Grandell Rehabilitation and Nursing Center

What Grandell Rehabilitation and Nursing Center does

Grandell Rehabilitation and Nursing Center is a 278-bed for-profit skilled nursing facility located at 645 West Broadway, Long Beach, New York, serving Nassau County and the broader Long Island region. The facility operates two core service lines: a short-term subacute rehabilitation program for post-hospitalization patients (joint replacement, stroke, cardiac, fracture, COPD, neurological, and amputation cases) and a long-term residential care program for adults requiring 24-hour nursing support. Specialized service lines include a dedicated amputee rehabilitation program (anchored by the first ceiling-based rail/harness rehabilitation system installed in New York State, in 2007) and two secure Alzheimer's and Dementia units on the 5th and 6th floors with alarmed doors, locked elevators, and Wander Guard systems.

The facility's clinical stack includes the AlterG Anti-Gravity Treadmill (NASA-derived differential air pressure technology for body-weight unweighting), 24-hour nursing, physical/occupational/speech therapy delivered six days a week, on-site medical/dental/podiatry/optometry services, and clinical services spanning IV therapy, wound care, respiratory therapy, and cardiac rehabilitation. The facility is Glatt Kosher under the supervision of the Vaad Harabonim of Queens.

Revenue is generated through four reimbursement streams — Medicare ($547-$1,720/day), Medicaid ($268.34-$270.54/day), Managed Care insurance ($250-$1,184/day), and private pay ($435-$475/day semi-private or private) — with daily per-unit pricing published per New York State Public Health Law Section 2829(1). The go-to-market motion is referral-driven, sourcing patients from hospital discharges, physicians, and direct family inquiries, supplemented by community outreach events such as the annual 'Out on a Limb' Walkathon. Ownership is private and concentrated among the Heller, Rabinowitz, and Weits families; Moishe Heller serves as Corporate Administrator and oversees multiple facilities in the group's portfolio.

Name

Grandell Rehabilitation and Nursing Center

Legal name

Grandell Rehabilitation and Nursing Center

Website

https://grandellrehab.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Grandell Rehabilitation and Nursing Center is a 278-bed for-profit skilled nursing facility in Long Beach, New York, providing subacute rehabilitation, long-term care, specialized amputee rehabilitation, and Alzheimer's/dementia care to Nassau County and Long Island residents, reimbursed through Medicare, Medicaid, Managed Care, and private pay.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB), Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC)

Keywords

• Skilled nursing facility
• Subacute rehabilitation
• Long-term care
• Amputee rehabilitation
• Alzheimer's dementia care

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Medicare Reimbursement: Daily rates for Medicare-covered skilled nursing and rehabilitation services including room, board, and therapy services.
2. Medicaid Reimbursement: Daily rates for Medicaid-covered long-term care residents.
3. Private Pay: Private pay residents pay semi-private ($435/day) or private room ($475/day) rates.
4. Managed Care Insurance: Contracts with managed care insurance plans ranging from $250-$1184 per day.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grandell Rehabilitation and Nursing Center is a 278-bed skilled nursing facility delivering 24-hour nursing care, subacute (short-term) rehabilitation, long-term residential care, specialized amputee rehabilitation, and secure Alzheimer's and dementia care. Supporting services include physical, occupational and speech therapy, medical/dental/podiatry/optometry services, respiratory care, IV therapy, wound care, cardiac rehabilitation, psychiatry, and therapeutic recreation. The facility is Glatt Kosher certified under Vaad Harabonim of Queens supervision.

Product overview

Grandell Rehabilitation and Nursing Center is a 278-bed skilled nursing facility offering a coordinated portfolio of healthcare services organized around two core programs: Subacute Rehabilitation for short-term post-hospitalization patients and Long-Term Care for residents requiring extended support. The subacute program features specialized equipment including the AlterG Anti-Gravity Treadmill and a 55-foot ceiling-based rail/harness system for amputee rehabilitation. Long-term care includes dedicated secure Alzheimer's and Dementia units. Supporting services include physical, occupational, and speech therapy, medical services (dental, podiatry, optometry), respiratory care, IV therapy, wound care, cardiac rehabilitation, and psychiatric services, all delivered 24 hours a day. The facility is Glatt Kosher certified and provides therapeutic recreation and social services.

