Rose Linn

What Rose Linn does

Rose Linn is a privately held, for-profit senior care community operating from a single campus at 2330 Debok Road in West Linn, Oregon, half a mile off Interstate 205. The campus consists of two distinct buildings: Rose Linn Care Center, a skilled nursing facility providing 24-hour licensed nursing care, extended care, dementia care, and end-of-life care for residents with disabilities, chronic illnesses, or late-stage Alzheimer's; and Rose Linn Vintage Place, which offers memory care endorsed by the Oregon State Department of Human Services alongside residential care (assisted living) in studios, one-bedroom, and semi-private apartments. Both facilities share a continuum-of-care model that allows residents to transition across care levels on the same campus as their needs change.

The core technology is essentially operational rather than software-driven: 24-hour licensed nursing supervision, certified nursing assistants, on-site physical, occupational, and speech therapies, wound care, medication management, an industrial-sized kitchen with dietitian oversight, and structured life enrichment and activity programs. Resident-facing digital assets are limited to a marketing website with virtual tours, an active Facebook page, and an Eldermark-powered bill pay portal. Rose Linn Care Center holds a CMS 5-star rating, the highest possible, based on health inspections, staffing, and quality measures.

The business operates on a subscription-like, monthly recurring revenue model, billing residents for the level of care and apartment type selected. Payor sources span private pay, Medicaid, Medicare, and hospice at the Care Center, and private pay and Medicaid at Vintage Place. Go-to-market is direct-to-consumer through the website (with virtual tours), in-person facility tours, community referrals, and healthcare provider recommendations, with supplemental brand-building via Facebook and Google review solicitation. The service area is concentrated in West Linn and Clackamas County, Oregon.

Name

Rose Linn

Legal name

Rose Linn Care Center & Vintage Place

Website

https://roselinncarecenter.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose Linn is a privately held senior care community in West Linn, Oregon, operating a two-building campus that provides 24-hour skilled nursing, memory care, and residential care to elderly residents on a monthly recurring basis. It serves individuals and families across Clackamas County with a continuum-of-care model under a CMS 5-star rating.

Ownership category

akta.pro rank

Product category

Senior Living and Skilled Nursing

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industry

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

Keywords

• Senior living community
• Skilled nursing care
• Memory care services
• Assisted living facility
• Residential care services

Headquarters

HQ city

West Linn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Senior Care Services: Rose Linn generates revenue through monthly service fees for skilled nursing, memory care, and residential care. The Care Center accepts private pay, Medicaid, Medicare, and hospice payor sources. Vintage Place accepts Private and Medicaid payor sources. Services are typically billed monthly with rates based on the level of care required and apartment type chosen.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rose Linn operates a senior care community on a single campus in West Linn, Oregon, comprising two facilities: Rose Linn Care Center provides 24-hour licensed skilled nursing, extended care, wound care, and end-of-life care, while Rose Linn Vintage Place offers memory care and residential care (assisted living) in studio, one-bedroom, and semi-private apartments. Services are billed monthly to residents and families, with payment accepted from private pay, Medicaid, Medicare, and hospice sources. The continuum-of-care model allows residents to transition between care levels without leaving the campus.

Product overview

Rose Linn operates as a senior care community with two distinct facilities on a unified campus. Rose Linn Care Center provides skilled nursing and extended care services with 24-hour nursing supervision for residents with disabilities, chronic illnesses, or late-stage Alzheimer's. Rose Linn Vintage Place offers memory care and residential care services with specialized staff trained in dementia care. Both facilities share common values of trust, integrity, and dignity, while maintaining separate care teams, activity programs, and dining services. The continuum of care model allows residents to transition between levels of care as their needs change.

Differentiator

Problem solved

Functional benefit

Products and services

• Rose Linn Care Center

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Avamere Health Services: Large Oregon-headquartered operator of skilled nursing, assisted living, and memory care communities across the Pacific Northwest. Closest regional peer to Rose Linn — same geography, same continuum-of-care model, similar Medicaid/Medicare payor mix, but at materially larger scale.
• Marquis Companies: Family-owned Oregon-based provider of skilled nursing, assisted living, memory care, and home health across Oregon, Washington, and surrounding states. Directly comparable continuum-of-care operator to Rose Linn in the same Pacific Northwest market.
• Prestige Care: Pacific Northwest operator of skilled nursing, assisted living, and memory care communities, with a strong presence in Oregon and Washington. Competes head-to-head with Rose Linn for the same private-pay and Medicaid residents in the Portland metro.
• EmpRes Healthcare: Family-owned operator of skilled nursing and assisted living communities concentrated in the Pacific Northwest and Mountain West. Comparable small-to-mid-cap multi-facility SNF operator with overlapping payor mix and care levels to Rose Linn.
• Good Samaritan Society: Large nonprofit operator of skilled nursing, assisted living, and senior housing, with a strong presence in the Midwest and Mountain West. Comparable to Rose Linn's Care Center in core SNF service and resident acuity, though organized as a faith-based nonprofit.

Broad incumbents

• The Ensign Group: Public operator of skilled nursing and senior living facilities across more than a dozen states with a multi-campus, operator-in-residence model. Same core SNF service line as Rose Linn Care Center, though at vastly greater scale and with a different growth model.
• Brookdale Senior Living: Largest U.S. senior living operator with assisted living, memory care, and independent living communities nationwide. Comparable in offering (especially the memory care and assisted living components at Vintage Place), but at national scale and with a different operational model.
• Atria Senior Living: National operator of assisted living and memory care communities serving older adults. Closely comparable to the Vintage Place memory care and residential care offering, though Atria operates at far larger scale and serves a private-pay dominant population.
• Sunrise Senior Living: National assisted living and memory care operator known for higher-end private-pay communities. Comparable to the residential care and memory care side of Vintage Place in service mix and resident profile, though at national scale and a different price point.
• Five Star Senior Living: National operator of independent living, assisted living, and memory care communities. Overlaps with Rose Linn's Vintage Place residential and memory care offering in service mix and resident profile, though at multi-state scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RoseLinnCareCenter
• LinkedInlinkedin.com/company/rose-linn-vintage-place

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Linn