Promo

What Promo does

Promo - Serviços Integrados de Marketing, SA is a Portuguese privately held company founded in 1994 (with firmographic references to 1990), headquartered in Prior Velho, Lisbon, with a regional office in Maia, Porto, and 251–500 employees. The company operates as an integrated marketing services provider, organized around three core divisions: PromoPromotions (sourcing, customization, and supply of 35,000+ branded promotional products drawn from a 3,000+ supplier portfolio, with in-house production across 12+ personalization technologies including screen printing, embroidery, laser engraving, and UV printing), PromoLogistics (warehousing, inventory management, inbound/outbound logistics, order processing, picking, packing, distribution, and reverse logistics for B2B campaigns), and Cartões (production of telephone, loyalty, promotional, and prepaid cards in plastic and paper using high-security software and equipment). A proprietary logistics consulting sub-brand, Zedchain, extends the offering into strategic, tactical, and operational supply chain advisory.

The company serves a diversified B2B enterprise client base of 40+ prominent customers across pharmaceuticals (Abbott, Boehringer Ingelheim, Medtronic), food and beverage (Mars, Pepsi, Diageo, Panrico, Sumol+Compal, Unicer, Ervideira, Nabeiro/Delta Cafés), automotive (SEAT, Mazda, Mercedes-Benz, Renault, SIVA), telecommunications (Vodafone, MEO), banking (CGD, Millennium BCP, Standard Bank Angola), insurance (CA Seguros, Liberty Seguros), media (SIC, RTP, Cofina), and energy (Prio Energy), complemented by SME and mid-market buyers served through the TronShop-powered self-serve e-commerce platform at loja.promo.pt.

Revenue is generated through five streams: branded merchandise sales (unit-based), customization and personalization services (professional services), integrated logistics operations (managed services), card production, and event/corporate program services. Pricing is publicly disclosed on the e-commerce store with ex-VAT unit pricing ranging from €0.06 (entry-level pens at 4,000+ units) to €42.48+ (premium Antonio Miró and Parker items), free shipping above €125 + VAT, and a €10 handling fee for orders below €50. Go-to-market combines direct B2B sales for enterprise accounts with a self-serve e-commerce channel for SMBs, supported by exclusive membership in WAGE (World Advertising Gift Exchange) and SGS quality and environmental certification. The company is bootstrapped with no disclosed funding rounds, no parent company, and a registered share capital of €500,500.

Name

Promo

Legal name

Promo - Serviços Integrados de Marketing, SA

Website

https://promo.pt

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Promo is a Portuguese integrated marketing services company (founded 1994, 251–500 employees) operating PromoPromotions (branded merchandise, 3,000+ suppliers, 35,000+ SKUs), PromoLogistics (warehousing and distribution), Cartões (telephone/loyalty/prepaid card production), and the Zedchain logistics consulting brand, serving 40+ enterprise B2B clients across pharma, F&B, automotive, telecoms, and banking.

Ownership category

akta.pro rank

Product category

Promotional Merchandise & Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Promotional merchandise
• Corporate gifts
• Logistics services
• Card production
• Brand merchandising

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branded Merchandise & Promotional Products Sales: Core revenue from sourcing, producing, and selling branded promotional merchandise and corporate gifts. Products include writing instruments, drinkware, bags, textiles, tech accessories, and more, sold with or without customization.
2. Customization & Personalization Services: Revenue from in-house printing and personalization services using 12+ technologies including screen printing, embroidery, laser engraving, pad printing, and digital printing applied to promotional products.
3. Integrated Logistics Services: Fee-based logistics operations including warehousing, stock management, order processing, picking/packing, distribution, and reverse logistics for B2B clients managing promotional campaigns.
4. Card Production (Phone, Loyalty & Prepaid): Production and supply of telephone, loyalty, and prepaid cards, including scratch-off cards, magnetic stripe cards, and chip cards. Serves both Portuguese and international markets.
5. Event Organization & Corporate Programs: Services for event organization, corporate programs, point-of-sale implementation, and incentive programs, complementing the core promotional merchandise offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Promo is a Portuguese integrated marketing services company that sources, customizes, and supplies 35,000+ promotional products (writing instruments, drinkware, bags, textiles, tech accessories) from 3,000+ suppliers, delivers integrated B2B logistics (warehousing, picking, packing, distribution, reverse logistics), and produces telephone, loyalty, and prepaid cards in plastic and paper with high-security features. The company serves enterprise clients across pharmaceuticals, automotive, telecoms, banking, food & beverage, and media through direct B2B sales, an exclusive self-serve e-commerce platform (loja.promo.pt), and the proprietary Zedchain logistics consulting brand.

Product overview

Promo - Serviços Integrados de Marketing SA is a 30-year-old Portuguese company offering integrated marketing and logistics solutions. The portfolio consists of three core business divisions: PromoPromotions (promotional articles and merchandising with over 3,000 supplier portfolio and in-house personalization capabilities), PromoLogistics (warehousing, distribution, and supply chain management), and the Cartões division (telephone, loyalty, and prepaid card production). The company also operates the TronShop-powered e-commerce platform (loja.promo.pt) for B2B sales of branded merchandise. Supporting these divisions is Zedchain, a logistics consulting service for supply chain optimization. The company distributes branded products across categories including writing instruments, office supplies, drinkware, technology gadgets, textiles, and sports equipment, with partnerships featuring licensed brands like Parker and Antonio Miró.

