Texas Scenic

What Texas Scenic does

Texas Scenic Company is a US-based, employee-owned (now Wenger Corporation–owned) manufacturer and installer of theatrical stage equipment, founded in 1936 and headquartered in San Antonio, Texas. The company designs, engineers, manufactures, and installs counterweight and motorized rigging, stage curtains and soft goods, theatrical lighting fixtures and dimming/control systems, variable acoustic systems, orchestra shells, platforms, and lifts for performance venues. Core proprietary product lines include Inline Stage Equipment (motorized hoists manufactured in San Antonio since 1936), Deck Boss control systems (proprietary Pioneer I/II/III controllers, Arbor Assist Preset Station, Scout Remote), acouTune variable acoustics (acouRoll and acouStac systems, produced at the New York facility inherited via the 2018 acouStaCorp acquisition), and the H&H Product Series (arbors, blocks, guide wall systems, track systems, acquired in 2022 from H&H Specialties in City of Industry, CA).

The business sells custom-engineered theatrical systems on a quote-based, project-by-project basis through direct enterprise field sales, working with architects, engineers, venue owners, theatre consultants, lighting designers, and contractors across eight US sales territories. Multi-year contracts typically bundle one-time equipment sales with professional services — custom engineering, ETCP-certified rigging inspections, and ongoing maintenance — yielding a recurring service annuity layered on episodic large-project revenue. Primary customer segments are performing arts centers and professional theaters, K–12 and higher-education institutions, worship and community facilities, and broadcast/production studios. Following the 2018 acquisition of Pook Diemont Ohl/acouStaCorp and the 2022 acquisition of H&H Specialties, Texas Scenic operates a coast-to-coast manufacturing and sales footprint spanning San Antonio TX (HQ), Stamford CT (Northeast regional office), New York (acouTune), and City of Industry CA (H&H); the company became part of Wenger Corporation in October 2025.

Name

Texas Scenic

Legal name

Texas Scenic Company, Inc.

Website

https://texasscenic.com

Company type

Private

Founded year

1936

Operating status

Acquired

Headcount range

101–250 employees

Short description

Texas Scenic Company, founded in 1936 and now part of Wenger Corporation, designs, manufactures, and installs custom theatrical stage equipment — including motorized rigging, curtains, lighting, control systems, and variable acoustics — for performing arts centers, universities, worship venues, and broadcast facilities across the United States.

Ownership category

akta.pro rank

Product category

Theatrical Stage Equipment Manufacturing

NAICS

Performing Arts Companies (7111)

akta.pro primary industry

Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO)

akta.pro secondary industries

Staging & Rigging Services (MPAGAKAA), Event Technical Production Management & Crew (MPAGAKAH)

Keywords

• Stage rigging equipment
• Theatrical lighting systems
• Motorized stage rigging
• Orchestra shells platforms
• Stage curtains manufacturing

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Theatrical Equipment Sales: Sale of stage equipment including counterweight rigging, motorized rigging, stage curtains, lighting fixtures, dimming and control equipment, orchestra shells, platforms, lifts, and expendables. Products sold as one-time purchases with custom engineering for each venue.
2. Custom Engineering & Installation Services: Custom design, engineering, and installation of theatrical systems. Services include custom engineering and design, stage rigging inspections, and theatrical equipment maintenance. Professional services provided alongside equipment sales for new builds and renovations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Texas Scenic Company designs, manufactures, and installs theatrical stage equipment — including stage curtains, counterweight and motorized rigging, theatrical lighting fixtures, dimming and control equipment, orchestra shells, platforms, lifts, and custom stage systems — for performance venues such as performing arts centers, concert halls, universities, schools, and civic facilities across the United States. The company also provides custom engineering, design, ETCP-certified rigging inspections, and maintenance services alongside its equipment sales.

