In The Decant
In The Decant (dekantā) is a Singapore-based direct-to-consumer online retailer specialising in Japanese whisky and premium Asian spirits, offering 2,000+ expressions, exclusive cask ownership programmes, and private-label bottlings to collectors across 127 countries.
- Company typePrivate
- Founded2015
- HeadquartersWaseda, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What In The Decant does
In The Decant, operating as dekantā, is a Singapore-incorporated direct-to-consumer e-commerce retailer specialising in Japanese whisky and adjacent premium spirits. Founded in 2015 as the online arm of a collectibles business with roots dating to 1985, the company catalogues 2,000+ expressions and has shipped 20,000+ bottles to customers across 127 countries. The core product mix spans rare and allocated Japanese single malts, with pricing ranging from entry-level bottles around $30 to ultra-premium allocations above $120,000.
The business operates an exclusive cask ownership programme that lets customers purchase, mature, and bottle individual casks, alongside a private-label series (Ki Series) and limited editions produced under exclusive partnerships with New Karuizawa, Kiyokawa, and Ontake distilleries. Sub-brands extend the proposition into adjacent categories: dekantā Cellar for Japanese wines and dekantā Oriental for broader Asian spirits. Product launches such as the MONO NO AWARE world-blended whisky in June 2024 indicate movement beyond single-cask independent bottling into house-brand blending.
The revenue model is transactional DTC e-commerce with a high-value cask sale overlay. Dekanta Alcohol Trading International Pte. Ltd., the operating entity, is family-owned with no external funding, runs a Singapore headquarters with a Tokyo office, and operates with a small team (11-50 employees). The company was recognised as Japanese Independent Bottler of the Year in 2022 and holds distribution relationships with major producers including Suntory, Nikka, and Kavalan.
In The Decant firmographics
Firmographics- Name
- In The Decant
- Legal name
- Dekanta Alcohol Trading International Pte. Ltd.
- Website
- https://dekanta.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- In The Decant (dekantā) is a Singapore-based direct-to-consumer online retailer specialising in Japanese whisky and premium Asian spirits, offering 2,000+ expressions, exclusive cask ownership programmes, and private-label bottlings to collectors across 127 countries.
- Ownership category
- akta.pro rank
In The Decant industry classification
Industry- Product category
- Specialty Japanese Whisky & Spirits Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
- akta.pro secondary industries
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where In The Decant is headquartered
LocationHeadquarters
- HQ city
- Waseda
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
In The Decant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Bottle Sales: Direct sales of Japanese whisky bottles ranging from entry-level to rare collectible expressions. Products include single malt, blended, and grain whisky from major Japanese distilleries.
- Whisky Cask Sales: Private cask ownership program allowing customers to purchase full casks from Japanese distilleries. Includes sampling rights, distillery visits, and opportunity to create custom independent bottlings.
- Limited Edition Collections: Premium limited edition releases with artistic packaging, such as the Acclaim collection featuring Wajima Lacquerware and art collaborations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium rare collectible bottles - Yamazaki 50 Year Old priced at $119,999.99 |
| Unit Pricing | Pay-as-you-go | Rare and exclusive bottles from silent distilleries and limited releases |
| Unit Pricing | Pay-as-you-go | Karuizawa Shibari 35 Year Old at $14,500 per bottle |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
In The Decant product offering
Product offeringCore offering
In The Decant (dekantā) operates a direct-to-consumer e-commerce platform (dekanta.com) that retails premium and rare Japanese whisky, other Japanese spirits, and Japanese wine, alongside a private cask ownership program selling full whisky casks from partnered Japanese distilleries. The company curates over 2,000 expressions and delivers to 127+ countries, with sub-brands dekantā Oriental (Asian spirits), dekantā Cellar (Japanese wines), and the Ki Series private-label single-cask whiskies.
