Peoples Health

What Peoples Health does

Peoples Health is a Louisiana-based Medicare Advantage organization operating as a wholly-owned subsidiary of UnitedHealthcare (UnitedHealth Group). Founded in 1994 and headquartered at 3017 Veterans Memorial Blvd., Metairie, the company — legally organized as New Orleans Regional Physician Hospital Organization, LLC. d/b/a Peoples Health — offers a portfolio of 15+ Medicare Advantage plans serving Medicare-eligible individuals 65+, people with qualifying disabilities, those with end-stage renal disease, and dual-eligible Medicare/Medicaid beneficiaries across five Louisiana service regions (Greater New Orleans and Baton Rouge, Northshore, Southland, and Rural Southeast). The product mix spans HMO-POS plans (Choices 65, Choices Gold, Giveback LA-4, Patriot No Rx LA), PPO plans (Choices, Patriot), Chronic Condition Special Needs Plans (Complete Care LA-5/LA-6/LA-7), Dual-Eligible Special Needs Plans (Dual Complete LA-S5, Secure Complete, Secure Health), and employer/retiree group plans including a Louisiana Office of Group Benefits variant. NCQA-accredited and recognized with the 2026 HealthMetrix Senior Choice Gold Award.

The company's operating platform is a regional layer built on UnitedHealth Group's infrastructure: pharmacy benefits are administered by Optum Rx; dental, vision, and hearing by UnitedHealthcare Dental/Vision/Hearing; behavioral health by Optum Behavioral Health; fitness by Renew Active; OTC credits by Solutran; and transportation by SafeRide. Member-facing digital touchpoints include the UnitedHealthcare mobile app and portals (mypeopleshealthplan.com, peopleshealthretiree.com). Distribution is multi-channel: 16 walk-in Peoples Health Service Centers across Louisiana, phone sales/customer service at 1-800-978-9765, online enrollment via peopleshealth.com, a dedicated producer portal for licensed insurance agents and brokers, and employer/union group sponsors. The technology stack is described as a Medicare Advantage platform integrated with UnitedHealthcare systems, with no developer-facing APIs or proprietary AI/ML components disclosed.

Revenue is generated almost exclusively through Medicare Advantage premiums paid by CMS to the plan on a per-member-per-month basis, supplemented by member premium contributions and Part D drug plan premiums; most plans bundle Part D prescription drug coverage. Pricing varies by plan, with $0 premium options, Part B premium give-back features, and supplemental benefits (dental, vision, fitness, OTC, transportation, respite care). The company employs 501–1,000 staff. Strategic differentiation rests on a long-established Louisiana brand, geographic density of service centers, integration into the UnitedHealthcare/Optum ecosystem, and Medicare-focused special needs plan design — rather than proprietary technology or differentiated AI capabilities.

Name

Peoples Health

Legal name

New Orleans Regional Physician Hospital Organization, LLC.

Website

https://peopleshealth.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Peoples Health is a Louisiana-based, UnitedHealthcare-owned Medicare Advantage organization offering HMO-POS, PPO, C-SNP, D-SNP, and group Medicare plans to seniors, dual-eligibles, and chronic-condition beneficiaries across 16 service centers statewide.

Ownership category

akta.pro rank

Product category

Medicare Advantage Health Insurance

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medicare Advantage HMOs (HMO/HMO-POS) (HLAEAMAH)

akta.pro secondary industries

MA HMO Plans (HLAEACAA), MA Prescription Drug Plans (MA-PD) (HLAEACAF), MA PPO Plans (Local/Regional PPO) (HLAEACAB)

Keywords

• Medicare Advantage plans
• Health insurance coverage
• Prescription drug coverage
• Special needs plans
• Supplemental benefits

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicare Advantage Premiums: Monthly premiums charged to Medicare-eligible members for coverage. Most Peoples Health plans include Part D prescription drug coverage bundled with medical benefits. Premiums vary by plan and may include $0 premium options.
2. Part D Prescription Drug Coverage: Outpatient prescription drug coverage included in most plans. Revenue generated through Medicare Part D premiums and drug cost management.
3. Government Medicare Payments: Medicare pays Medicare Advantage plans to provide all Medicare-covered benefits. The plan uses any savings between what Medicare pays and actual costs to provide additional benefits or reduce member costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Peoples Health is a Medicare Advantage organization that sells HMO-POS, PPO, C-SNP, and D-SNP health insurance plans to Medicare-eligible residents of Louisiana, with most plans bundling Medicare Part D prescription drug coverage. Plans are offered both to individual Medicare beneficiaries (age 65+, those with disabilities, dual-eligible individuals) and to employer/retiree groups, and include supplemental benefits such as dental, vision, fitness (Renew Active), OTC credits, transportation, and respite care.

