Rogers' Chocolates

What Rogers' Chocolates does

Rogers' Chocolates Ltd. is a privately held Canadian premium chocolate manufacturer and retailer founded in 1885 in Victoria, British Columbia by Charles "Candy" Rogers. The company produces artisanal chocolates — including its iconic Victoria Creams (made from Rogers' original 1885 recipe), Almond Brittles, Empress Squares, truffles, chocolate bars, and assorted gift collections — using traditional handcrafted techniques at its Victoria-based factory. Its product portfolio spans premium assortments, Build-A-Box customizations, Canadian Art Tins featuring collaborations with named Canadian artists, No Sugar Added products, Vegan Friendly options, baking and fondue items, and snackables.

The business operates four primary revenue streams: direct retail sales through 8 owned stores across Greater Victoria (Downtown, Oak Bay, Sidney, Uptown, Factory Outlet) and Vancouver (Granville Island, Wesbrook, Edgemont Village); e-commerce and mail order via rogerschocolates.com with shipping to Canada, USA, and international destinations; wholesale distribution to 100+ Canadian specialty and gourmet retailers including Thrifty Foods, Country Grocer, Urban Fare, and Everything Wine; and corporate gifting programs offering custom ribbon printing, co-branded bars, and tiered volume discounts of 5–20%. Pricing is unit-based with pay-as-you-go consumer transactions and multi-year corporate contract structures for larger B2B engagements.

Customer segments are split between individual Consumer/Gift Buyers (souvenir, personal indulgence, and gifting occasions) and Corporate/B2B clients (employee appreciation, client gifts, branded merchandise), with secondary wholesale and health-conscious consumer segments. The company is family-tradition operated with no disclosed parent, institutional investor, or external funding, and maintains the Cultivate Better™ sustainable cocoa initiative as its primary ESG positioning. Geographic reach is concentrated in British Columbia at the retail level but extends nationally via wholesale and internationally via direct shipping.

Name

Rogers' Chocolates

Legal name

Rogers' Chocolates Ltd.

Website

https://rogerschocolates.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

1–10 employees

Short description

Rogers' Chocolates is a privately held, 135-year-old Canadian premium chocolate maker and retailer, producing artisanal chocolates from original 1885 recipes in Victoria, BC. It serves consumer gift-buyers and corporate clients through 8 owned retail stores, e-commerce with international shipping, wholesale to 100+ Canadian retailers, and B2B corporate gifting programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Retail Sales: Revenue from company-owned retail stores in Victoria and Vancouver, BC. Includes in-store purchases of chocolates, ice cream, and gift items.
2. E-commerce and Mail Order: Online ordering through rogerschocolates.com with shipping across Canada, USA, and internationally. Orders fulfilled from factory in Victoria, BC.
3. Wholesale Distribution: Sales to gourmet and specialty retailers across Canada through wholesale catalogue and partnerships. Includes volume discount programs for larger orders.
4. Corporate Gifting Programs: Custom corporate chocolate gifts including custom ribbon printing, co-branded chocolate bars, and bulk order discounts for businesses.
5. Gift Cards: Gift cards starting at $25 available for purchase over phone and in stores, redeemable at Rogers' retail locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Rogers' Chocolates manufactures and sells premium handmade chocolates using recipes dating to 1885, offering Victoria Creams, truffles, almond brittles, empress squares, chocolate bars, art tins, baking wafers and assorted gift collections through company retail stores, e-commerce, wholesale and corporate gifting channels.

