Luzerne Bank
Luzerne Bank was a Pennsylvania community bank serving consumers, small businesses, and commercial clients with deposit, lending, wealth, and treasury services across branch and digital channels. It merged with JSSB on July 28, 2024 to form Northwest Bank, a subsidiary of Northwest Bancshares, Inc.
- Company typePrivate
- Founded1907
- HeadquartersLuzerne, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Luzerne Bank does
Luzerne Bank was a community banking institution founded in 1907, headquartered in Luzerne, Pennsylvania, serving individual consumers, small businesses, commercial clients, and high-net-worth households through personal, wealth, small business, and commercial banking services. Its core products spanned deposit accounts (checking, savings, money market, certificates of deposit), credit products (Visa credit cards, home equity loans, auto loans, personal loans, student loans), commercial financing and treasury management, and fee-based wealth services including private banking, investment services, and estate and trust administration. Distribution was multi-channel: physical financial centers across Pennsylvania, an ATM network, online and mobile banking platforms with mobile deposit and bill pay, a 24/7 automated telephone banking service (Bankline), and integrations with QuickBooks, Quicken, and digital wallets (Apple Pay, Google Pay).
The business model generated revenue across five primary streams: interest income on consumer, auto, home equity, small business, and commercial loans; banking fees and service charges on deposit accounts, wires, and other services; credit card interchange and fee revenue from Visa products; subscription/recurring fee-based wealth management revenue from private banking, investment, estate/trust, and retirement plan services; and transaction-fee commercial banking services including treasury management and commercial card services. Go-to-market was direct-to-consumer and direct-to-SMB through branch-based relationship banking, supported by digital channels and community engagement. Luzerne Bank was FDIC-insured and designated as an Equal Housing Lender.
As of July 28, 2024, Luzerne Bank ceased to operate as an independent entity following its merger with JSSB (Jersey Shore State Bank) to form Northwest Bank, a subsidiary of Northwest Bancshares, Inc. The merger combined both institutions' branch networks, customer bases, and product capabilities under the unified Northwest Bank brand, with customers migrated to new debit cards, a new routing number (243374218), and the northwest.bank digital platform over the July 25-27 conversion weekend.
Luzerne Bank firmographics
Firmographics- Name
- Luzerne Bank
- Legal name
- Northwest Bank
- Website
- https://luzernebank.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Luzerne Bank was a Pennsylvania community bank serving consumers, small businesses, and commercial clients with deposit, lending, wealth, and treasury services across branch and digital channels. It merged with JSSB on July 28, 2024 to form Northwest Bank, a subsidiary of Northwest Bancshares, Inc.
- Ownership category
- akta.pro rank
Luzerne Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ)
- akta.pro secondary industry
- Consumer & Retail (CPG, Food, Apparel) (FSABACAM)
Keywords
Where Luzerne Bank is headquartered
LocationHeadquarters
- HQ city
- Luzerne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Luzerne Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income: Traditional banking revenue from interest earned on loans including personal loans, auto loans, home equity loans, small business loans, and commercial loans.
- Banking Fees and Service Charges: Fees from checking accounts, savings accounts, certificates of deposit, wire transfers, and other banking services.
- Credit Card Revenue: Income from Visa credit card products including personal and business credit cards.
- Wealth Management Services: Private banking, investment services, estate and trust services, and retirement plan services generating fee-based revenue.
- Commercial Banking Services: Commercial financing, liquidity management, treasury management, and commercial card services for business customers.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Luzerne Bank product offering
Product offeringCore offering
Luzerne Bank is a community banking institution that, following its July 28 merger with JSSB (Jersey Shore State Bank), now operates as Northwest Bank. The bank offers personal checking and savings accounts, credit cards, home equity, auto and personal loans, business and commercial lending, treasury and cash management, and wealth management (private banking, investments, estate and trust services). It serves consumers, small businesses, and commercial clients through a multi-channel delivery model of branches, online/mobile banking, ATMs, and telephone banking in Pennsylvania.
Product overview
Northwest Bank (formerly Luzerne Bank and JSSB/Jersey Shore State Bank) offers a comprehensive, multi-channel banking platform structured across four main segments: Personal Banking, Wealth Management, Business Banking (Small Business), and Commercial Banking. The core product line includes various deposit accounts (checking, savings, money markets, CDs), credit products (credit cards, home equity loans, auto loans, personal loans, student loans), and lending solutions. Digital services are anchored by Online and Mobile Banking with mobile deposit and bill pay capabilities, complemented by Telephone Banking (Bankline). Wealth services encompass private banking, financial planning, investments through Northwest Investment Services, and estate/trust services. Business services include specialized business checking, cash management for payables/receivables, and retirement plans. Commercial services provide treasury management, larger commercial loans, and commercial wealth management. Educational resources are offered through the Financial Wellness Center.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Various checking account options for personal banking customers, with online and mobile banking access.
- Performance Savings High-yield savings product offering competitive interest rates for personal savings accumulation.
- Affinity Money Markets Money market savings account providing liquidity with competitive yields for personal customers.
- Certificate of Deposits Fixed-term deposit products offering guaranteed returns with various maturity options.
- Visa Credit Cards Credit card products for personal banking customers.
- Home Equity Loans Loans leveraging home equity for personal borrowing needs.
- Auto Loans Financing solutions for vehicle purchases.
- Personal Loans Unsecured personal lending for individual borrowing needs.
- Student Loans Education financing products for students.
- International Services Foreign currency exchange, international transfers, and global banking services.
