemish demographic. Overlaps with GUIDO on news, lifestyle, and entertainment verticals but operates as a broad incumbent rather than a student-only niche.
- De Standaard: Major Flemish quality newspaper with a dedicated student subscription proposition. Overlaps with GUIDO on news, study, and career content for a Belgian student audience but serves a much broader readership.
- Nieuwsblad: Major Flemish newspaper with broad reach into the same student and young-adult audience. Competes with GUIDO for news consumption time and Flemish display-ad budgets.
- Flair (Sanoma Belgium): Belgian lifestyle and entertainment brand for young women, part of Sanoma Belgium. Comparable on lifestyle, entertainment, and city-guide content aimed at a similar Flemish young-adult demographic.
Regional players
- CJP (Cultuurjongeren Paspoort): Dutch youth-culture discount and content platform targeting students and young people in the Netherlands. Comparable on the discount/competition/community model GUIDO runs, but anchored in the Dutch market rather than Belgium.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Guido social profiles
Digital presenceGuido financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guido leadership team
Management profileNumber of profiles
Guido funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guido M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guido
What does Guido do?
GUIDO runs the Guido.be digital media platform publishing news, entertainment, lifestyle, study, and jobs content aimed at Belgian students and young starters, monetized primarily through advertising on the website. The platform is complemented by a webshop and physical-product line — most notably the annual Guido Studentenagenda student planner (€15) and the Guido Stadsgids city guide (available as a printed book and as a mobile app) covering major Belgian student cities.
Is Guido a public or private company?
Guido is a private company. It is classified as unknown and is currently operating.
When was Guido founded?
Guido was founded in 2018. It employs 11 to 50 people.
Where is Guido based?
Guido is headquartered in Gent, Belgium, in the Europe region.
How does Guido make money?
Three revenue lines are on record. Advertising is the primary driver. The others are product Sales and competitions and Promotions.
Who are Guido's main competitors?
Direct peers on record are Jobat, Student.be, The Tab and Newsmonkey. Broad incumbents are VRT (Vlaamse Radio- en Televisieomroeporganisatie), HLN, De Standaard, Nieuwsblad and Flair (Sanoma Belgium). CJP (Cultuurjongeren Paspoort) is listed as a regional player.
Does Guido have an API?
No public API is recorded for Guido.
What industry is Guido in?
Guido's product category is Student Media Platform. Its primary akta.pro industry code is EDALAHAE, Student Media & Publications (Newspaper, Radio, TV). Its NAICS code is 54184 and its SIC code is 2721.