Dollar Coffee Club

What Dollar Coffee Club does

Dollar Coffee Club operates in the market under the brand name Javita, a direct-to-consumer functional coffee and wellness company headquartered at 1718 Corporate Drive, Boynton Beach, Florida. The company sells a portfolio of four core SKUs — Burn + Control Coffee, Lean + Green Tea, ActiveBlendz Control, and Mushroom Coffee — priced between $19.95 and $29.95 USD per box, formulated with botanical and functional ingredients targeting weight management, mental focus, energy enhancement, and nighttime consumption. Underlying product technology consists of proprietary blends incorporating thermogenic compounds, green tea catechins, control-focused supplement blends, and mushroom infusions, all delivered via single-serve stick packs.

The business operates a pure-play DTC e-commerce model through its owned storefront buyjavita.com, with subscription mechanics via the Subscribe & Save program offering 15% recurring discounts and flexible delivery cadence. International shipping reaches 14+ countries across North America, Europe, Asia Pacific, Latin America, and the Middle East, though free shipping is restricted to US orders over $75. Distribution was narrowed in recent years by the discontinuation of the Amazon marketplace channel. Customer acquisition relies on organic social media (Twitter, Facebook, Instagram, YouTube), email marketing, blog content, and verified customer reviews (607 cumulative reviews, with flagship Burn + Control Coffee at 4.8/5.0 across 247 reviews).

Founded in 2011, the company operates with 11-50 employees and remains privately held with no disclosed institutional funding, founder-led by Stan Cherelstein as Founder & CEO. The company claims cumulative sales of 200+ million cups since inception and has received third-party media validation through People Magazine and Vanity Fair. No revenue figures, AI/ML capabilities, patents, or institutional capital are disclosed in available sources.

Name

Dollar Coffee Club

Legal name

Javita

Website

https://javita.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Dollar Coffee Club (Javita) is a bootstrapped, direct-to-consumer functional coffee and wellness company founded in 2011, selling weight management, energy, and mushroom-infused coffee/tea products via its own e-commerce storefront with a subscription program to health-conscious consumers in 14+ countries.

Ownership category

akta.pro rank

Product category

Functional Coffee and Wellness Beverages

NAICS

Beverage Manufacturing (3121), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAHAL

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYAFAFAFAG

Caffeinated Functional Beverage Production (Non-Energy)

Agriculture & Food Production/Beverage Production/Functional & Nutritional Beverage Production (Energy, Sports, Fortified)

SECONDARYAFAFAFAC

Vitamin- & Mineral-Fortified Beverage Production

Agriculture & Food Production/Beverage Production/Functional & Nutritional Beverage Production (Energy, Sports, Fortified)

Keywords

• Functional coffee beverages
• Weight management coffee
• Wellness tea blends
• Mushroom infused coffee
• Direct-to-consumer coffee

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of coffee and wellness products through e-commerce website. Products include Burn + Control Coffee, Lean + Green Tea, ActiveBlendz Control, and Mushroom Coffee sold at various price points.
2. Subscription Orders: Recurring subscription model offering 15% discount on all subscription orders. Customers select products and delivery frequency (monthly, every other month, or custom timeframe). Orders over $75 receive free shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dollar Coffee Club (Javita) sells functional coffee and wellness beverages directly to consumers through its own e-commerce storefront. Its core product line includes Burn + Control Coffee (weight management blend), Lean + Green Tea (green tea wellness product), ActiveBlendz Control (weight control supplement), and Mushroom Coffee (sleep-friendly mushroom-infused coffee). Products are sold via one-time purchase or through a Subscribe & Save subscription program that offers 15% off recurring orders.

Product overview

Dollar Coffee Club (Javita) is a direct-to-consumer coffee and wellness company offering a portfolio of functional coffee and tea products. The product lineup includes Burn + Control Coffee (a weight management blend), Lean + Green Tea (a green tea wellness product), ActiveBlendz Control (a control-focused supplement), and Mushroom Coffee (a sleep-friendly mushroom-infused blend). The company operates a subscription-based e-commerce model with a Subscribe & Save program offering 15% discounts, and ships products globally across multiple countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Burn + Control Coffee A weight management coffee blend designed to help burn fat and support weight control while providing energy and focus. Sold directly to consumers in a 4-box configuration at $29.95 USD per box with a 4.8/5.0 rating across 247 reviews.
• Lean + Green Tea A green tea-based wellness product designed to support weight management and lean body goals. Sold directly to consumers at $29.95 USD per box with a 4.8/5.0 rating across 45 reviews.
• ActiveBlendz Control A control-focused wellness blend designed to support weight management and healthy lifestyle goals. Sold directly to consumers; regular price $29.95 USD with a limited-time flash sale at $10 per box, rated 4.7/5.0 across 64 reviews.
• Mushroom Coffee A coffee blend infused with mushroom ingredients, designed to provide coffee benefits without disrupting sleep. Sold directly to consumers at $19.95 USD per box with a 4.8/5.0 rating across 34 reviews.
• Subscribe & Save Program A subscription program that delivers Javita products (Burn + Control Coffee, Lean + Green Tea, ActiveBlendz Control, Mushroom Coffee) on a recurring basis at a 15% discount, with adjustable delivery frequency, free US shipping on orders above $75, and a money-back satisfaction guarantee.

Quantifiable outcome

• 4.8/5.0 average rating on Burn + Control Coffee based on 247 reviews
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cusa Tea & Coffee: Functional tea and coffee brand focused on wellness, energy, and focus. Comparable premium DTC positioning, subscription model, and use of adaptogens/functional ingredients.
• MUDWTR: Direct competitor in the functional coffee/alternative coffee category with mushroom-based, low-caffeine coffee alternatives. Sells via DTC subscription and competes for the same health-conscious consumer seeking focus and energy without jitters.
• Super Coffee: Functional coffee brand offering protein-infused and adaptogenic coffee beverages. Comparable DTC e-commerce model, health-conscious consumer, and emphasis on functional benefits beyond caffeine.
• Four Sigmatic: Direct DTC peer in functional coffee, best known for mushroom-infused coffee blends. Comparable product format (instant/stick-pack functional coffee), target consumer (health-conscious adults), and subscription model.
• Bulletproof Coffee: Premium functional coffee brand positioned around energy, focus, and weight management. Sells coffee and supplements via DTC with subscription — directly comparable customer and product function.
• Organo Gold: Direct peer offering ganoderma (mushroom) infused coffee and wellness beverages via MLM/DTC channels. Highly comparable functional coffee positioning, price points, and consumer target.

Emerging players

• Your Super: Superfood and adaptogen brand selling functional powders and supplements. Comparable in health-conscious consumer and functional wellness positioning, though not primarily coffee-based.
• Rasa: Adaptogenic coffee alternative brand with strong DTC subscription presence. Comparable in functional, low-caffeine positioning but focuses on herbal/no-coffee alternatives rather than coffee-forward blends.

Broad incumbents

• NESCAFÉ (Nestlé): Mass-market coffee brand with a growing functional/wellness portfolio (e.g., NESCAFÉ Boost). Represents the incumbent threat of large CPG players entering the functional coffee category in which Javita competes.
• La Colombe: Established specialty coffee brand with functional cold brew and draft latte products. Comparable only at the functional-coffee adjacency level; broader portfolio and retail/cafe presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DCC4life
• YouTubeyoutube.com/user/javitacoffee
• Facebookfacebook.com/GoJavita
• Instagraminstagram.com/gojavita
• LinkedInlinkedin.com/company/javita-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dollar Coffee Club