- Private Banking High-touch banking services for high-net-worth individuals and families.
- Planning Services Financial planning services including retirement and investment planning.
- Investments Investment services and brokerage solutions through Northwest Investment Services.
- Estates & Trusts Estate planning, trust services, and wealth preservation solutions.
- Business Checking Checking accounts tailored for small business operations with online and mobile banking.
- Business Savings Savings products designed for business cash management.
- Cash Management Payables and receivables management solutions for small businesses including bill pay and merchant services.
- Business Credit Cards Credit card products for business spending and cash flow management.
- Small Business Loans Lending solutions for small business growth and operations.
- Retirement Plans Business retirement plan solutions including 401(k) and other employer-sponsored plans.
- Commercial Financing Solutions Comprehensive commercial lending products for business growth and expansion.
- Commercial Checking Commercial checking accounts for business banking with treasury management features.
- Commercial Savings Savings solutions for commercial customers with liquidity management needs.
- Treasury Management Payables, receivables, online/mobile banking, and commercial card services for corporate treasury operations.
- Commercial Loans Large-scale commercial lending for established businesses.
- Commercial Wealth Management Investment, retirement planning, and trust services for commercial customers.
- Online and Mobile Banking Digital banking platform enabling account access, mobile deposits, transfers, and bill pay through web and mobile applications.
- Telephone Banking (Bankline) Automated telephone banking service allowing account access and transactions via phone.
Companies that use Luzerne Bank
Customer profileSegments4 records
Ideal customer profiles4 records
Luzerne Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Luzerne Bank partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Luzerne Bank competitors and assessment
Company assessmentDirect peers
- FNB Corporation (First National Bank of Pennsylvania): Largest Pennsylvania-headquartered community/regional bank, offering personal, small business, and commercial banking plus wealth services across PA. Closest direct comparable in geography, product mix, and target customer segments.
- S&T Bank: Pennsylvania community bank headquartered in Indiana, PA, providing personal, business, and wealth management services with a similar community-banking model and Pennsylvania branch footprint.
- Mid Penn Bancorp: PA-based community bank with consumer, small business, and commercial lending plus wealth services. Highly comparable in scale, geographic concentration in central PA, and product breadth.
- ACNB Corporation: PA and northern MD community bank offering retail, business banking, and trust/wealth services. Similar size band and community bank operating model in adjacent mid-Atlantic markets.
- First Keystone Corporation: Berwick, PA-based community bank with consumer, commercial, and trust services. Direct overlap in Luzerne County geography and a closely comparable product set.
- CNB Financial Corporation: Clearfield, PA-based bank holding company with retail, commercial, and wealth businesses. Comparable in scale and in operating as a Pennsylvania-focused community bank with cross-sold wealth services.
- F&M Trust (Franklin Financial Services): South-central PA community bank offering personal, business, and trust/wealth services. Comparable size and community-banking orientation, with overlapping small business and consumer product mix.
Broad incumbents
- M&T Bank Corporation: Large regional bank with deep Pennsylvania presence and full personal/business/commercial/wealth product suite. Overlaps broadly with Luzerne/Northwest but operates at materially larger scale and across multiple states.
- Citizens Financial Group: Regional bank with significant Pennsylvania retail and commercial presence, offering comparable deposit, lending, and wealth products at a larger scale than community bank peers.
- PNC Financial Services: Headquartered in Pittsburgh, PNC is the largest PA-headquartered bank and a dominant retail, commercial, and wealth franchise in the state. Overlaps the broader product and customer segments Luzerne/Northwest serve.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Luzerne Bank social profiles
Digital presenceLuzerne Bank compliance and trust
Trust signalCompliance2 records
Luzerne Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luzerne Bank leadership team
Management profileNumber of profiles
Luzerne Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luzerne Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luzerne Bank
What does Luzerne Bank do?
Luzerne Bank is a community banking institution that, following its July 28 merger with JSSB (Jersey Shore State Bank), now operates as Northwest Bank. The bank offers personal checking and savings accounts, credit cards, home equity, auto and personal loans, business and commercial lending, treasury and cash management, and wealth management (private banking, investments, estate and trust services). It serves consumers, small businesses, and commercial clients through a multi-channel delivery model of branches, online/mobile banking, ATMs, and telephone banking in Pennsylvania.
Is Luzerne Bank a public or private company?
Luzerne Bank is a private company. It is classified as corporate owned and is currently acquired.
When was Luzerne Bank founded?
Luzerne Bank was founded in 1907. It employs 101 to 250 people.
Where is Luzerne Bank based?
Luzerne Bank is headquartered in Luzerne, United States, in the North America region.
How does Luzerne Bank make money?
Five revenue lines are on record. Interest Income is the primary driver. The others are banking Fees and Service Charges, credit Card Revenue, wealth Management Services and commercial Banking Services.
Who are Luzerne Bank's main competitors?
Direct peers on record are FNB Corporation (First National Bank of Pennsylvania), S&T Bank, Mid Penn Bancorp, ACNB Corporation, First Keystone Corporation, CNB Financial Corporation and F&M Trust (Franklin Financial Services). Broad incumbents are M&T Bank Corporation, Citizens Financial Group and PNC Financial Services.
Does Luzerne Bank have an API?
No public API is recorded for Luzerne Bank.
What industry is Luzerne Bank in?
Luzerne Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAJ, Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank), with a secondary code of FSABACAM, Consumer & Retail (CPG, Food, Apparel). Its NAICS code is 52211 and its SIC code is 6022.