Maddox Planning

Name

Maddox Planning

Legal name

Maddox and Associates Limited

Website

https://maddoxplanning.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Town Planning Consultancy

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industry

Regional & Land Use Planning (BPAHAKAE)

Keywords

• Town planning consultancy
• Planning strategy advisory
• Development planning services
• Planning application support
• Site promotion consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Planning Consultancy Services: Professional services fees for town planning consultancy advising on complex development, planning strategy, policy-led site promotion, planning applications, and appeals. Revenue is generated through project-based consulting engagements for developers, landowners, investors, and private clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maddox Planning is a specialist town planning consultancy advising on complex development, planning strategy, and policy-led site promotion for developers, landowners, investors, and private clients. Services span the full planning lifecycle from site appraisal, pre-application strategy, planning applications, and appeals through to post-permission delivery across six service areas: Living, Rental Living, Private Clients, Education, Mixed-Use & Regeneration, and Workplaces & Commercial. The firm delivers director-led engagements combining forensic policy analysis with commercially grounded strategy advice.

Product overview

Maddox Planning operates as a specialist town planning consultancy offering advisory services across six interconnected service areas rather than a unified software product. The core offerings include Living (residential development), Rental Living (BTR/Co-Living/Student), Private Clients (householder/minor development), Education, Mixed-Use & Regeneration, and Workplaces & Commercial. Services span the full planning lifecycle from site appraisal and pre-application strategy through planning applications, appeals, and post-permission matters. The consultancy combines forensic policy expertise with commercial thinking to unlock complex urban sites for developers, landowners, investors and private clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Living (Residential Development Advisory) Residential development advisory covering Build for Sale and Affordable housing schemes for property developers and landowners, focusing on housing delivery, design quality, density, policy compliance, and viability.
• Rental Living (BTR, Co-Living, PBSA) Specialist advice on Build to Rent (BTR), Co-Living, and Purpose-Built Student Accommodation (PBSA) schemes for developers and operators, addressing housing need, tenure, shared amenity, management, and townscape considerations.
• Private Clients Planning strategy and advisory for individual landowners, families, and private clients on householder and minor development, managing planning risk, design quality, and land value across residential improvements, small site development, rural homes, heritage properties, and infill sites.
• Education Planning advisory for schools, universities, and education providers on sports facilities, teaching facilities, and community use agreements, balancing operational need, public benefit, design quality, and planning policy.
• Mixed-Use & Regeneration Strategic planning for complex town centre and industrial co-location schemes involving housing delivery, employment land, public realm, transport, viability, and phased delivery.
• Workplaces & Commercial Advisory on commercial development including data centres, commercial kitchens, hotels, and offices, aligning land use, operational need, economic benefit, and planning policy.

Quantifiable outcome

• Planning permission secured for 320 co-living studios at Hardess Yard, Lambeth
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lichfields: Long-established UK town planning and development consultancy with a similar model of advising developers, landowners and public-sector clients on planning applications, site promotion and appeals. Highly comparable on customer profile (housebuilders, investors, local authorities) and service mix (residential, retail, mixed-use, infrastructure).
• Quod: Independent UK planning, regeneration and economics consultancy focused on complex, high-profile schemes for developers, housebuilders, land promoters and local authorities. Closely comparable on specialisation in viability, regeneration and large mixed-use briefs.
• Iceni Projects: UK planning, economics and design consultancy advising on planning applications, development economics and regeneration for similar developer, investor and public-sector clients. Now part of BDP, giving a sense of the consolidation trajectory facing boutique planning firms of Maddox's profile.
• Turley: Large UK planning-led consultancy with similar sector coverage (residential, BTR, mixed-use, education, infrastructure) and overlapping client base including major housebuilders and public-sector bodies. A benchmark scale competitor for complex planning mandates.
• Boyer (part of Boyer Planning / Boyer Group): UK specialist town planning consultancy working with housebuilders, developers, public sector and land promoters on planning applications, appeals and site promotion — a near-direct analogue to Maddox's service set.
• Montagu Evans: Chartered surveyors and town planning consultancy advising on planning, development, regeneration and viability for mixed-use, residential and commercial clients across London and the UK. Maddox shares several public-sector and developer clients.

Broad incumbents

• Gerald Eve: UK real-estate consultancy with a sizeable planning team, providing town planning alongside agency, valuation, and building consultancy. Bigger and broader than Maddox but competing for the same mandates on complex London sites.
• Savills (UK Planning): Global real-estate advisor with a UK planning team that handles applications, strategic land and viability for major developers and investors. Anthony Frendo joined Maddox from Savills in 2022, indicating overlap of client relationships and talent pool.
• Knight Frank (UK Planning): Global real-estate consultancy with a UK planning team serving residential, commercial and mixed-use clients. A broad incumbent that competes for complex London planning mandates alongside Maddox.
• Bilfinger UK: Engineering and consulting group with UK planning and development advisory capability serving infrastructure, energy and public-sector clients. Larger and more diversified, but overlapping on certain public-side and infrastructure mandates (e.g. Network Rail-adjacent work).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maddox-planning

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maddox Planning