Product overview

Peoples Health is a Medicare Advantage organization offering a portfolio of 15+ health insurance products primarily serving Louisiana residents. The core products consist of HMO-POS and PPO Medicare Advantage plans (Choices 65, Choices Gold, Choices, Patriot, Group Medicare, Giveback) and Special Needs Plans (D-SNP for dual-eligible beneficiaries, C-SNP for chronic conditions). The product architecture follows a platform-plus-benefits model where all plans integrate Part D prescription drug coverage, and members can access supplemental benefits including dental, vision, fitness (Renew Active), OTC credits, transportation, and respite care. Peoples Health operates as a subsidiary of UnitedHealthcare, leveraging shared infrastructure including Optum Rx for pharmacy benefits, UnitedHealthcare Hearing/Vision/Dental for specialty benefits, and a branded mobile app and member portal for digital access.

Differentiator

Problem solved

Functional benefit

Brands

• Peoples Health Choices 65: HMO-POS Medicare Advantage plan offering coverage in Louisiana regions including Greater New Orleans, Baton Rouge, Northshore, Southland, and Rural Southeast.
• Peoples Health Choices Gold
• Peoples Health Medicare Advantage Giveback LA-4
• Peoples Health Patriot
• Peoples Health Complete Care
• Peoples Health Dual Complete
• Peoples Health Secure Complete
• Peoples Health Secure Health
• Peoples Health Group Medicare
• Peoples Health Group Medicare Office of Group Benefits

Products and services

• Peoples Health Choices 65 (HMO-POS) Medicare Advantage HMO-POS plan for Medicare-eligible Louisiana residents, requiring in-network providers with primary care provider coordination and bundling Part D prescription drug coverage along with dental, vision, and fitness benefits.
• Peoples Health Choices Gold (HMO-POS) Premium-tier Medicare Advantage HMO-POS plan offering enhanced benefits beyond standard Choices 65 plans, with comprehensive coverage including dental, vision, fitness, and prescription drug benefits.
• Peoples Health Medicare Advantage Giveback LA-4 (HMO-POS) Medicare Advantage HMO-POS plan featuring a Part B premium Give Back benefit that returns a portion of members' Medicare Part B premium; this plan does not include the OTC benefit.
• Peoples Health Medicare Advantage Patriot No Rx LA (HMO-POS) Medicare Advantage HMO-POS plan without Part D prescription drug coverage, designed for members who already have other prescription coverage; excludes the OTC benefit.
• Peoples Health Choices (PPO) Preferred Provider Organization Medicare Advantage plan offering flexibility to use out-of-network providers at higher cost, with integrated Part D prescription drug coverage.
• Peoples Health Patriot (PPO)
• Peoples Health Group Medicare (HMO-POS) Employer and retiree group Medicare Advantage HMO-POS plan with customized benefits determined by the employer or retiree group, offering all standard Peoples Health plan features.
• Peoples Health Group Medicare Office of Group Benefits (HMO-POS) Specialized employer group Medicare Advantage plan for Louisiana Office of Group Benefits participants, with service area determined by the OGB group.
• Peoples Health Complete Care LA-5, LA-6, LA-7 (HMO-POS C-SNP) Chronic Condition Special Needs Plans (C-SNP) for members with specific qualifying chronic conditions such as diabetes, cardiovascular disorders, or chronic heart failure, offering tailored benefits and care coordination.
• Peoples Health Dual Complete LA-S5 (HMO-POS D-SNP) Dual-Eligible Special Needs Plan for individuals eligible for both Medicare and Medicaid, featuring $0 copays for many services and additional benefits such as transportation, OTC credits, and healthy food allowances.
• Peoples Health Secure Complete (HMO-POS D-SNP) Dual-Eligible Special Needs Plan offering comprehensive coverage for Medicare and Medicaid beneficiaries with full Medicaid benefits, including special supplemental benefits for the chronically ill.
• Peoples Health Secure Health (HMO-POS D-SNP) Dual-Eligible Special Needs Plan with comprehensive Medicare and Medicaid coordination, offering transportation, vision, dental, and hearing benefits to dual-eligible members.