Product overview

Rogers' Chocolates is Canada's first and finest chocolatier, founded in 1885 by Charles "Candy" Rogers in Victoria, B.C. The company operates as a single unified premium chocolate brand offering a comprehensive portfolio of gourmet chocolate products. The core product line includes Victoria Creams (iconic whip creme centres covered in dark chocolate using original 135-year-old recipes), Truffles (72% Dark Chocolate, Dessert, Champagne, Icewine varieties), Creams & Squares (including Almond Brittles and Empress Squares), and Chocolate Bars (Gourmet, Butter Caramel, specialty flavours). Supporting product lines include Build A Box (customizable cream assortments), Assortments (Traditional, Classic, Deluxe, Gold, Luxury, Premiere Gift Box), Canadian Art Tins (featuring Canadian artists), No Sugar Added products, Sleeves (grab'n go), Snackables (barks, fruit, nuts, pretzels), Baking and Fondue products, Truffle Drops, and Vegan Friendly options. The company also offers Corporate Programs for custom gifting and wholesale partnerships, operating 8 retail stores in Greater Victoria and Vancouver with global shipping capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Victoria Creams Naturally flavoured whip creme centres covered in dark chocolate, made using Charles Rogers' original 1885 recipe; sold in boxes of 10 or 20 pieces for premium gifting and personal indulgence.
• Almond Brittles Roasted almonds rolled into homemade candy with a buttery snap, dipped in dark or milk chocolate.
• Empress Squares Soft English caramel and roasted almonds delicately dipped in rich dark or milk chocolate.
• Truffles Decadent truffles with velvety centres and rich chocolate shells, including 72% Dark Chocolate, Dessert, Champagne, and Icewine varieties.
• Build A Box Customizable box allowing customers to build their own assortment of Victoria Creams and Squares across flavours including Caramel, Chocolate, Coffee, Maple, Maraschino Cherry, Orange, Peppermint, Raspberry, Strawberry and Vanilla.
• Assortments Pre-packaged boxed chocolate collections including Traditional, Classic, Deluxe, Gold, Luxury, and Premiere Gift Box assortments featuring combinations of creams, truffles, caramels and brittles.
• Chocolate Bars Gourmet chocolate bars including Milk Chocolate, Dark Chocolate, 72% Dark Chocolate, Butter Caramel, and specialty bars such as Lemon Pistachio Brittle and 54% Lavender Bliss; also includes Rogers' Logo Bars and Taste from Canada collections.
• Canadian Art Tins Collectible art tins featuring Canadian artists (e.g., Peaceful Echo, Island Glow, Go Canada Go, Heritage Tin) with premium chocolate assortments inside; available in small, medium and large sizes.
• No Sugar Added Chocolate Premium sugar-free chocolate options including No Sugar Added Dark Chocolate Bar and NSA Dark Chocolate Covered Almonds for health-conscious and sugar-restricted consumers.
• Snackables Snackable chocolate items including Barks, chocolate-covered Fruit (blueberries, ginger, bing cherries), Jelly Beans, Nutcorn & Pretzels, Nuts and chocolate-covered espresso beans.
• Baking and Fondue Wafers Premium chocolate for baking and fondue including Dark and Milk Chocolate Fondue & Baking Wafers and baking chips in milk and dark chocolate varieties.
• Truffle Drops Chocolate ganache centres wrapped in crisp chocolate shells, sold for crafting hot chocolate or as bite-sized treats; available in Milk and Dark Chocolate varieties.
• Vegan Friendly Chocolate Chocolate products without dairy ingredients for customers seeking vegan options (not certified vegan).
• Corporate Programs B2B custom corporate gifting service offering custom ribbon printing, personal message cards, branded chocolate bar programs and tiered volume discounts for businesses ordering client, employee and event gifts.
• Wholesale Distribution Program Wholesale catalogue and supply program for gourmet and specialty retailers across Canada, with volume-based tiered discounts on bulk orders.
• Rogers' Gift Cards Gift cards starting at $25 available for purchase by phone and in stores, redeemable at Rogers' Chocolates retail locations.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Various Canadian Retail PartnersminorChannel Partner/ Reseller/ DistributorOver 100 retail partners across Canada including gift shops, grocery stores (Thrifty Foods, Country Grocer, Urban Fare), flower shops, wine shops (Everything Wine), specialty retailers, and more. These partners carry limited ranges of Rogers' products for resale to consumers.
• Okanagan Lavender and Herb FarmminorStrategic or Co-development PartnerSupplier of pure lavender oil for the 54% Lavender Bliss chocolate bar product. This represents a product collaboration using locally sourced BC ingredients.
• Canadian Artists (Various)minorStrategic or Co-development PartnerMultiple collaborations with Canadian artists for limited edition art tins and product artwork, including Peter Wyse, Monica Morrill, Capri Sadler, Louise Nicholson, Dale Hitchcox, Stephanie White, Jennifer Sparacino, Susie Cipolla, Jason Carter, and Misha Smart.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Purdy's Chocolates: Purdy's is a Canadian heritage premium chocolatier founded in 1907, headquartered in Vancouver, BC. Direct competitor with overlapping product categories (chocolates, truffles, gift boxes), similar multi-channel distribution including retail stores and corporate gifting, and competing for the same BC/Canadian premium chocolate consumer.
• Laura Secord: Laura Secord is a Canadian heritage chocolate retailer founded in 1913, operating company-owned and franchised retail stores across Canada. Directly comparable in heritage positioning, retail store model, and broad chocolate assortment offerings targeting gift and occasion buyers.
• Ganong Chocolatier: Ganong is a Canadian heritage confectionery company founded in 1873 in New Brunswick, making it older than Rogers'. Direct comparable in heritage chocolate manufacturing, boxed assortments, and traditional Canadian confectionery offerings.
• Bernard Callebaut: Bernard Callebaut is a Canadian premium chocolate maker founded in 1983 in Calgary, Alberta. Comparable in premium artisanal positioning, handcrafted chocolates, retail store model, and corporate gifting focus, though operating in Western Canada similarly to Rogers'.
• Neuhaus: Neuhaus is a Belgian premium chocolatier established in 1857, offering premium truffles, pralines, and gift assortments. Directly comparable in premium boxed chocolate assortments, heritage positioning, and gifting focus, though serving as an international incumbent in the premium category.
• See's Candies: See's Candies is an American heritage premium chocolate retailer founded in 1921, operating company-owned retail stores primarily on the US West Coast. Comparable in heritage positioning, retail store model, traditional boxed assortments, and gift-focused premium chocolate offerings.
• Ghirardelli Chocolate Company: Ghirardelli is a premium American chocolate manufacturer with heritage dating to 1852, offering premium chocolate squares, bars, and gift assortments. Comparable in heritage positioning, premium chocolate bars and assortments, and gifting category leadership.

Broad incumbents

• Lindt & Sprüngli: Lindt is a global premium chocolate manufacturer with extensive Canadian retail distribution through Lindt Master Chocolatier stores and mass retail. Comparable in premium chocolate bars, truffles, and gift assortments, though serving as a much larger incumbent with broader product portfolio.
• Godiva Chocolatier: Godiva is a global premium chocolate brand with boutiques across major cities worldwide. Comparable in premium truffles, boxed assortments, and gift-focused positioning, though operating at significantly larger scale with broader international footprint.
• Ferrero Rocher: Ferrero is a global confectionery giant with premium chocolate brands including Ferrero Rocher and Nutella. Comparable in premium boxed chocolate assortments and gifting category, though serving as a much larger multinational incumbent competing across all price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RogersChocolates
• Instagraminstagram.com/rogerschocolates1885
• Xx.com/rogerschocolate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers' Chocolates