Mobau Wirtz & Classen

What Mobau Wirtz & Classen does

Mobau Wirtz & Classen GmbH & Co. KG is a family-owned, medium-sized building materials wholesale and retail group headquartered in Heinsberg-Dremmen, Germany, operating since 1996 across 22 physical locations in the Kreis Heinsberg and Mittlerer Niederrhein regions. The company distributes construction materials across twelve core product categories — including structural materials, roofing, tiles, wood, interior finishing, ecological building materials, civil engineering supplies, and garden products — serving professional tradespeople, architects, builders, and DIY customers. Its multi-format distribution architecture combines a ProfiZentrum professional wholesale center, two large BauPark retail showrooms (Hückelhoven and Mönchengladbach) featuring 39 bathroom studios and 900+ tile varieties, and specialized subsidiaries including Classen Natursteinhandel (natural stone trading), SSW Bedachungs- und Holzfachhandel (roofing and timber), and Fliesenmax (tile specialty).

The business operates a vertically integrated model spanning procurement through last-mile delivery: it sources from major European manufacturers (Xella, Saint-Gobain Isover, Dyckerhoff, Velux, Hörmann, Villeroy & Boch), aggregates purchasing through the Mobau Pro Alliance and Eurobaustoff cooperative, holds exclusive German distribution rights for the Schellevis premium concrete garden brand, and delivers via a wholly-owned logistics subsidiary with specialized vehicles. Revenue is generated primarily through one-time transactional sales of building materials to trade and retail customers, supplemented by logistics/delivery services and emerging energy-efficient renovation consulting. Digital infrastructure is limited to TYPO3 CMS-based websites, DocuWare document management, customer portals for Mobau and SSW, and a MASCOT workwear webshop. Pricing is not publicly disclosed; customer account incentives include a 2% Skonto discount on invoices paid via SEPA direct debit. The company is led by second-generation family Managing Directors Gottfried Classen, Wilhelm Classen, Alexander Wirtz, and Bert Wirtz, with no external investors or private equity involvement indicated.

Name

Mobau Wirtz & Classen

Legal name

Mobau Wirtz & Classen GmbH & Co. KG

Website

https://mobau-wirtz-classen.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Building Materials Retail and Wholesale

NAICS

Lumber and Other Construction Materials Merchant Wholesalers (4233), Roofing, Siding, and Insulation Material Merchant Wholesalers (423330)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Building materials retail
• Construction supplies wholesale
• Tiles and natural stone
• DIY home improvement
• Roofing and timber trade

Headquarters

HQ city

Heinsberg

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Wholesale & Retail: Sale of construction materials including building supplies, roofing, tiles, garden products, wood, interior finishing, ecological building materials, and civil engineering products. Serves both trade professionals and private customers through physical showrooms and warehouses.
2. Logistics & Delivery Services: Own logistics and delivery operations with specialized vehicles for timely delivery of construction materials to customers or construction sites.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Mobau Wirtz & Classen is a German building materials retailer and wholesaler operating a network of around 22 locations in the Kreis Heinsberg and Mittlerer Niederrhein regions. It sells construction, renovation, and DIY products through dedicated professional trade centers (ProfiZentrum) and large retail showrooms (BauPark), serving both trade professionals (Handwerker) and end consumers (Heimwerker). The group also operates specialized subsidiaries covering natural stone, roofing/timber trade, and discount tiles.

Product overview

Mobau Wirtz & Classen is a family-owned, medium-sized building materials wholesale and retail group operating since 1996. The offering is a unified multi-format platform combining a ProfiZentrum (professional wholesale center), two BauPark locations (large retail/showroom centers), and specialized business segments. The core product portfolio spans twelve product categories: Baustoffe (construction materials), Dach (roofing), Fachmarkt (trade supplies), Farbe (paint), Fliesen (tiles), Garten & Hof (garden), Holz (wood), Innenausbau (interior finishing), Ökologische Baustoffe (eco materials), Rohbau & Fassade (structural/facade), and Tief- und Straßenbau (civil engineering). Specialized sub-segments include Fliesenmax (tile specialty), Classen Natursteinhandel (natural stone), and SSW Bedachungs- und Holzfachhandel (roofing/timber). The Schellevis premium concrete garden brand is sold with exclusive German distribution rights. Complementary services include Energetische Sanierung (energy renovation consulting) and a quarterly ProfiNews publication. Digital services include customer portals for Mobau and SSW. The group carries extensive third-party brand portfolios including Xella (Silka, Multipor, Ytong), Isover (Saint-Gobain insulation), Dyckerhoff (cement/concrete), and Fränkische Rohrwerke, among many others totaling approximately 100+ brands.

