What MYGON does

MYGON is a Portuguese mobile-first local deals and reservations marketplace operating exclusively in the Lisbon metropolitan area. The company connects individual consumers with local merchants — restaurants, health and beauty providers, leisure and sports operators, hotels, professional services, and retailers — through a discovery and booking platform accessible via iOS and Android apps and a responsive web interface. As of the available data, the platform lists 579 services, 505 leisure and sports options, 153 accommodation options, and over 1,000 products across Lisbon, Cascais, Amadora, Sintra, and Oeiras.

The core product is the Mygon Mobile Application, complemented by a Points and Rewards Program (earning points on reservations and referrals, redeemable for discount vouchers or Premium Memberships at 1/3/6/12-month tiers), a digital gift voucher product (Vouchers Presente), a physical product marketplace, and a dedicated Partner Portal (partners.mygon.com) for merchant self-service. The technology stack is a conventional mobile/web platform with payments routed through Hipay, CRM on Salesforce, email automation via Mailchimp, and Google Analytics for web analytics. MYGON is incorporated as Mygon, S.A. (NIPC 510005420), headquartered in Lisbon with a registered address in Serpa, Portugal, and holds a registered EU trademark for the Mygon word mark.

The business model is multi-stream: transaction commissions on merchant bookings (formed when a user clicks an Offer in the app), revenue from gift voucher purchases, and recurring revenue from Premium subscriptions. Pricing is freemium with a pay-as-you-go points program. Customer segments are effectively horizontal — serving both consumer-side bookers and business-side merchants — with a merchant base dominated by SMBs (e.g., West Coast Surf School, Brahmi Oriental Wellness, Expopneu, Alain Afflelou Óptica) and a small number of enterprise accounts (e.g., Dom Pedro Palace). The platform uses a product-led growth motion: users self-onboard via app store downloads, are activated through the points/rewards program, and acquire new users via referral bonuses.

Name

MYGON

Legal name

Mygon, S.A.

Website

https://mygon.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MYGON is a Lisbon-based mobile-first local deals and reservations marketplace connecting consumers with restaurants, hotels, wellness providers, and SMB merchants across the Lisbon metropolitan area via a points-based loyalty app.

Ownership category

akta.pro rank

Headquarters

HQ city

Serpa

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction commissions: Mygon earns commissions from merchants for each reservation or booking made through the platform. The contract is formed when the user clicks on an Offer, reserving it through the mobile app.
2. Gift vouchers (Vouchers Presente): Users purchase digital gift vouchers that can be used at participating merchants. The vouchers function as a payment method after the experience is selected.
3. Premium subscriptions: Users can purchase Premium memberships (1 month, 3 months, 6 months, 12 months) for additional benefits and perks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mygon operates a mobile-first local deals and reservations marketplace connecting consumers with merchants across the Lisbon metropolitan area. The platform enables users to discover discounted offers, make reservations for restaurants, health and beauty services, leisure and sports, accommodation, and professional services, and purchase digital gift vouchers and physical products. Merchants access the platform through a dedicated Partner Portal to publish offers and manage bookings.

Product overview

Mygon operates as a mobile-first local deals and reservations platform connecting consumers with merchants across Lisbon, Portugal. The core product is the Mygon Mobile Application which enables users to discover and reserve services (restaurants, health and beauty, leisure and sports, accommodation, professional services), purchase digital gift vouchers (Vouchers Presente), and buy physical products through an integrated marketplace. The platform features a loyalty Points and Rewards Program where users earn points through reservations and referrals, redeemable for discount vouchers and Premium Membership subscriptions. Merchant partners access the platform through a dedicated Partner Portal to manage their offers and presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Mygon Mobile Application Mobile application operated by Mygon, S.A. that allows individual consumers to discover offers, make reservations, and purchase vouchers for services and products from local merchants in the Lisbon metropolitan area.
• Service Reservations Booking platform for local services including health and beauty, restaurants, leisure and sports, accommodation, professional services, and educational offerings from third-party merchants.
• Vouchers Presente Digital gift vouchers purchasable on the Mygon platform that can be offered to third parties or used by the purchaser at a later date at participating merchants.
• Premium Membership Premium subscription tier offering exclusive benefits, available in 1-month, 3-month, 6-month, and 12-month durations, redeemable with accumulated loyalty points or purchased directly.
• Points and Rewards Program Loyalty program where users earn points for reservations and referrals (20 points per friend registration, 10 points per friend's reservation, 5 points per friend's-of-friend's reservation), exchangeable for discount vouchers, Premium subscriptions, and other prizes.
• Product Marketplace Online marketplace featuring physical products across categories including fashion, health and beauty, food, home and decor, toys and games, and gadgets and technology, fulfilled by partner merchants.
• Partner Portal B2B platform for local merchants to register, create promotional offers, and manage their bookings and presence on the Mygon marketplace.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Groupalia: Iberian deals marketplace historically operating in Spain and Portugal, offering discounted local experiences and services. Strong geographic overlap with Mygon and a near-identical SMB-merchant voucher business model.
• Wowcher: UK-based deals marketplace offering discounted vouchers for restaurants, activities, wellness, and local services. Conceptually very similar to Mygon, though focused on the UK market rather than Portugal.

Broad incumbents

• Viator: Tripadvisor-owned marketplace for tours, activities, and experiences worldwide with deep supplier supply. Comparable to Mygon for the tours-and-attractions segment, though Viator is much broader and is part of a larger travel conglomerate.
• Booking.com: Global accommodation and travel services marketplace, dominant in Europe. Comparable to Mygon for the accommodation listings and Lisbon travel demand, though Booking.com is far larger and broader in scope.
• Groupon: Global deals and local experiences marketplace offering discounted vouchers for restaurants, services, leisure activities, and travel. Highly comparable to Mygon's local deals and merchant-funded commission model, though Groupon operates at vastly broader scale across multiple countries.

Emerging players

• Klook: Mobile-first travel and local experiences platform offering discounted bookings for attractions, activities, and services. Comparable to Mygon on mobile booking, points/promotions, and tour operator supply, though Klook operates across Asia-Pacific and globally.
• Fever: Mobile-first marketplace for local experiences, leisure activities, and events with strong European presence. Comparable to Mygon on the leisure and experiences category and the consumer app-led discovery model.
• CityPASS: Multi-attraction ticket bundles for major city destinations, often sold at a discount. Comparable to Mygon on the leisure and attractions booking side, though focused on bundled city passes rather than a broad local services marketplace.

Direct peers

• GetYourGuide: Online marketplace for tours, activities, and attractions with mobile-first booking and a curated merchant supply base. Directly comparable to Mygon on the leisure/sports/accommodations side of the catalog and the consumer app experience.
• TheFork: Restaurant discovery and reservation platform owned by Tripadvisor, offering table booking, promotions, and diner loyalty across Europe. Directly comparable to Mygon's restaurant reservation and offer-driven booking mechanics in Lisbon and Portugal.

Market position

Weaknesses4 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/mygonapp
• Facebookfacebook.com/MYGONportugal
• LinkedInlinkedin.com/company/mygon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYGON