Heart Ministry Center

What Heart Ministry Center does

Heart Ministry Center is a non-profit social services organization headquartered at 2222 Binney Street in Omaha, Nebraska, that delivers an integrated continuum of food, healthcare, and workforce programs to individuals and families severely affected by poverty in the Omaha metropolitan area. Founded in 1980 (per organizational history; firmographic data references 2007 as a separate milestone), the organization operates four core programmatic pillars: the Choice Food Distribution Program (Nebraska's largest food pantry, distributing nearly 4 million pounds of food in 2024), the Monen Healthcare Clinic (a free interprofessional clinic providing medical, dental, vision, mental health, and therapy services to 6,000+ clients), the Fresh Start Job Training Program (a recently expanded nine-month workforce development program for individuals overcoming addiction, incarceration, or hardship), and the Willing Partner Program (intensive case management pairing clients with navigators toward self-sufficiency). The organization does not rely on proprietary technology; its services are delivered in-person at its campus, supplemented by a mobile distribution truck, community partner locations, and bilingual outreach.

The business model is a hybrid of charitable donations, foundation and government grants, fundraising events, and earned revenue from social enterprises. Key annual events include Holy Smokes (a 20th-annual signature fundraiser in 2025) and the Harmonies for Hope concert series ($34,543 raised in 2024). Social enterprises include Fresh Start Laundromat, FRESH Floral, and Brave Heart Gear (a custom apparel printing business launched sharing Midtown retail space with FRESH Floral at 4922 Dodge Street); revenue from these enterprises is reinvested into programs and provides employment for Fresh Start graduates. Strategic institutional partners include Creighton University, University of Nebraska Medical Center (UNMC), Lending Link, Food Bank of the Heartland, Goodwill/Heartland Workforce Solutions, and Reveiz Law.

Heart Ministry Center is currently expanding its footprint and product surface. A 20,000-square-foot grocery store is planned for North Omaha's food desert near 25th and Lake Streets, expected to open in 2028, with architecture by Alley Poyner Macchietto and design informed by 500+ community interviews. The organization is led by CEO Damany 'Dom' Rahn (appointed January 2024, succeeding Mark Dahir) with a refreshed C-suite including COO Amy Holmes, CFO Mike Masek, and CDO Rick Berger. Heart Ministry Center has not received venture capital or private equity investment and is funded entirely through philanthropic, grant, event, and social enterprise revenue.

Name

Heart Ministry Center

Legal name

Heart Ministry Center

Website

https://heartministrycenter.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Heart Ministry Center is a non-profit in Omaha, Nebraska, delivering an integrated suite of food distribution, free healthcare, job training, and case management programs — plus three social enterprises — to individuals severely affected by poverty in the Omaha area.

Ownership category

akta.pro rank

Product category

Social Services

NAICS

Community Food Services (624210), Community Food Services (62421), Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

Keywords

• Food distribution services
• Community healthcare clinic
• Job training programs
• Social enterprise operations
• Poverty relief services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations from supporters, with a robust donor base evidenced by sponsor recognition on the website and newsletter publications
2. Fundraising Events: Annual events including Holy Smokes (20th annual in 2025) and Harmonies for Hope concert series generate significant revenue - Holy Smokes 2025 raised funds through auctions and Raise The Paddle
3. Social Enterprise Revenue: Three social enterprises (Fresh Start Laundromat, FRESH Floral, Brave Heart Gear) generate revenue that is reinvested into programs. Revenue from these businesses supports workforce development and program operations
4. Government and Foundation Grants: Partnerships with foundations and government programs support specific initiatives and expansion projects

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Heart Ministry Center provides free food, healthcare, job training, and case management services to individuals and families severely affected by poverty in the Omaha area. The organization operates Nebraska's largest food pantry (Choice Food Distribution), the Monen Healthcare Clinic offering medical, dental, vision, and mental health services, the Fresh Start Job Training Program, and the Willing Partner case management program. Three social enterprises (Fresh Start Laundromat, FRESH Floral, Brave Heart Gear) provide employment for program graduates and generate revenue to reinvest in programs.