Quantifiable outcome

• $50 reward for completing comprehensive wellness assessment
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• UnitedHealthcarecoreStrategic or Co-development PartnerUnitedHealthcare is the parent company of Peoples Health. This partnership provides access to UnitedHealthcare's extensive provider networks, digital tools, member resources, pharmacy benefits management through Optum Rx, and administrative infrastructure. Peoples Health operates as a Medicare Advantage organization with a Medicare contract under the UnitedHealthcare umbrella.
• Optum RxcoreTechnology or IntegrationPharmacy benefits manager handling prescription drug coverage, prior authorizations, and home delivery pharmacy services. Optum Rx maintains the drug formulary and processes coverage determinations for Part D prescription drugs.
• UnitedHealthcare HearingmajorTechnology or IntegrationProvides hearing aid benefits and hearing care services to Peoples Health members. Contact: 1-855-523-9355.
• UnitedHealthcare VisionmajorTechnology or IntegrationProvides routine vision care benefits including eye exams and eyewear for vision correction. Contact: 1-877-369-1907.
• UnitedHealthcare DentalmajorTechnology or IntegrationProvides routine and comprehensive dental benefits including preventive services (oral exams, cleanings) and comprehensive care (fillings, dentures).
• Renew Active (UnitedHealthcare)majorTechnology or IntegrationFitness program for body and mind offering access to a nationwide network of fitness centers plus additional perks to support individual fitness interests, goals, and needs.
• Optum Behavioral HealthmajorTechnology or IntegrationProvides behavioral health services including mental health support and virtual visits. Contact: 1-877-566-7913.
• SolutranmajorTechnology or IntegrationProvides over-the-counter (OTC) items credit program and healthy food credits for qualifying members. Contact: 1-877-909-1382.
• SafeRidemajorTechnology or IntegrationProvides routine transportation services for dual-eligible special needs plan members. Transportation to and from network doctor offices, pharmacies, and plan-approved locations within 75 miles of home at $0 cost.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Molina Healthcare: Government-sponsored health plan operator with a growing Medicare Advantage footprint, including D-SNP products that overlap with Peoples Health's Dual Complete and Secure Health offerings.
• Humana: Largest Medicare Advantage-focused carrier in the U.S. and the closest direct competitor to Peoples Health in the MA HMO/PPO, D-SNP, and C-SNP categories across Louisiana and the Gulf South.
• WellCare (Centene): Centene-owned Medicare Advantage carrier with strong D-SNP focus; directly competes for dual-eligible members in Louisiana and across the Southeast.
• Aetna (CVS Health): National Medicare Advantage carrier offering HMO/PPO and D-SNP plans in Louisiana counties, directly competing for the same Medicare-eligible members Peoples Health serves.
• Blue Cross and Blue Shield of Louisiana: Dominant Louisiana-headquartered health insurer offering Medicare Advantage and Medicare Supplement products; competes head-to-head with Peoples Health across the same geographic service areas.

Broad incumbents

• Kaiser Permanente: Integrated managed care organization offering Medicare Advantage HMO plans; comparable as a vertically integrated MA insurer though with limited Louisiana presence today.
• Cigna Healthcare: National health insurer with Medicare Advantage and Medicare Supplement offerings expanding into Louisiana; competes on plan design and supplemental benefits, though more limited D-SNP presence.
• Anthem Blue Cross Blue Shield (Elevance Health): Multi-state Blues carrier offering Medicare Advantage plans in Louisiana through affiliated Blue plans; broader portfolio but overlapping MA target market.

Others

• Optum (UnitedHealth Group): Parent-affiliated health services and pharmacy benefits manager that supplies Optum Rx, behavioral health, and care management infrastructure to Peoples Health; an enabling partner rather than a competitor.

Emerging players

• Alignment Healthcare: Tech-enabled Medicare Advantage plan with a growing HMO presence in select Southeast markets; competes on supplemental benefits and member experience in overlapping demographic segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PeoplesHealth
• Facebookfacebook.com/peopleshealth
• LinkedInlinkedin.com/company/peoples-health
• Instagraminstagram.com/peopleshealth
• Xx.com/peopleshealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peoples Health