Novium
Novium is a Taipei-based direct-to-consumer design company that sells the Hoverpen line of magnetic-levitation pens (Classic, Interstellar, Future) — CNC-machined from aerospace-grade aluminum and sold globally to premium consumers and corporate gift buyers across 70+ countries.
- Company typePrivate
- Founded2021
- HeadquartersTaipei, Taiwan
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Novium does
Novium Inc. is a Taipei, Taiwan-based direct-to-consumer design company that manufactures and sells the Hoverpen line — gravity-defying ballpoint, rollerball, and fountain pens that hover without electricity or batteries via a proprietary calibrated neodymium magnet system. The core product architecture is CNC-machined from aerospace-grade 6061 aluminum across 100+ fabrication processes with hand-finished anodized coating; pens are paired with German-engineered Schmidt ink cartridges (D1 ballpoint for Classic/Interstellar; Schmidt 888 ceramic roller for Future). The flagship Hoverpen Interstellar hovers at 23.5° (Earth's axial tilt), the Classic at 90°, and the newest Hoverpen Future at 60° with a 2-in-1 fountain/rollerball modular body and an optional 18K solid gold nib.
The company sells exclusively through its own e-commerce storefront (noviumdesign.com) plus localized regional sites for Europe, the UK, Australia, Canada, and Asia-Pacific, with a US-based warehouse enabling 1-3 day domestic dispatch. Pricing spans $72 (Classic) to $699 (18K gold nib Future), with accessory and consumable attach (Dock, carrying case, notebook, ShuttlePort, ink refills, daily productivity cards). A B2B corporate gifting program supports custom engraving at MOQ 40 units and custom packaging at MOQ 100 units. End customers are premium individual consumers (professionals, executives, designers) and corporate gift buyers (procurement, HR, executive assistants) across 70+ countries.
As of 2026, Novium reports 400,000+ Hoverpens sold across 70+ countries with a 4.7/5 average rating from 1,500+ verified customers, and holds three notable design awards (TIME Best Inventions 2022, Platinum A' Design 2025, MUSE Gold 2020). The company is founder-owned and bootstrapped, with no external venture or private equity investment disclosed in available materials.
Novium firmographics
Firmographics- Name
- Novium
- Legal name
- Novium Inc.
- Website
- https://noviumdesign.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novium is a Taipei-based direct-to-consumer design company that sells the Hoverpen line of magnetic-levitation pens (Classic, Interstellar, Future) — CNC-machined from aerospace-grade aluminum and sold globally to premium consumers and corporate gift buyers across 70+ countries.
- Ownership category
- akta.pro rank
Novium industry classification
Industry- Product category
- Premium Stationery / Writing Instruments
- NAICS
- Cutlery and Handtool Manufacturing (3322)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Graphics Tablets, Styluses & Pen Displays (HDACAFAD)
Keywords
Where Novium is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices2 records
Markets served
Novium business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Product Sales: One-time purchase model for pens and accessories sold directly to consumers through noviumdesign.com. Products include Hoverpen pens (Classic, Interstellar, Future), premium editions (18K gold, meteorite), and accessories (dock, carrying case, notebook, card holder, ink refills). No subscription or recurring revenue component.
- Corporate Bulk Ordering: B2B sales program for corporate gifting with customization options (engraving on pen body from 40 units, pedestal base engraving from 100 units, custom packaging from 100 units). Minimum order quantities and 4-week lead times. Payment via credit card, PayPal, or wire transfer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hoverpen Classic - The original gravity-defying pen |
| Unit Pricing | Pay-as-you-go | Hoverpen Interstellar - Award-winning centerpiece pen |
| Unit Pricing | Pay-as-you-go | Hoverpen Future - Luxury 2-in-1 fountain and rollerball pen |
| Unit Pricing | Pay-as-you-go | Accessories - Desk accessories and ink refills |
| Unit Pricing | Multi-year contract | Corporate Bulk Orders - Customized pen orders for businesses |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Novium product offering
Product offeringCore offering
Novium designs, manufactures, and sells gravity-defying pens (Hoverpen Classic, Interstellar, and Future models) that hover through precision-calibrated passive magnetic levitation without electricity or batteries. The pens are CNC-machined from aerospace-grade 6061 aluminum and sold direct-to-consumer alongside complementary premium stationery accessories (display dock, carrying case, notebook, card holder, productivity cards) and ink refills, with a corporate gifting program offering custom engraving for bulk orders.
Product overview
Novium is a direct-to-consumer company specializing in innovative gravity-defying pens and premium stationery accessories. The product lineup centers on three Hoverpen models (Classic, Interstellar, Future) that use precision-calibrated magnetic levitation to hover without electricity or batteries. The Hoverpen Classic stands upright at 90 degrees, the award-winning Interstellar hovers at Earth's 23.5-degree axial tilt, and the premium Future model features a 2-in-1 fountain/rollerball at 60 degrees. These core pens are complemented by desk accessories including the Novium Dock display stand, ShuttlePort paperclip holder, Metal Astral Card greeting card, Notebook, Zinc Alloy Card Holder, Carrying Case, and Daily Productivity Cards. Consumables include D1 Schmidt ballpoint refills for Classic/Interstellar and Schmidt 888 rollerball/fountain cartridges for Future. The company offers corporate gifting programs with engraving starting at 40 units. All products are designed and manufactured in Taiwan using aerospace-grade aluminum and precision CNC machining.
Differentiator
Problem solved
Functional benefit
Products and services
- Hoverpen Classic The world's first gravity-defying pen that stands upright at 90° on its magnetic pedestal. CNC-machined from aerospace-grade aluminum and uses D1 Schmidt ballpoint ink cartridges. Available in Dark Grey, Midnight Blue, and Pearl Grey. Starting price $72.
- Hoverpen Interstellar Award-winning ballpoint pen hovering at 23.5° — Earth's axial tilt. CNC-machined from aircraft-grade aluminum with D1 Schmidt ballpoint cartridges. Available in Space Black, Starlight Silver, Mars Magma, and Neptune Blue, with premium options including 18K gold-plated ring ($129), meteorite-embedded version ($399), and gift set ($239). Starting price $99.
- Hoverpen Future Luxurious 2-in-1 fountain and rollerball pen hovering at 60°. Features interchangeable nibs, modular encasing, and German Schmidt ink cartridges. Available with stainless steel or 18K solid gold nib option ($699). Uses Schmidt 888 ceramic roller cartridges or K5 European-spec converter for bottled fountain pen ink. Starting price $159.
Quantifiable outcome
- 4.7/5 average rating from over 1,500+ customers worldwide
- +3 more outcomes
Companies that use Novium
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Novium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Novium partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SchmidtcoreGerman engineering partner supplying premium ink cartridges. Schmidt ballpoint cartridges (D1 format) used in Hoverpen Classic and Interstellar; Schmidt Safety ceramic roller 888 cartridges used in Hoverpen Future. Schmidt is recognized as the luxury standard in ballpoint pens, providing consistent quality and smooth writing experience.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Novium competitors and assessment
Company assessmentBroad incumbents
- Montblanc: Montblanc is the dominant global luxury pen and writing-instrument brand (part of Richemont), covering fountain, ballpoint, and rollerball pens priced from low hundreds to tens of thousands of dollars. It is comparable as the benchmark for premium positioning and gift-channel distribution that Novium targets with the Hoverpen line.
- Pilot (Namiki): Pilot is a major Japanese writing-instrument manufacturer with premium sub-brands (Namiki, Vanishing Point) distributed globally. Comparable to Novium as a broad incumbent competing in the same premium pen and fountain-pen category, albeit at much larger scale.
- Pelikan: Pelikan is a heritage German fountain-pen and fine-writing brand with global distribution and a strong gift-channel presence. Comparable to Novium as a premium writing-instrument maker competing for executive gifting and fountain-pen enthusiasts.
Direct peers
- Caran d'Ache: Caran d'Ache is a Swiss manufacturer of high-end writing instruments and art supplies, known for design-forward limited editions and premium pricing. Comparable to Novium because both compete on craftsmanship, design-award recognition, and gifting positioning in the same premium pen category.
- Fisher Space Pen: Fisher Space Pen pioneered specialty, technology-driven ballpoint pens (the original pressurized 'space pen' used by NASA) and sells globally as a premium novelty and gift item. Comparable to Novium because both use engineering/physical novelty as the primary differentiator rather than pure heritage.
- Lamy: Lamy is a German family-owned premium writing-instrument brand with strong industrial-design credentials (notably the Lamy 2000 and Safari lines). Comparable to Novium because both are design-led pen brands selling globally at premium price points and targeting design-conscious professionals.
- Moleskine: Moleskine is a globally distributed premium notebook and stationery brand, originally famous for the iconic black hardcover notebook, now selling accessories and writing tools. Comparable to Novium because both are design-led, gift-channel-driven DTC stationery brands at premium price points.
- Tombow: Tombow is a Japanese stationery maker with strong design heritage, including design-award-recognized pens and writing instruments. Comparable to Novium as a design-forward Asian stationery manufacturer targeting premium consumers and creative professionals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Novium social profiles
Digital presenceNovium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novium leadership team
Management profileNumber of profiles
Profiles4 records
Novium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novium
What does Novium do?
Novium designs, manufactures, and sells gravity-defying pens (Hoverpen Classic, Interstellar, and Future models) that hover through precision-calibrated passive magnetic levitation without electricity or batteries. The pens are CNC-machined from aerospace-grade 6061 aluminum and sold direct-to-consumer alongside complementary premium stationery accessories (display dock, carrying case, notebook, card holder, productivity cards) and ink refills, with a corporate gifting program offering custom engraving for bulk orders.
Is Novium a public or private company?
Novium is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Novium founded?
Novium was founded in 2021. It employs 11 to 50 people.
Where is Novium based?
Novium is headquartered in Taipei, Taiwan, in the Asia region.
How does Novium make money?
Two revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are corporate Bulk Ordering.
Who are Novium's main competitors?
Broad incumbents on record are Montblanc, Pilot (Namiki) and Pelikan. Direct peers are Caran d'Ache, Fisher Space Pen, Lamy, Moleskine and Tombow.
Does Novium have an API?
No public API is recorded for Novium.
What industry is Novium in?
Novium's product category is Premium Stationery / Writing Instruments. Its primary akta.pro industry code is HDACAFAD, Graphics Tablets, Styluses & Pen Displays. Its NAICS code is 3322 and its SIC code is 3950.