Differentiator

Problem solved

Functional benefit

Products and services

• PromoPromotions PromoPromotions is the promotional articles and merchandising division: it selects, sources, customizes, stores, and manages a wide range of promotional materials, merchandising items, and packaging, supporting the operational activities and marketing actions of B2B clients. It draws on a portfolio of 3,000+ suppliers and 35,000+ product references, with in-house personalization capabilities including screen printing, embroidery, laser engraving, pad printing, digital printing, sublimation transfer, ceramic transfer, epoxy, thermogravure, and UV printing.
• PromoLogistics PromoLogistics provides integrated logistics operations including warehousing, inventory management, inbound and outbound logistics, order processing, picking, packing, distribution, reverse logistics, and value-added services such as quality control and after-sales support, targeting B2B clients running promotional merchandise and marketing programs.
• Cartões (Cards Division) Cartões is the card production division that manufactures telephone, loyalty, promotional, and prepaid cards in plastic and paper using high-security software, equipment, and procedures. Product variants include scratch-off, magnetic stripe, and chip cards, offered as a turnkey service to Portuguese and international clients.
• Zedchain Zedchain is a proprietary logistics consulting service that delivers strategic, tactical, and operational supply chain management solutions, designing and implementing structured planning processes for physical and financial flows to generate superior logistics performance for B2B clients.

Quantifiable outcome

• 83% of European consumers keep a useful branded item for more than 12 months, extending brand exposure without additional cost.
• +2 more outcomes

Named customers32 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• WAGE (World Advertising Gift Exchange)coreStrategic or Co-development PartnerExclusive membership as the sole Portuguese representative of WAGE, the largest international promotional merchandise organization. This partnership provides access to the largest and most reputable international suppliers, best commercial terms, and the latest and most relevant market information in the promotional merchandise industry.
• Zedchain (Promo logistics consulting brand)coreOthersZedchain is Promo’s proprietary logistics consulting brand that delivers strategic, tactical, and operational supply chain management solutions. It designs and implements structured planning processes for physical and financial flows to generate superior logistics performance for clients. Promo is both the operator and strategic advisor through this brand.
• Microsoft Azure (Cloud Infrastructure)supportingTechnology or IntegrationPromo's e-commerce platform (loja.promo.pt) is hosted on Microsoft Azure cloud infrastructure, utilizing Azure AD Authentication, Azure Key Vault, private endpoints, Azure SQL, Azure Database for PostgreSQL, and Azure Storage with encryption at rest and global redundancy.
• SGS (Société Générale de Surveillance)supportingOthersSGS certification provider for quality and environmental management system verification, demonstrating Promo’s compliance with international quality and environmental standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PF Concept: European-headquartered (Netherlands) promotional products distributor and supplier with a multi-country footprint across Europe, offering a comparable integrated sourcing, customization, and distribution model. Highly relevant as a pan-European peer of similar scale and WAGE-adjacent positioning.
• Gemline: US-headquartered promotional products supplier and decorator, supplying a broad catalog of branded merchandise to distributors and enterprise end-buyers. Comparable in the in-house decoration/supply model and catalog breadth.
• 4imprint Group plc: The largest publicly traded direct distributor of promotional products in North America and the UK, operating a direct mail/online catalogue model (similar to loja.promo.pt) alongside a B2B salesforce. Closest publicly traded comparable in terms of product breadth, customer base, and e-commerce-plus-direct-sales go-to-market.
• Brand Addition: UK- and globally-operating promotional merchandise company providing sourcing, decoration, warehousing, and distribution services to enterprise clients. Closely comparable integrated model serving multinational brands with branded merchandise and global rollout logistics.
• National Pen: US-based direct distributor of promotional products specializing in writing instruments, drinkware, and tech accessories with self-serve online ordering. Direct overlap with Promo's branded merchandise business and self-serve e-commerce model.
• HALO: US-based promotional products and marketing services company combining branded merchandise, recognition programs, and integrated marketing solutions. Operates a similar enterprise-focused distribution model with in-house decoration and global fulfilment capabilities.

Broad incumbents

• Cintas Corporation: Large publicly traded provider of corporate identity uniform and branded apparel programs, with route-based distribution serving enterprise clients. Overlaps with Promo's enterprise corporate-gifting and branded merchandise franchise at a much larger scale.
• Cimpress (parent of Vistaprint): Large publicly traded platform for customized print, signage, and promotional products, with mass customization technology and significant scale in B2B custom merchandise. Represents a structural competitive threat given its technology-driven cost position and global reach.

Emerging players

• Custom Earth Promos: US-based eco-friendly promotional products company focused on sustainable branded merchandise (reusable bags, bamboo products, recycled items). Comparable as a digitally native, sustainability-positioned emerging competitor in the merchandise space Promo is moving into.

Others

• Alibaba Group (1688.com): Global B2B e-commerce marketplace that connects enterprise buyers directly with promotional merchandise and packaging manufacturers in Asia. Represents the disintermediation risk for promotional merchandise distributors like Promo, by enabling direct manufacturer sourcing at lower cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PromoServicosIntegradosDeMarketingSa
• LinkedInlinkedin.com/company/1656590?trk=prof-exp-company-name

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promo