Green by Nature

What Green by Nature does

Green by Nature is an Australasian commercial landscape services provider operating under the legal entity Australasian Landscape Services HoldCo Pty Ltd. The company designs, builds, and maintains outdoor green spaces for government bodies, commercial property owners, sporting venues, educational institutions, community/health facilities, and infrastructure operators across all Australian states and territories plus New Zealand. Its service portfolio spans ten offerings, including core landscape and horticulture management, sports turf construction and renovation, landscape design and construction, broad acre mowing and vegetation control, asset and facilities management, tree management and arboriculture, irrigation and water management (including smart, data-integrated irrigation systems), environmental management consultancy, indoor plant services, and a synthetic turf product and installation sub-brand concentrated in North Queensland.

The business operates a managed-services and professional-services revenue model: long-term, multi-year, quote-based contracts for ongoing grounds care, project-based revenue for landscape construction and sports turf builds, and product/hardware sales for synthetic turf installations. GTM is enterprise field sales — direct outreach via phone, website inquiry forms, and dedicated sales staff supported by localized service centers across 10+ Australasian locations. Customer evidence includes 10+ year relationships with La Trobe University, Melbourne Racing Club, Stockland, Frasers Property, and Goodman, alongside government clients such as Waverley Council and Nelson City Council (NZ).

Green by Nature holds B Corporation certification, ISO 9001/14001/45001 accreditation, and Supply Nation membership, and self-describes as 'Australasia's most award-winning landscape services business,' citing 16 awards across three states in a single year and recognition including the 2024 Austadiums Awards. Strategic partnerships with Recreation Aotearoa, Cricket Australia, the NRL School to Work program, Husqvarna (for autonomous mowing equipment), and Supply Nation underpin both go-to-market positioning and operational capability uplift.

Name

Green by Nature

Legal name

Australasian Landscape Services HoldCo Pty Ltd

Website

https://greenbynature.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Green by Nature is an Australasian commercial landscape services provider delivering design, construction, and ongoing grounds maintenance across ten service lines for government, commercial, sports turf, education, community, and infrastructure clients in Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Commercial Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (BPABADAA)

akta.pro secondary industries

Landscape Architecture & Site Design (BPAHAKAC), Seasonal Color, Planting & Horticultural Services (BPABADAL), Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Commercial landscaping services
• Sports turf management
• Horticulture grounds maintenance
• Irrigation water management
• Tree management arboriculture

Headquarters

HQ city

Australian Capital Territory

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Landscape and Horticulture Management Services: Ongoing landscape maintenance contracts providing regular horticultural care including mowing, pruning, trimming, and seasonal plant care. Revenue generated through long-term service contracts with clients across government, commercial, and residential sectors.
2. Sports Turf Construction and Renovation: Project-based revenue from sports field construction, renovation, and specialized turf services. Includes consultancy, design, construction, and ongoing maintenance for sporting venues from grassroots to international stadiums.
3. Landscape Design and Construction: Design and build services for landscape projects including site consultation, planting plans, hardscape construction, and full landscape build-outs. Revenue from both new installations and upgrades.
4. Irrigation and Water Management Services: Design, installation, and maintenance of irrigation systems. Includes water efficiency management and seasonal scheduling services.
5. Synthetic Turf Products and Installation: Sale and installation of synthetic grass products in North Queensland, covering residential, commercial, government, and sports applications. Product warranties range from 5-12 years.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Green by Nature designs, builds, and maintains commercial green spaces across Australia and New Zealand. Its offering spans 10 service lines including landscape and horticulture management, sports turf construction and renovation, landscape design and construction, broad-acre mowing and vegetation control, asset and facilities management, tree management and arboriculture, irrigation and water management, environmental management consultancy, indoor plant services, and synthetic turf installation. Customers include government bodies, commercial property portfolios, universities, sporting venues, airports, and community estates.

Product overview

Green by Nature offers a comprehensive suite of landscaping and horticultural services rather than a software product. Their portfolio consists of 10 distinct service offerings: Landscape and Horticulture Management (core grounds maintenance), Sports Turf Construction/Management/Renovation (sports surface care), Landscape Design and Construction (design-to-build services), Broad Acre Mowing and Vegetation Control (large-scale mowing), Asset and Facilities Management (property maintenance), Tree Management and Arboriculture (tree care), Irrigation and Water Management (water systems), Environmental Management Consultancy (ecological services), Indoor Plant Services (interior plantscaping), and Synthetic Turf (artificial grass installation). These services serve sectors including Government, Commercial/Retail/Hospitality, Sports Turf, Education, Community/Health, and Infrastructure/Utilities across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Synthetic Turf North Queensland: Synthetic turf installation services for North and Central Queensland including Townsville, Mackay, Rockhampton and Mt Isa

