Wetrok

What Wetrok does

Wetrok AG is a privately held Swiss manufacturer and supplier of professional cleaning solutions, headquartered in Kloten (Zurich), Switzerland, founded in 1948. The company operates an integrated portfolio organized into three product categories: cleaning machines (scrubber-sweepers under the Discomatic and Drivematic lines, single-disc machines including the Monomatic and Durodisc X, the Spin BeFree spin machine, wet/dry vacuums, and the Robomatic Marvin autonomous robot), cleaning chemicals (floor cleaners, disinfectants, sanitizers, kitchen and hand hygiene products, eco-certified lines such as Novaline and Ecofloor), and devices/consumables (pads, mops, brushes, dosing systems such as the Dosiercenter DC Pro). Supporting the core products are digital services (WeConnect for fleet monitoring) and a Competence Center offering cleaning concepts, hygiene concepts, quality management, plus the Wetrok Academy training and Wetrok Master certification program.

Name

Wetrok

Legal name

Wetrok AG

Website

https://wetrok.ch

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Wetrok AG is a privately held Swiss manufacturer founded in 1948 that produces and distributes professional cleaning machines, chemistry, and consumables, supported by a digital monitoring platform, robotics line, and training Academy, serving facility managers and cleaning operators in 40+ countries.

Ownership category

akta.pro rank

Product category

Professional Cleaning Equipment & Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Polish and Other Sanitation Good Manufacturing (325612), Broom, Brush, and Mop Manufacturing (339994)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Multi-Surface / All-Surface Hard Surface Cleaners (CRAJACAG)

akta.pro secondary industry

Mops, Buckets & Floor Cleaning Systems (CRAJAIAB)

Keywords

• Professional cleaning equipment
• Industrial cleaning machines
• Cleaning chemicals manufacturer
• Commercial floor cleaning
• Cleaning consumables supplier

Headquarters

HQ city

Kloten

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning Machines: Sale of professional cleaning machines including scrubber-sweepers, single-disc machines, vacuum cleaners, sweepers, and autonomous robots. Products range from compact units to large ride-on machines.
2. Cleaning Chemistry: Sale of comprehensive cleaning chemical formulations including floor cleaners, sanitizers, disinfectants, kitchen cleaners, hand hygiene products, and specialized treatments. Products available in various pack sizes for professional use.
3. Devices and Consumables: Sale of cleaning accessories including microfiber cloths, mops, pads, brushes, dispensing equipment, and disposable supplies. Also includes replacement parts.
4. Service and Support: Machine maintenance services, spare parts supply, rental machines, and technical support services.
5. Training and Consulting: Academy training programs including certification courses, individual training, cleaning concept development, quality management, and hygiene consulting services.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wetrok develops, manufactures, and sells professional cleaning machines (scrubber-suction machines, single-disc machines, wet/dry vacuums, autonomous cleaning robots), a comprehensive range of cleaning chemicals (floor cleaners, disinfectants, protective treatments, kitchen and hand hygiene products), and cleaning consumables. The offering is rounded out by cleaning concepts, hygiene concepts, training via the Wetrok Academy, and technical consulting services from the Wetrok Competence Center for professional cleaning operators.

Product overview

Wetrok is a Swiss manufacturer of professional cleaning solutions headquartered in Zurich-Kloten, operating since 1948. The company offers a comprehensive portfolio organized into three main product categories: cleaning machines (including scrubber-suction machines like the Discomatic Bolero, Discomatic Mambo, Drivematic series (Delight, Deluxe, Delarge, Devance), single-disc machines like the Monomatic and Durodisc X lines, and the Spin BeFree), cleaning chemicals (encompassing floor cleaners, sanitizers, glass cleaners, disinfectants, hand hygiene products, kitchen cleaners, food industry cleaners, and protective treatments like the Mepol and Leinol lines), and equipment & consumables (including pads, sponges, dust cloths, mops, covers, carts, safety equipment, and dispensing solutions). The portfolio also includes digital services such as WeConnect for monitoring and Robomatic Marvin for autonomous cleaning. Wetrok provides supporting services through its Competence Center (cleaning concepts, hygiene concepts, quality management) and Academy (training and certification programs). Products are developed and manufactured in Switzerland with international distribution across Germany, Poland, Sweden, Austria, and 40 additional countries through authorized distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Spin BeFree: Compact, ergonomic, high-performance spin cleaning machine developed and produced in Switzerland.
• Discomatic
• Drivematic
• Robomatic Marvin
• Novaline
• Wetrok Connect
• Academy

