Baton Rouge Physical Therapy Lake
Baton Rouge Physical Therapy Lake is a private outpatient physical therapy practice founded in 1962, operating five clinic locations across the Baton Rouge, Denham Springs, and Gonzales metropolitan area of Louisiana, serving individual patients, athletes, seniors, and pediatric and workplace injury cases through evidence-based rehabilitation, manual therapy, and specialized modalities under the Confluent Health network.
- Company typePrivate
- Founded1962
- HeadquartersBaton Rouge, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Baton Rouge Physical Therapy Lake does
Baton Rouge Physical Therapy Lake (BRPT) is a private outpatient physical therapy practice founded in 1962 in Baton Rouge, Louisiana, operating five clinic locations across the Baton Rouge metropolitan area (Brittany, CitiPlace, Denham Springs, Gonzales, and Jones Creek). It is a subsidiary of Confluent Health, a national provider of musculoskeletal and physical therapy services. BRPT delivers evidence-based rehabilitation, manual therapy, and specialized treatment programs across orthopedics, sports medicine, pediatrics, workplace injuries, and seniors. The practice differentiates on clinical talent density (more board-certified Orthopedic Clinical Specialists than any other outpatient facility in Louisiana, per its own claim), specialized modalities (ASTYM, Trigger Point Dry Needling, Blood Flow Restricted Training), and condition-specific programs for back pain, neck pain, TMJ, vertigo, balance and fall prevention, post-COVID recovery, and cervical radiculopathy.
The core product is the in-person PT visit, delivered by licensed clinicians across five physical clinics and supported by an online scheduling system, phone booking, and live chat intake. Underlying technology is clinical rather than digital: evidence-based manual therapy techniques, specialized treatment tools (dry needles, ASTYM instruments, BFRT tourniquet systems), and Confluent Health's shared back-office infrastructure including Evidence In Motion continuing education and Sharecare-powered medical record fulfillment. There is no proprietary software platform, mobile application, or AI-based diagnostic tooling disclosed in the data.
BRPT operates a fee-for-service transaction revenue model, billing per visit under major insurance plans (Aetna, BCBS, Humana, Medicare, People's Health, Tricare, United Healthcare, WellCare, and Workers' Compensation), with self-pay options, CareCredit financing, and FSA/HSA acceptance. The go-to-market motion is direct-to-consumer (self-referral and patient-initiated booking) layered with a healthcare-provider referral pathway (the dedicated For Providers page with downloadable referral paperwork) and employer relationships through FitForWork workplace injury programs. Customer segments span individual patients (primary), athletes, seniors, pediatric patients, employers/injured workers, and referring physicians. The leadership team is long-tenured, with CEO Seth Kaplan serving since 2004, SVP Gus Gutierrez since 1986, and VP Greg LeBlanc since 2000.
Baton Rouge Physical Therapy Lake firmographics
Firmographics- Name
- Baton Rouge Physical Therapy Lake
- Legal name
- Baton Rouge Physical Therapy Lake
- Website
- https://brptlake.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Baton Rouge Physical Therapy Lake is a private outpatient physical therapy practice founded in 1962, operating five clinic locations across the Baton Rouge, Denham Springs, and Gonzales metropolitan area of Louisiana, serving individual patients, athletes, seniors, and pediatric and workplace injury cases through evidence-based rehabilitation, manual therapy, and specialized modalities under the Confluent Health network.
- Ownership category
- akta.pro rank
Baton Rouge Physical Therapy Lake industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)
- akta.pro secondary industry
- Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)
Keywords
Where Baton Rouge Physical Therapy Lake is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Baton Rouge Physical Therapy Lake business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Therapy Services: Fee-for-service physical therapy visits billed per session. The company accepts insurance and also offers self-pay options for patients without coverage or with high deductible plans.
- Insurance Billing: BRPT works with majority of insurance carriers including Aetna, BCBS, Humana, Medicare, People's Health, Tricare, United Healthcare, WellCare, and Work Comp. They verify benefits and handle insurance claim submission.
- Financing Options: Partnership with CareCredit for flexible payment plans. Also accepts FSA and HSA payments for patients with flexible spending or health savings accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance-based physical therapy |
| One time/ perpetual license | Pay-as-you-go | Self-pay options |
| Other | Pay-as-you-go | Workers' Compensation and Motor Vehicle Accident |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Baton Rouge Physical Therapy Lake product offering
Product offeringCore offering
Baton Rouge Physical Therapy Lake provides outpatient physical therapy and rehabilitation services across five clinic locations in Louisiana, treating musculoskeletal conditions from head to ankle. Services span orthopedics and manual therapy, sports medicine, pediatric therapy, workplace injury rehabilitation, and condition-specific treatments (back pain, neck pain, TMJ, vertigo, balance/fall prevention, post-COVID recovery, cervical radiculopathy), plus specialized techniques such as Trigger Point Dry Needling, ASTYM, and Blood Flow Restricted Training. The practice bills via insurance (including Medicare, BCBS, Aetna, Humana, United Healthcare, Tricare, Work Comp) and offers self-pay and CareCredit financing options.
Product overview
Baton Rouge Physical Therapy Lake operates as a multi-location physical therapy practice offering a unified platform of rehabilitation and wellness services. The core offering is Physical Therapy Services supplemented by primary services including Orthopedics & Manual Physical Therapy, Pediatric Physical Therapy, Workplace Injuries Therapy, Trigger Point Dry Needling, and Sports Medicine Physical Therapy. Health & Wellness offerings include ASTYM and Senior Exercises programs. Specialized treatments include Blood Flow Restricted Training alongside condition-specific therapies for Back Pain, Neck Pain, TMJ Disorder, Vertigo, Balance & Fall Prevention, Post-COVID recovery, and Cervical Radiculopathy. The five clinic locations (Brittany, CitiPlace, Denham Springs, Gonzales, and Jones Creek) all provide access to this full portfolio of services.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy Services Comprehensive physical therapy treatments for the entire body covering conditions from head to ankle, utilizing the latest research, technology, and modalities to address pain and mobility limitations. Offered across all five BRPT clinic locations for residents of the Baton Rouge metropolitan area.
- Orthopedics & Manual Physical Therapy Medical specialty preserving and restoring function in the musculoskeletal system, delivered by many APTA board-certified Orthopedic Certified Specialists (OCS). Focuses on evidence-based practice, orthopedic injury examination, and treatment for patients with musculoskeletal conditions.
- Pediatric Physical Therapy Physical therapy services for children from elementary school to high school, addressing sports-related injuries, developmental conditions, and recovery from broken bones, with sport-specific interventions tailored to young athletes.
- Physical Therapy for Workplace Injuries Workplace injury specialists providing hands-on manual therapy for back, knee, ankle, and shoulder injuries due to falls, slips, lifting, and twisting, with services including work simulation, job analysis, and fit for duty testing. Promises faster return to work and 50%+ cost reduction for employers.
- Trigger Point Dry Needling Physical Therapy Treatment technique using thin, solid filament needles to deactivate and desensitize trigger points (knots) in muscles, also known as Intramuscular Manual Therapy (IMT), effective for treating soft tissue injuries and pain.
- Sports Medicine Physical Therapy Comprehensive sports injury prevention and treatment emphasizing maximization of participation and performance, including pre-participation screening, cardiovascular and resistance programs, manual therapy, and sport-specific training.
- ASTYM Physical Therapy Treatment for chronic soft tissue injuries that may not have responded to traditional therapy, working to regenerate healthy soft tissue and remove scar tissue to restore movement and eliminate pain.
- Physical Therapy for Senior Exercises Physical therapy services tailored for seniors addressing arthritis, weakness, hip fracture, joint replacement, back pain, osteoporosis, Parkinson's, strokes, falls, and unsteadiness.
- Blood Flow Restricted Training (BFRT) Physical Therapy Cutting-edge treatment using specialized tourniquet systems to partially occlude blood flow during light exercise, recruiting fast twitch muscle fibers for greater strength gains while lifting lighter loads.
- Back Pain Physical Therapy Physical therapy treatment for lower back pain addressing causes from spinal osteoarthritis to herniated discs, including exercises like bridges, bird dogs, and pelvic tilts to minimize recovery time.
- Neck Pain Physical Therapy Physical therapy treatment for neck pain including cervical radiculopathy, herniated discs, degenerative disc disease, and cervical osteoarthritis, focusing on range of motion and muscle balance restoration.
- TMJ Disorder Physical Therapy Focused treatment for temporomandibular joint disorder (TMD), addressing jaw pain, fatigue, difficulty opening mouth, headaches, and popping sounds through posture education and manual therapy techniques.
- Balance & Fall Prevention Physical Therapy Physical therapy services targeting balance issues and fall prevention, particularly for patients experiencing dizziness and vertigo-related mobility challenges.
- Vertigo Physical Therapy Specialized physical therapy for vertigo and vestibular disorders to help restore balance and reduce dizziness symptoms.
- Post-COVID Physical Therapy Treatment protocol for patients who have sustained significant impairment in muscle strength, cardiovascular issues, decreased lung capacity, pain, and weakness causing balance, endurance, and altered walking abilities after COVID-19 infection.
- Cervical Radiculopathy Physical Therapy Physical therapy treatment for cervical radiculopathy, often treatable within 10-12 visits, addressing neck pain and nerve-related symptoms.
Quantifiable outcome
- 32% lower cost per episode compared to other PTs in Baton Rouge
- +1 more outcomes
Companies that use Baton Rouge Physical Therapy Lake
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Baton Rouge Physical Therapy Lake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Baton Rouge Physical Therapy Lake partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Confluent HealthcoreBRPT is proud to be part of Confluent Health, a leading national provider of physical therapy and musculoskeletal health services. Confluent Health provides professional development programs, continuing education through Evidence In Motion, student loan reimbursement programs, and a path to leadership positions. The company has more therapist-owners than any other PT company.
