Professional Beauty Supplies

What Professional Beauty Supplies does

Professional Beauty Supplies (PBS) is a privately held, Newfoundland and Labrador-based B2B distributor of professional beauty supplies founded in 1989 by Helen Hooper. The company serves licensed beauty professionals across the province, including salon and spa operators, hairstylists, nail technicians, lash and brow artists, and estheticians, requiring credential verification for account registration on its e-commerce storefront. PBS distributes a curated portfolio of more than 100 professional brands across categories including hair, nails, hair color, tools, manicure/pedicure, skin and body care, hair extensions, lash and brow, cosmetics, essentials, men's grooming, and sanitation, with featured brands such as Olaplex, Moroccanoil, CHI, Andis, BaBylissPRO, OPI, and Zoya.

The core operating platform is a credential-gated B2B e-commerce site powered by the third-party Terracor B2B Ecommerce Hub, complemented by an internal networked computer-and-scale system that calculates shipping costs via integration with Sameday Courier and Canada Post. Distribution is delivered through five physical retail locations across the province (St. John's, Bay Roberts, Clarenville, Corner Brook, and Grand Falls-Windsor), the online storefront, and a free same-day local delivery service for greater St. John's salons and spas.

PBS's revenue model combines product resale (transaction-based across the multi-category catalog), paid professional education and training classes (e.g., Entity Gel Nails Class priced at $1,175 plus tax with a kit included), and customized salon consulting services. Customer acquisition is sales-led and credential-gated for in-person retail, while community-led through hands-on classes and segmented social media (separate Instagram accounts for hair and nails, plus Facebook). The company self-describes as Newfoundland and Labrador's leading beauty and wellness supplier, reflecting its regional incumbency rather than any disclosed market share figure.

Name

Professional Beauty Supplies

Legal name

Professional Beauty Supplies

Website

https://professionalbeautysupplies.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Professional Beauty Supplies is a privately held, Newfoundland and Labrador-based B2B distributor founded in 1989 that sells 100+ professional beauty brands and provides education, consulting, and delivery services to licensed salons, spas, and beauty professionals across the province.

Ownership category

akta.pro rank

Product category

Professional Beauty Supply Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ), Salon Business, Management & Retail Training (HSALANAK)

Keywords

• Professional beauty supplies
• Salon supply distribution
• Beauty education training
• Salon consulting services
• Professional hair products

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: B2B sales of professional beauty supplies to registered beauty professionals including hair, nails, tools, cosmetics, skin/body care, hair extensions, and lash/brow products. Transaction-based model with multiple payment options.
2. Education Classes: Professional education and training classes offered to beauty professionals. Registration fees are non-refundable. Example class: Entity Gel Nails Class at $1175 + tax.
3. Local Delivery Service: Free local delivery service to salons and spas in greater St. John's area for order fulfillment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Professional Beauty Supplies (PBS) distributes professional-grade beauty supplies — hair care, nails, tools, hair colour, manicure/pedicure, skin and body care, hair extensions, lash/brow, cosmetics, men's grooming, sanitation, and essentials — to licensed beauty professionals across Newfoundland and Labrador through five retail stores and a B2B e-commerce storefront. The company complements product distribution with paid education and training classes (e.g., Entity Gel Nails Class) and customized salon consulting services aimed at increasing salon profitability and client retention. Access to pricing and ordering requires account registration with professional credentials.

