Shenley Academy

What Shenley Academy does

Shenley Academy is a state-funded secondary school located at Shenley Lane, Birmingham B29 4HE, United Kingdom, operating as part of the E-ACT multi-academy trust. Founded in 2009 with a new building formally opened in October 2012 by the Lord Mayor of Birmingham, the academy serves secondary-age students (Years 7–11) studying towards GCSE and vocational qualifications (Cambridge National and BTEC) in subjects including Business Studies, Sport Studies, Art, Food Nutrition, and Health & Social Care. Headcount is in the 51–100 range and the leadership team is led by Headteacher Mr Rashel Rahman, with Miss Jill Stanley as SENCO and Fiona Chapman as Education Director. The academy operates under E-ACT governance from the trust's head office in Kettering and is subject to OFSTED regulation and UK-GDPR data protection.

The academy's core educational offering is built on ICT infrastructure co-invested at £1.4 million (2012–2013), comprising a Virtual Learning Environment, an academy-wide network of over 1,000 devices (all-in-one PCs, high-spec netbooks, dedicated subject sets), high-speed broadband, site-wide WiFi, and interactive whiteboards in all teaching rooms. Proprietary facility features include an Apple Mac Music Suite, an industry-standard recording studio, and a CAD/CAM technology suite in technology workshops. Adjacent provision includes the E-ACT Passport enrichment framework, Duke of Edinburgh Award, sports (including School Games Gold Partner status), peripatetic music, a structured reading programme, SEND support, the National Tutoring Programme, and a CEIAG careers programme staffed by a dedicated Careers Lead and an Independent Careers Advisor. Mental health services — ASK programme, Mental Health First Aid, dedicated hubs, and curriculum integration — are positioned as central to the academy's operating model.

As a state-funded institution, Shenley Academy does not charge tuition. Revenue derives from government per-pupil funding channelled through the E-ACT multi-academy trust, with marginal additional income from facility hire (the academy advertises its facilities for hire) and certain extracurricular paid services. The GTM motion is not commercial in nature: student intake occurs through E-ACT's admissions process governed by statutory admission arrangements, with no public marketing-driven lead generation. Customer-facing channels include a website, a Twitter account (@ShenleyMusic), termly Spotlight newsletters, and a Canva-hosted prospectus; parent engagement runs through ParentPay, Office 365, Class Charts, and CPOMS safeguarding reporting. Geographically the academy serves the West Midlands region with no disclosed plans for geographic expansion.

Name

Shenley Academy

Legal name

Shenley Academy

Website

https://shenleyacademy.e-act.org.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Shenley Academy is a state-funded secondary school in Birmingham, UK, operating within the E-ACT multi-academy trust. It serves secondary-age students (Years 7–11) with GCSE and vocational qualifications, enrichment programmes, mental health support, and a CEIAG careers programme with university and employer partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

Shenley Academy delivers state-funded secondary education for students in Years 7-11 (with some Year 13 provision), offering GCSE and vocational qualifications (Cambridge National, BTEC) alongside enrichment programmes such as the E-ACT Passport, Duke of Edinburgh Award, sport, music, PSHCE, and structured careers education. The academy also provides specialist mental health support, SEND provision, and tutoring through the National Tutoring Programme, all delivered within the E-ACT multi-academy trust framework.

Product overview

Shenley Academy is a secondary school offering Years 7-13 education as part of the E-ACT multi-academy trust. The academy's educational offerings comprise a core curriculum spanning Key Stages 3 and 4 with GCSE and vocational qualifications, complemented by enrichment programmes including the E-ACT Passport, Duke of Edinburgh Award, sport, music, and PSHCE. The careers programme (CEIAG) provides guidance from Year 7 through Year 11, while specialist support includes the National Tutoring Programme, SEND provision, and mental health services with dedicated hubs. The academy operates in partnership with external organisations including universities (Birmingham, Aston, Birmingham City), KPMG via Business in the Community, and Aimhigher Plus for extended learning opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• GCSE and Vocational Qualifications (Years 10-11) Secondary school qualifications for Years 10-11 students including GCSE subjects and vocational courses (Cambridge National and BTEC) such as Business Studies, Sport Studies, Art, Food Nutrition and Preparation, and Health & Social Care.
• Careers Education Programme (CEIAG)

