Massa Leve
Massa Leve is a Brazilian manufacturer of fresh and frozen pasta, puff pastry, cheese bread, pizza dough, and pastel dough, serving Brazilian households through major supermarket chains nationwide under the ownership of JBS Group.
- Company typePrivate
- Founded1980
- HeadquartersRio Grande Da Serra, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Massa Leve does
Massa Leve is a Brazilian fresh and frozen pasta manufacturer founded in 1980 by the Ceragioli family in São Bernardo do Campo and currently headquartered in Rio Grande da Serra, São Paulo. Its product portfolio spans four categories: fresh pasta (Talharim, Spaghetti, Lasanha, Nhoque, and filled formats including Fagottini, Raviolli, and Capeletti in cheese, meat, and chicken variants), frozen products (pão de queijo in multiple sizes, puff pastry, pie dough, Chipa, cheese sticks), pizza (pan-fried and traditional formats), and pastel dough (roll, disc, Air Fryer, basket, and square formats). The company has held category leadership in Brazilian fresh pasta since 2008 and operates a single dedicated factory where pão de queijo and sandwich lines were automated in 2021 and 2024 respectively.
Massa Leve firmographics
Firmographics- Name
- Massa Leve
- Legal name
- Massa Leve
- Website
- https://massaleve.com.br
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Massa Leve is a Brazilian manufacturer of fresh and frozen pasta, puff pastry, cheese bread, pizza dough, and pastel dough, serving Brazilian households through major supermarket chains nationwide under the ownership of JBS Group.
- Ownership category
- akta.pro rank
Massa Leve industry classification
Industry- Product category
- Fresh and Frozen Pasta
- NAICS
- Cookie, Cracker, and Pasta Manufacturing (31182), Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)
- akta.pro secondary industry
- Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI)
Keywords
Where Massa Leve is headquartered
LocationHeadquarters
- HQ city
- Rio Grande Da Serra
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Massa Leve business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fresh and Frozen Pasta Products: Massa Leve generates revenue through the sale of fresh pasta, frozen pasta, puff pastry, pie dough, cheese bread products, pizza dough, and pastel dough to retail consumers via supermarket chains and commercial establishments throughout Brazil.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Massa Leve product offering
Product offeringCore offering
Massa Leve manufactures and sells fresh and frozen pasta, filled pasta, puff pastry, pie dough, pizza dough, pastel dough, and cheese bread (pão de queijo) under its own brand. Its products are sold through major supermarket chains and commercial establishments throughout Brazil, targeting Brazilian families seeking convenient, ready-to-prepare meal solutions. The portfolio includes traditional Italian-style fresh pasta, stuffed pasta in multiple fillings, frozen baked goods, and specialized doughs for ovens, air fryers, and stovetop cooking.
Product overview
Massa Leve is a Brazilian fresh and frozen pasta company offering a diverse portfolio of products organized into four main categories: (1) Massa Fresca (Fresh Pasta) including Talharim, Spaghetti, Lasagna sheets, Gnocchi, Fagottini, Raviolli, and Capeletti in various fillings (cheese, meat, chicken); (2) Massa Congelada (Frozen Products) including Pão de Queijo (Traditional, Lanche, Coquetel sizes), Massa Folhada (puff pastry), Massa para Torta (pie dough), Chipa de Queijo, and Palito de Queijo; (3) Massa de Pizza including Pizza de Frigideira, Pizza de Frigideira Integral, and Pizza Brotinho; (4) Massa de Pastel including traditional rolls, Discão, Air Fryer, Cumbuca, and Quadrada formats. Founded in 1980 and acquired by JBS Group in 2014, the company has grown from a home garage operation to Brazil's leading fresh pasta brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Talharim Tradicional Traditional Italian-style flattened egg pasta ribbons, ideal for embracing sauces and suitable for both everyday meals and special occasions. Targeted at Brazilian household consumers seeking convenient fresh pasta.
- Talharim Integral Whole wheat pasta made with wheat bran, flaxseed flour, and soy flour, offering fiber and nutrients for balanced meals. For Brazilian household consumers looking for healthier fresh pasta options.
- Spaghetti Tradicional Classic long, delicate pasta strands following traditional Italian recipe made with eggs and wheat flour. For Brazilian household consumers.