Products and services

• Landscape and Horticulture Management Comprehensive grounds maintenance including mowing, pruning, trimming, seasonal plant care, garden bed management, and weed/pest/disease management for parks, educational campuses, commercial properties, and community estates across Australia and New Zealand.
• Sports Turf Construction, Management and Renovation Full-service sports turf solutions including consultancy, design, construction, maintenance, and renovation for fields, golf courses, bowling greens, cricket pitches, tennis courts, and racetracks, with surface performance testing for hardness, traction, and playability.
• Landscape Design, Construction and Enhancement End-to-end landscape construction services including site consultation, planting plans, hardscape construction, landscape feature installation, and full landscape build-outs for commercial and public spaces.
• Broad Acre Mowing and Vegetation Control Large-scale mowing, slashing, brush cutting, invasive weed control, roadside verge work, green waste removal, and fire mitigation mowing for expansive outdoor areas and roadside corridors.
• Asset and Facilities Management Comprehensive facilities management covering grounds upkeep, playground and park asset maintenance, hardscape maintenance, waste management, precinct presentation, and site inspection reporting.
• Tree Management and Arboriculture Complete arboriculture services including tree assessments, pruning, shaping, removal, stump grinding, tree planting, urban forest management, and plant health care delivered by certified arborists.
• Irrigation and Water Management Water management solutions including irrigation system design, installation, maintenance, repairs, smart irrigation systems, drainage, water efficiency management, and seasonal scheduling.
• Environmental Management Consultancy Natural area specialists providing ecosystem management, environmental restoration, habitat management, and sustainability planning for environmentally vulnerable sites.
• Indoor Plant Services Indoor plant design, installation, and maintenance services including biophilic design advisory, plant health care, repotting, and integrated indoor/outdoor plant management for commercial interiors.
• Synthetic Turf Synthetic/artificial grass sale and installation for residential, commercial, government, school, childcare, and sports applications in North and Central Queensland, including residential lawns, sporting surfaces, and maintenance-free environments, with 5–12 year product warranties.

Quantifiable outcome

• 16 awards across three states in a single year
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Supply NationcoreStrategic or Co-development PartnerProud Supply Nation member, supporting stronger partnerships with Indigenous businesses and communities. This partnership demonstrates commitment to reconciliation and indigenous business engagement.
• Recreation AotearoacoreStrategic or Co-development PartnerProud strategic partner of Recreation Aotearoa (Te Whai Oranga), representing where Aotearoa's recreation industry converges to connect. Supports the recreation industry's professional development and networking.
• Nelson City CouncilmajorStrategic or Co-development PartnerNew partnership created to maintain Nelson City Council's parks, reserves, and open spaces in New Zealand, demonstrating expansion of government partnerships across Australasia.
• Cricket AustraliaminorStrategic or Co-development PartnerSupporting ICC events and strengthening relationship with Cricket Australia through sports turf expertise at international cricket events.
• NRL School to Work ProgramminorGTM or Marketing PartnerHonored to support the NRL School to Work program through the Bennelong Cup, demonstrating community engagement and youth development support.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Downer Group: Australian-listed infrastructure services group with a substantial urban services and parks maintenance business. Directly comparable as a large-scale commercial grounds maintenance provider to government and enterprise clients across Australia and New Zealand, though landscaping is one segment within a much broader portfolio.
• Programmed (Worley): Australia-based maintenance, staffing, and facility services provider (acquired by Worley). Comparable as a multi-site provider of grounds, property, and facility maintenance to government, education, and commercial clients across Australasia.
• Spotless Group (Dussmann): Major Australasian facility services provider, now part of the Dussmann Group, offering integrated facility management including grounds and landscaping. Overlaps with Green by Nature in serving large commercial, government, and sports/entertainment venues across Australia and New Zealand.
• ISS A/S: Global integrated facility services company with significant presence in Australia. Provides landscaping and grounds maintenance as part of broader facility management contracts, directly competing for the same large enterprise and government RFPs.
• Sodexo Australia & New Zealand: Global facility management and food services group with a substantial Australia/NZ presence. Offers grounds and landscape maintenance as part of integrated facility services contracts, competing in the same sports, education, and government verticals.
• Serco Australia & New Zealand: International public services operator with a strong Australia/NZ government services franchise. Comparable as a contractor delivering outsourced services to government and public-sector clients, including facility-related services.
• Compass Group Australia: Global facility and support services group with substantial Australasian operations. While primarily known for food services, it competes in the broader facility services market that includes grounds and landscape maintenance for enterprise clients.

Direct peers

• Landscape Solutions: Australian commercial landscaping and grounds maintenance specialist serving corporate, government, and infrastructure clients. Closest direct peer to Green by Nature with similar end-to-end landscape design, construction, and maintenance capabilities across Australia.
• Green Options (Ventia): Australian commercial landscape services business now part of Ventia, serving government, commercial, and infrastructure clients. Directly comparable in scope, customer mix, and service offering, including parks, streetscapes, and grounds maintenance.

Regional players

• Cedar Pacific (formerly Landlease Living): Australian property services business providing grounds and facility maintenance to retirement, residential, and commercial portfolios. Comparable in serving the Community and Health segment with similar recurring-contract maintenance models, though with a more residential/aged-care tilt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green by Nature