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• University of BirminghamcoreStrategic or Co-development Partner · 1 January 2016Strong partnership through Aimhigher Plus programme. Students in Years 9, 10 and 11 visit both institutions to explore facilities and gain insight into Higher Education. Activities include campus days, workshops, and university preparation programmes.
• Aston UniversitycoreStrategic or Co-development Partner · 1 January 2016Partnership through Aspire to Aston programme working with students in Year 7 to 11 to raise aspirations and normalise higher education. Also involved in Aimhigher Plus activities including campus visits.
• Birmingham City UniversityminorStrategic or Co-development PartnerCampus Days programme for students to visit facilities and learn about higher education options.
• KPMG (via Business in the Community)coreStrategic or Co-development Partner8-year partnership as part of Business Class programme. KPMG provides mock interview practice, character building days, mentoring for Mosaic Enterprise Challenge, and visits to their Birmingham head office.
• Business in the Community (BiTC) / The Prince's CharitiescoreStrategic or Co-development PartnerPart of The Prince's Charities working to build healthy communities with successful businesses at heart. Has been working with Shenley Academy for multiple years to engage local businesses and inspire children's learning about career pathways.
• West Midlands PolicecoreStrategic or Co-development PartnerActive member of Edgbaston Police and Schools Sharing Panels. Two-way information sharing agreement compliant with Crime & Disorder Act 1998 and UK-GDPR. School-Police Liaison Officer (PC Ledwith) supports students on 1:1 basis regarding criminal behaviour awareness.
• Birmingham City Football Club Community TrustcoreStrategic or Co-development PartnerPartnership since 2009 delivering post-16 academic and sporting programme. Combines professional football coaching with BTEC academic programme. Students have progressed to semi-professional football, sports science, US soccer scholarships, and university programmes.
• AquariusminorOthersSubstance misuse support organisation providing 1:1 support, whole academy presentations, assemblies and workshops. Supports both children misusing substances and those impacted by family member's substance use.
• Services for Education, BirminghamminorImplementation/ SI/ Consulting PartnerPartnership to fund and provide individual and group peripatetic music lessons to selected students each year.
• Careers and Enterprise CompanycoreStrategic or Co-development PartnerNational network connecting schools with employers and careers programme providers. Enterprise Coordinators work with clusters of schools to build careers plans and make connections to local and national employers.
• University of LiverpoolminorStrategic or Co-development PartnerStudents visit the Liverpool Slavery Museum as part of cultural and educational trips through Aimhigher Plus programme.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Reach Academy Feltham: Reach Academy is a small through-school with a strong employer and university partnership model and a focus on character education — directly analogous in scale and ethos to Shenley Academy.
• Oasis Community Learning: Oasis is a UK MAT operating state-funded academies with strong mental health and wellbeing themes similar to Shenley's hub-based provision. It serves comparable demographic catchments and community schools.
• Harris Federation: Harris is a large secondary-led MAT running state-funded academies including in the West Midlands and London. It competes for the same admissions cohort, applies comparable central curriculum oversight, and reports similar Ofsted outcomes.
• Dixons Academies Trust: Dixons runs a network of secondary academies with a strong college-style specialism model and aspirational progression messaging. Comparable in size and mission to Shenley's career/university pipeline approach.
• Greenwood Academies Trust: Greenwood is a Midlands-based MAT running primary and secondary academies. Geographically close to Shenley in the West Midlands, it recruits from overlapping catchments and faces similar Pupil Premium dynamics.
• Star Academies: Star is a secondary-focused MAT running faith-inclusive state academies with overlapping Ofsted, GCSE outcomes, and enrichment (e.g. enrichment programmes analogous to Shenley's Duke of Edinburgh/E-ACT Passport).
• ARK Academies: ARK is one of the largest UK MATs operating inner-city primary and secondary academies with comparable Pupil Premium and demographic profiles. It uses a similar central-trust governance model and pursues comparable university/employer partnership strategies.

Others

• E-ACT: E-ACT is the multi-academy trust that owns and operates Shenley Academy. It runs over 20 academies across England and is the natural structural peer for governance, funding flows, and shared-services economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ShenleyOfficial
• LinkedInlinkedin.com/company/e-act

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenley Academy