- Massa de Lasanha Thin layered pasta sheets ready to use without pre-cooking, for assembling classic layered lasagna dishes. For Brazilian household consumers.
- Nhoque de Batata Traditional Italian gnocchi made with soft potato-based dough, suited for absorbing various sauces from classic sugo to creamy cheese. For Brazilian household consumers.
- Nhoque Recheado com Catupiry Gnocchi filled with creamy Catupiry cheese, combining tradition and innovation with a distinctive texture and flavor. For Brazilian household consumers.
- Fagottini de Queijo Delicate stuffed pasta with creamy cheese filling made with semolina, offering a light texture and distinctive flavor. For Brazilian household consumers.
- Fagottini de Carne Stuffed pasta with savory meat filling, prepared with semolina for a light texture and well-seasoned flavor. For Brazilian household consumers.
- Raviolli de Queijo Stuffed pasta with cheese filling, featuring light textured dough made with semolina and flavorful cheese filling. For Brazilian household consumers.
- Raviolli de Carne Stuffed pasta with juicy, well-seasoned meat filling, made with semolina dough that pairs with any sauce. For Brazilian household consumers.
- Raviolli de Frango Stuffed pasta with balanced chicken filling, prepared with semolina for light texture that complements any sauce. For Brazilian household consumers.
- Capeleti de Queijo Small stuffed pasta with selected cheese filling, featuring light and soft dough made with semolina. For Brazilian household consumers.
- Capeleti de Carne Small stuffed pasta with juicy, well-seasoned meat filling, versatile for soups, salads, or with preferred sauces. For Brazilian household consumers.
- Capeleti de Frango Small stuffed pasta with chicken filling, featuring light dough made with semolina for soups or with sauces. For Brazilian household consumers.
- Pão de Queijo Tradicional Traditional Brazilian cheese bread with soft interior and lightly crispy crust, made with selected ingredients for authentic Minas Gerais flavor. Gluten-free. For Brazilian household consumers.
- Pão de Queijo Lanche Larger portion cheese bread for snacks, featuring authentic Minas Gerais flavor in a size ideal for quick meals. Gluten-free. For Brazilian household consumers.
- Pão de Queijo Coquetel Small cocktail-sized cheese bread, ideal for parties and receptions, with crispy exterior and soft interior. Gluten-free. For Brazilian household consumers.
- Massa Folhada Laminada Ready-to-use laminated puff pastry for both savory and sweet recipes, requiring only creative fillings. For Brazilian household consumers.
- Massa para Torta Ready-to-use pie/tart base dough, practical and versatile for both sweet and savory recipes, already prepared for baking. For Brazilian household consumers.
- Chipa de Queijo Traditional Paraguayan cheese bread made with soft dough and generous cheese, bringing authentic South American tradition with convenience. For Brazilian household consumers.
- Palito de Queijo Elongated crispy cheese bread sticks filled with flavorful cheese, ideal for snacks or appetizers. For Brazilian household consumers.
- Pizza de Frigideira Pan-fried pizza dough ready in minutes without an oven, crispy outside and flavorful inside, for quick meals. For Brazilian household consumers.
- Pizza de Frigideira Integral Whole wheat pan-fried pizza made with integral flour, preserving fibers and nutrients for balanced meals. For Brazilian household consumers.
- Massa para Pizza Brotinho Individual-sized mini pizza dough for personalized recipes, light and made with selected ingredients. For Brazilian household consumers.
- Massa de Pastel Rolo Roll-form pastel dough for making fresh homemade pastels with fine, soft texture that becomes crispy when fried. For Brazilian household consumers.
- Massa de Pastel Discão Large disc-shaped pastel dough for generous stuffed pastels, crispy outside and soft inside. For Brazilian household consumers.
- Massa de Pastel Air Fryer Pastry dough specially developed for Air Fryer cooking, becoming crispy and golden without oil frying. For Brazilian household consumers.
- Massa de Pastel Cumbuca Pre-shaped pastel dough baskets for making crispy cups filled with sweet or savory fillings. For Brazilian household consumers.
- Massa de Pastel Quadrada Square-cut pastel dough with standardized ready-to-fill cuts for crispy, golden pastels. For Brazilian household consumers.
