What Anchor Industries does

Anchor Industries, founded in 1892 in Evansville, Indiana, is a fifth-generation family-owned American manufacturer of engineered outdoor fabric and aluminum-framed structures. The company operates a single 350,000+ square-foot production facility employing 300+ skilled workers and produces across seven core product categories: event tents (frame, sailcloth, tension, pole), clear span structures, pool covers, shade structures, pergolas, awnings, and warehouse structures, plus government-spec fire shelters manufactured to NWCG M-2002 and U.S. Forest Service standards. Underlying technology is built around proprietary vinyl-coated fabric systems, tensile membrane architecture, modular aluminum framing, and several patent-pending and proprietary components including the WeatherShield wall attachment, Anchor UV Shade Cloth, and the OneMeasure laser measuring system integrated with the Anchor Dealer Portal.

The company's product line is sold through a multi-channel go-to-market: a nationwide dealer network of 3,000+ contractors, a dedicated direct field sales force organized by product category, an e-commerce storefront for parts and SMB buyers, and a newly formalized international sales team. Customer segments are diversified across event rental companies, hospitality and restaurants, sports and recreation facilities, residential pool owners, industrial buyers, and government agencies (notably for fire shelters). The company holds certifications including ISO 9001, ASCE 7-16, IBC 2018, and ASTM F1346-23, which function as regulatory barriers and qualify its products for code-driven commercial and government procurement.

The business model is predominantly one-time sale of engineered-to-order physical products, with pricing conducted via custom quotes through dealers and direct sales representatives rather than disclosed public pricing. Ancillary recurring revenue streams include replacement pool covers through the Pool Cover Remake Program, parts and accessories via the e-commerce shop, and dealer enablement through the AnchorSoft visualization app and Anchor University training platform. Revenue, funding, and ownership structure beyond the founding family are not publicly disclosed.

Name

Anchor Industries

Legal name

Anchor Industries Inc.

Website

https://anchorinc.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

251–500 employees

Short description

Anchor Industries is a 130+ year family-owned American manufacturer of engineered outdoor fabric structures — including tents, clear span buildings, pool covers, shade structures, pergolas, awnings, and fire shelters — serving event rental, hospitality, government, and residential markets through a nationwide dealer network.

Ownership category

akta.pro rank

Product category

Outdoor Fabric Structures and Covers

NAICS

Textile Bag and Canvas Mills (314910), Blind and Shade Manufacturing (337920)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

akta.pro secondary industry

Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH)

Keywords

• Industrial fabric manufacturing
• Event tent manufacturing
• Clear span structures
• Safety pool covers
• Outdoor shade structures

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tents and Clear Span Structures: Sale of event tents (frame, sailcloth, tension, pole), clear span structures, and accessories. Products are sold through dealer network and direct sales. Clear span structures serve as semi-permanent or permanent building solutions for events and warehousing.
2. Pool Covers: Custom safety pool covers (solid, mesh, spa) sold to homeowners, pool companies, and commercial facilities. Includes replacement/remake program for competitor covers.
3. Shade Structures: Funbrella and PerfectShade commercial shade structures for pools, playgrounds, sports fields, and outdoor spaces.
4. Pergolas: Motorized louvered and retractable fabric pergolas for residential and commercial outdoor living spaces.
5. Awnings: Residential and commercial awnings including traditional fixed and EZ Connect modular systems.
6. Fire Shelters: New Generation Fire Shelters manufactured to US Forestry Service specifications and NWCG standards for wildland firefighters. Sold to government agencies and fire departments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Anchor Industries manufactures American-made outdoor fabric and frame structures including event tents (frame, sailcloth, tension, pole), clear span structures, custom safety pool covers, shade structures, motorized pergolas, residential and commercial awnings, wildland fire shelters, and modular warehouse structures. All products are engineered and produced at the company's 350,000+ sq ft Evansville, Indiana facility and distributed through a nationwide dealer network and direct field sales.

Product overview

Anchor Industries is a manufacturer of American-made outdoor fabric and frame products founded in 1892. The company operates as a single unified brand with multiple product lines that serve three main markets: event rental (tents and clear span structures), outdoor living (shade structures, pergolas, awnings), and specialty products (pool covers and fire shelters). The product portfolio includes Frame Tents, Sailcloth Tents (Aurora), Tension Tents (Century Series), and Pole Tents under the tent category; VXN, Venue Series, Event Series, Expo Series, and F-Line Series Clear Span Structures; Solid and Mesh Pool Covers plus Spa Covers; Funbrella and PerfectShade Shade Structures; Residential and Commercial Pergolas; Residential, Commercial, and EZ Connect Awnings; Fire Shelters for wildland firefighters; and Warehouse Structures. The company also offers internal technology platforms including AnchorSoft (event visualization app) and OneMeasure (pool measuring system with Bluetooth connectivity). All products are manufactured in Evansville, Indiana, USA.

Differentiator

Problem solved

Functional benefit

Brands

• AnchorSoft: A digital event visualization platform and mobile app designed for Anchor customers to conceptualize and share event layouts with 2D/3D renderings.
• OneMeasure
• VXN
• Century
• Fiesta
• Navi-Trac
• Aurora
• Pergolam
• Pergostar Plus
• Pergostar Romano
• Defender Mesh
• Funbrella
• PerfectShade
• Anchor New Generation Fire Shelters

Products and services

• Frame Tents Versatile event tents providing open, unobstructed space with strength and style, available in hip, gable, hex ends and high peak options. Sold to event rental companies and party rental businesses through the dealer network and direct sales.
• Sailcloth Tents (Aurora) Luminous sheer-top tents featuring translucent fabric that glows by day and radiates at night, with proprietary WeatherShield wall attachment system. Standard widths ranging from 20' to 81'. Sold to event rental companies and premium event venues.
• Tension Tents (Century Series) High-peak tension tents featuring graceful curves and aerodynamic design with 100% waterproof tensile membrane. Sold to event rental companies and wedding venues.
• Pole Tents Classic pole tents with traditional aesthetic and modern durability, available in All Purpose Canopy, Original Party Tent, and Party Mate models. Sold to event rental companies and party rental businesses.
• VXN Clear Span Structures Next-generation clear span structure with smarter engineering and stronger performance, featuring 3M and 5M bay options, engineered aluminum frames with fewer parts for fast setup. Certified to ASCE 7-16. Sold to event rental companies and industrial customers.
• Venue Series Clear Span Premium clear span structures certified to ASCE 7-16 / IBC 2018, featuring 3m & 5m bay spacing, spliced rafters, anodized 4-channel aluminum, and Ferrari 702 vinyl-coated fabric panels. Sold to venues and event rental companies.
• Event Series Clear Span Versatile clear span solution for weddings, corporate functions, sporting events and resort facilities. Certified to ASCE 7-16 / IBC 2018 with 3m & 5m bays and Ferrari 702 vinyl-coated fabric panels.
• Expo Series Clear Span Large-scale clear span structure certified to ASCE 7-16 / IBC 2018 on 4M uprights, extendable beyond 20M. Built for temporary and long-term use with customizable configurations including glass walls, drapery, liners, and door options. Sold to large venues and industrial customers.
• F-Line Series Clear Span Flexible clear span structures ranging from 30m to 50m width, certified to ASCE 7-05 up to 50M width/5M uprights. Features Ferrari 702 vinyl-coated fabric for large events, storage, and production spaces.
• Solid Pool Covers Custom-fit safety pool covers made with vinyl-coated (not laminated) fabric for maximum protection, available in 5-Star Solid, Classic Solid, and Cross Star models. Sold to residential homeowners, pool companies, and commercial facilities.
• Mesh Pool Covers Commercial-grade mesh safety pool covers combining certified strength with exceptional drainage. Includes Defender Mesh (blocks up to 98% of sunlight), Anchor Mesh, and Commercial Mesh options. Sold to residential homeowners and commercial pool facilities.
• Spa Covers Custom-fitted solid spa covers available in cap style, raised, and inground configurations. Features 12-year warranty on mesh covers, 10-year warranty on vinyl covers. Manufactured to meet ASTM F1346-23 Safety Standards. Sold to residential homeowners and spa retailers.
• Pool Cover Remake Program Program allowing conversion of existing or competitor pool covers to Anchor Safety Pool Covers with free measuring, shipping, and disposal. Sold to residential homeowners and commercial pool facilities.
• Funbrella Shade Structures Giant permanent umbrella shade structures designed for pools, waterparks, playgrounds, and resorts. Features durable aluminum and steel frames with vibrant color options, available in Classic, Shark, and Palm models. Sold to sports and recreation facilities.
• PerfectShade Shade Structures Commercial shade structures blocking up to 95% of harmful UV rays with 10-year manufacturer's warranty on UV Shadecloth fabric. Powder-coated steel frames tested to ASCE 7-10 for 115 mph 3-second gust velocity. Sold to schools, parks, sports complexes, and public venues.
• Residential Pergolas Luxury motorized louvered and retractable fabric pergolas for all-weather outdoor living, including Pergolam (fixed louvered), Pergostar Plus (fully retractable), and Pergostar Romano (retractable with sleek modern design). Sold to residential homeowners through dealers and direct sales.
• Commercial Pergolas Motorized pergolas designed for commercial outdoor dining areas to create year-round revenue-generating spaces. Features European-inspired aesthetics with durable materials. Sold to restaurants, hotels, and hospitality venues.
• Residential Awnings Traditional residential awnings for patios, windows, and entryways providing shade, energy efficiency, and protection from sun damage. Customizable with various fabric options. Sold to residential homeowners through dealers.
• Commercial Awnings Commercial awnings for businesses providing shade, visibility, and weather protection with custom branding options including logos and custom designs. Sold to retail, hospitality, and commercial facilities.
• EZ Connect Awning System Modular aluminum frame awning system with lightweight tubing that ships in sections, reducing freight costs by up to 53% while enabling faster, safer installation. Sold to awning installers and contractors.
• Fire Shelters Wildland firefighter emergency fire shelters manufactured to US Forestry Service specifications and NWCG M-2002 standards. Lightweight, compact, single-use units available in Regular and Large sizes. Sold to U.S. Forestry Service, fire departments, and government agencies.
• Warehouse Structures Modular warehouse buildings delivering permanent-building performance with temporary-building flexibility. Engineered, code-compliant structures with rapid installation and full relocatability. Sold to industrial facilities, warehouses, and manufacturing operations.
• AnchorSoft Event Visualization App Exclusive mobile app for Anchor customers enabling 2D and 3D event visualization, floor planning, and rendering of tent setups including table layout, flooring, and decor. Available with 30 days free access. Sold to event rental companies and party rental businesses.
• OneMeasure Laser Measuring System Laser measuring device system enabling one person to measure pools twice as fast as traditional AB triangulation methods. Includes tripod, Bluetooth-enabled tablet, adjustment head, and carrying case. Works offline with Bluetooth connectivity and integrates with Anchor Dealer Portal. Sold to pool dealers and pool companies.

