Rothley

Name

Rothley

Legal name

Rothley Limited

Website

https://rothley.com

Company type

Private

Founded year

1826

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

DIY and Builders' Hardware

NAICS

Hardware Retailers (44414)

SIC

Cutlery, Handtools & General Hardware (3420), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• DIY hardware products
• Curtain poles and rails
• Builders hardware supplies
• Decorative metal components
• Sliding door systems

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales (B2C): Direct-to-consumer sales of hardware products including curtain poles, handrails, profiles, rails, fittings, shelving, sliding doors, storage solutions, furniture legs, and bathroom accessories. Products are sold at varying price points from budget to premium finishes, with typical consumer purchases ranging from a few pounds to over £100 per item.
2. Trade Account Sales: Business-to-business sales through a trade account program serving over 4,000 account holders including residential/commercial developers, interior designers, hoteliers, architects, wholesalers, and retailers. Trade customers receive exclusive discounts, priority handling, and tailored pricing, with revenue generated through repeat bulk orders.
3. OEM Manufacturing Services: Custom manufacturing services for UK manufacturers, offering cost-effective production, bespoke product development, prototyping, and comprehensive support from design through delivery. Revenue generated through project-based manufacturing contracts with industrial clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rothley manufactures and supplies a broad range of DIY, builders', and decorative hardware components — including curtain poles, handrails, profiles, sheets, rails, fittings, shelving, sliding door systems, storage solutions, furniture legs, bathroom accessories, grab rails, and BS6180-compliant window safety barriers — sold directly to consumers via its e-commerce site, to trade professionals through a dedicated Trade Account Program, and to manufacturers via an OEM Division offering bespoke design, prototyping, and assembly.

Product overview

Rothley is a hardware components supplier offering an extensive portfolio of DIY, builders' products, and decorative hardware. The product line is organized into distinct categories: Curtain Poles and Accessories (including kits, brackets, finials, and rings), Handrails (metal and wooden with corresponding accessories), Profiles and Sheets (aluminium, steel, and plastic PVC profiles plus sheet metal), Rails and Fittings, Shelving Solutions (brackets, twin slot kits, and office furniture), Sliding Door Systems (tracks, accessories, and folding doors), Storage Solutions (hooks, drawer slides, and hook rails), and Furniture Legs (worktop supports, feet, and hairpin legs). The Bathroom category includes Grab Rails and Accessories. Additionally, Window Safety Barriers provide fall prevention for compliance with BS6180:2011. The company also operates an OEM Division for bespoke manufacturing and offers a Trade Account program for professional customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Curtain Poles

Quantifiable outcome

• Serving over 4,000 trade account holders
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Sam EggingtonminorGTM or Marketing PartnerRothley sponsors professional boxer Sam Eggington, described as 'More Than A Sponsorship' on company blog. Sponsorship provides brand visibility and marketing association with a local sports figure.
• WickescoreChannel Partner/ Reseller/ DistributorWickes is a major UK retailer that stocks Rothley products, evidenced by the 'Wickes Store Rollout Roundup' blog post documenting refreshed Rothley metal sheet installations in Wickes stores.
• NMBS (National Merchant Buying Society)minorChannel Partner/ Reseller/ DistributorRothley exhibited at NMBS Exhibition 2026, a key industry event for merchants and suppliers. Participation supports trade customer acquisition and relationship building.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hettich: German family-owned manufacturer of furniture fittings (drawer slides, hinges, runners) with global B2B distribution. Directly comparable as a hardware components specialist supplying OEM and trade customers.
• Ironmongery Direct: UK-based trade-focused e-commerce retailer of hardware, ironmongery, and fittings serving builders, joiners, and developers. Most directly comparable peer given overlapping product range (handles, hinges, fixings) and trade account-led GTM.
• Sugatsune: Japanese manufacturer of architectural and industrial hardware including sliding door systems, drawer slides, and fittings. Highly comparable given overlapping categories (sliding doors, drawer slides, hardware fittings) and similar global B2B trade model.
• Carlisle Brass: UK-based designer and manufacturer of architectural ironmongery including door handles, window furniture, and bathroom accessories. Closely comparable given UK heritage, overlapping product range in decorative and functional hardware, and similar B2B/trade distribution.
• Häfele: German global manufacturer and supplier of furniture fittings, architectural hardware, and electronic access systems. Directly comparable as a B2B-focused hardware components specialist serving furniture makers, joiners, and specifiers worldwide.
• Blum: Austrian global manufacturer of furniture fittings (hinges, lift systems, drawer runners). Comparable as a premium hardware components manufacturer selling primarily to trade and OEM furniture producers.

Broad incumbents

• B&Q (Kingfisher): UK's largest home improvement retailer (part of Kingfisher plc), selling a broad range of DIY hardware including many categories that overlap with Rothley. Operates at much larger scale and competes for the same end consumer DIY demand.
• Screwfix: UK trade-focused retailer of tools, hardware, and accessories serving builders and tradespeople. Comparable given shared trade customer base and click-and-collect convenience model, though Screwfix skews more toward tools than decorative hardware.
• Wickes: Major UK home improvement retailer and Rothley's named channel partner. Comparable as a downstream retail channel for similar DIY hardware categories; overlaps in curtain poles, profiles, and handrail-adjacent ranges but operates at much greater scale.
• Toolstation: UK trade supplier of tools, hardware, and building products with over 550 branches. Comparable as a trade-channel competitor stocking overlapping hardware categories (handles, fixings, profiles) targeted at professional buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rothleyltd
• Facebookfacebook.com/RothleyLtd
• LinkedInlinkedin.com/company/rothleyltd
• Instagraminstagram.com/rothleyltd
• Pinterestuk.pinterest.com/rothleyltd
• Xx.com/rothleyltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rothley