Luzerne Bank

What Luzerne Bank does

Luzerne Bank was a community banking institution founded in 1907, headquartered in Luzerne, Pennsylvania, serving individual consumers, small businesses, commercial clients, and high-net-worth households through personal, wealth, small business, and commercial banking services. Its core products spanned deposit accounts (checking, savings, money market, certificates of deposit), credit products (Visa credit cards, home equity loans, auto loans, personal loans, student loans), commercial financing and treasury management, and fee-based wealth services including private banking, investment services, and estate and trust administration. Distribution was multi-channel: physical financial centers across Pennsylvania, an ATM network, online and mobile banking platforms with mobile deposit and bill pay, a 24/7 automated telephone banking service (Bankline), and integrations with QuickBooks, Quicken, and digital wallets (Apple Pay, Google Pay).

The business model generated revenue across five primary streams: interest income on consumer, auto, home equity, small business, and commercial loans; banking fees and service charges on deposit accounts, wires, and other services; credit card interchange and fee revenue from Visa products; subscription/recurring fee-based wealth management revenue from private banking, investment, estate/trust, and retirement plan services; and transaction-fee commercial banking services including treasury management and commercial card services. Go-to-market was direct-to-consumer and direct-to-SMB through branch-based relationship banking, supported by digital channels and community engagement. Luzerne Bank was FDIC-insured and designated as an Equal Housing Lender.

As of July 28, 2024, Luzerne Bank ceased to operate as an independent entity following its merger with JSSB (Jersey Shore State Bank) to form Northwest Bank, a subsidiary of Northwest Bancshares, Inc. The merger combined both institutions' branch networks, customer bases, and product capabilities under the unified Northwest Bank brand, with customers migrated to new debit cards, a new routing number (243374218), and the northwest.bank digital platform over the July 25-27 conversion weekend.

Name

Luzerne Bank

Legal name

Northwest Bank

Website

https://luzernebank.com

Company type

Private

Founded year

1907

Operating status

Acquired

Headcount range

101–250 employees

Short description

Luzerne Bank was a Pennsylvania community bank serving consumers, small businesses, and commercial clients with deposit, lending, wealth, and treasury services across branch and digital channels. It merged with JSSB on July 28, 2024 to form Northwest Bank, a subsidiary of Northwest Bancshares, Inc.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ)

akta.pro secondary industry

Consumer & Retail (CPG, Food, Apparel) (FSABACAM)

Keywords

• Retail banking services
• Community banking
• Commercial lending
• Wealth management
• Small business banking

Headquarters

HQ city

Luzerne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking revenue from interest earned on loans including personal loans, auto loans, home equity loans, small business loans, and commercial loans.
2. Banking Fees and Service Charges: Fees from checking accounts, savings accounts, certificates of deposit, wire transfers, and other banking services.
3. Credit Card Revenue: Income from Visa credit card products including personal and business credit cards.
4. Wealth Management Services: Private banking, investment services, estate and trust services, and retirement plan services generating fee-based revenue.
5. Commercial Banking Services: Commercial financing, liquidity management, treasury management, and commercial card services for business customers.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Luzerne Bank is a community banking institution that, following its July 28 merger with JSSB (Jersey Shore State Bank), now operates as Northwest Bank. The bank offers personal checking and savings accounts, credit cards, home equity, auto and personal loans, business and commercial lending, treasury and cash management, and wealth management (private banking, investments, estate and trust services). It serves consumers, small businesses, and commercial clients through a multi-channel delivery model of branches, online/mobile banking, ATMs, and telephone banking in Pennsylvania.