Product overview
dekantā operates as a specialist e-commerce retailer of fine and rare Japanese whisky, spirits, and casks with the world's largest online inventory of Japanese spirits (over 2,000 expressions). The core offering comprises the main dekantā online platform for whisky and spirits sales, supplemented by three key sub-brands: dekantā Oriental (Asian spirits including Kavalan whisky), dekantā Cellar (Japanese wines), and the Ki Series private label whiskies. The company also operates a Whisky Casks program for private cask ownership from partnered Japanese distilleries. Additional services include wholesale B2B sales, curated limited-edition collections, and Japanese gift wrapping. Founded in 2015, the company ships to customers in 127+ countries worldwide and was named 'Japanese Independent Bottler of the Year' in 2022.
Differentiator
Problem solved
Functional benefit
Brands
- dekantā Cellar: Japanese wine cellar offering curated selection of Japanese red wines
- dekantā Oriental
Products and services
- Japanese Whisky Premium, rare, and collectible Japanese whiskies from leading Japanese distilleries, ranging from entry-level expressions to ultra-rare collectibles including silent-distillery releases, sold DTC through dekanta.com with worldwide delivery.
- Japanese Spirits Wide selection of Japanese spirits including sake, shochu, gin, awamori, umeshu, liqueurs, vodka, and Japanese wine, sold DTC with worldwide delivery.
- Whisky Casks (Cask Ownership Program) Private cask ownership program allowing customers to purchase full casks from partnered Japanese distilleries (Karuizawa, Kiyokawa, Ontake, Hanyu, Gakkogawa, Shizuoka). Includes sampling rights, distillery visits, and the option to commission custom independent bottlings.
- dekantā Oriental Sub-brand offering Asian spirits beyond Japan, including single-cask whiskies from Taiwanese distillery Kavalan and other Asian producers, expanding the platform's scope from Japanese-only to broader Asian spirits.
- dekantā Cellar Sub-brand offering a curated selection of Japanese red wines from producers including Chateau Mercian, Grace winery, and Katashimo winery, complementing the whisky and spirits core business.
- Ki Series (Private Label Whiskies) dekantā's private-label single-cask whisky series exploring aspects of Japanese culture through the concept of 'Ki', including Kikou (climate) and Kigai (strong/willful) expressions.
- Curated Limited-Edition Collections Limited-edition curated bottlings with artistic packaging and Japanese cultural collaborations, including the Acclaim Karuizawa Whisky Stage ($50,000 three-bottle set), Budō Collection (Karuizawa 35 Year Old), and Kurage Collection (Japanese Sea Nettle design).
- Wholesale Portal B2B wholesale service for retailers, bars, and hospitality businesses interested in stocking dekantā products for on-trade and retail resale.
- Japanese Gift Wrapping Service Authentic Japanese gift wrapping service available for international orders, complementing the gifting use case for premium bottles.
Quantifiable outcome
- Over 20,000 bottles shipped to customers worldwide since 2015
- +1 more outcomes
Companies that use In The Decant
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
In The Decant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
In The Decant partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Ontake DistillerycoreDekantā announced exclusive partnership with award-winning Ontake Distillery. The partnership allows dekantā to offer Ontake Distillery's whisky casks to their global customer base.
- Kiyokawa DistillerycoreDekantā offers whisky casks from Kiyokawa, Japan's first and only farm-to-bottle whisky distillery. Cask purchases include opportunities to sample the liquid, visit the distillery, and create custom independent bottlings.
- New Karuizawa DistilleryflagshipHistoric partnership between dekantā and the revived Karuizawa Distillery. Dekantā has exclusive worldwide rights to sell single malt sherry casks from Karuizawa Whisky. The partnership includes official distillery bottlings and independent releases, along with innovative Japanese whisky events and experiences.
- BBE MusicminorProduced in association with independent record label BBE Music. The 'Transient Tones For Timeless Spirits' LP features vintage Japanese Jazz tracks paired with classic Japanese whisky expressions, creating a unique sensory experience.
- Kavalan DistillerycoreFirst collaborative limited edition release between dekantā and Taiwanese Kavalan Distillery. Dekantā Oriental range showcases Asian whisky craftsmanship with hand-selected single cask releases.
- Suntory SpiritscoreDekantā offers Suntory products including ROKU Gin and Essence of Suntory limited releases, acting as an authorized global retailer for these products.