Product overview

Heart Ministry Center is a non-profit social services organization offering an integrated continuum of programs focused on providing food, healthcare, and a way forward for individuals severely affected by poverty in the Omaha area. The organization operates multiple social enterprises (Fresh Start Laundromat, FRESH Floral, Brave Heart Gear) that provide job training and employment for program graduates. Core services include the Choice Food Distribution Program (Nebraska's largest food pantry), Monen Healthcare Clinic (offering free medical, dental, vision, and mental health services), the Fresh Start Job Training Program, and the Willing Partner case management program. A planned 20,000-square-foot grocery store scheduled to open in 2028 will expand food access in the North Omaha food desert while creating additional jobs.

Differentiator

Problem solved

Functional benefit

Brands

• The Pulse: Heart Ministry Center's newsletter publication

Products and services

• Choice Food Distribution Program Nebraska's largest food pantry providing choice-based food selection to community members in need; distributed nearly 4 million pounds of food in 2024 with weekly drive-through and walk-up service.
• Monen Healthcare Clinic Free clinic offering comprehensive medical, dental, vision, mental health, physical therapy, and occupational therapy services to uninsured and underinsured community members; served over 6,000 clients in 2024.
• Fresh Start Job Training Program Nine-month holistic job training program that addresses personal and professional development, providing coaching, skill-based training, mental health support, and hands-on work experience for individuals overcoming addiction, incarceration, or hardship; over 150 graduates to date.
• Willing Partner Program Case management program pairing community members with navigators to develop personalized plans toward self-sufficiency; addresses housing, finances, food insecurity, mental health, and legal concerns. Nearly $300,000 in financial assistance provided to 450 individuals in 2024.
• Brave Heart Gear Custom apparel printing social enterprise creating jobs for Fresh Start graduates while providing custom t-shirts, hoodies, and apparel for individuals, businesses, schools, churches, and organizations.
• Fresh Start Laundromat Full-service affordable laundromat at 24th and Binney Streets offering laundry services with free drying times several days per week, staffed by Fresh Start graduates; open to the general public while serving as a community connection point.
• FRESH Floral Floral design and delivery social enterprise in Midtown Omaha offering arrangements for weddings, celebrations, and everyday occasions while providing hands-on job training for program participants.

Quantifiable outcome

• Nearly 4 million pounds of food distributed to community members in 2024
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and supporting.

• Lending LinkcoreStrategic or Co-development PartnerLending Link provides financial literacy services through in-person budgeting classes held twice monthly in English and Spanish, plus weekly on-site coaching. Representatives help community members with credit scores, loan applications, and steering away from predatory lenders. They report 95% loan approval rate when Heart Ministry Center refers clients directly.
• Reveiz Law (Elena Reveiz)coreImplementation/ SI/ Consulting PartnerImmigration law legal clinic providing appointments on the first Friday of each month from 10am-12pm. Elena Reveiz has over 20 years immigration law experience, licensed in Nebraska and Iowa, practicing in immigration courts throughout the US including Puerto Rico.
• Creighton UniversitycoreStrategic or Co-development PartnerHealthcare partnership providing clinical expertise through Monen Clinic. Medical, dental, and other health profession students gain hands-on community experience. Joint presentation at Collaborating Across Borders IX conference with UNMC in May 2025.
• University of Nebraska Medical Center (UNMC)coreStrategic or Co-development PartnerHealthcare partnership for Monen Clinic collaboration. Co-hosted Collaborating Across Borders IX conference with Creighton in May 2025 where Monen Clinic presented their innovative interprofessional approach.
• Food Bank of the HeartlandcoreOthersAnnual food safety audits of Choice Food Distribution Program. Awarded A+ rating in 2025 audit confirming industry standards for quality, cleanliness, and process management.
• Goodwill/Heartland Workforce SolutionssupportingStrategic or Co-development PartnerResume workshops and job skills training for Willing Partner Program participants. Provides referral process and occupational skills training supporting employment goals.
• Dental DesignssupportingStrategic or Co-development PartnerPartnership providing no-cost dentures to community members through Monen Healthcare Clinic services.
• Boys Town Mobile Hearing and Speech ClinicsupportingStrategic or Co-development PartnerMobile clinic providing hearing and speech screenings for community members at Heart Ministry Center.
• Arbor BanksupportingStrategic or Co-development PartnerConducts monthly Financial Literacy Classes at Heart Ministry Center, teaching tools and navigation of financial space for community members.
• Nebraska Diaper BanksupportingOthersCollaboration providing free diaper distribution on third Monday of each month. Limited quantities available for parents with children up to third birthday.
• Total Transitions Yoga, LLC (Malerie Scheffler)supportingImplementation/ SI/ Consulting PartnerNutrition instructor providing monthly Nutrition Class on eating healthy on a budget, held in HMC Classroom.
• Alley Poyner Macchietto ArchitecturesupportingImplementation/ SI/ Consulting PartnerArchitecture firm providing design services for planned 20,000-square-foot grocery store near 25th and Lake Streets in North Omaha.
• Homeboy IndustriessupportingStrategic or Co-development PartnerLearning partnership with Los Angeles-based gang rehabilitation organization. HMC team visited to study social enterprise model. Homeboy operates 14 social enterprises providing employment and support for 500 people in their program.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Heartland Family Service: Omaha-area nonprofit providing integrated human services including case management, mental health, addiction recovery, housing, and workforce support — direct overlap with HMC's Willing Partner and Fresh Start programming in the same geography.
• Together Omaha: Omaha-area faith-based nonprofit providing emergency assistance, food, housing support, and case management to people in poverty. Comparable comprehensive social services model and faith-based funding approach in the same metro.
• Goodwill of the Great Plains / Goodwill Industries: Nonprofit social enterprise operator providing job training, employment placement, and workforce services — direct partner with Heart Ministry Center for resume/job-skills support and a structural template for the Fresh Start program's social enterprise model.
• Charles Drew Health Center: Omaha-based Federally Qualified Health Center providing medical, dental, behavioral health, and pharmacy services to underserved populations — directly comparable to Monen Healthcare Clinic's patient population and service mix in the same metro area.
• Catholic Charities of Omaha (Catholic Charities USA network): Faith-based nonprofit providing food, housing, immigration legal services, case management, and workforce support in the Omaha area — overlapping directly with HMC's Willing Partner, Fresh Start, and food distribution programs in the same geography.

Regional players

• OneWorld Community Health Centers: Federally Qualified Health Center serving underserved populations in Omaha with medical, dental, behavioral health, and pharmacy services. Direct overlap with Monen Healthcare Clinic's patient base and service lines in the same metro.
• Food Bank for the Heartland: Regional food bank serving Nebraska and western Iowa, providing donated food to partner pantries including Heart Ministry Center's Choice Food Distribution Program. Direct operational overlap in food sourcing, storage, and distribution in the same Omaha-area market.
• Habitat for Humanity of Omaha: Omaha affiliate of the national affordable housing nonprofit providing home-ownership pathways and financial literacy for low-income families — comparable to HMC's housing/financial stability work under Willing Partner and Lending Link partnerships.

Emerging players

• Homeboy Industries: Los Angeles-based gang rehabilitation and reentry nonprofit operating 14 social enterprises serving 500+ participants — explicitly studied by Heart Ministry Center leadership as a learning partner. Direct comparison in social-enterprise-driven workforce reintegration for justice-impacted individuals.

Broad incumbents

• Salvation Army Omaha: National faith-based nonprofit providing emergency food, shelter, case management, and workforce programs with an Omaha presence. Comparable faith-based service model and donor base, though at significantly larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeartMinistryCenter
• LinkedInlinkedin.com/company/heartministrycenter
• Instagraminstagram.com/heartministrycenter
• Xx.com/HeartMinistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Ministry Center