Product overview

Northwest Bank (formerly Luzerne Bank and JSSB/Jersey Shore State Bank) offers a comprehensive, multi-channel banking platform structured across four main segments: Personal Banking, Wealth Management, Business Banking (Small Business), and Commercial Banking. The core product line includes various deposit accounts (checking, savings, money markets, CDs), credit products (credit cards, home equity loans, auto loans, personal loans, student loans), and lending solutions. Digital services are anchored by Online and Mobile Banking with mobile deposit and bill pay capabilities, complemented by Telephone Banking (Bankline). Wealth services encompass private banking, financial planning, investments through Northwest Investment Services, and estate/trust services. Business services include specialized business checking, cash management for payables/receivables, and retirement plans. Commercial services provide treasury management, larger commercial loans, and commercial wealth management. Educational resources are offered through the Financial Wellness Center.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Various checking account options for personal banking customers, with online and mobile banking access.
• Performance Savings High-yield savings product offering competitive interest rates for personal savings accumulation.
• Affinity Money Markets Money market savings account providing liquidity with competitive yields for personal customers.
• Certificate of Deposits Fixed-term deposit products offering guaranteed returns with various maturity options.
• Visa Credit Cards Credit card products for personal banking customers.
• Home Equity Loans Loans leveraging home equity for personal borrowing needs.
• Auto Loans Financing solutions for vehicle purchases.
• Personal Loans Unsecured personal lending for individual borrowing needs.
• Student Loans Education financing products for students.
• International Services Foreign currency exchange, international transfers, and global banking services.
• Private Banking High-touch banking services for high-net-worth individuals and families.
• Planning Services Financial planning services including retirement and investment planning.
• Investments Investment services and brokerage solutions through Northwest Investment Services.
• Estates & Trusts Estate planning, trust services, and wealth preservation solutions.
• Business Checking Checking accounts tailored for small business operations with online and mobile banking.
• Business Savings Savings products designed for business cash management.
• Cash Management Payables and receivables management solutions for small businesses including bill pay and merchant services.
• Business Credit Cards Credit card products for business spending and cash flow management.
• Small Business Loans Lending solutions for small business growth and operations.
• Retirement Plans Business retirement plan solutions including 401(k) and other employer-sponsored plans.
• Commercial Financing Solutions Comprehensive commercial lending products for business growth and expansion.
• Commercial Checking Commercial checking accounts for business banking with treasury management features.
• Commercial Savings Savings solutions for commercial customers with liquidity management needs.
• Treasury Management Payables, receivables, online/mobile banking, and commercial card services for corporate treasury operations.
• Commercial Loans Large-scale commercial lending for established businesses.
• Commercial Wealth Management Investment, retirement planning, and trust services for commercial customers.
• Online and Mobile Banking Digital banking platform enabling account access, mobile deposits, transfers, and bill pay through web and mobile applications.
• Telephone Banking (Bankline) Automated telephone banking service allowing account access and transactions via phone.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• FNB Corporation (First National Bank of Pennsylvania): Largest Pennsylvania-headquartered community/regional bank, offering personal, small business, and commercial banking plus wealth services across PA. Closest direct comparable in geography, product mix, and target customer segments.
• S&T Bank: Pennsylvania community bank headquartered in Indiana, PA, providing personal, business, and wealth management services with a similar community-banking model and Pennsylvania branch footprint.
• Mid Penn Bancorp: PA-based community bank with consumer, small business, and commercial lending plus wealth services. Highly comparable in scale, geographic concentration in central PA, and product breadth.
• ACNB Corporation: PA and northern MD community bank offering retail, business banking, and trust/wealth services. Similar size band and community bank operating model in adjacent mid-Atlantic markets.
• First Keystone Corporation: Berwick, PA-based community bank with consumer, commercial, and trust services. Direct overlap in Luzerne County geography and a closely comparable product set.
• CNB Financial Corporation: Clearfield, PA-based bank holding company with retail, commercial, and wealth businesses. Comparable in scale and in operating as a Pennsylvania-focused community bank with cross-sold wealth services.
• F&M Trust (Franklin Financial Services): South-central PA community bank offering personal, business, and trust/wealth services. Comparable size and community-banking orientation, with overlapping small business and consumer product mix.

Broad incumbents

• M&T Bank Corporation: Large regional bank with deep Pennsylvania presence and full personal/business/commercial/wealth product suite. Overlaps broadly with Luzerne/Northwest but operates at materially larger scale and across multiple states.
• Citizens Financial Group: Regional bank with significant Pennsylvania retail and commercial presence, offering comparable deposit, lending, and wealth products at a larger scale than community bank peers.
• PNC Financial Services: Headquartered in Pittsburgh, PNC is the largest PA-headquartered bank and a dominant retail, commercial, and wealth franchise in the state. Overlaps the broader product and customer segments Luzerne/Northwest serve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/nwsb
• Facebookfacebook.com/luzernebank
• LinkedInlinkedin.com/company/northwest-savings-bank
• Instagraminstagram.com/northwestbank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luzerne Bank