Dixie Power

What Dixie Power does

Dixie Power (legal name Dixie Escalante Rural Electric Association, Inc.) is a member-owned, not-for-profit electric cooperative founded in 1946 and headquartered in Beryl, Utah. It distributes electricity to approximately 35,000 meters — over 30,000 members — across Southern Utah (including St. George, Beryl, Newcastle, Modena, Pine Valley, Washington Fields, and SunRiver) and Northern Arizona (Beaver Dam, Littlefield, Scenic, Flowell). The cooperative was formed from the consolidation of four original rural electric associations, with the 1974 Littlefield merger and 1978 Escalante Valley merger producing the modern footprint, and was renamed from Dixie Escalante Rural Electric Association to Dixie Power as part of its ongoing evolution.

The underlying technology stack consists of conventional electric-utility infrastructure: power distribution lines, substations, transformers, and a meter base that is being fully replaced under a 2–3 year PLX change-out program running from 2024. Member-facing technology is delivered through the NISC-powered SmartHub online portal and iOS/Android mobile apps, including a real-time outage map refreshed every 5 minutes, bill payment, new-service applications, and outage reporting. Distribution is exclusively direct, via owned infrastructure within a certificated service territory; the wholesale power supply comes from Deseret Generation and Transmission (DG&T), and financing is provided through the Cooperative Finance Corporation (CFC) after the cooperative paid off all Rural Electric Administration debt in 1996.

Dixie Power's revenue model is usage-based billing under published rate schedules — residential, commercial (small/medium/large), and irrigation — supplemented by connection fees, infrastructure impact fees, and a Time-of-Day pricing option. As a cooperative, margins are not distributed to shareholders; instead, they are allocated to members as capital credits and periodically retired (cumulative $22.48M to date, including $2.34M in 2025 and $1.82M in 2024). GTM is member-direct with no resellers: acquisition happens through new construction, landlord transfers, and community engagement. The value proposition layers on top of electricity delivery — EV programs (Experience test drives, Level 2 charger rebates up to $300), community solar (Dixie Solar, SunSmart with St. George), efficiency rebates (heat pumps, smart thermostats, 400-amp service), prepaid meters, budget billing, and community engagement (Operation Round-Up, Youth Leadership Challenge, Kite Festival, Blood Drive) — all anchored to a reported 99.9% reliability score and the cooperative's member-ownership model.

Name

Dixie Power

Legal name

Dixie Escalante Rural Electric Association, Inc.

Website

https://dixiepower.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Dixie Power is a member-owned, not-for-profit electric cooperative founded in 1946 that distributes electricity to approximately 35,000 meters across Southern Utah and Northern Arizona, returning margins to members as capital credits and supplementing core utility service with EV, solar, and energy-efficiency programs.

Ownership category

akta.pro rank

Product category

Electric Utility Cooperative

NAICS

Electric Power Transmission, Control, and Distribution (22112), Electric Power Distribution (221122), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industries

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI), Residential Behind-the-Meter Generation (EUACALAB), Distributed Generation (DG) Solar & Small Wind (EUAMAJAD), Demand Response & Load Flexibility Services (EUAMAJAF)

Keywords

• Electric cooperative service
• Rural electric utility
• Member-owned utility
• Community solar program
• Residential electricity distribution

Headquarters

HQ city

Beryl

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Sales: Primary revenue from residential, commercial, and irrigation electricity consumption. Members pay monthly based on kWh usage at published rate schedules. Time-of-Day rates available with on-peak pricing during summer months (June-September, 3:30pm-7:30pm).
2. Connection and Impact Fees: Fees for new construction service connections, meter installations, and infrastructure impact fees for new development
3. Capital Credits: As a not-for-profit cooperative, margins are allocated back to members as capital credits and periodically refunded

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dixie Power distributes electricity through owned distribution infrastructure (lines, substations, transformers, meters) to approximately 35,000 residential, commercial, and agricultural meters in Southern Utah and Northern Arizona. Operating as a member-owned, not-for-profit cooperative since 1946, it offers Time-of-Day rates, Budget Billing, Prepaid Meters, a community solar program, energy-efficiency rebates, and the SmartHub online account portal.

