Ravaglioli

What Ravaglioli does

Ravaglioli sells primarily through a B2B enterprise field-sales model, with owned sales and service entities in Italy, France, UK, and Germany, a self-serve web order portal for transactional volume, and regional distributors covering independent garages in 35+ countries. Revenue is generated via quote-based hardware sales across lifts, wheel service, diagnostic equipment, and recurring accessories/spare-parts consumption, supplemented by the QuickShip fast-delivery program. Customer segments include independent garages, OEM-authorized workshops, premium and luxury car dealerships (Volvo, BMW, Audi, Aston Martin, Jaguar Land Rover, Lamborghini), public transport operators, motorsport workshops, and vocational training institutions. Pricing is not publicly disclosed; customer concentration appears diversified across marquee OEM accounts and a long tail of independent workshops. No financial figures are publicly reported; revenue estimation must rely on headcount, footprint, and peer benchmarks.

Name

Ravaglioli

Legal name

Vehicle Service Group Italy S.r.l.

Website

https://ravaglioli.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

251–500 employees

Short description

Ravaglioli is an Italian manufacturer of vehicle lifts, tyre service equipment, and diagnostic systems, sold across Europe and 35+ countries to independent garages, OEM-authorized workshops, and premium car dealerships, operating as a brand within Dover Corporation's Vehicle Service Group.

Ownership category

akta.pro rank

Product category

Automotive Workshop Equipment

NAICS

Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Vehicle lift equipment
• Wheel service equipment
• Automotive diagnostic systems
• Workshop lifting solutions
• Automotive service equipment

Headquarters

HQ city

Sasso Marconi

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Lift Sales: Direct sales of automotive lifts including 2-post, 4-post, scissor, mobile column, and pit lifts. Hardware sales model with regional distribution through company offices in Italy, France, UK, and Germany
2. Wheel Service Equipment: Sales of tyre changers, wheel balancers, tyre inflators, and related accessories
3. Diagnostic Equipment: Sales of wheel aligners, brake testers, headlight beam testers, connected workshop systems, and tyre tread measuring equipment
4. Accessories and Spare Parts: Genuine spare parts and accessories for all equipment lines including pads, adapters, tool supports, and stand systems

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Ravaglioli designs, manufactures, and sells vehicle lifts (2-post, 4-post, scissor, mobile column, and pit lifts), wheel service equipment (tyre changers and wheel balancers), diagnostic systems (wheel aligners, brake testers, and headlight beam testers), and A/C recharging stations for professional automotive workshops, dealerships, and OEM-authorized service networks. The company offers its products through three core series — Horizon Series, Legend Series, and Alpha Series — and supports them with a dedicated genuine spare-parts catalogue and a QuickShip rapid-delivery program.

Product overview

Ravaglioli, as a brand of Vehicle Service Group (VSG), is Europe's leading manufacturer of vehicle lifts, tyre equipment, and diagnostics. The company operates a multi-product portfolio organized into four core product categories: Lifts (2-post, 4-post, mid-rise, double scissor, scissor, inground, mobile column, pit, jacking beams, lifting tables), Wheel service (tyre changers, wheel balancers, tyre inflators, tyre service equipment), Diagnostic (wheel aligners including 3D Tower, brake testers/test lanes, headlight beam testers, connected workshop, tyre tread depth measuring), and Other products (A/C recharging stations). The product line is supported by dedicated accessories for each category. Key product sub-brands include the Horizon Series (electro-hydraulic lifts), Legend Series (electromechanical lifts), and Alpha Series (wireless lifts with app configuration). The company also offers a QuickShip program for fast delivery and Genuine Spare Parts for maintenance. Notable product models include the KPH35EVP Premium Electric Vehicles lift designed specifically for EV applications, the KPH40SAVM with innovative AV arms extending 20% further, and the 3D Tower wheel aligner. The portfolio includes TEq-Link connectivity across multiple products enabling connected workshop capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Vehicle Service Group (VSG): Parent operating company brand under which Ravaglioli operates as a product line.

Products and services

• Horizon Series Lifts

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Vehicle Service Group (VSG)coreOthersRavaglioli operates as a brand of Vehicle Service Group (VSG), which is part of Dover Corporation. VSG EMEA encompasses Ravaglioli, BlitzRotary, and related brands across Europe, Middle East, and Africa.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BendPak: US manufacturer of vehicle lifts, tire changers, and wheel balancers sold globally. Overlaps significantly with Ravaglioli's core lift and wheel service portfolio, especially in independent garage and performance/motorsport channels.
• MAHA: German manufacturer of vehicle lifts, brake testers, and play detectors for automotive workshops and inspection stations. Directly competes with Ravaglioli in lifts and brake/headlight diagnostic equipment across European OEM, dealer, and independent workshop channels.
• Stertil-Koni: Specialist in heavy-duty vehicle lifts (mobile column lifts, platform lifts, in-ground pistons) for trucks, buses, and public transport. Comparable to Ravaglioli's mobile column lift and public-transport customer base (e.g., ACTV Venice).
• Hofmann (Snap-on Equipment): Snap-on's wheel alignment and tyre equipment brand, manufacturing aligners, tyre changers, and balancers. Directly competes with Ravaglioli in OEM dealer and high-volume workshop channels across Europe.
• Hunter Engineering: US-based manufacturer of wheel alignment systems, tire changers, wheel balancers, and brake lathes. A leading direct competitor to Ravaglioli's diagnostic (3D wheel aligners, brake testers) and wheel service product lines globally.
• Nussbaum: German family-owned manufacturer of automotive lifts including 2-post, 4-post, scissor, and inground lifts. Competes head-to-head with Ravaglioli's Horizon and Legend series in European dealer and independent workshop segments.
• Beissbarth: German manufacturer of wheel alignment, ADAS calibration, headlight testing, and tyre service equipment. Direct overlap with Ravaglioli's diagnostic product category, especially in OEM-authorized workshops.
• Rotary (VSG): US-based vehicle lift brand within Vehicle Service Group, sister brand to Ravaglioli. Competes in the same product categories (2-post, 4-post, alignment, wheel service) under the same VSG/Dover umbrella, providing a directly comparable product portfolio and business model.
• BlitzRotary: German sister brand under Vehicle Service Group / Dover that manufactures vehicle lifts, tyre changers, and wheel alignment equipment. Operates as Ravaglioli's German-market counterpart and shares VSG EMEA engineering, distribution, and customer base (e.g., BlitzRotary GmbH in Bräunlingen).

Regional players

• Giuliano Industrial: Italian-based manufacturer of tyre changers and wheel balancers serving the EMEA aftermarket. Closely comparable to Ravaglioli's wheel service category with similar customer base but a narrower product range focused on tyre/wheel equipment only.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Ravagliolirav
• Facebookfacebook.com/RAV.Ravaglioli
• LinkedInlinkedin.com/company/ravaglioli-s.p.a.
• Instagraminstagram.com/ravaglioli.official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ravaglioli