Differentiator

Problem solved

Functional benefit

Products and services

• Subacute Rehabilitation Short-term post-hospitalization rehabilitation program offering physical, occupational, and speech therapy six to seven days a week to help patients transition back to the community after surgery, illness, or injury (joint replacements, stroke, cardiac surgery, fractures, COPD, neurological illness, amputation).
• Long-Term Care Comprehensive residential care providing 24-hour nursing, medical services, rehabilitation, dietary services, and social support for residents requiring extended care and assistance with activities of daily living.
• Alzheimer's and Dementia Unit Secure memory care on two dedicated floors (5th and 6th) with alarmed doors, locked elevators, and Wander Guard elopement-prevention systems, plus trained staff and tailored activities for residents with Alzheimer's and dementia.
• Amputee Rehabilitation Program Specialized amputee rehabilitation program featuring a 55-foot ceiling-based rail/harness gait training system (first in New York State), prosthetic training, emotional counseling, and coordination of prosthetic fitting for new and existing amputees.
• AlterG Anti-Gravity Treadmill Therapy NASA-based anti-gravity treadmill therapy using differential air pressure to reduce body weight impact by 20-80%, enabling patients with hip/knee replacements, osteoarthritis, neurological conditions, and other mobility issues to walk or run with reduced stress on joints and lower extremities.
• Medical Services (Dental, Podiatry, Optometry) On-site medical, dental, podiatry, and optometry services provided to residents as part of the comprehensive care offering.
• Respiratory Care Specialized respiratory therapy services for patients with COPD and other respiratory diseases.
• IV Therapy Intravenous therapy services for medication administration and fluid replacement.
• Wound Care Specialized wound care treatment for complex and non-healing wounds.
• Cardiac Rehabilitation Rehabilitation services for patients recovering from cardiac events, heart surgery, or managing CHF (congestive heart failure).
• Psychiatry and Psychology Services On-site psychiatric and psychological services for residents requiring mental health support.
• Therapeutic Recreation Wide range of recreational programs including music, entertainment, arts and crafts, community trips, and pet therapy to support resident engagement and quality of life.
• Physical, Occupational, and Speech Therapy Comprehensive physical, occupational, and speech therapy services provided seven days a week to restore activities of daily living, mobility, and communication skills.

Quantifiable outcome

• 3 consecutive deficiency-free surveys from NY State Department of Health
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• A.O. Prosthetic Rehab CentercoreStrategic or Co-development Partner · 23 August 2015Co-host of second annual 'Out on a Limb' Walkathon, continuing partnership to raise awareness and funds for amputee rehabilitation and Camp No Limits Foundation.
• A.O. Prosthetic Rehab CentercoreStrategic or Co-development Partner · 5 October 2014Co-sponsor of annual 'Out on a Limb' Walkathon events benefiting amputee organizations. Both organizations serve Long Island amputee population; A.O. Prosthetics is a premier prosthetics facility that co-hosts community walk events and donates custom running prostheses for raffle.
• Camp No Limits FoundationminorOthersNonprofit beneficiary of 'Out on a Limb' Walkathon events. The walkathon raises money specifically to benefit amputee children and teenagers through this organization.
• Amputee Coalition of AmericaminorOthersOne of three charitable organizations benefiting from first annual 'Out on a Limb' Walkathon. Money raised supports amputees locally and globally.
• Challenged Athletes FoundationminorOthersOne of three charitable organizations benefiting from first annual 'Out on a Limb' Walkathon. Supports athletes with disabilities including amputees.
• Otto BockminorOthersProsthetic manufacturer that donated custom running prosthesis for 'Out on a Limb' Walkathon raffle. One of three prosthetic manufacturers supporting the event.
• OssurminorOthersProsthetic manufacturer that donated custom running prosthesis for 'Out on a Limb' Walkathon raffle.
• Freedom InnovationsminorOthersProsthetic manufacturer that donated custom running prosthesis for 'Out on a Limb' Walkathon raffle.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gurwin Jewish Nursing & Rehabilitation Center: Jewish-affiliated SNF on Long Island offering subacute rehabilitation, long-term care, and memory care. Directly comparable cultural/religious niche and service mix to Grandell, including Kosher dietary programming and similar Long Island referral geography.
• Townhouse Extended Care Facility: Long Island SNF providing skilled nursing, subacute rehabilitation, and long-term care. Same Long Island/Nassau market and similar service profile to Grandell.
• South Shore Rehabilitation and Nursing Center: Nassau County SNF offering short-term rehab, long-term care, and memory care comparable in scale and service mix to Grandell, operating in the same Long Island referral ecosystem.
• Cold Spring Hills Center for Nursing & Rehabilitation: Long Island SNF providing subacute rehabilitation, long-term care, and specialty programs with similar bed count and services. Closely comparable private-pay and Medicare/Medicaid mix in overlapping Nassau/Suffolk market.
• Parker Jewish Institute for Health Care and Rehabilitation: Large Long Island/Queens SNF with subacute rehab, long-term care, and specialized programs including memory care. Comparable culturally-affiliated niche and scale to Grandell.

Regional players

• A. Holly Patterson Extended Care Facility: Nassau County-owned 589-bed SNF in Uniondale, NY serving similar post-acute and long-term care residents on Long Island. Comparable patient mix and payer mix; publicly operated but same regional competitive set.
• Massapequa General Hospital (Nursing Care): Long Island area skilled nursing and rehab provider; previously mentioned in Grandell executive bios. Comparable post-acute service line on Long Island with shared regional labor pool and patient demographics.
• The Bristal Assisted Living (Engel Burman group network): Long Island assisted living network operating in the same Nassau County geography as Grandell, addressing related senior care demand (lower-acuity than SNF but overlapping family decision-makers and referral flows).

Others

• AlterG (provider of Anti-Gravity Treadmill): Equipment vendor whose anti-gravity treadmill is deployed at Grandell. Relevant ecosystem participant enabling the facility's rehab differentiation; not a competitor but a strategic supplier whose product roadmap affects Grandell's positioning.

Broad incumbents

• Beth Abraham Center (CenterLight Health System): Larger nonprofit SNF and rehab operator in the greater NY region offering skilled nursing, rehabilitation, and managed long-term care. Comparable SNF/rehab model at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grandellrehab
• Facebookfacebook.com/grandellrehab

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grandell Rehabilitation and Nursing Center