- CareCreditminorBaton Rouge Physical Therapy has partnered with CareCredit to offer flexible payment plans for patients. CareCredit provides convenient payment options for copayments, deductibles, and treatments not covered by insurance.
- FitForWorkminorBRPT partners with FitForWork for workplace injury prevention services, helping employers prevent employees from needing expensive medical care through early intervention programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Baton Rouge Physical Therapy Lake competitors and assessment
Company assessmentBroad incumbents
- U.S. Physical Therapy (USPH): Public holding company operating a national network of ~600+ outpatient physical therapy clinics via partnerships and clinics. Direct comparable as a multi-state, multi-clinic PT operator with employer contracting.
- Confluent Health: BRPT's parent company and a leading national PT and musculoskeletal health platform. Comparable as a multi-state PT operator with similar clinical and employer services, providing both parent-company context and the most direct strategic benchmark.
- Select Medical (Concentra): Large publicly traded operator of outpatient rehab clinics and occupational health centers (Concentra). Highly comparable in workplace injury, employer services, and physical rehabilitation offerings.
Emerging players
- Sword Health: Digital-first MSK and virtual physical therapy platform rapidly winning employer contracts. Emerging threat rather than direct competitor today, but increasingly competing for the same employer and payer PT spend BRPT targets.
Direct peers
- ATI Physical Therapy: National outpatient physical therapy chain with multi-clinic locations, employer contracting, and orthopedic/sports focus. Closest large-scale direct competitor to BRPT's model of multi-site outpatient PT with strong employer relationships.
- Ivy Rehab Network: Large outpatient PT network with orthopedic, sports, pediatric, and senior services across multiple states. Comparable multi-specialty outpatient PT model and employer/insurer contracting approach.
- Therapy Partners Group: National outpatient PT management services and partnership platform. Direct comparable as a multi-clinic PT roll-up model serving similar employer and payer customers.
- Benchmark Physical Therapy: Southeast US-based outpatient PT chain with orthopedic, manual therapy, and sports medicine services. Comparable in clinical model, employer services, and multi-clinic footprint.
- Drayer Physical Therapy Institute: Multi-state outpatient PT operator owned by Upstream Rehabilitation with comparable orthopedic, sports, and pediatric service mix. Closest regional-scale peer to BRPT's clinic operating model.
- Results Physiotherapy: Outpatient PT chain with strong orthopedic manual therapy focus and Southeast US footprint. Direct comparable in clinical specialty mix (manual therapy, sports, post-surgical).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Baton Rouge Physical Therapy Lake social profiles
Digital presenceBaton Rouge Physical Therapy Lake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baton Rouge Physical Therapy Lake leadership team
Management profileNumber of profiles
Profiles5 records
Baton Rouge Physical Therapy Lake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baton Rouge Physical Therapy Lake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baton Rouge Physical Therapy Lake
What does Baton Rouge Physical Therapy Lake do?
Baton Rouge Physical Therapy Lake provides outpatient physical therapy and rehabilitation services across five clinic locations in Louisiana, treating musculoskeletal conditions from head to ankle. Services span orthopedics and manual therapy, sports medicine, pediatric therapy, workplace injury rehabilitation, and condition-specific treatments (back pain, neck pain, TMJ, vertigo, balance/fall prevention, post-COVID recovery, cervical radiculopathy), plus specialized techniques such as Trigger Point Dry Needling, ASTYM, and Blood Flow Restricted Training. The practice bills via insurance (including Medicare, BCBS, Aetna, Humana, United Healthcare, Tricare, Work Comp) and offers self-pay and CareCredit financing options.
Is Baton Rouge Physical Therapy Lake a public or private company?
Baton Rouge Physical Therapy Lake is a private company. It is classified as corporate owned and is currently operating.
When was Baton Rouge Physical Therapy Lake founded?
Baton Rouge Physical Therapy Lake was founded in 1962. It employs 51 to 100 people.
Where is Baton Rouge Physical Therapy Lake based?
Baton Rouge Physical Therapy Lake is headquartered in Baton Rouge, United States, in the North America region.
How does Baton Rouge Physical Therapy Lake make money?
Three revenue lines are on record. Physical Therapy Services are the primary driver. The others are insurance Billing and financing Options.
Who are Baton Rouge Physical Therapy Lake's main competitors?
Broad incumbents on record are U.S. Physical Therapy (USPH), Confluent Health and Select Medical (Concentra). Sword Health is listed as an emerging player. Direct peers are ATI Physical Therapy, Ivy Rehab Network, Therapy Partners Group, Benchmark Physical Therapy, Drayer Physical Therapy Institute and Results Physiotherapy.
Does Baton Rouge Physical Therapy Lake have an API?
No public API is recorded for Baton Rouge Physical Therapy Lake.
What industry is Baton Rouge Physical Therapy Lake in?
Baton Rouge Physical Therapy Lake's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HLAFAFAI, Orthopedic & Sports Rehabilitation Centers, with a secondary code of EDALAIAH, Sports Medicine, Athletic Training & Rehabilitation Services. Its NAICS code is 621340 and its SIC code is 8000.