Segura Viudas

What Segura Viudas does

Segura Viudas is a Spanish sparkling wine (cava) producer headquartered in Torrelavit, in the Penedès wine region of Barcelona, Spain. The company traces its viticultural heritage to 1126 and was formally incorporated as SEGURA VIUDAS, S.A. in February 1972; it operates today as a subsidiary of Grupo Freixenet within the Henkell Freixenet global sparkling wine group. Its core offering centers on four D.O. Cava cuvées — Brut Reserva Heredad (flagship, 24+ months on lees), Brut Reserva (classic, minimum 15 months), Brut Rosé (Trepat/Pinot Noir/Garnacha), and Organic Brut — produced via the traditional method (méthode champenoise) with proprietary selected yeast strains, whole-grape pressing limited to the first 50% of juice ('flower' must), and a poignettage technique before disgorgement to intensify autolysis character.

The company generates revenue through three streams: (1) direct bottle sales via an on-site wine shop, telephone/email ordering, the Club Cuvee marketplace, and country-specific e-commerce sites covering Spain, the USA, Australia, Argentina, and Japan; (2) wine tourism experiences including traditional winery tours, gastronomic brunches (€300 for groups of 2–6), breakfast at the vineyards, tailor-made tastings (from €45 per person, minimum 6), and themed nights; and (3) event hosting for weddings, corporate functions, and MICE events with outdoor capacity up to 500 guests. Marketing relies on content-led storytelling across Instagram, Facebook, Twitter, YouTube, and a newsletter, reinforced by multiple international awards (Mundus Vini, Concurs Mondial de Bruxelles, Premis Vinari) and sustainability credentials (Biosphere since 2017, WTTC Safe Travels since 2021).

Operationally, the company runs a small technical team led by Technical Director and oenologist Manel Quintana and Head of Laboratory Ton Raventós, with sommelier Juan Muñoz supporting brand education. Winemaking occurs in historic cellars dating to the 12th century with underground aging caves maintained at a constant 14–16°C, 20 meters below ground. The business serves three customer segments — individual wine enthusiasts, wine tourists, and event/hospitality organizers — with a horizontal segmentation approach rather than enterprise anchor accounts.

Name

Segura Viudas

Legal name

SEGURA VIUDAS, S.A.

Website

https://seguraviudas.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Segura Viudas is a historic Spanish cava producer in the Penedès region near Barcelona, making traditional-method sparkling wines across four core cuvées and serving individual wine enthusiasts, wine tourists, and event clients via DTC channels and on-site winery experiences.

Ownership category

akta.pro rank

Product category

Sparkling Wine Production (D.O. Cava)

NAICS

Wineries (31213), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)

Keywords

• Artisanal cava wines
• Traditional method sparkling
• Wine tourism experiences
• Penedès winery
• D.O. Cava production

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine and Cava Sales: Sale of cava and wine products directly to consumers visiting the winery shop and through telephone/email orders for shipment.
2. Wine Tourism Experiences: Revenue from gastronomic tours, tasting experiences, and custom wine tastings offered at the winery. Includes branded experiences like traditional winery tours, gastronomic brunches, breakfast at vineyards, and tailor-made tastings.
3. Event Hosting: Revenue from hosting corporate events, weddings, and celebrations at the winery venue. The winery offers spaces for MICE events, private celebrations, and themed events with capacities up to 500 people outdoors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Segura Viudas is a historic Catalan winery that produces premium D.O. Cava sparkling wines using the traditional method (méthode champenoise) from indigenous Spanish grape varieties. The company manufactures four core cava products (Brut Reserva Heredad, Brut Reserva, Brut Rosé, and Organic Brut) and complements production with wine tourism experiences including guided winery tours, gastronomic brunches, and tailor-made tastings at its Penedès estate near Barcelona.

Product overview

Segura Viudas is a historic Catalan winery dating back to the 12th century, producing premium D.O. Cava sparkling wines and still wines. The product portfolio centers on four main cava offerings: Brut Reserva Heredad (flagship premium), Brut Reserva (classic aged cava), Brut Rosé (rosé cava), and Organic Brut (organic certified). Beyond beverages, the company offers wine tourism experiences including traditional winery tours, gastronomic brunch pairings, tailor-made tastings, and breakfast at the vineyards. Additionally, the company provides cocktail recipes and food pairing guidance featuring their cava range.

Differentiator

Problem solved

Functional benefit

Brands

• Brut Reserva Heredad: Premium cava icon product, aged over 24 months, blend of 75% Macabeo and 25% Chardonnay
• Brut Reserva
• Brut Rosé
• Organic Brut

Products and services

• Brut Reserva Heredad Flagship premium D.O. Cava crafted from 75% Macabeo and 25% Chardonnay grapes, aged for over 24 months on lees. Hand-harvested grapes transported in 25kg self-draining boxes to preserve freshness. Targeted at premium sparkling wine consumers for special occasions.
• Brut Reserva Classic D.O. Cava blend of 50% Macabeo, 30% Xarel·lo, and 20% Parellada. Aged a minimum of 15 months with three months of yeast autolysis in base wine before bottling plus additional bottle aging. Targeted at consumers seeking versatile, food-friendly sparkling wine.
• Brut Rosé Rosé D.O. Cava made from 40% Trepat, 40% Pinot Noir, and 20% Garnacha. Produced through traditional skin maceration to extract color and aromas with a minimum of 12 months aging. Targeted at consumers seeking fresh, sophisticated rosé sparkling wine.
• Organic Brut Organic certified D.O. Cava from Macabeo (50%), Parellada (40%), and Xarel·lo (10%) sourced from certified organic vineyards. Aged 12-15 months. Targeted at sustainability-minded consumers seeking organic sparkling wine with centuries-old agricultural heritage.
• Traditional Winery Tour Guided tour of the historic 12th-century winery and underground cellars explaining the traditional cava-making process. Targeted at tourists and visitors to the Penedès region.
• Gastronomic Brunch Experience Private group experience priced at €300 for 2-6 people and €50 per additional person. Includes vineyard walk, winery visit, underground cellars, five gastronomic creations paired with five cava and wine tastings, water and coffee. Targeted at small groups, food enthusiasts, and premium tourists.
• Tastings Unique (Tailor-Made Tasting) Personalized 3-hour tasting experience priced from €45 per person with a minimum group of 6 (or equivalent payment). Includes exclusive cavas and wines in unique spaces such as underground cellars, Blue Winery, laboratory, or vineyard. Targeted at groups, corporate clients, and connoisseurs seeking bespoke experiences.
• Breakfast at the Vineyards Nature-immersive tour explaining Penedès biodiversity led by a biologist, followed by a brunch in the vineyards with local delicacies and a visit to the winery and underground cellars. Targeted at tourists interested in sustainability, nature, and gastronomy.

Quantifiable outcome

• Gold Medal - Concurs Mondial de Bruxelles 2020
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Henkell FreixenetcoreStrategic or Co-development PartnerSegura Viudas is part of Grupo Freixenet, which in turn is part of Henkell Freixenet, a major global sparkling wine group. The compliance information system and reporting channels are shared across the Henkell Freixenet group. Segura Viudas operates under the Grupo Freixenet umbrella while maintaining its own brand identity and wine production.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Codorníu: Historic Spanish cava producer also founded in the Penedès (1551), maker of multiple traditional-method cavas including Reserva and premium labels, with international distribution directly comparable to Segura Viudas.
• Freixenet: Sister brand under Grupo Freixenet producing cava at scale (including iconic Cordon Negro) across the same Penedès terroir with shared parent distribution infrastructure, the most directly comparable producer within Segura Viudas' own corporate group.
• Juvé y Camps: Family-owned Penedès cava house producing Reserva and Gran Reserva traditional-method cavas, with on-site wine tourism and direct-to-consumer hospitality, closely overlapping Segura Viudas on product and experience model.
• Gramona: Premium Penedès producer specializing in long-aged, traditional-method sparkling wines (Corpinnat founding member), directly comparable to Segura Viudas on premium méthode champenoise positioning and biodynamic practices.
• Raventós i Blanc: Penedès-based, family-run, single-estate producer focused on traditional-method sparkling wines under the historic Conca del Riu Anoia appellation, comparable to Segura Viudas on craft heritage and estate-driven production.
• Recaredo: Long-aged, traditional-method Penedès cava maker (Corpinnat founding member) with similar minimum-lees-aging philosophy and small-batch artisanal positioning to Segura Viudas.
• Llopart: Penedès family winery producing traditional-method cava since 1887, with comparable product range (Reserva, Brut Nature, premium) and DTC wine tourism operations overlapping with Segura Viudas.

Broad incumbents

• Mionetto: Leading Prosecco brand with broad international distribution, representing the principal alternative-sparkling category pressuring cava share in trade and consumer mindshare — directly relevant to Segura Viudas' competitive context.
• Veuve Clicquot: Global super-premium Champagne house setting the international benchmark for traditional-method sparkling wine price premium; competing for the same on-trade and gifting occasion as Segura Viudas' Heredad-tier cavas.
• Moët & Chandon: Largest-scale global Champagne brand and LVMH flagship, the broad incumbent whose marketing scale and global distribution define the premium traditional-method sparkling category in which Segura Viudas competes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seguraviudasES
• YouTubeyoutube.com/user/seguraviudastv
• Facebookfacebook.com/seguraviudasusa
• Instagraminstagram.com/seguraviudas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segura Viudas