Sunbury Broadcasting

What Sunbury Broadcasting does

Sunbury Broadcasting Corporation (SBC) is a privately held, family-owned broadcast and digital media company headquartered in Sunbury, Pennsylvania, founded in 1933 to operate WKOK AM. The company currently programs three over-the-air radio signals in the Central Susquehanna Valley — WKOK (1070 AM news/talk/sports), WQKX (94.1 FM, a 50,000-watt contemporary hits station), and Eagle 107 (classic rock) — plus The Valley (formerly WVLY 100.9 FM), which was sold as a broadcast signal in July 2025 and continues as an online streaming-only product across SBC's mobile app, iHeartRadio, Audacy, Tune-In, and Amazon Alexa. SBC employs 30+ people across its stations and the SBC Media Partners digital services arm, which offers geofencing, targeted display, connected TV, enhanced email marketing, social media, and SEO/SEM services to local and regional SMB advertisers. The Half Price Susquehanna Valley promotional program and the Winternet weather/school-closing service are additional wholly-owned revenue and community-engagement lines.

SBC's core technology is conventional radio broadcast infrastructure augmented by multi-platform digital distribution; there are no disclosed proprietary ML systems or patents, and SBC's differentiators are content library, local sports broadcast rights (Phillies, Eagles, Bucknell, high school), 90 years of brand heritage, and a unified local sales team that packages broadcast and digital inventory into a single-vendor solution for Central Susquehanna Valley advertisers.

The business model is advertising-based across all five revenue streams (radio, digital display/CTV, streaming, special events, and Half Price Susquehanna Valley gift certificate promotions), with quote-based custom pricing tied to station, daypart, format, and campaign duration. SBC Media Partners positions SBC as a one-stop local marketing consultant for SMBs and regional advertisers across automotive, healthcare, banking, insurance, and retail verticals, supplemented by national reach via CBS News and Westwood One Sports affiliations. There is no public revenue, no external institutional capital, and no parent company; ownership remains with the Haddon family across three generations, currently under President/CEO Roger S. Haddon, Jr.

Name

Sunbury Broadcasting

Legal name

Sunbury Broadcasting Corporation

Website

https://sunburybroadcastingcorporation.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunbury Broadcasting Corporation is a privately held, family-owned broadcast and digital media company in Sunbury, Pennsylvania, operating three radio stations (news/talk, contemporary hits, classic rock) and a digital ad services arm (SBC Media Partners) serving SMB advertisers in the Central Susquehanna Valley.

Ownership category

akta.pro rank

Product category

Radio Broadcasting and Advertising

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Radio broadcasting
• Digital advertising
• Audio streaming
• Local media
• Marketing services

Headquarters

HQ city

Sunbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: Traditional radio advertising across four stations targeting different demographics including news/talk, contemporary music, classic rock, and adult contemporary formats
2. Digital Advertising: Targeted display advertising, geofencing, connected TV (Hulu, network TV apps, Roku, Apple TV, Amazon Fire, Smart TVs), programmatic advertising, social media marketing
3. Streaming Services: Audio streaming via company app, iHeartRadio, Audacy, and Tune-In Radio platforms
4. Special Events: Hosting events providing clients prime time locations for visibility and radio promotion
5. Half Price Susquehanna Valley: Promotion program bringing paying customers to restaurants and businesses through discounted gift certificates

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sunbury Broadcasting Corporation operates four locally programmed radio stations in the Central Susquehanna Valley of Pennsylvania—WKOK (Newsradio 1070 AM, news/talk/sports), WQKX (94.1 FM, contemporary hit radio), Eagle 107 (classic rock), and The Valley/WVLY (adult contemporary, now online-only). Through its SBC Media Partners division, the company sells digital advertising services including geofencing, targeted display, connected TV, enhanced email marketing, and promotional programs such as Half Price Susquehanna Valley to local and regional advertisers.

Product overview

Sunbury Broadcasting Corporation operates a portfolio of four locally-programmed radio stations and a digital marketing services division (SBC Media Partners). The radio division includes WKOK (Newsradio 1070) for news/talk/sports, WQKX (94KX) for contemporary hit radio, Eagle 107 for classic rock, and The Valley (WVLY) for adult contemporary (now streaming online). SBC Media Partners provides integrated digital advertising services including streaming, geofencing, targeted display, connected TV, enhanced email marketing, and promotional programs. The company also operates Winternet, a community service for weather and school closings.

Differentiator

Problem solved

Functional benefit

Brands

• Half Price Susquehanna Valley: A promotional program bringing paying customers to local restaurants and businesses through half-priced gift certificates.

Products and services

• WKOK (Newsradio 1070 AM) WKOK is the company's award-winning newsradio station featuring news, sports, talk and weather programming 24-7. It targets an affluent news and information audience aged 35+ with live interactive local talk shows including "On the Mark" and "The Steve Jones Show," nationally syndicated programs like "The Dan Patrick Show" and "The Dave Ramsey Show," and live play-by-play sports including Phillies Baseball, NFL Prime Time games, and Shikellamy Football, Basketball and Wrestling.
• WQKX (94.1 FM, 94KX) WQKX (94KX) is the company's Contemporary Hit Radio (Adult CHR) station serving the Central Susquehanna Valley for over 40 years. As a 50,000-watt FM powerhouse, it features live and local personalities, exciting contests, and news-on-the-hour. The station has an extremely active listener base both in the community and online, with tens of thousands of listeners interacting weekly on digital platforms.
• Eagle 107 (WEGH FM) Eagle 107 is the company's Classic Rock station targeting adults 35 to 54. The station plays the biggest classic rock hits of the 70s and 80s, including forgotten favorites during Block Party Weekend. It broadcasts Philadelphia Eagles Football, Bucknell University football and men's basketball, Selinsgrove Seals Football games every Friday night in the fall, and offers "Game Night," the largest high school football recap show in the region.
• The Valley (WVLY) Online Streaming The Valley is an Adult Contemporary station targeting adults 25 to 54. Originally acquired in 2006 from Milton/Lewisburg Broadcasting Corporation, it now streams exclusively online through the SBC, iHeartRadio, Audacy, and Tune-In Radio apps, plus Amazon Alexa via The Valley's skill. Its extensive music library keeps repeats to a minimum, and it features special themed weekends like Big 80's Weekends and Yacht Rock Weekends.
• SBC Media Partners Digital Advertising Services SBC Media Partners is a wholly-owned subsidiary offering integrated digital advertising services to local businesses. Services include streaming, geofencing (mobile smartphone advertising with virtual perimeters around real-world geographic areas), targeted display advertising on top Comscore websites, Connected TV advertising across Hulu, network TV apps, DirecTV Now, Sling TV via Roku, Apple TV, Amazon Fire, and Smart TVs, plus Enhanced Email marketing with a 100% bot-free guarantee and higher click-through rates.
• Half Price Susquehanna Valley Half Price Susquehanna Valley is a promotional program that brings paying customers to local restaurants and businesses through half-priced (50% off) gift certificates. On select Wednesdays the program features a business of the week at 9:00 AM, combining radio promotion with weekly online flash sales to drive foot traffic to participating local establishments.
• Winternet Winternet is a community service platform providing weather-related announcements, school closings, and delays for the Central Susquehanna Valley region. It is a wholly-owned subsidiary that features sponsor integrations, serving as both a public service and a community-focused advertising vehicle for local businesses.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• The Michael Radio Company (Vic Michael)majorOthers · 25 July 2025Sunbury Broadcasting Corporation sold 100.9 FM (WVLY) to The Michael Radio Company led by Vic Michael, the son of the station's original owner. The Valley continues broadcasting online.
• Milton/Lewisburg Broadcasting CorporationminorOthers · 6 March 2006Sunbury Broadcasting Corporation acquired the assets of WMLP-AM and WVLY-FM from Milton/Lewisburg Broadcasting Corporation. WMLP was later sold in 2020.
• CBS NewscoreStrategic or Co-development PartnerWKOK AM maintains affiliation with CBS News for national news coverage, providing comprehensive news programming to listeners in the Central Susquehanna Valley.
• Westwood One SportscoreStrategic or Co-development PartnerWKOK AM maintains affiliation with Westwood One Sports for national sports programming and coverage.
• iHeartRadiomajorTechnology or IntegrationAll SBC stations are available for streaming through the iHeartRadio platform, extending reach to national and global audiences.
• AudacymajorTechnology or IntegrationSBC stations stream through Audacy platform, providing another channel for listeners to access programming.
• Tune-In RadiomajorTechnology or IntegrationSBC stations available for streaming through Tune-In Radio application.
• Amazon AlexamajorTechnology or IntegrationAmazon Echo devices can access The Valley streaming via voice activation through an SBC-developed Alexa skill.
• Radio Advertising Bureau (RAB)coreStrategic or Co-development PartnerSBC is a member of the Radio Advertising Bureau, providing access to national research on listener habits, trends, and business categories for clients.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with 860+ stations and owns iHeartRadio, the same streaming platform that distributes SBC's stations. Both operate AM/FM radio stations monetized via advertising and have invested in digital streaming and programmatic ad capabilities.
• Audacy: Audacy (formerly Entercom/CBS Radio) is a top-3 U.S. radio operator that also operates the Audacy streaming app — one of SBC's distribution partners. Operates news/talk, sports, and music formats integrated with digital ad sales, mirroring SBC's multi-format + digital hybrid model.
• Cumulus Media: Cumulus Media operates ~400 radio stations across the U.S., including in Pennsylvania markets. Comparable business model of multi-station group operations, WSJ/ABC network news affiliations, and integrated digital ad sales via Cumulus Wireless.
• Townsquare Media: Townsquare Media operates ~320 radio stations concentrated in mid-sized markets with strong local content, plus digital marketing services (Townsquare Interactive). The mid-market focus and digital-services extension closely parallel SBC's positioning and SBC Media Partners arm.

Direct peers

• Saga Communications: Saga Communications operates a portfolio of regional FM, AM, and digital media properties in small to mid-sized U.S. markets, often family-style and community-focused. Highly comparable as a small-cap regional radio group with local content and digital extensions.
• Alpha Media: Alpha Media operates 200+ radio stations across mid-sized U.S. markets with comparable portfolio of multiple music and talk formats, plus digital advertising products (digital ad networks and programmatic). Comparable mid-market multi-station model.
• Forever Media: Forever Media is a family-owned regional radio operator based in Pennsylvania serving central PA markets directly adjacent to SBC's Central Susquehanna Valley territory. Operates multiple stations with similar local news, sports, and music formats.
• Seven Mountains Media: Seven Mountains Media operates a portfolio of radio stations in central Pennsylvania markets including nearby State College and Williamsport areas. Comparable small/mid-market Pennsylvania broadcaster with multiple formats under one operator.
• Connoisseur Media: Connoisseur Media operates radio stations in mid-sized U.S. markets with multiple formats and integrated digital sales operations. Comparable mid-market multi-station operator pursuing both broadcast and digital advertising revenue.

Regional players

• EM Communications: EM Communications operates radio stations throughout central Pennsylvania including Sunbury's neighboring markets. Comparable as a small, family-influenced PA radio group with local programming and digital extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WKOK1070
• YouTubem.youtube.com/channel/UCx5MVhOachU8hzp1YlgmnLQ
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sunbury-broadcasting-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunbury Broadcasting