- NikkacoreDekantā offers Nikka products including Nikka Coffey Gin, acting as an authorized global retailer for these Japanese spirits.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
In The Decant competitors and assessment
Company assessmentDirect peers
- The Whisky Exchange: One of the world's largest online specialty whisky and spirits retailers with a massive catalog and global delivery. Closest direct competitor to dekantā in DTC e-commerce for premium and rare whisky, including significant Japanese ranges.
- Master of Malt: UK-based online spirits retailer with worldwide shipping, large premium and independent bottling catalog, and a strong own-label program. Comparable to dekantā as a global DTC platform with curated and exclusive releases.
- Atom Brands: Independent bottler and drinks brand house behind several specialty spirits ranges and own labels. Directly comparable to dekantā's Ki Series private-label and independent bottling strategy.
- Whisky Auction (Whisky Auctioneer / Whisky Hammer): Online whisky auction houses with significant Japanese whisky flow. Compete with dekantā for the same collector and investor customer base seeking rare Karuizawa, Macallan, and Japanese bottlings.
- Cask World (and similar cask investment platforms): Whisky cask ownership and investment platforms selling full casks to consumers. Directly compete with dekantā's Whisky Cask program in the cask-investment segment.
- Just Whisky: UK-based online retailer specializing in Japanese whisky with global shipping. Smaller but direct competitor focused on the same Japan-centric premium collector segment as dekantā.
Broad incumbents
- Rare Whisky 101: Established Japanese whisky specialist and data/index provider running the Rare Whisky Apex 1000 index. Adjacent competitor in the rare Japanese whisky collector and investor market, with a broader analytics and auction model.
- K&L Wine Merchants: Large US specialty wine and spirits e-tailer with significant premium and Japanese whisky assortment. Comparable in DTC premium spirits retail, though broader in category scope than dekantā's Japan focus.
Emerging players
- Smooth Ambler: US-based independent bourbon and rye distiller with a notable independent bottling and contract distilling program. Comparable in independent bottling/branded spirits craftsmanship, though category and geography differ.
Others
- Bonhams Whisky Auction: Global auction house running dedicated whisky and rare spirits auctions. Indirect peer — competes for the same ultra-high-net-worth buyer of rare Japanese whisky and Karuizawa bottles, but via auction rather than fixed-price e-commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
In The Decant social profiles
Digital presenceIn The Decant financial estimates
Financial estimateRevenue estimate
Valuation estimate
In The Decant leadership team
Management profileNumber of profiles
Profiles5 records
In The Decant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In The Decant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In The Decant
What does In The Decant do?
In The Decant (dekantā) operates a direct-to-consumer e-commerce platform (dekanta.com) that retails premium and rare Japanese whisky, other Japanese spirits, and Japanese wine, alongside a private cask ownership program selling full whisky casks from partnered Japanese distilleries. The company curates over 2,000 expressions and delivers to 127+ countries, with sub-brands dekantā Oriental (Asian spirits), dekantā Cellar (Japanese wines), and the Ki Series private-label single-cask whiskies.
Is In The Decant a public or private company?
In The Decant is a private company. It is classified as family owned and is currently operating.
When was In The Decant founded?
In The Decant was founded in 2015. It employs 11 to 50 people.
Where is In The Decant based?
In The Decant is headquartered in Waseda, Japan, in the Asia region.
How does In The Decant make money?
Three revenue lines are on record. Bottle Sales are the primary driver. The others are whisky Cask Sales and limited Edition Collections.
Who are In The Decant's main competitors?
Direct peers on record are The Whisky Exchange, Master of Malt, Atom Brands, Whisky Auction (Whisky Auctioneer / Whisky Hammer), Cask World (and similar cask investment platforms) and Just Whisky. Broad incumbents are Rare Whisky 101 and K&L Wine Merchants. Smooth Ambler is listed as an emerging player. Bonhams Whisky Auction is listed as an others.
Does In The Decant have an API?
No public API is recorded for In The Decant.
What industry is In The Decant in?
In The Decant's product category is Specialty Japanese Whisky & Spirits Retail. Its primary akta.pro industry code is CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits), with a secondary code of CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise). Its NAICS code is 445320 and its SIC code is 5180.