Product overview

Texas Scenic Company is a full-service, employee-owned theatrical equipment company offering a comprehensive portfolio of stage equipment across multiple product lines. The core offerings include Inline Stage Equipment (motorized rigging manufactured in San Antonio since 1936), Deck Boss Control Systems (arbor assist and Pioneer controllers for managing rigging operations), and acouTune Variable Acoustics (acouRoll and acouStac systems for acoustic control). The acquired H&H Product Series (from 2022 acquisition of H&H Specialties) provides counterweight rigging components including arbors, blocks, guide wall systems, track systems, and rope locks. Supporting products include stage curtains, scrims, cycloramas, stage lighting, orchestra shells, platforms, lifts, custom stage equipment, and expendables. Services encompass custom engineering and design, rigging inspections, and maintenance. The product portfolio serves performing arts centers, theme parks, churches, schools, broadcast facilities, hotels, museums, and civic facilities across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• acouTune Variable Acoustics: Top-of-the-line adjustable acoustic products allowing complete control over the sound of venues, made in-house at their New York location.
• Deck Boss Control Systems
• H&H Product Series
• Inline Stage Equipment

Products and services

• Inline Stage Equipment Proprietary line of motorized rigging equipment manufactured in San Antonio, Texas, including line shaft hoists, self-climbing hoists, and zero-fleet hoists designed for theatrical venues.
• Deck Boss Control Systems

Quantifiable outcome

• Equipment thoroughly field-tested and ready for years of trouble-free operation after installation
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• Wenger CorporationflagshipStrategic or Co-development PartnerTexas Scenic Company is now part of Wenger Corporation. This acquisition enhances Wenger's collective strength in advancing performance and production environments. Texas Scenic continues its tradition of innovation and partnership under the Wenger umbrella.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wenger Corporation: Wenger Corporation is the parent company that acquired Texas Scenic in 2025 and is itself a broader manufacturer of performance, music, and athletic equipment. Overlap is direct in theatrical staging and acoustics, but Wenger's portfolio extends well beyond rigging into fixed audience seating, acoustics, and athletic storage.
• Electronic Theatre Controls (ETC): ETC is a leading manufacturer of theatrical lighting fixtures, dimming, and control systems. It is an incumbent whose lighting and dimming/control products compete with and integrate alongside Texas Scenic's lighting and rigging offerings in the same venue installations.

Direct peers

• JR Clancy: JR Clancy is a long-established US manufacturer of theatrical rigging equipment including counterweight and motorized hoists. It competes directly with Texas Scenic's Inline Stage Equipment and H&H product lines for new venue builds and rigging retrofits.
• SECOA: SECOA manufactures and installs stage equipment including motorized hoists, rigging, curtains, and orchestra shells. It is one of the closest direct competitors to Texas Scenic across the full theatrical systems stack.
• Stage Technologies (part of PRG): Stage Technologies, now part of Production Resource Group, designs and manufactures theatrical automation systems including winches, hoists, and control systems. It competes in the same motorized rigging and controls category as Texas Scenic's Inline and Deck Boss lines.
• Tait Towers: Tait Towers is a global scenic automation and staging company serving live events, concerts, and themed entertainment. It overlaps with Texas Scenic on automated rigging and staging but operates more heavily in touring/temporary events versus permanent venue installation.
• Thern Stage Equipment: Thern manufactures stage rigging equipment including winches and hoists for theatrical and industrial applications. It is a direct competitor in the counterweight and motorized rigging market.
• Rose Brand: Rose Brand is a major US supplier of theatrical fabrics, curtains, drapery, and scenic materials. It directly competes with Texas Scenic's stage curtain, scrim, and cyclorama product line and shares the same performing arts center and educational customer base.
• Izen Entertainment (IWeiss): IWeiss is a US theatrical rigging and automation contractor providing rigging installation, inspections, and stage equipment. It directly competes with Texas Scenic on rigging services for performing arts venues and educational institutions.

Emerging players

• Sapsis Rigging: Sapsis Rigging provides theatrical rigging installation, inspection, and engineering services. It is an emerging competitor in the rigging inspection and maintenance service segment where Texas Scenic leverages its ETCP-certified crew.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/texasscenic
• LinkedInlinkedin.com/company/texasscenic
• Instagraminstagram.com/texasscenic
• Xx.com/texasscenic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Scenic