Plainview Daily Herald

What Plainview Daily Herald does

Plainview Daily Herald is a local newspaper serving Plainview and Hale County, Texas, operating continuously since 1889. It publishes daily local news, crime, agriculture, business, sports, outdoors, and entertainment content across print and digital channels, and is the de facto newspaper of record for public notices, obituaries, and community announcements in its market. The publication is wholly owned by Hearst Newspapers II, LLC, a subsidiary of Hearst Corporation, and operates as part of the Hearst affiliated network of media companies.

The publication's core products are a Print + Digital Bundle subscription and a Digital-Only subscription, both sold on a recurring monthly basis through Hearst's centralized subscription platform at subscription.hearstmediatx.com. Subscribers receive unlimited digital access via myplainview.com, a digital replica e-Edition with full-page viewing and archive features, and email newsletters including a morning e-Edition link. The underlying technology is the shared Hearst Newspapers digital platform — there is no proprietary technology stack, no mobile app, and no public-facing API or SDK. Supplemental content products include Public Notices, Obituaries (delivered through a Legacy.com partnership), Readers' Choice community awards, a Puzzmo Plus puzzle gaming add-on, and a 'Discover Plainview' lifestyle and Texas Crafted artisan content section.

Revenue is generated from five streams: recurring print subscriptions, recurring digital subscriptions, display and classified advertising (with dedicated Advertising Director and Multimedia Sales roles), affiliate marketing commissions on third-party links, and one-time single-article archive purchases. Pricing is not publicly disclosed; subscribers are directed to the Hearst checkout page. The Continuous Service Program (EZPay) handles recurring billing with automatic renewal, defaulting all new subscribers into the program. The company employs 11-50 people, with editorial staff including an Editor and a General Assignment Reporter, and operates from a single headquarters at 820 Broadway, Plainview, Texas, with office lobby hours three days per week. There is no independent revenue disclosure, no funding history, and no M&A activity as the entity is wholly owned and operated by Hearst.

Name

Plainview Daily Herald

Legal name

Hearst Newspapers II, LLC

Website

https://myplainview.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

Plainview Daily Herald is a community newspaper serving Plainview and Hale County, Texas, since 1889. It publishes local news, sports, agriculture, and obituaries in print and digital formats, and is wholly owned by Hearst Newspapers II, LLC.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)

Keywords

• Local newspaper publishing
• Print digital subscriptions
• Community journalism
• Newspaper advertising
• Public notices obituaries

Headquarters

HQ city

Plainview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Print Subscriptions: Home delivery of print newspaper with automatic renewal through Continuous Service Program (EZPay). Revenue generated through recurring subscription fees charged to payment method on file.
2. Digital Subscriptions: Digital-only subscription providing unlimited digital access to articles, local newsletters, and e-Edition. Includes access on any device.
3. Advertising: Traditional newspaper advertising including display ads, classifieds, and multimedia sales. Contact page lists Advertising Director and Multimedia Sales positions.
4. Affiliate Marketing: Participates in affiliate marketing; third-party affiliate links encoded on Hearst Services may generate commission when users click or make purchases.
5. Single Article/Archive Purchases: One-time purchases available for standalone articles from archives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Plainview Daily Herald is a local newspaper serving Plainview and Hale County, Texas, delivering daily local journalism through print home delivery, the myplainview.com website, and an e-Edition digital replica. The publication sells print + digital and digital-only subscriptions on recurring monthly billing, supplemented by advertising, public notices, obituary listings, and email newsletters. It is owned and operated by Hearst Newspapers II, LLC as part of the Hearst affiliated media network.

Product overview

Plainview Daily Herald is a local newspaper serving Plainview and Hale County, Texas, operated by Hearst Newspapers II, LLC. The publication offers a unified news platform combining print and digital products: Print + Digital and Digital-Only subscriptions provide access to the core news content via home delivery, the website, and the e-Edition digital replica. Subscriber benefits include Unlimited Digital Access to all online articles and newsletters, plus discounted Puzzmo Plus puzzle gaming. Additional services include Public Notices, Obituaries (via Legacy.com), Readers' Choice awards, and Discover Plainview lifestyle content.

Differentiator

Problem solved

Functional benefit

Products and services

• Print + Digital Subscription
• Digital-Only Subscription
• e-Edition
• Newsletters
• Public Notices
• Obituaries
• Readers' Choice
• Discover Plainview

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Legacy.comminorOthersThird-party obituary partnership providing obituary hosting and submission services at legacy.com/myplainview. Users directed to memoriams.com for obituary submissions.
• PuzzmominorOthersPuzzle games platform partnership offering digital puzzles including Cross|word, SpellTower, Flipart. Plainview Herald subscribers receive discounted Puzzmo Plus subscription rate.
• Hearst NewspaperscoreOEM/ Whitelabel/ Licensing PartnerParent company and licensing partner. Plainview Daily Herald is owned and operated by Hearst Newspapers II, LLC as part of the Hearst affiliated network of media companies. Uses Hearst platform infrastructure for digital services, subscription management, and advertising.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Amarillo Globe-News: Another Hearst-owned daily newspaper serving a single Texas market (Amarillo and the Texas Panhandle). Closest comparable in scale, ownership, and product mix — same subscription/e-Edition platform, same advertising and public-notice offerings, and same hyperlocal positioning.
• Lubbock Avalanche-Journal: Regional daily serving the West Texas market adjacent to Plainview's Hale County. A direct competitive comparable in scale, geography, and category (agriculture, local news, public notices) — and an alternative destination for Plainview-area advertisers.
• Laredo Morning Times: Hearst-owned daily serving a single Texas border market. Operates on the same Hearst Newspapers platform with print + digital subscriptions, e-Edition, and classifieds — directly comparable small-market Texas daily under common ownership.
• Beaumont Enterprise: Hearst-owned daily newspaper in Southeast Texas. Similar mid-small Texas single-market daily profile, sharing the Hearst subscription platform, e-Edition, and content categories (local news, sports, public notices).
• Midland Reporter-Telegram: Texas regional daily covering the Permian Basin. Comparable in being a mid-sized single-market daily with strong agricultural/energy industry coverage, print + digital subscriptions, and public-notice revenue.

Broad incumbents

• Lee Enterprises: Publicly traded operator of small and mid-sized U.S. local dailies, with a portfolio of subscription, advertising, and public-notice products. Comparable as a small-market newspaper chain, with a different ownership/financial structure than Hearst-owned Plainview.
• USA TODAY Network / Gannett local papers: Gannett is the largest U.S. local newspaper operator, with hundreds of community dailies and weeklies using a shared USA TODAY Network platform. Comparable to Plainview as a single-market daily within a multi-title network, though Gannett's scale and debt profile differ.
• Houston Chronicle: Hearst's flagship Texas newspaper and the largest paper in the state. Operates on the same Hearst platform as Plainview Daily Herald, providing a corporate-relative benchmark and a regional source of syndicated content and advertising overflow.
• San Antonio Express-News: Another major Hearst-owned Texas daily, significantly larger than Plainview but sharing the same digital platform, subscription model, and editorial standards. Useful as a larger-market sibling peer.

Emerging players

• Patch.com: Digital-only local news network covering thousands of U.S. communities including Texas towns. Competes for local audience and advertising in Plainview-adjacent geographies with a lower-cost digital-only model, representing the structural competitive threat to print-anchored local papers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myplainview

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plainview Daily Herald