RED Arena
RED Arena is a Texas-based 501c3 non-profit that provides equine-assisted therapies, adaptive riding, vocational training, and veteran wellness programs to children and adults with disabilities across its Dripping Springs and San Marcos locations.
- Company typePrivate
- Founded2008
- HeadquartersDripping Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RED Arena does
RED Arena is a 501c3 non-profit therapeutic riding center incorporated in Texas and headquartered in Dripping Springs, with a second location in San Marcos opened in 2018. Founded in 2008 by Jennifer Young, PT, the organization delivers equine-assisted therapies — including hippotherapy by licensed physical and occupational therapists, adaptive riding lessons by PATH Certified Instructors, a reading program (RED-Y to Read), adult vocational and job training, wellness programs for veterans and first responders, and inclusive summer horse camps — to children and adults with disabilities and related populations.
Operationally, RED Arena runs a herd of more than 20 therapy horses specifically trained for disability work and serves over 200 participants per week across both Texas sites, supported by a roster of licensed PTs, OTs, and PATH-certified riding instructors and a network of 300+ annual volunteers. The organization holds PATH Premier Accredited Therapeutic Riding Center status and Guidestar Platinum transparency status.
The revenue model blends program fees (per-session and tiered sponsorship-style giving ranging from $50 vaccinations to $20,000 multi-scholarship packages), tax-exempt donations and stock contributions from individuals, foundations, and corporate sponsors, gift shop proceeds from adult vocational participants, and an annual Round-Up horse show with multi-tier sponsorships and auctions. Customer acquisition is community-led, relying on healthcare and school referrals, word-of-mouth, and earned media coverage on regional and national outlets.
RED Arena firmographics
Firmographics- Name
- RED Arena
- Legal name
- RED Arena
- Website
- https://redarena.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RED Arena is a Texas-based 501c3 non-profit that provides equine-assisted therapies, adaptive riding, vocational training, and veteran wellness programs to children and adults with disabilities across its Dripping Springs and San Marcos locations.
- Ownership category
- akta.pro rank
RED Arena industry classification
Industry- Product category
- Therapeutic Riding and Equine-Assisted Therapy Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Adaptive & Special Needs Personal Training (HSADAAAL)
- akta.pro secondary industries
- Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where RED Arena is headquartered
LocationHeadquarters
- HQ city
- Dripping Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RED Arena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Charitable Contributions: Tax-exempt donations from individuals, foundations, and corporate sponsors. Includes general donations, stock donations, horse sponsorships, and memorial/honor donations.
- Program Fees: Fees for therapeutic riding lessons, hippotherapy sessions, occupational therapy, vocational programs, and summer camps. Payments accepted via credit card (PayPal) or check.
- Gift Shop Sales: Seasonal crafts created by adult participants in vocational program are sold in the gift shop. Proceeds support the vocational program.
- Event Revenue (Round-Up): Annual horse show event generates revenue through sponsorships, silent auction, food/raffle ticket sales, and horse of the year donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Horse sponsorship levels |
| Unit Pricing | Pay-as-you-go | Program support tiers |
| Other | Pay-as-you-go | Volunteer program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RED Arena product offering
Product offeringCore offering
RED Arena delivers equine-assisted therapies (hippotherapy) and PATH-certified adaptive therapeutic riding lessons to children and adults with disabilities at two Texas facilities. Licensed physical and occupational therapists use the dynamic motion of horses to address balance, posture, mobility, sensory integration, and neuro regulation goals, complemented by reading, vocational training, summer camp, veteran wellness, and family bonding programs.
Product overview
RED Arena operates as a unified therapeutic riding center offering a coordinated portfolio of equine-assisted services. The core offerings include Equine Assisted Therapies (Hippotherapy) delivered by licensed physical and occupational therapists, and Therapeutic Riding Lessons delivered by PATH Certified Instructors. These are supported by complementary programs including the RED-Y to Read literacy program, Job Training and Adult Vocational Programs, Summer Horse Camps, Sibling Riding Lessons, Wellness Programs for Veterans & First Responders, and Family Bonding for Foster Families. The organization also runs a Gift Shop and annual Round-Up Horse Show to fund operations. All programs are coordinated through two Texas locations in Dripping Springs and San Marcos, with proceeds from donations, sponsorships, and the gift shop supporting participant scholarships and horse care.
