EPARTRADE

What EPARTRADE does

EPARTRADE is a privately held B2B e-commerce marketplace, founded in 2018 and headquartered in Los Angeles, that connects auto racing parts suppliers with global buyers including professional racing teams, racing shops, and motorsports enthusiasts. The platform aggregates hundreds of supplier listings across product categories such as engine components, drivetrain, suspension, brakes, electronics, safety equipment, and racing services, and offers buyer tools including a proprietary SMARTSOURCING supplier-discovery feature, My Lists, and a connection request system with a daily cap of 20 buyer requests under the free tier. The site is localized into six languages (French, German, Italian, Japanese, Portuguese, Spanish) and lists active operations across at least seven countries.

The company operates a freemium revenue model: basic access is free with limited buyer connections, and a premium upgrade unlocks unlimited connections and enhanced features, while supplier monetization likely combines marketplace commissions, featured listings, and tiered supplier subscriptions (specific pricing is not publicly disclosed). Beyond the marketplace, EPARTRADE has built a parallel media and community layer, including the weekly Race Industry Now webinar and podcast series featuring industry leaders from McLaren Racing, Chip Ganassi Racing, and Hendrick Motorsports; the Annual Race Industry Week industry event; a content library of 4,652+ industry news articles; and 655+ supplier brochures and catalogs. Sub-brands include Race Industry Now, SMARTSOURCING, and Annual Race Industry Week.

The company is small (1-10 reported employees), bootstrapped in appearance (no disclosed funding rounds), and privately held with no public ticker or ownership information available. Distribution is purely digital via the self-serve web platform and a multi-channel social presence (Facebook, LinkedIn, Instagram, YouTube, Spotify, newsletter), with no mobile app and no physical retail footprint. Strategic emphasis to date has been on vertical depth within auto racing, community and content as buyer acquisition channels, and global localization rather than horizontal expansion or capital-intensive scaling.

Name

EPARTRADE

Website

https://epartrade.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

EPARTRADE is a privately held B2B online marketplace, founded in 2018 and based in Los Angeles, that connects global auto racing parts suppliers with buyers including professional racing teams, shops, and enthusiasts via a freemium web platform localized in six languages and supported by a media and event ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Fees: Platform likely generates revenue through transaction fees or commissions on sales between buyers and suppliers. The presence of premium upgrades and tiered access (daily buyer connection limits) suggests a freemium model with paid tiers for enhanced access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

EPARTRADE operates a global B2B online marketplace that connects auto racing parts suppliers (manufacturers and distributors) with buyers (racing teams, shops, and motorsports businesses). The platform provides product search, supplier search, a SMARTSOURCING discovery tool, technical resource libraries, and industry news content to facilitate global sourcing of performance racing components.

Product overview

EPARTRADE is a B2B eCommerce marketplace platform for the global racing industry that connects buyers (racing teams, shops, enthusiasts) with suppliers (manufacturers, distributors) of auto racing parts and components. The platform provides product sourcing, supplier discovery, and industry resources including webinars, technical articles, and promotional offers. Rather than manufacturing its own products, EPARTRADE operates as a marketplace aggregator hosting thousands of supplier products across categories including engine components, drivetrain, suspension, electronics, safety equipment, and racing services.

Differentiator

Problem solved

Functional benefit

Brands

• Race Industry Now: Weekly webinar and podcast series covering motorsports industry topics
• SMARTSOURCING
• Annual Race Industry Week

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon Business: B2B extension of the Amazon marketplace with purchasing workflows, approval controls, and supplier catalogs. Comparable as a self-serve B2B marketplace with global supplier coverage, relevant as a potential substitute for procurement-oriented EPARTRADE buyers.
• Holley: Performance auto parts manufacturer and retailer that owns racing-oriented brands and sells direct to racers and enthusiasts. Comparable because it both supplies and competes for the same racing-parts demand that EPARTRADE aggregates.
• RockAuto: Online catalog-led auto parts retailer covering a wide range of vehicle categories including performance. Comparable as a digital parts-distribution channel targeting DIY and professional mechanics, adjacent to EPARTRADE's sourcing-buyer segments.
• Alibaba: World's largest horizontal B2B marketplace where many auto parts suppliers — including racing-parts manufacturers — already list and transact. Comparable on B2B marketplace mechanics, supplier-discovery tooling, and global multi-language coverage.
• ThomasNet: B2B industrial sourcing platform connecting buyers with North American manufacturers and distributors. Comparable as a B2B sourcing platform serving industrial buyers, though oriented to general industrial rather than racing.
• GlobalSources: B2B sourcing marketplace focused on international wholesale and supplier discovery, particularly Asia-based manufacturers. Comparable on B2B sourcing mechanics and on the cross-border supplier/buyer matching that EPARTRADE also enables.

Emerging players

• Motorsport Network: Digital media and marketplace platform operating across motorsport verticals, including commerce properties and motorsports communities. Comparable because it combines motorsports content/community with transactional commerce, mirroring EPARTRADE's Race Industry Now + marketplace stack.

Direct peers

• Summit Racing Equipment: Large U.S. specialty retailer of performance and racing parts serving exactly the same buyer segment (racers, racing teams, enthusiasts) that EPARTRADE targets. Operates in the same vertical with overlapping supplier relationships, but as a retailer rather than a B2B sourcing marketplace.
• Speedway Motors: Long-standing U.S. retailer specializing in racing and hot rod parts, addressing the same professional and amateur racing buyer base as EPARTRADE. Highly comparable because it competes for the same wallet share of racing-parts procurement.
• JEGS: Performance auto parts retailer with a heavy racing-parts catalogue, serving the same racing teams and enthusiasts as EPARTRADE. Comparable on product vertical and customer base, though JEGS is retailer-led rather than marketplace-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgsILqsVHjWHXFzgb61nHHg
• Facebookfacebook.com/epartrade
• LinkedInlinkedin.com/company/epartrade
• Instagraminstagram.com/epartrade_com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPARTRADE