BRC Recovery

What BRC Recovery does

BRC Recovery operates as the clinical brand of BRC Healthcare, a Texas-headquartered behavioral health platform that delivers a full continuum of addiction and co-occurring mental health treatment across medical detox, residential, partial hospitalization, intensive outpatient, outpatient, sober living, and aftercare. The organization was founded in 2006 by Mark Houston (originally as Mark Houston Recovery, rebranded in 2011) and is headquartered in Manor, Texas with additional facilities in Elgin and Austin, plus a Nashville expansion under Spearhead Lodge. The company positions itself around chronic relapse cases and trauma-informed care, offering a wide therapy menu including CBT, DBT, EMDR, Brainspotting, Ketamine Therapy, NAD+ IV Therapy, music therapy, art therapy, and the proprietary BRAIN Program combining neurofeedback with neuropsychological testing.

The business model is B2C, delivered through direct admissions via a 24/7 hotline and website inquiries, with revenue collected through private pay, commercial insurance reimbursement, and TRICARE (in-network for military dependents and veterans). Pricing is quote-based following clinical assessment and is not publicly disclosed; insurance verification is provided as a free service. The organization maintains Joint Commission accreditation, NAATP membership, and HIPAA / 42 CFR Part 2 compliance, and pursues earned-media distribution through appearances on Dr. Phil, The Doctors, and TLC. Following a 2020 private equity investment by VSS and NewSpring, BRC Healthcare was formed as a holding platform integrating Makana Path (medical detox), Segue Recovery (sober living/aftercare), Spearhead Lodge, and BRC Nashville, signaling a buy-and-build growth strategy beyond the original single Texas facility.

Name

BRC Recovery

Legal name

BRC Healthcare

Website

https://brcrecovery.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

BRC Recovery, operating under PE-backed BRC Healthcare, is a Texas-based addiction and mental health treatment platform offering a full continuum of care (detox through sober living) across multiple facilities, with proprietary neurofeedback (BRAIN Program) and specialized programs for chronic relapsers, veterans, and first responders.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Prevention & Recovery Services (EDALAFAE)

Keywords

• Addiction treatment services
• Residential rehab programs
• Substance abuse recovery
• Medical detox programs
• Mental health treatment

Headquarters

HQ city

Manor

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Addiction Treatment Services: Revenue generated from comprehensive addiction treatment programs including medical detox, residential treatment, intensive outpatient, partial hospitalization, and sober living services. Services are paid through private pay, insurance reimbursement, and potentially TRICARE for military personnel.
2. Insurance and Healthcare Plans: The organization accepts health insurance and works with payors for reimbursement. They are in-network with TRICARE for military dependents and veterans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

BRC Recovery provides a full continuum of care for substance use disorders and co-occurring mental health conditions, delivered across three Texas facilities (Manor, Elgin, Austin). The platform encompasses medical detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), outpatient rehab, sober living, aftercare, and specialized programs for veterans, first responders, gender-specific groups, and chronic relapsers. Services are paid via private pay, health insurance reimbursement, and TRICARE for military families.

Product overview

BRC Healthcare operates a comprehensive addiction and mental health treatment platform consisting of multiple facilities and programs across Texas. The organization offers a full continuum of care including medical detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), outpatient programs, and sober living. Key branded facilities include Makana Path (medical detox and intensive healing in Elgin), BRC Recovery Center (primary residential treatment in Austin/Manor), and Segue Recovery (sober living and aftercare in Austin). The platform includes specialized programs for trauma, dual diagnosis, veterans, first responders, gender-specific treatment (men's and women's rehab), and LGBTQ+ individuals. Therapeutic modalities offered include neurofeedback (BRAIN Program), EMDR, CBT, DBT, ketamine therapy, NAD+ IV therapy, music therapy, art therapy, fitness/yoga, food/nutrition therapy, spiritual coaching, and medication management. Mental health treatment covers anxiety, depression, PTSD, bipolar disorder, personality disorders, and anger management. The organization operates under Joint Commission accreditation and NAATP membership, with facilities in Manor (11503 Parsons Rd), Elgin (826 Lexington Rd), and Austin (5612 Grover Ave #107).