Differentiator
Problem solved
Functional benefit
Companies that use RED Arena
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
RED Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
RED Arena partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Foster VillagecoreRED has partnered with Foster Village to offer free family bonding activity with mini horses for foster families. Sessions include reading to mini horses, grooming, walking, and photo opportunities. Typically scheduled Mondays at 5pm based on availability.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
RED Arena competitors and assessment
Company assessmentOthers
- PATH International: Professional Association of Therapeutic Horsemanship, the industry body that accredits centers like RED Arena. Not a competitor but a key ecosystem participant that sets standards and provides instructor certification.
- Austin Equine Hospital: Veterinary partner that has cared for RED Arena's therapy horses since 2009 and is a legacy donor. Adjacent ecosystem participant essential to equine welfare and operational continuity.
Direct peers
- Strides Therapeutic Riding: PATH-accredited therapeutic riding center providing equine-assisted activities and therapies to individuals with disabilities. Comparable in mission, credentialing, and program structure.
- Equest: Texas-based (Dallas area) PATH Premier Accredited therapeutic riding center offering equine-assisted therapies, adaptive riding, and veteran programs. Directly comparable in mission, service mix, and Texas regional footprint.
- Mane Stream: New Jersey-based PATH Premier Accredited center offering equine-assisted therapies, adaptive riding, and vocational programs. Closely comparable in clinical credentialing and program breadth.
- Heartland Equine Therapeutic Riding Academy (HETRA): PATH Premier Accredited therapeutic riding center in Nebraska serving individuals with disabilities and veterans. Comparable in scope (hippotherapy, adaptive riding, mental-health programming) and non-profit structure.
- Cheff Therapeutic Riding Center: One of the oldest and largest PATH Premier Accredited therapeutic riding centers in the U.S. (Michigan). Comparable in offering hippotherapy, adaptive riding, and veteran programming through a non-profit model.
- SpiritHorse: Texas-based therapeutic riding and equine-assisted services organization serving children and adults with disabilities. Operates a similar equine-therapy model with multiple program tiers in Texas.
- High Hopes Therapeutic Riding: Connecticut-based PATH Premier Accredited therapeutic riding organization offering equine-assisted services for children and adults with disabilities. Comparable in service mix and non-profit operating model.
Regional players
- Victory Therapy Center: Texas-based equine therapy center (north Texas) offering therapeutic riding and hippotherapy. Regional peer competing in the same Texas donor and participant ecosystem as RED Arena.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RED Arena social profiles
Digital presenceRED Arena compliance and trust
Trust signalCompliance2 records
RED Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
RED Arena leadership team
Management profileNumber of profiles
Profiles21 records
RED Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RED Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RED Arena
What does RED Arena do?
RED Arena delivers equine-assisted therapies (hippotherapy) and PATH-certified adaptive therapeutic riding lessons to children and adults with disabilities at two Texas facilities. Licensed physical and occupational therapists use the dynamic motion of horses to address balance, posture, mobility, sensory integration, and neuro regulation goals, complemented by reading, vocational training, summer camp, veteran wellness, and family bonding programs.
Is RED Arena a public or private company?
RED Arena is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RED Arena founded?
RED Arena was founded in 2008. It employs 11 to 50 people.
Where is RED Arena based?
RED Arena is headquartered in Dripping Springs, United States, in the North America region.
How does RED Arena make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are program Fees, gift Shop Sales and event Revenue (Round-Up).
Who are RED Arena's main competitors?
Others on record are PATH International and Austin Equine Hospital. Direct peers are Strides Therapeutic Riding, Equest, Mane Stream, Heartland Equine Therapeutic Riding Academy (HETRA), Cheff Therapeutic Riding Center, SpiritHorse and High Hopes Therapeutic Riding. Victory Therapy Center is listed as a regional player.
Does RED Arena have an API?
No public API is recorded for RED Arena.
What industry is RED Arena in?
RED Arena's product category is Therapeutic Riding and Equine-Assisted Therapy Services. Its primary akta.pro industry code is HSADAAAL, Adaptive & Special Needs Personal Training, with a secondary code of HSADAAAK, Rehabilitation Return-to-Exercise Training (Non-Clinical). Its NAICS code is 71394 and its SIC code is 7990.