Products and services

• Discomatic Bolero Compact scrubber-suction machine with interchangeable tanks, double suction, and tool-free operation designed for tight spaces and medium-sized areas in commercial cleaning.
• Discomatic Mambo Scrubber-suction machine with a 36-liter tank, strong battery, and integrated pump, built for long operating periods and maneuverability in commercial facilities.
• Drivematic Delight Ride-on scrubber-suction machine for fast and efficient cleaning of large areas, also suitable for tight areas like elevators and checkout zones.
• Drivematic Deluxe Ride-on scrubber-suction machine with two disc brushes adapting to any floor, a 200L tank, 4-hour runtime, and smart extras for high-volume commercial cleaning.
• Drivematic Delarge Ride-on scrubber-suction machine delivering maximum floor coverage with a small turning radius, ergonomic seat, 10% climbing ability, and Safety/Comfort/Pro variants.
• Drivematic Devance Ride-on scrubber-suction machine combining power, endurance, and comfort with high floor coverage, compact maneuverability, and ergonomic design for professional floor cleaning.
• Durodisc X Innovative rectangular eccentric single-disc machine that effortlessly reaches every corner with a new working direction ensuring fast progress and high area performance.
• Monomatic Duo Speed (DS) Single-disc machine with two speeds for maximum flexibility, offering powerful scrubbing or gentle polishing for changing requirements in commercial buildings.
• Monomatic High Speed (HS) Single-disc machine specialized in polishing large areas with high rotation speed for brilliant gloss on floors in representative areas.
• Monomatic Low Speed (LS) Reliable all-rounder single-disc machine for daily basic and maintenance cleaning with low rotation speed for thorough cleanliness on all floor types.
• Monomatic Ultra Speed (US) High-speed single-disc machine for brilliant gloss on large areas, ideal for polishing hard floors with powerful, quiet, and ergonomic operation.
• BrushBoy Plus Compact single-disc machine for simple and efficient cleaning of hard-to-reach areas like kitchens and sanitary facilities.
• Duovac 34 KPA Robust wet/dry vacuum cleaner with stainless steel container, 34L capacity, and tip cart, ideal for hard floors in industry and trade.
• Spin BeFree Compact, ergonomic, high-performance floor cleaning machine developed and produced in Switzerland for professional cleaning demands.
• Robomatic Marvin Autonomous cleaning robot for professional floor cleaning applications, developed in partnership with Sevensense Robotics for autonomous navigation.
• WeConnect Digital connectivity platform providing real-time monitoring and information for managing and controlling professional cleaning operations.
• Ecofloor Ecologically certified (EU Ecolabel, Nordic Ecolabel) floor maintenance cleaner that is powerful and versatile for professional cleaning use.
• Mepol 2000 Environmentally friendly, metal salt-free protective floor treatment for use in professional cleaning of commercial and institutional buildings.
• ACO-top Surface disinfectant formulated for professional cleaning and infection control in healthcare, food service, and institutional facilities.
• Dosiercenter DC Pro Professional dosing station for filling buckets and scrubber-suction machines, available in 1x14L, 1x4L, and 4x4L variants for accurate chemical dispensing.
• Novaline World innovation cleaning chemistry product line positioned as a sustainable formulation offering for professional cleaning operators.
• Wetrok Academy Professional training programs including Wetrok Master certification courses, individual training courses, and on-site course locations for cleaning professionals.
• Wetrok Competence Center Consulting service offering cleaning concepts, hygiene concepts, cleaning plans, quality management, and technical cleaning consulting for facility operators and cleaning service providers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Sevensense RoboticscoreTechnology or Integration · 30 September 2024Sevensense Robotics provides autonomous navigation solutions to help traditional cleaning machine manufacturers convert manual machines into autonomous cleaners. Wetrok integrates Sevensense's autonomous navigation technology into their professional floor cleaning equipment, enabling the development of autonomous cleaning robots like Robomatic Marvin. This partnership positions Wetrok at the forefront of the growing autonomous floor cleaning market, which is expected to reach USD 2.2 billion by 2031.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nilfisk: Nilfisk A/S is a Denmark-based global manufacturer of professional cleaning equipment. It competes directly with Wetrok in floor care machines, scrubber-driers, and vacuum cleaners, serving overlapping facility management and cleaning contractor segments across Europe.
• Hako: Hako GmbH is a German family-owned manufacturer of professional indoor and outdoor cleaning machines. It is a close peer to Wetrok in machine type, customer base (municipal, industrial, facility management), and DACH market focus.
• Tennant Company: Tennant Company is a US-listed global manufacturer of floor cleaning machines, including autonomous robotic scrubbers. It directly competes with Wetrok in scrubber-sweepers, ride-on units, and the emerging autonomous floor cleaning category.
• Fimap: Fimap SpA is an Italian manufacturer of professional floor cleaning machines (scrubber-driers, sweepers). It overlaps with Wetrok's machine portfolio and serves similar professional cleaning contractors across European markets.
• Kärcher: Alfred Kärcher SE is the global market leader in professional cleaning machines, headquartered in Germany. It directly competes with Wetrok across scrubber-driers, single-disc machines, vacuum cleaners, and autonomous cleaning equipment in the same European B2B channels.
• Comac: Comac SpA is an Italian manufacturer of professional cleaning machines including scrubber-driers and sweepers. It is comparable to Wetrok in product mix, target customer (cleaning service providers, facility managers), and European B2B distribution model.

Broad incumbents

• Ecolab: Ecolab Inc. is a global leader in water, hygiene, and infection prevention solutions. Its cleaning chemistry and facility hygiene services overlap with Wetrok's chemistry, training, and consulting offerings, particularly in healthcare and food service segments.
• Diversey: Diversey Holdings is a global provider of hygiene, cleaning, and infection prevention products and services. It is a broad incumbent with overlapping professional cleaning chemistry and equipment offerings, particularly after its TASKI brand integration.

Regional players

• Numatic International: Numatic International Ltd. (Henry/HVR) is a UK-based manufacturer of professional and commercial vacuum cleaners and floor care machines. Comparable to Wetrok in machine category, though its primary market is the UK/Ireland rather than DACH/Nordics.
• Sebo: Sebo (Stein & Co. GmbH) is a German family-owned manufacturer of upright vacuum cleaners and commercial cleaning machines. Comparable to Wetrok in German-engineered professional cleaning equipment, with overlapping DACH distribution channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wetrok