What Skinsmiths does

Skinsmiths is a New Zealand-based skincare brand operated by Fab NZ Ltd that sells a clinically positioned assortment of skincare products under a five-step ritual framework (Cleanse, Prep, Correct, Hydrate, Protect) plus tools and at-home devices. The portfolio spans cleansers, exfoliators, serums (including a PRO Strength line built on retinol, niacinamide, and stabilized vitamin C), moisturizers, mineral sunscreens, masks, and accessories such as a derma roller and an LED facial mask, priced from approximately $13 to $359 NZD. The brand's core technology is SauvigNZ, a registered proprietary antioxidant complex extracted from New Zealand Marlborough Sauvignon Blanc grape seeds using a 100% water-only Aqua Pure process; SauvigNZ is included in every formula and is positioned for higher polyphenolic content than comparable grape seed extracts.

Skinsmiths serves primarily individual consumers across skin types (Dry, Normal, Combination, Oily, Sensitive) and concerns (dryness, redness, aging, pigmentation, breakouts), with a secondary customer base reached through CACI clinic referrals. The business model is direct-to-consumer e-commerce via skinsmiths.com, augmented by a physical retail channel through 100+ CACI clinic stockists across New Zealand and a recent extension into the Australian market. Revenue is generated through one-time purchases and a Subscribe & Save subscription tier offering 10% discount on flexible 2/3/4-month cadences, with checkout supported by Shop Pay, Apple Pay, Google Pay, Laybuy, and Afterpay. The brand is cruelty-free (Leaping Bunny, PETA), vegan-friendly, 100% recyclable in packaging, and certified plastic negative through rePurpose Global. The company is privately held, has not disclosed funding rounds, and operates with 51-100 employees from an Auckland base.

Name

Skinsmiths

Legal name

Fab NZ Ltd

Website

https://skinsmiths.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Skinsmiths is a New Zealand-based skincare brand (operated by Fab NZ Ltd) that sells clinically formulated cleansers, serums, moisturizers, sunscreens, and tools direct-to-consumer via its website and through 100+ CACI clinic stockists in New Zealand, with a proprietary Sauvignon Blanc grape-seed antioxidant (SauvigNZ) included in every formula.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: Skinsmiths generates revenue through direct-to-consumer sales of skincare products via their e-commerce website. Products are sold as one-time purchases or through a subscription model (Subscribe and Save) offering 10% discount with flexible delivery schedules of 2, 3, or 4 months. They also sell skincare tools including LED facial masks and derma rollers.
2. Direct Product Sales: Revenue is also generated through one-time product purchases with free shipping on orders over $150 NZD. Payment options include debit card, Mastercard, Laybuy (buy now pay later), and Afterpay.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Skinsmiths is a New Zealand-based skincare brand that sells its own clinically-formulated range of cleansers, serums, moisturisers, masks, sunscreens, and skincare tools/devices directly to consumers through its e-commerce website and via CACI clinic stockists. All products are built around the proprietary SauvigNZ antioxidant complex and are sold as one-time purchases or via a Subscribe & Save subscription with a 10% discount.