Differentiator

Problem solved

Functional benefit

Brands

• Mobau Pro: A strong alliance concept that intensifies cooperation among Mobau branches to provide comprehensive product offerings at particularly favorable prices.
• BauPark
• ProfiZentrum
• Classen Natursteinhandel

Products and services

• Mobau BauPark (Retail Showrooms)

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• SchelleviscoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Schellevis concrete products for garden and landscape design. Schellevis has produced concrete products for 80 years in the Netherlands. Mobau offers exclusive access to Schellevis products at BauPark Hückelhoven for all of Germany.
• Mobau Pro AlliancecoreStrategic or Co-development PartnerMobau Pro is a strong alliance concept continuing the long-standing cooperation of individual Mobau locations, intensifying cooperation across various business fields with the primary goal of offering comprehensive product range at particularly favorable prices.
• EurobaustoffcoreChannel Partner/ Reseller/ DistributorPartnership with Eurobaustoff cooperative for building materials, with multiple brand logos displayed including Bauelemente, Dach, Fliesen, Holz, Putze, Tiefbau, and Trockenbau divisions.
• Xella (Silka, Multipor, Ytong)majorTechnology or IntegrationPartnership for Xella building materials including Silka calcium silicate blocks, Multipor insulation panels, and Ytong aerated concrete products. Xella focuses on sustainable building material solutions for masonry and mineral insulation.
• Saint-Gobain IsovermajorTechnology or IntegrationSaint-Gobain Isover G+H AG insulation products including thermal insulation, technical solutions for isolation, moisture protection and airtightness. Products include Klemmfilz insulation and Vario XtraSafe climate membranes.
• DyckerhoffmajorTechnology or IntegrationDyckerhoff cement and transport concrete products including grey cement, white cement, and various concrete products. Dyckerhoff operates in 13 countries with 10,000 employees. Products include CO2-optimized CGreen cements with 39% less carbon dioxide.
• BOSCHminorGTM or Marketing PartnerBOSCH Application Consultant appearing at Expertenrunde events as speaker/advisor for construction professionals.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hagebau: German building materials buying cooperative operating a large network of Fachhandel locations serving trades, contractors, and DIY customers. Highly comparable multi-format B2B/B2C building materials distribution model, of which Mobau Pro is a partner member.
• Eurobaustoff: German building materials cooperative that is an actual strategic partner of Mobau Wirtz & Classen; operates Europe's largest central warehouse and serves hundreds of independent Fachhandel members across Germany, Austria, Switzerland, and beyond.
• STARK Deutschland: One of Germany's largest building materials distributors serving professional tradespeople with showrooms, logistics, and a broad assortment across structural, interior, and finishing categories; directly comparable in customer mix and product breadth.
• Raab Karcher: German specialist building materials distributor (part of the STARK Group) focused on professional tradespeople, offering tiles, sanitary, civil engineering, and renovation supplies; highly comparable trade-focused Fachhandel positioning.

Broad incumbents

• BayWa Baustoffe: Building materials division of BayWa, a major German conglomerate; operates Fachhandel locations across southern Germany with overlapping assortment in structural, interior, and garden categories and a comparable professional trade customer focus.
• HORNBACH Baumarkt: Large German DIY/home improvement retailer with strong pro-customer offering; overlaps with Mobau's retail showrooms and DIY segment but lacks Mobau's B2B ProfiZentrum specialization and local density.
• Bauhaus: Pan-European big-box DIY and specialist retailer with a Fachcentrum format that partially overlaps Mobau's BauPark showrooms; competes in the retail/DIY segment but with a much larger and more dispersed footprint.
• OBI: Major German DIY/home improvement chain with a Pro-Handwerk service offering targeting tradespeople; relevant comparator for Mobau's Heimwerker DIY customer base and growing pro segment.

Regional players

• Kemmler: Family-owned building materials Fachhandel group based in Baden-Württemberg with multiple locations serving tradespeople and DIY customers; comparable mid-sized regional dealer profile though operating in a different German geography.

Others

• Wienerberger: Austrian manufacturer of bricks, clay blocks, and building envelope solutions; one of Mobau's key brand partners (supplier-side) and a relevant upstream peer for understanding supplier power in masonry and facade categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mobauwirtzundclassen
• Instagraminstagram.com/mobau_wirtz_classen
• TikToktiktok.com/@mobauwirtzundclassen
• Pinterestde.pinterest.com/mobau_wirtz_classen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobau Wirtz & Classen