Kidzplay

What Kidzplay does

Kidzplay (legal/brand: Kidzplay PlayPass) is a UK-based, private B2B SaaS company founded in 2007 and headquartered in Harrogate that operates a web-based membership and venue-management platform for indoor children's play centres. The platform, Kidzplay PlayPass, manages five core data types and provides admin tooling across member management, bookings, capacity planning, party coordination, payment reconciliation (including PAYG reconciliation and partner payments), customer segmentation, referrals, and reporting — exposed through a deep set of admin surfaces (active members, blacklist, booking detail views, booking errors, booking simulators, child count analysis, capacity change review, weekly venue analytics, party conversion reports, referral reports, visit frequency, venue pipeline, approval, pricing, and support).

The technology is delivered as a web application with white-label venue microsites. Named venue partners include Funopolis and Happy Planet (which operate as fully white-labelled branded sites covering membership, parties, play zones, food, zen den, and pricing pages) and minor-tier partner venues Jigsaw Juniors Horsforth, Jigsaw Juniors Shipley, and Insane Air (each with dedicated venue pages). End-customer (family) features include a self-serve Membership Signup flow, Magic Login, Post Payment Onboarding, session and party booking, waitlist management, childminder signup for group visits, favourites, and seasonal offers (Summer Pass, Easter Offer), supported by a Refer A Friend program with a referral leaderboard.

The business model is a subscription / recurring SaaS revenue stream from venues in exchange for software, payments, and infrastructure access; member-facing and party-booking features monetise the venue customer base indirectly. Distribution combines direct sales to venues (via Partner Portal, Venue Onboarding, and Public Partner Signup flows) with product-led self-serve member acquisition on the white-label and platform-level sites. The company has a small team (11-50 employees), no disclosed funding or external investors, no management-team data beyond two founders (Lisa Mee as Owner and Karen Allen as Creative Director, Co-Owner & Founder of Kidzplay Playbox), and currently operates solely in the United Kingdom.

Name

Kidzplay

Legal name

Kidzplay PlayPass

Website

https://kidzplay.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Kidzplay PlayPass is a UK-based B2B SaaS platform that provides membership management, booking, payment reconciliation, party coordination, and white-label venue sites to indoor children's play venues, serving both venue operators (Funopolis, Happy Planet, Jigsaw Juniors, Insane Air) and the families who book sessions through them.

Ownership category

akta.pro rank

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Venue Software Subscription: Platform provides software and infrastructure to play venues in exchange for subscription/usage fees. Venues gain access to booking management, member administration, payment processing, and analytics tools.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Kidzplay PlayPass is a B2B SaaS platform that manages indoor children's play venue operations across five core data types, including venue daily contract usages. It provides venues with member management, multi-venue memberships, session and party bookings, venue check-in, waitlist handling, PAYG and partner payment reconciliation, capacity simulation, and analytics dashboards. The platform is offered direct to venues and as a white-label microsite to larger operators such as Funopolis and Happy Planet.

Product overview

Kidzplay operates as a unified membership and venue management platform called Kidzplay PlayPass. The platform provides a comprehensive suite of administrative tools for managing children's play venues, including member management, booking systems, party management, venue operations, partner payments, and analytics. The ecosystem includes branded venue properties such as Funopolis, Happy Planet, and Jigsaw Juniors that operate within the PlayPass network.

Differentiator

Problem solved

Functional benefit

Products and services

• Kidzplay PlayPass B2B SaaS platform for indoor children's play venues that administers memberships, multi-venue household accounts, session and party bookings, venue check-in, waitlist management, PAYG and partner payment reconciliation, capacity simulation, and analytics across a network of partner venues.
• Funopolis White-Label Venue Platform White-label Kidzplay PlayPass instance for the Funopolis indoor play venue, providing a fully branded site including home, membership, parties, play zones, and prices sections for families to discover and book sessions.
• Happy Planet White-Label Venue Platform White-label Kidzplay PlayPass instance for the Happy Planet indoor play venue, providing a branded microsite covering home, sessions, play, parties, food, zen den, and find us pages for member discovery and bookings.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FunopoliscoreOEM/ Whitelabel/ Licensing PartnerKidzplay provides white-label platform infrastructure for Funopolis venue including full site with membership, parties, play zones, and pricing pages. Funopolis operates as a branded venue within the Kidzplay ecosystem with dedicated landing page at /funopolis.
• Happy PlanetcoreOEM/ Whitelabel/ Licensing PartnerKidzplay provides comprehensive white-label platform for Happy Planet venue including site sections for home, sessions, play, parties, food, zen den, and find us information. Venue has dedicated microsite at /happy-planet.
• Jigsaw Juniors HorsforthminorOEM/ Whitelabel/ Licensing PartnerJigsaw Juniors Horsforth indoor play venue operates on Kidzplay platform with dedicated venue page for memberships and bookings.
• Jigsaw Juniors ShipleyminorOEM/ Whitelabel/ Licensing PartnerJigsaw Juniors Shipley indoor play venue operates on Kidzplay platform with dedicated venue page for memberships and bookings.
• Insane AirminorOEM/ Whitelabel/ Licensing PartnerInsane Air play venue operates on Kidzplay platform with dedicated landing page for venue discovery and member onboarding.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/ifwe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidzplay