Dietz Sports and Entertainment

What Dietz Sports and Entertainment does

Dietz Sports & Entertainment is a privately held, founder-owned sports and entertainment management firm founded in 2003 by Michael Dietz, a former 18-year Ilitch Holdings senior executive, and headquartered in Farmington Hills, Michigan with a regional office in Cleveland, Ohio. The firm operates as a full-service, relationship-based professional services business offering seven integrated service modules: sponsorship evaluation, sponsorship activation, sponsorship sales, event and hospitality management, college athletics consulting (NCAA Division I media rights, corporate marketing, and conference realignment advisory), athlete/coach/celebrity endorsement representation, and marketing services. It targets three primary client segments: corporate brands seeking to leverage sports and entertainment properties for marketing; athletes, coaches, and celebrities seeking endorsement representation; and NCAA Division I conferences and member institutions requiring strategic and media rights advisory.

The company generates revenue through professional services fees (sponsorship consulting, event management, NCAA advisory) and licensing/royalty arrangements (endorsement representation), with all engagements priced on a custom quote basis given the bespoke nature of the work. Its go-to-market is sales-led and relationship-driven, with a small senior team of five named executives (Michael Dietz as President/Founder, Howard Krugel as COO, Rick Chryst as SVP/of Counsel, Nolan Emlaw as VP of Brand Partnerships, and David Prout as Director of Operations) who collectively carry 20+ years of industry experience each from organizations including Ilitch Holdings, the Mid-American Conference, the Detroit Pistons, Fox Sports, Comcast, Scripps Media, and Dick's Sporting Goods. Distribution is direct enterprise consulting with no technology platform, API, software product, or disclosed AI/ML capabilities underlying the offering.

The business is supported by a handful of named marquee clients (Capital One Orange Bowl, Detroit Sports Commission, NCAA Division I conferences and institutions, and the Detroit Pistons), earned media coverage in regional Detroit publications, and a regional community engagement program (Michigan Elite 25). The company has remained privately held and founder-financed since inception, with no disclosed outside funding, M&A activity, or ownership transitions.

Name

Dietz Sports and Entertainment

Legal name

Dietz Sports & Entertainment

Website

https://dietzsports.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Dietz Sports & Entertainment is a privately held, founder-owned sports and entertainment management firm founded in 2003 and based in Farmington Hills, Michigan, providing bespoke sponsorship evaluation, activation, sales, event management, NCAA Division I consulting, and athlete/celebrity endorsement services to corporate brands, sports properties, and college athletics programs nationwide.

Ownership category

akta.pro rank

Product category

Sports Marketing and Sponsorship Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAKAL

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAKALAK

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

SECONDARYMPAKAKAA

Athlete & Talent Representation (Agents, Managers)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Sports sponsorship services
• Sports marketing consulting
• Event hospitality management
• College athletics consulting
• Athlete endorsement representation

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sponsorship Services: Sponsorship evaluation, activation, and sales services for corporate clients seeking to partner with sports teams, venues, and events.
2. Event & Hospitality Management: Event planning, development, and execution services including guest management, catering coordination, agenda planning, and media coverage for special events.
3. College Athletics Consulting: Strategic planning and media rights services for NCAA Division I institutions including media rights analysis/negotiation, corporate marketing programs, major events, and departmental strategic planning.
4. Athlete & Celebrity Endorsement Representation: Representation services connecting brands with athletes, coaches, and celebrities for endorsement opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dietz Sports and Entertainment is a full-service sports and entertainment management company that delivers sponsorship evaluation, activation, and sales; event and hospitality management; college athletics consulting (NCAA Division I media rights, strategic planning, major events); and athlete, coach, and celebrity endorsement representation. The firm leverages long-standing relationships with sports teams, celebrities, and entertainment venues to help corporate clients design and execute marketing programs tied to sports properties.

Product overview

Dietz Sports & Entertainment is a full-service sports and entertainment management company offering a unified portfolio of marketing and sponsorship services. The core offering consists of seven integrated service modules: Sponsorship Evaluation (analyzing and negotiating sponsorship deals), Sponsorship Activation (on-site execution and photo services), Sponsorship Sales (finding corporate partners and inventory management), Event & Hospitality Management (full event planning and execution), College Athletics Services (NCAA Division I media rights, strategic planning, and major events), Athlete/Coach/Celebrity Endorsement (talent representation for marketing), and Marketing Services (comprehensive strategy development). These services work together to help clients leverage sports and entertainment relationships to build brand awareness, secure sponsorships, and create impactful marketing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship Evaluation Evaluates sponsorship opportunities for attractiveness, negotiates deals, and advises clients on what their sponsorship is worth rather than just what it costs. Designed for corporate clients and sports properties seeking to assess and structure sponsorship investments.
• Sponsorship Activation Provides on-site activation support and photo services to bring sponsorship deals to life at events and venues. Designed for corporate sponsors and rights holders seeking to execute and document their sponsorship programs.
• Sponsorship Sales Finds suitable corporate partners for events and venues of all sizes, working in either an advisory capacity or by taking over full sponsorship inventory management to increase sponsorship revenue. Designed for sports teams, venues, and event organizers.
• Event & Hospitality Management Manages planning, development, and execution of special events including guest lists, menus, agendas, and media coverage, and arranges entertainment at professional and collegiate sports events for client hospitality. Designed for corporate clients and organizations hosting sports-tied events.
• College Athletics Services Provides NCAA Division I athletics consulting including media rights evaluation and negotiation, corporate marketing rights agreements, major events (bowls and post-season tournaments), strategic planning, and NCAA matters. Clients include NCAA Division I conferences, member institutions, Capital One Orange Bowl, and Detroit Sports Commission.
• Athlete, Coach & Celebrity Endorsement Connects brands with athletes, coaches, and celebrities for endorsement opportunities and marketing campaigns. Designed for both brand-side clients seeking talent and athletes/coaches/celebrities seeking representation.
• Marketing Services Develops creative and comprehensive marketing strategies that harness the excitement and energy of athletics and celebrity. Designed for corporate clients seeking sports-anchored brand marketing programs.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dietzsports
• LinkedInlinkedin.com/company/dietz-sports
• Facebookfacebook.com/dietzsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dietz Sports and Entertainment