Product overview

Dixie Power is a member-owned, not-for-profit electric cooperative serving approximately 35,000 meters in Southern Utah and Northern Arizona since 1946. The core offering is residential and commercial electricity distribution. The cooperative supplements its utility services with multiple member programs: energy management tools including Time-of-Day Rates, Budget Billing, and Prepaid Meters; renewable energy options through Dixie Solar community solar and the Heater Program; transportation electrification support via the EV Experience test drive program and Level 2 EV Charger Rebates; home efficiency incentives including Smart Thermostat Rebates, Heat Pump Rebates, and 400-Amp Service Rebates; and community engagement through Co-op Connections discounts, Operation Round-Up charitable giving, Youth Leadership Challenge scholarships, High School Senior Scholarships, Kite Festival, Blood Drives, and Energizing the Holidays. Members access services through SmartHub online portal and mobile applications. The cooperative maintains a 99.9% reliability score and provides services through offices in Beryl, Flowell, and St. George, Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential & Commercial Electricity Service Core electric distribution service delivering power through owned distribution infrastructure to residential, commercial, and agricultural customers across Southern Utah and Northern Arizona under certificated service territory.
• Time-of-Day Rates Optional time-based rate plan with on-peak pricing of $0.11002/kWh (June-September, 3:30pm-7:30pm) and non-peak pricing of $0.0515/kWh, allowing members to shift usage and save on their electricity bills.
• Budget Billing Equalized monthly payment program that averages annual electricity usage across 12 months, allowing members to pay consistent monthly amounts instead of seasonally fluctuating bills.
• Prepaid Meters Pay-as-you-go electricity service requiring a $50 prepaid credit balance, with no deposit, allowing members to avoid disconnection by maintaining a positive balance and monitor consumption in real time.
• Dixie Solar (Community Solar Program) Community solar program, run in partnership with St. George City as the SunSmart program, allowing members to purchase solar shares that apply credits directly to their power bill without installing rooftop equipment.
• Heater Program Energy-efficient heater program that helps members reduce heating costs through approved equipment and installation provided by the cooperative.
• EV Experience One-week extended test drive program allowing members to experience an electric vehicle (Tesla Model 3) before purchasing, with orientation and Level 2 charging guidance.
• Co-op Connections Card Free membership benefit offering discounts from over 90 local and national partners exclusively for Dixie Power members through the Touchstone Energy Cooperatives program.
• SmartHub Online Account Portal Online and mobile platform (powered by NISC) available via web and iOS/Android apps that lets members access accounts, pay bills, report outages, and manage services 24/7.

Quantifiable outcome

• 99.9% reliability score
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Deseret Generation and Transmission (DG&T)coreStrategic or Co-development PartnerPower generation cooperative that provides wholesale electricity to Dixie Power. Dixie Power is a Deseret Power cooperative member, which has helped protect against market volatility and contributed to historically low rates.
• National Rural Electric Cooperative Association (NRECA)minorStrategic or Co-development PartnerNational organization providing support, training, and resources to electric cooperatives across the United States.
• Utah Rural Electric Association (UREA)minorStrategic or Co-development PartnerState-level cooperative association providing support and organizing programs like the URECA Youth Leadership Challenge.
• Touchstone EnergycoreGTM or Marketing PartnerNational brand of Touchstone Energy cooperatives that provides cooperative identity, cross-marketing, and member benefit programs including the Co-op Connections card.
• St. George CityminorStrategic or Co-development PartnerPartnership for the SunSmart solar program allowing residents to purchase solar shares that apply to their power bill without installing equipment on their homes.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Deseret Generation & Transmission Cooperative: Wholesale generation and transmission cooperative owned by member distribution co-ops including Dixie Power. Directly comparable as a member-owned electric cooperative in the same Utah/Arizona regional ecosystem and the primary upstream supplier to Dixie Power.
• Garkane Energy Cooperative: Member-owned rural electric cooperative serving southern Utah with comparable business model, capital credit structure, and Touchstone Energy branding. Directly comparable in scale, service territory type, and member programs.
• Mt. Wheeler Power: Member-owned rural electric cooperative serving eastern Nevada and a small portion of western Utah. Directly comparable as a Touchstone Energy cooperative distribution utility operating in adjacent rural Intermountain geographies.
• Flowell Electric Association: Pre-merger predecessor of Dixie Power (one of the four original cooperatives that formed Dixie Escalante REA in 1978). Operates in the same Fillmore, Utah service area concept and represents an apples-to-apples cooperative utility comparable.
• Sulphur Springs Valley Electric Cooperative: Member-owned distribution cooperative in southeastern Arizona with similar rural service profile, Touchstone Energy affiliation, and member-program offerings (rebates, solar, EV). Directly comparable as a small-to-mid-sized Arizona electric cooperative.
• Duncan Valley Electric Cooperative: Small member-owned rural electric cooperative in southeastern Arizona. Closely comparable to Dixie Power in cooperative structure, member-program depth, and rural Arizona service territory dynamics.

Broad incumbents

• Rocky Mountain Power (PacifiCorp): Investor-owned utility serving the broader Utah/Idaho/Wyoming region including areas adjacent to Dixie Power's territory. Comparable as a regulated electric distribution utility in the same geography but at much larger scale and IOU rather than cooperative structure.
• Arizona Public Service (APS): Investor-owned regulated electric utility serving much of Arizona, including the Northern Arizona region where Dixie Power operates. Comparable as a distribution utility serving overlapping geographies but with broader scale, IOU structure, and full generation/transmission portfolio.

Emerging players

• Navajo Tribal Utility Authority (NTUA): Member/tribally-owned multi-utility (electric, water, natural gas, wastewater) serving the Navajo Nation across Arizona, New Mexico, and Utah. Comparable as a member-owned rural electric utility with cooperative-style governance in overlapping Southwest geographies.

Others

• Touchstone Energy Cooperative Network: National network/branding organization for U.S. electric cooperatives of which Dixie Power is a member. Comparable as a cooperative ecosystem enabler providing shared branding, Co-op Connections discounts, and member-benefit programs across the same member-cooperative space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dixie_power
• YouTubevimeo.com/dixiepower
• Facebookfacebook.com/DixiePowerElectric
• Instagraminstagram.com/dixiepower
• LinkedInlinkedin.com/company/dixie-escalante-electric

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dixie Power