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox Center Medical detox programs providing safe, comfortable substance withdrawal for alcohol, benzodiazepines, cocaine, heroin, meth, opiates, prescription drugs, and stimulants.
• Residential Treatment Inpatient residential program allowing clients to focus on recovery while avoiding distractions in a comfortable therapeutic environment.
• Partial Hospitalization Program (PHP) Step-down intensive daily substance abuse treatment providing structured care for those transitioning from residential treatment.
• Intensive Outpatient Program (IOP) Outpatient program designed for clients with moderate substance use disorders to find their way back to sobriety while maintaining daily responsibilities.
• Outpatient Rehab Program Flexible outpatient program providing clients with tools to stay on track in their recovery journey while living at home.
• 12-Step Rehab Program Recovery program based on Alcoholics Anonymous philosophy providing access to recovery meetings, education resources, and community support.
• Dual Diagnosis Treatment Simultaneous mental health and addiction treatment addressing co-occurring disorders to manage cravings and improve sobriety outcomes.
• BRAIN Program and Neurofeedback Advanced neuropsychological testing and neurofeedback treatment at the Austin center addressing addiction at a neurological level using enhanced clinical treatment methods.
• EMDR Therapy Program Eye movement desensitization and reprocessing therapy designed to help clients manage emotions, reduce stress, and address underlying causes of substance abuse.
• Cognitive-Behavioral Therapy (CBT) Evidence-based therapy providing clients skills to identify and change negative thought patterns that contribute to substance abuse.
• Dialectical Behavior Therapy (DBT) Evidence-based treatment for individuals struggling with addiction and mental health issues, teaching healthier ways to cope with difficult emotions.
• Ketamine Therapy Program Therapy program designed to help individuals struggling with depression and addiction, reducing cravings, improving mood, and relieving chronic pain.
• NAD+ IV Therapy Program Safe, non-invasive detox program providing clients with NAD+ intravenously to help manage withdrawal symptoms under trained staff care.
• Brainspotting Therapy Therapy helping participants identify emotions, understand their origins, and process them in a safe environment using specialized techniques.
• Vivitrol Treatment Program Medication-assisted treatment targeting opioid-dependent individuals with Vivitrol injections to support overcoming addiction and leading drug-free lives.
• Sober Living Program Sober living programs providing clients with resources and supportive environment to maintain long-term sobriety after primary treatment.
• Aftercare Program Comprehensive aftercare resources and support system to help clients maintain sobriety long after leaving treatment.
• Alumni Program Supportive alumni network providing ongoing check-ins, support meetings, and discussions about common struggles to maintain long-term sobriety.
• Men's Rehab Program Gender-specific treatment program emphasizing vulnerability and unconditional support as key components of healthy recovery paths for men.
• Women's Rehab Program Gender-specific treatment program where understanding and group connections promote long-term sobriety for women.
• Addiction Treatment for Veterans Specialized addiction treatment program providing targeted care to veterans who have served in the United States military.
• Addiction Treatment for First Responders Specialized addiction treatment program designed for first responders and law enforcement personnel dealing with unique occupational stressors.
• Chronic Relapse Treatment Intensive treatment program designed for individuals who have gotten sober and relapsed before, addressing the cycle of chronic relapse.
• Family Recovery Program Family counseling program allowing clients to reconnect with family members while family members learn about addiction challenges.
• BRC Recovery Center (Austin/Manor) Primary addiction recovery facility in Austin/Manor, TX offering structure, discipline, and cutting-edge treatment with a holistic healing approach.
• Makana Path Integrated detox and recovery services in Elgin, TX focusing on spiritual healing on the road to recovery.
• Segue Recovery Premier sober living and aftercare case management services in Austin, TX supporting clients through the first year of recovery.
• LGBTQ-Friendly Treatment Addiction treatment program with an inclusive, supportive environment specifically welcoming to LGBTQ+ individuals.

Quantifiable outcome

• Alumni programming provides free aftercare that improves recovery outcomes and arrests relapse process early

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Addiction Centers: Publicly traded addiction treatment platform operating multiple residential and outpatient facilities nationwide. Most direct comparable to BRC Healthcare as a multi-facility SUD treatment operator pursuing scale and consolidation strategy.
• Recovery Centers of America: PE-backed multi-state addiction treatment platform founded by former AAC executives with full continuum of care across residential, detox, and outpatient programs. Closest analog to BRC Healthcare's PE platform consolidation model in a similar geography-expansion phase.
• JourneyPure: Multi-state addiction treatment operator offering residential, PHP, IOP, and outpatient programs. Directly comparable in operating model, continuum of care, and active expansion via acquisitions.
• Landmark Recovery: Mid-market addiction treatment operator with residential facilities across multiple states offering detox, residential, and outpatient services. Comparable in scale, multi-state expansion approach, and SUD treatment focus.
• Banyan Treatment Center: Multi-state addiction and mental health treatment provider operating residential, PHP, IOP, and outpatient programs. Comparable in clinical menu breadth, multi-state presence, and continuum-of-care delivery model.
• Bradford Health Services: Regional addiction treatment provider in the Southeast U.S. offering residential, detox, and outpatient services. Comparable in treatment modality stack and payor mix, though more geographically concentrated in the Southeast than BRC.
• CleanSlate Centers: Multi-state outpatient addiction treatment provider focused on medication-assisted treatment (Vivitrol, Suboxone) for opioid and alcohol use disorders. Comparable in SUD focus and payor-driven model, though primarily outpatient rather than residential.
• Elements Behavioral Health: Multi-brand addiction and mental health treatment operator with residential facilities including Promises, The Right Step, and other branded centers. Comparable in luxury/mid-tier residential model and multi-brand portfolio strategy.

Broad incumbents

• Hazelden Betty Ford Foundation: Large nonprofit addiction treatment provider with national footprint and decades-long reputation. Comparable to BRC in clinical depth and continuum of care, but operates as a legacy nonprofit rather than a PE-backed commercial platform.

Emerging players

• Newport Healthcare: PE-backed residential mental health and addiction treatment provider with adolescent and young adult focus. Comparable as a PE-backed behavioral health platform pursuing premium positioning, though skewed to younger demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BRCRecovery
• Instagraminstagram.com/brcrecovery
• LinkedInlinkedin.com/company/brc-recovery
• Xx.com/BRCRecovery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRC Recovery