Companies that use Massa Leve
Customer profileSegments1 record
Ideal customer profiles1 record
Massa Leve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Massa Leve partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights4 records
Massa Leve competitors and assessment
Company assessmentDirect peers
- Adria: One of Brazil's most established fresh and dry pasta brands, owned by BRF. Directly comparable product portfolio (fresh pasta, lasagna sheets, filled pasta) and supermarket channel overlap makes Adria the closest head-to-head competitor to Massa Leve in Brazilian chiller space.
- Dona Benta: Nestlé Brazil's heritage pasta brand with broad dry and fresh pasta offerings. Comparable on category presence and national distribution, and competes for the same Brazilian family-meal occasions as Massa Leve.
- Renata: Major Brazilian pasta brand with nationwide supermarket presence across dry and fresh pasta formats. Comparable in product mix and distribution to Massa Leve, and historically also within the J&F/JBS orbit, making it both a competitor and a possible sister-brand benchmark.
- Forno de Minas: Brazil's leading frozen pão de queijo (cheese bread) brand, competing directly with Massa Leve's frozen Pão de Queijo line in the same supermarket freezer aisle and foodservice channel.
- Dr. Oetker Brasil: Multinational pizza and frozen baked-goods player with a Brazilian presence. Directly comparable on pizza dough, frozen pizza, and bakery-adjacent products sold through the same supermarket channels.
- Matarazzo: Italian-style pasta brand in Brazil with both dry and fresh pasta products. Direct competitor on the Italian-heritage positioning that Massa Leve also leans into with its Ceragioli origins.
Broad incumbents
- Piraquê: Brazilian heritage food brand (biscuits, snacks, pasta) with broad grocery presence. Comparable in distribution and heritage-brand positioning, though its core is biscuits/crackers rather than fresh pasta.
- Sadia: BRF-owned flagship brand with broad frozen-foods portfolio including lasagna, pizza, and filled pasta. Competes with Massa Leve's frozen range but is broader in category scope (meats, frozen meals), making it a wider incumbent rather than a pure pasta peer.
- Perdigão: BRF-owned frozen and prepared foods brand with overlapping pizza and frozen pasta offerings. Wider portfolio than Massa Leve, but competes for the same supermarket freezer real estate and household meal occasions.
Emerging players
- Tia Angela: Brazilian frozen pizza and pizza-dough brand with growing supermarket presence. Direct overlap with Massa Leve's pizza-dough range, though narrower in product breadth and likely smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Massa Leve social profiles
Digital presenceMassa Leve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Massa Leve leadership team
Management profileNumber of profiles
Massa Leve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Massa Leve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Massa Leve
What does Massa Leve do?
Massa Leve manufactures and sells fresh and frozen pasta, filled pasta, puff pastry, pie dough, pizza dough, pastel dough, and cheese bread (pão de queijo) under its own brand. Its products are sold through major supermarket chains and commercial establishments throughout Brazil, targeting Brazilian families seeking convenient, ready-to-prepare meal solutions. The portfolio includes traditional Italian-style fresh pasta, stuffed pasta in multiple fillings, frozen baked goods, and specialized doughs for ovens, air fryers, and stovetop cooking.
Is Massa Leve a public or private company?
Massa Leve is a private company. It is classified as corporate owned and is currently operating.
When was Massa Leve founded?
Massa Leve was founded in 1980. It employs 1 to 10 people.
Where is Massa Leve based?
Massa Leve is headquartered in Rio Grande Da Serra, Brazil, in the Latin America region.
How does Massa Leve make money?
One revenue line is on record: fresh and Frozen Pasta Products.
Who are Massa Leve's main competitors?
Direct peers on record are Adria, Dona Benta, Renata, Forno de Minas, Dr. Oetker Brasil and Matarazzo. Broad incumbents are Piraquê, Sadia and Perdigão. Tia Angela is listed as an emerging player.
Does Massa Leve have an API?
No public API is recorded for Massa Leve.
What industry is Massa Leve in?
Massa Leve's product category is Fresh and Frozen Pasta. Its primary akta.pro industry code is AFAKABAB, Pasta Manufacturing (dry, fresh, filled), with a secondary code of CRADACAI, Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust). Its NAICS code is 31182 and its SIC code is 2050.