Product overview

Professional Beauty Supplies (PBS) is a Newfoundland and Labrador-based B2B beauty supply company serving beauty professionals since 1989. The company operates as a multi-category e-commerce and retail platform offering a curated portfolio of over 100 professional beauty brands across categories including Hair (with sub-brands like Olaplex and Milk_Shake), Nails, Hair Colour, Tools, Mani/Pedi, Body & Skin Care, Hair Extensions, Lash/Brow, Cosmetics, Essentials, and Men's grooming. PBS also provides industry education and training classes, salon consulting services, and order fulfillment/shipping services to beauty professionals across Newfoundland and Labrador. The core offering is the online store (powered by the Terracor B2B Ecommerce Hub), supported by five physical store locations, with a focus on serving beauty professionals only.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Products Professional hair care products including styling, treatments, and color products sold to licensed beauty professionals for salon use.
• Nails Products Professional nail care products, gel polish, nail enhancements, and nail art supplies for salon and spa use.
• Hair Colour Products Professional hair colour, bleach, and texture treatment products for salon use.
• Professional Tools Professional beauty tools including clippers, scissors, brushes, and styling equipment for salons and spas.
• Mani/Pedi Products Manicure and pedicure products including polishes, files, gels, and nail care essentials.
• Body & Skin Care Products Professional body and skin care products including moisturizers, treatments, and spa products.
• Hair Extensions Professional hair extension products and accessories sold on a final-sale basis due to sanitary reasons.
• Lash/Brow Products Professional eyelash and eyebrow products including extensions, tints, and styling tools.
• Cosmetics Professional-grade cosmetic products for beauty salons and spas.
• Essentials Essential beauty supply products for professional salons and spas.
• Men's Grooming Products Professional men's grooming and barbering products.
• Sanitation Products Sanitation and hygiene products for professional salon use, including Barbicide, Clean Touch, and PREempt.
• Professional Beauty Brand Portfolio Over 100 professional beauty brands distributed including Olaplex, Moroccanoil, CHI, Andis, BaBylissPRO, Zoya, Orly, Seche Vite, Sexy Hair, OPI, and others across hair, nails, skin care, tools, and cosmetics.
• Education and Training Services Industry education and training classes for beauty professionals, including hands-on courses such as the Entity Gel Nails Class ($1,175 + tax with $250 discount for beauty professionals, includes full gel kit, LED Lamp, Entity Nail Art Kit, and PreEmpt Kit).
• Salon Consulting Services Customized salon consulting services designed to increase profitability, improve client retention, and build positive salon culture for beauty professionals.
• Shipping and Delivery Services Order fulfillment across Newfoundland and Labrador via Sameday Courier, Canada Post, and local couriers; free local delivery to salons and spas in the greater St. John's area for orders placed before 12 Noon (Monday-Friday).

Quantifiable outcome

• Customized salon consulting to increase profitability and improve client retention
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• SalonCentric Canada: SalonCentric's Canadian operation distributes professional beauty supplies to licensed professionals in Canada. Most directly comparable to PBS given shared geography (Canada), shared parent (L'Oréal), and overlapping brand assortment and credentialed B2B model.
• Armstrong McCall: Armstrong McCall is a Texas-based professional beauty distributor with showrooms serving licensed cosmetologists and barbers. Comparable to PBS as a regional, showroom-led B2B distributor of professional beauty supplies with an education/training component.
• CosmoProf / Beauty Systems Group: CosmoProf, part of Henkel's Beauty Systems Group, is a major North American distributor of professional beauty supplies to licensed salons and spas. Directly comparable to PBS in business model (B2B, credentialed buyers, multi-brand assortment) and category breadth (hair, nails, skin, tools).
• SalonCentric: SalonCentric, owned by L'Oréal, is the largest US professional salon product distributor with stores and B2B e-commerce serving licensed stylists. Directly comparable to PBS as a credentialed, multi-brand distributor to salon professionals, with overlapping brand portfolio (Olaplex, Moroccanoil, etc.).
• Salon Services (UK): Salon Services is a UK-based distributor of professional hair and beauty supplies serving independent salons and stylists. Comparable to PBS in operating model (B2B, multi-brand, showrooms, training), although it serves a different geography.
• State Beauty Supply: State Beauty Supply is a regional US distributor of professional salon products with showrooms and online ordering. Comparable to PBS as a smaller-scale, multi-brand B2B distributor focused on licensed professionals.

Regional players

• Trade Secret (Australia): Trade Secret is an Australian member-only professional beauty buying group supplying salons and spas. Comparable to PBS's credentialed B2B distribution model, though it operates as a cooperative across Australia/NZ rather than a single regional retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProBeautyNL
• Instagraminstagram.com/probeautynl/?hl=en
• LinkedInlinkedin.com/company/professional-beauty-supplies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Beauty Supplies