What National Investors does

National Investors is a privately held financial advisory firm founded in 1976 by R. Joe Smith and headquartered in Redfield, Iowa, with a regional office in Omaha, Nebraska. The firm provides a unified suite of wealth management services to preretirees, retirees, and individual investors, including comprehensive financial planning, retirement income planning, investment management, tax management, estate planning, insurance and annuity products, and legal document preparation. Its core proprietary offering is the Estate Organizer, a trademarked record-keeping system developed by Smith in 1978 that helps clients track and organize the financial and legal data required for estate transitions; in 2008, the Estate Organizer and accompanying training program were made available to qualified insurance agents, financial professionals, attorneys, and CPAs for use as part of a comprehensive wealth management team.

The firm operates on an advisor-led, relationship-driven go-to-market model, with financial advisors delivering personalized financial plans directly to individual clients in Iowa and Nebraska, supplemented by community referrals and a B2B partnership motion with professional referrers. Revenue is generated through advisory fees on financial planning services, commissions on insurance and annuity products, and fees for estate planning and legal document preparation. Securities and investment advisory services are delivered through a partnership with Integrity Alliance, LLC (Member SIPC), which provides the regulatory and compliance infrastructure under which National Investors operates as a marketing name. Supporting marketing assets include downloadable retirement income guides and four interactive web-based calculators (Sequence of Returns, Retirement Income, 401(k), and Life Insurance).

Name

National Investors

Legal name

National Investors

Website

https://nationalinvestors.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

National Investors is a privately held Iowa-based financial advisory firm, founded in 1976, that provides retirement income, investment, tax, and estate planning services to preretirees, retirees, and individual investors in Iowa and Nebraska, anchored by its trademarked Estate Organizer system.

Ownership category

akta.pro rank

Headquarters

HQ city

Redfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Planning Services: Comprehensive financial planning services including retirement income planning, tax management, and investment management. Revenue generated through advisory fees for personalized financial programs.
2. Insurance and Annuity Products: Sale of insurance and annuity products to clients, generating commissions as a revenue stream.
3. Estate Planning Services: Estate planning, conservation and transfer services, including legal document preparation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

National Investors is a financial advisory firm that delivers personalized comprehensive financial planning, retirement income planning, investment management, tax management, estate planning and transfer services, insurance and annuity products, and legal document preparation to individual clients. Its planning framework is anchored by the trademarked Estate Organizer system, developed in 1978, which helps clients organize vital financial and legal data for estate transitions. Securities and investment advisory services are offered through Integrity Alliance, LLC, Member SIPC.

Product overview

National Investors is a financial advisory firm that offers a unified suite of financial planning and wealth management services centered around its trademarked Estate Organizer system (created in 1978). The core offering includes comprehensive financial planning, retirement income planning, investment management, tax management, estate planning, insurance and annuity products, and legal document preparation. Supporting the core services are four interactive web-based calculators (Sequence of Returns, Retirement Income, 401(k) Planner, and Life Insurance Planner) that help clients estimate and plan retirement income. The firm provides personalized retirement roadmaps customized to each client's vision and objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Organizer (The Originator) Trademarked proprietary record-keeping system created in 1978 that helps individual clients organize and track the vital financial and legal data needed to transition their estates to loved ones, and the foundation of the firm's planning approach.
• Comprehensive Financial Planning Customized financial programs tailored to individual clients' vision and objectives, combining personalized financial planning across multiple disciplines under one advisory relationship.
• Retirement Income Planning Strategies and planning services focused on generating reliable retirement income and helping clients ensure financial security throughout retirement.
• Investment Management Professional investment management services to help clients preserve and grow wealth, with advisory execution provided through Integrity Alliance, LLC (Member SIPC).
• Tax Management Services Tax planning and management services designed to reduce tax burdens on individuals as part of a comprehensive financial program.
• Estate Planning Services Estate planning, conservation, and transfer services to help clients organize their financial affairs and transition wealth to loved ones, anchored by the Estate Organizer system.
• Insurance and Annuity Products Insurance and annuity product offerings designed to protect retirement income and provide lifetime income, with sales generating commission revenue.
• Legal Document Preparation Legal document preparation services provided as part of the firm's comprehensive financial programs supporting clients' estate and financial planning needs.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Edward Jones: National branch-based financial advisory franchise focused on individual investors, retirement planning, and estate planning. Directly comparable in service mix (investment, retirement, estate) and in reliance on community-based, local advisor relationships.
• Ameriprise Financial: Diversified financial services firm offering comprehensive financial planning, investment management, retirement, and estate planning through a national advisor network. Comparable in offering a unified planning stack including insurance and annuities.
• Northwestern Mutual: Mutual company with a field-advisor model selling insurance, annuities, and investment/retirement planning to individuals. Comparable in combining insurance products with personalized financial planning and in leveraging long-tenured advisor relationships.
• Raymond James: Diversified financial services firm with a large independent advisor channel offering investment, retirement, estate, and tax planning. Comparable in serving individual clients through a community-rooted advisor model.
• Robert W. Baird & Co. Employee-owned financial services firm with a Midwestern branch network (including significant Iowa presence) offering wealth management, retirement, and estate planning to individuals. Comparable in geographic roots and full-service advisor model.
• Waddell & Reed Financial: Mid-America-rooted financial advisory firm (now part of MGROUP) historically focused on retail investors with financial planning, retirement, and investment management. Comparable in Midwestern origin and advisor-led retirement-focused service model.

Broad incumbents

• Cetera Financial Group: Large independent broker-dealer supporting thousands of independent financial advisors with compliance, custody, and practice management infrastructure. Comparable in hosting advisor practices that offer investment, retirement, and insurance solutions to individuals.
• LPL Financial: Largest independent broker-dealer in the US, providing infrastructure to thousands of independent RIAs and financial advisors. Comparable as the operating backbone for advisor practices similar to National Investors.
• Charles Schwab: Large retail brokerage and registered investment advisory firm offering investment management, retirement planning, and wealth services. Comparable as a scaled provider of investment and retirement planning to retail/individual clients, and a competitive force via its digital advisory offerings.
• Fidelity Investments: Diversified financial services firm offering retail investment, retirement, wealth, and estate planning across digital and advisor channels. Comparable in serving retirement-age individual investors with planning and investment products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Investors