City Farm

What City Farm does

City Farm operates as a vertically integrated organic food retailer in Turkey, founded in 1999 as the country's first organic food company. The company sells 34+ certified organic products across multiple food categories through a dual-channel model: eight physical retail stores concentrated in Istanbul and a nationwide e-commerce platform (cityfarm.com.tr). Its product portfolio spans breakfast items, legumes, pasta, juices, and a sub-brand called City Farm Selection focused on organic meat and poultry. The company is structured under the legal entity Orya Organik Yaşam Gıda Tekstil Turizm Sanayi ve Ticaret Anonim Şirketi, headquartered in Istanbul's Sarıyer district.

The business model combines brick-and-mortar retail with direct-to-consumer e-commerce, supported by cold chain logistics for refrigerated delivery and payment integrations with ten Turkish banks, including installment options and cash-on-delivery. Customer segments target health-conscious Turkish consumers seeking certified organic products, with revenue generated through retail markups on physical store sales and online order fulfillment. City Farm holds ECOCERT IMO and T.C. Tarım ve Orman Bakanlığı (Ministry of Agriculture and Forestry) certifications, which serve as regulatory and quality differentiators in the domestic market. The company also maintains national retail chain partnerships alongside its proprietary channels.

City Farm employs 51-100 people and has built its distribution infrastructure over 25 years. The 2023 launch of its e-commerce platform with refrigerated delivery capability represents the company's most significant recent channel expansion, while the City Farm Selection sub-brand extends the portfolio into higher-value perishable categories. No external funding rounds have been disclosed, indicating the company has been financed through operating cash flow. Revenue figures, headcount trends, and customer-level data are not publicly available, limiting external visibility into growth and unit economics.

Name

City Farm

Legal name

Orya Organik Yaşam Gıda Tekstil Turizm Sanayi ve Ticaret Anonim Şirketi

Website

https://cityfarm.com.tr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

City Farm is Turkey's first and largest organic food retailer, selling 34+ certified organic products through 8 Istanbul stores and a nationwide e-commerce platform with cold chain delivery, targeting health-conscious Turkish consumers since 1999.

Ownership category

akta.pro rank

Product category

Organic Food Retail

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Organic food retail
• Certified organic groceries
• Natural food products
• Organic grocery delivery
• Organic breakfast items

Headquarters

HQ city

Ayazaga

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): City Farm generates revenue through direct sales of organic food products to end consumers via physical retail stores, e-commerce website, and national retail chain partnerships. The company sells its own branded organic products as well as curated certified organic imported products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

City Farm is Turkey's first and largest organic food company, selling certified organic food products under its own brand through 8 physical retail stores, an e-commerce website (cityfarm.com.tr), and national retail chain partnerships. The product range spans breakfast items, canned goods, vinegars, sauces, organic eggs, pasta, fruit juices, dried legumes, spices, flours, snacks, and meat/poultry, all 100% Turkish-made and certified by ECOCERT IMO and the Turkish Ministry of Agriculture and Forestry.

Product overview

City Farm is Turkey's first and largest organic food company operating both physical retail stores (8 stores) and an e-commerce platform (www.cityfarm.com.tr). The company offers a comprehensive portfolio of organic food products under its own City Farm brand, all certified by ECOCERT IMO and T.C. Tarım ve Orman Bakanlığı. The product range includes organic staples across categories such as: Organic Food (main category with 34+ products), Kahvaltılıklar (breakfast items including tahini, honey, molasses, oatmeal), Konserveler-Sirke-Soslar (tomato paste, vinegars, sauces), Makarnalar (pasta varieties including spaghetti, orzo, penne, fusilli), Meyve Suları (fruit juices including tomato, apple, cherry-apple), Kuru Bakliyatlar (dried legumes including beans, lentils, chickpeas, rice, bulgur), Baharatlar (spices including flaxseed), Unlar (flours including white, whole wheat, corn, semolina), Naturel Ürünler (natural products including sea salt), Atıştırmalık (snacks including buckwheat puffs), and City Farm Selection (meat and poultry products). Products are 100% Turkish-made with refrigerated delivery service for Istanbul orders and cash-on-delivery payment option.

Differentiator

Problem solved

Functional benefit

Brands

• City Farm Selection: A sub-brand featuring meat and poultry products under the City Farm organic umbrella.

Products and services

• City Farm E-Commerce Website (cityfarm.com.tr) Online shopping platform for City Farm's full organic product catalog, offering user-friendly ordering, refrigerated vehicle delivery, same-day or scheduled delivery, cash-on-delivery payment, and surprise discounts/campaigns. Targeted at Turkish consumers nationwide.
• Organik Gıda (Organic Food) — main product line City Farm's core organic food product line, including breakfast items, canned goods, vinegars, sauces, organic eggs, pasta, fruit juices, natural products, dried legumes, spices, flours, and snacks. Certified by ECOCERT IMO and T.C. Tarım ve Orman Bakanlığı. Targeted at health-conscious Turkish consumers.
• Kahvaltılıklar (Organic Breakfast Items) Organic breakfast staples including tahini, flower honey, grape and carob molasses, and oatmeal. Sold individually with prices ranging from 1.00 TL to 350.00 TL; targeted at health-conscious consumers and families.
• Konserveler-Sirke-Soslar (Canned Goods, Vinegars, Sauces) Organic canned goods, vinegars, and sauces including tomato paste, pomegranate molasses, and apple cider vinegar. Targeted at consumers seeking organic cooking staples.
• Organik Yumurta (Organic Eggs) Organic eggs sold in 10-piece packs, requiring refrigeration after purchase and consumption only after cooking. Available for Istanbul orders only.
• Makarnalar (Organic Pasta) Organic pasta varieties made from durum wheat semolina, including spaghetti, orzo (tel şehriye), penne, and fusilli. Targeted at consumers seeking organic Italian-cuisine staples.
• Meyve Suları (Organic Fruit Juices) Organic fruit juices including tomato juice, apple juice, and cherry-apple juice, made from concentrates. Targeted at health-conscious consumers; some variants available for Istanbul orders only.
• Naturel Ürünler (Natural Products) Natural product category featuring sea salts, including fine iodized Aegean Sea salt and table grinding salt with iodine.
• Kuru Bakliyatlar (Organic Dried Legumes) Organic dried legumes in 1kg packs including dry beans, popcorn, tarhana, pilaf bulgur, green and red lentils, chickpeas, and rice. Targeted at consumers seeking organic pantry staples.
• Baharatlar (Organic Spices) Organic spices including flaxseed. Targeted at health-conscious consumers.
• Unlar (Organic Flours) Organic flours including white wheat flour, whole wheat flour with bran, corn flour, and semolina (wheat semolina, contains gluten). Pack sizes of 1kg.
• Atıştırmalık (Organic Snacks) Organic snacks including buckwheat puffs with sea salt (origin Lithuania). Targeted at health-conscious consumers seeking alternative snack options.
• City Farm Selection (Meat & Poultry Sub-Brand) Sub-brand under the City Farm organic umbrella offering meat and poultry products. Targeted at consumers seeking certified organic protein options under the trusted City Farm certification framework.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cityfarmorganik
• Facebookfacebook.com/oryacityfarm
• LinkedInlinkedin.com/company/city-farm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Farm