Quantifiable outcome

• Products block up to 95% of harmful UV rays with Anchor UV Shade Cloth
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pool Cover Specialists: US maker of custom mesh and solid safety pool covers distributed through dealers; directly comparable product set and go-to-market to Anchor's pool cover business.
• Celina Tent: US manufacturer and distributor of frame, pole and clearspan party and event tents plus awnings and screen-printed shelters; direct overlap with Anchor's event tent and awning categories.
• Sunair Awnings: Manufacturer of retractable and lateral-arm awnings plus pergolas sold through a dealer network; directly overlaps with Anchor's residential and commercial awning lines.
• HTS tentiQ: Specialist in clearspan and temporary structures for events, sports and industry; directly comparable in engineered aluminum-frame halls and tensile membrane structures sold through dealer/integrator channels.
• Skyway Shades (USA Shade): Designer and manufacturer of shade structures and fabric canopies for parks, playgrounds, sports facilities and pools; competes with Anchor's Funbrella and PerfectShade lines in commercial shade.
• Capri Tent: North American manufacturer of frame, pole and clearspan event structures under the Capri brand; the most direct overlap with Anchor's tent portfolio and a recognized alternative for event-rental dealers.
• Loop-Loc: Leading US safety pool cover manufacturer selling mesh and solid covers to pool dealers, service companies and consumers; competes head-to-head with Anchor's Solid, Mesh and Defender Mesh lines.
• Eureka! Tents: US tent manufacturer producing frame, pole and tension tents for the same event-rental and commercial customer base as Anchor, with overlapping brands (eureka!, pinnacle) and a similar quote-based dealer sales model.

Broad incumbents

• Sprung Instant Structures: Established manufacturer of relocatable, engineered tension fabric structures for warehousing, events and industrial uses; competes with Anchor's clear span and warehouse product lines at larger scales.
• Losberger De Boer: Global leader in temporary and semi-permanent clear span structures; competes directly with Anchor's VXN, Venue, Event, Expo and F-Line clear span lines for large commercial events and warehousing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwjeAp1c4DIL-4ARUKXz6FQ
• Facebookfacebook.com/anchortents
• Instagraminstagram.com/anchor_industries_inc
• Xx.com/anchorind
• LinkedInlinkedin.com/company/anchor-industries-inc.

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anchor Industries