Product overview

Skinsmiths is a New Zealand-based skincare brand offering a comprehensive range of scientifically-formulated skincare products designed for at-home use. The product portfolio centers around a five-step ritual framework: Cleanse (B12 Multi-Cleanser, Gentle Cream Cleanser, Purifying Gel Cleanser), Prep (Enzyme Polishing Powder, Resurfacing AHA/BHA Peel), Correct (Ultimate Renewal Serum, PRO Strength Niacinamide/Retinol/Vitamin C serums, PRO Collagen Eye Complex, Hydration Booster and B12 Hydra-Cream Masks), Hydrate (Complete Recovery Moisturiser, Rebalancing Moisturiser, B12 Ceramide Cream), and Protect (Daily Mineral Defence SPF40, Daily Antioxidant Defence SPF30). The PRO Collection represents the brand's clinically-proven advanced formulations. The brand also offers tools including a Derma Roller 0.5mm, LED Facial Mask device, Reusable Cotton Pads, and Sanitising Spray. Key ingredient technology includes SauvigNZ, an exclusive antioxidant complex derived from New Zealand Sauvignon Blanc grape seeds used across all formulations. The brand emphasizes clinically-proven results, cruelty-free/vegan formulations, and sustainable packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• B12 Multi-Cleanser A 2-in-1 make-up removing cleanser that starts as a gel and transforms into a milky oil. Fortified with Vitamin B12 and prebiotics to support healthy skin microbiome and barrier function. For consumers seeking a first-step cleanse.
• Enzyme Polishing Powder Enzymatic skin polishing treatment that gently exfoliates using natural fruit-derived enzymes, rice powder, and bentonite and pink clays. For consumers seeking a Prep-step exfoliator.
• Ultimate Renewal Serum 30ml Triple action plumping and lifting serum with Argireline Peptides, Niacinamide, and Sodium Hyaluronate to firm and plump the skin, reduce wrinkles, and improve elasticity. Targets the Correct step of the skincare ritual.
• Complete Recovery Moisturiser 50ml Advanced hydration moisturizer with Ceramides, Betaine, and Sodium Hyaluronate to seal in moisture, repair and protect the skin barrier. For the Hydrate step of the skincare ritual.
• Daily Mineral Defence SPF40 50ml Antioxidant-infused mineral sunscreen providing daily broad-spectrum SPF40 protection with zinc oxide and StayC-50. Formulated with iron oxides to provide a sheer glow. For the Protect step of the skincare ritual.
• Gentle Cream Cleanser 140ml Silky emollient-rich cleanser with Sodium Hyaluronate, Avocado Oil, and Hemp Seed Oil that gently cleanses while leaving skin smooth and soft. For the Cleanse step.
• Daily Antioxidant Defence SPF30 50ml Moisturising sheer sunscreen that provides daily broad-spectrum SPF30 and antioxidant protection for all skin types. For the Protect step.
• Purifying Gel Cleanser 140ml Water-activated gel formula that provides a deep cleanse while helping to clarify and balance oily skin. For the Cleanse step.
• Rebalancing Moisturiser 50ml Ultra lightweight moisturizer designed to balance and clarify oily and combination skin types. For the Hydrate step.
• Hydration Booster Facial Mask Hydrating facial mask to elevate everyday skincare rituals for a facial experience at home. Used within the Correct step.
• PRO Strength Niacinamide 30ml Vitamin B3 niacinamide serum that improves skin tone, texture and redness. Clinically proven to reduce facial redness in 4 weeks. Contains Tasman Pepper and Centella Asiatica. Used in the Correct step.
• PRO Strength Retinol 30ml Dual retinol serum with Retinol 15D and phyto retinol (Bakuchiol) to reverse and prevent signs of aging. Clinically proven to reduce fine lines in 4 weeks. Used in the Correct step.
• PRO Strength Vitamin C 30ml Antioxidant serum with StayC-50 (stabilized Vitamin C derivative), Vitamin E, and Liquorice root extract. Clinically proven to reduce dark spots in 6 weeks. Used in the Correct step.
• Resurfacing AHA/BHA Peel 50ml Clinic-inspired multi-acid exfoliating peel with ABC Fruit Mix that resurfaces skin to clarify and reveal a smoother, more radiant complexion. Used in the Prep step.
• PRO Collagen Eye Complex 15ml Ceramide-enriched eye complex designed to plump, firm and revitalize the delicate eye area. Used in the Correct step.
• Derma Roller 0.5mm At-home derma roller tool to promote cell renewal and collagen production for improved skin texture.
• B12 Ceramide Cream Heavy-weight treatment cream enriched to provide the highest level of hydration and skin barrier repair, fortified with Vitamin B12. Used in the Hydrate step.
• Sanitising Spray 50ml Sanitising spray formulated for use with skincare tools and devices.
• B12 Hydra-Cream Mask Hydrating cream mask enriched with Vitamin B12 to elevate everyday skincare rituals for a facial experience at home. Used in the Correct step.
• Reusable Cotton Pads (5 pack) Reusable cotton pads that are gentle on skin and the environment as an eco-friendly alternative to disposable pads.
• PRO Serum Collection Collection bundle of PRO Strength serums (Vitamin C, Retinol, Niacinamide) allowing layering for multiple skin concerns. Priced at NZ$359 (7% discount from NZ$387).
• Skinsmiths LED Facial Mask At-home LED facial device providing clinically relevant wavelengths of red and blue light therapy to boost the skincare ritual. Priced at NZ$299.

Quantifiable outcome

• PRO Strength Retinol reduces appearance of fine lines in 4 weeks (instrumental measurement of average roughness Ra)
• +8 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• CACIcoreChannel Partner/ Reseller/ DistributorCACI is a chain of skincare clinics across New Zealand with over 100 locations. Skinsmiths products are available through all CACI clinic locations nationwide, from Northland to Southland. CACI provides professional skincare treatments and recommends Skinsmiths products as part of their skincare programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DECIEM (The Ordinary): Global DTC skincare brand built around clinical actives at transparent pricing. Highly comparable to Skinsmiths in active-ingredient positioning and direct-to-consumer model.
• Paula's Choice Skincare: Science-driven skincare brand with clinical efficacy claims across cleansers, serums, and exfoliants. Comparable in DTC-led distribution and research-backed product positioning.
• Dermalogica: Professional-grade skincare brand that sells primarily through skincare therapists and clinics. Closely mirrors Skinsmiths' CACI clinic-led go-to-market plus direct online channel mix.
• Drunk Elephant: Premium clean and biocompatible skincare brand built around active ingredients (Vit C, retinol, peptides) with clinical and outcome-based messaging. Comparable in efficacy-led positioning and ritual-style merchandising.
• Dr. Dennis Gross Skincare: Clinical skincare brand selling peels, serums, and devices (LED) via DTC and professional channels. Mirrors Skinsmiths' combination of clinical actives and device-led routine extensions.

Broad incumbents

• CeraVe: Mass-market dermocosmetics leader (L'Oréal) carrying cleansers, moisturisers, and treatment serums backed by clinical claims. Overlaps with Skinsmiths' category and active-ingredient messaging at much larger scale.
• La Roche-Posay: Global dermatologist-recommended skincare brand with strong clinical positioning and broad facial skincare ranges. A natural adjacent incumbent competing for the same efficacy-driven consumer.

Regional players

• Trilogy (Trilogy Natural Products): New Zealand-origin natural skincare brand with rosehip oil hero ingredient and broad retail distribution. Closest NZ-based comparable peer and direct competitor in the natural/clean skincare niche.

Emerging players

• Glow Recipe: Digital-first skincare brand specialising in fruit-derived actives and serums-masks hybrid products. Comparable in DTC model, content-led marketing, and ingredient-story merchandising.
• Beautycounter: Clean and sustainability-positioned skincare brand with cruelty-free, vegan, and recyclable packaging credentials. Comparable to Skinsmiths on sustainability and certification-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skinsmiths
• Instagraminstagram.com/skinsmiths
• Xx.com/skinsmiths_uk
• LinkedInlinkedin.com/company/skinsmiths

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skinsmiths