What 3FM does

3FM Ltd is a privately held radio broadcaster incorporated and operating in the Isle of Man (registered company 109104C), headquartered at Skanco Court, Cooil Road, Braddan. Founded in 2004 and self-described as the island's #1 music station, the company delivers FM radio programming, local Isle of Man news, weather, traffic, and community content, plus a secondary relaxation-music channel called 3FM Relax. Content is distributed via traditional FM broadcast, a website live player powered by the Aiir platform, dedicated iOS and Android apps, and an Amazon Alexa skill ("PlayoutONE-3FM").

Programming is organized around named daypart shows such as 3FM Breakfast with Matt Fletcher, 3FM's Greatest Hits, Club Classics, The 3FM Jukebox, Time Tunnel, and 3FM's Movie Quiz, each often anchored by a local sponsor. The company also runs 3VIP, a free listener membership club that offers competitions and exclusive content.

3FM's revenue model is almost entirely advertising-based: it sells airtime and daypart sponsorships to local Isle of Man businesses, with named sponsors including Isle of Man Creamery, Looky's Lounge Bar, Manx Petroleum, Villa Gaiety, and Ramsey Crookall. National and international news content is syndicated via Sky News. There is no disclosed paid subscription, programmatic, or non-advertising revenue stream, and the company has no disclosed funding, M&A activity, or parent company.

Name

3FM

Legal name

3FM Ltd

Website

https://three.fm

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

3FM is a privately held Isle of Man radio broadcaster operating FM, web streaming, iOS/Android apps, and an Alexa skill, delivering local music, news, and weather to island residents and funded primarily through local business advertising and daypart sponsorships.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Radio broadcasting services
• Local news programming
• Digital audio streaming
• Music entertainment content
• Radio advertising sales

Headquarters

HQ city

Douglas

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The station generates revenue through selling advertising airtime to local businesses and organizations on the Isle of Man. Advertisers include local businesses such as Isle of Man Creamery, Looky's Lounge Bar, Manx Petroleum, Villa Gaiety, and Ramsey Crookall.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

3FM is a regional radio broadcaster operating two channels — the main 3FM station and 3FM Relax — delivering music, local Isle of Man news, weather, traffic, event coverage, and competitions to listeners over FM, web streaming, and mobile/smart-speaker apps. The company monetizes its audience through the sale of on-air advertising airtime and show sponsorships to local Manx businesses.

Product overview

3FM is a radio broadcasting company operating as The Isle of Man's Feel Good Radio Station. The company offers two main radio channels: the primary 3FM station featuring music, news, and island information, and 3FM Relax, a secondary channel for relaxation music. Listeners can access content through the 3FM mobile app (iOS and Android), the Amazon Alexa voice assistant skill, or live via the website. The station's programming includes shows like 3FM Breakfast (weekday mornings with Matt Fletcher), Club Classics (Friday and Saturday nights), The 3FM Jukebox (Sundays featuring decades of music), Time Tunnel (weekday music nostalgia game), 3FM's Greatest Hits (weeknight evenings), and 3FM's Movie Quiz (weekday competitions). The company also operates 3VIP, a free membership club for listeners.

Differentiator

Problem solved

Functional benefit

Brands

• 3FM Relax: The Isle of Man's New Place To Relax - a secondary music station focusing on relaxing music
• 3FM Breakfast
• 3FM Greatest Hits
• Club Classics
• The 3FM Jukebox
• Time Tunnel
• 3VIP

Products and services

• 3FM Main Radio Station The Isle of Man's Feel Good Radio Station — a free-to-air radio service broadcasting music, local news, weather, traffic, and competition-driven programming aimed at Isle of Man residents and visitors.
• 3FM Relax A dedicated relaxation music channel running as a separate audio stream alongside the main 3FM station, targeted at listeners seeking calming music.
• 3FM Mobile App Cross-platform mobile application (iOS and Android) enabling Isle of Man listeners and global users to stream 3FM and 3FM Relax live on their phones.
• 3FM Amazon Alexa Skill (PlayoutONE-3FM) Amazon Alexa voice skill (PlayoutONE-3FM) enabling smart-speaker listening of 3FM and 3FM Relax.
• 3FM Radio Advertising & Show Sponsorships Advertising airtime and named sponsorship slots across 3FM programming, sold to local Isle of Man businesses such as Isle of Man Creamery, Looky's Lounge Bar, Manx Petroleum, Villa Gaiety, and Ramsey Crookall.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Isle of Man CreameryminorGTM or Marketing PartnerSponsor of the 3FM Breakfast show with Matt Fletcher. Isle of Man Creamery provides promotional consideration in exchange for advertising and brand association with the morning breakfast programme.
• Looky's Lounge BarminorGTM or Marketing PartnerSponsor of 'What's The Score' competition segment on 3FM. Local business providing prize contributions for competition engagement.
• Manx PetroleumminorGTM or Marketing PartnerSponsor of the 'Time Tunnel' show segment. Local energy company supporting station programming through advertising partnership.
• Villa GaietyminorGTM or Marketing PartnerSponsor of the daily Movie Quiz competition and movie-related content. Local entertainment venue providing prizes for listener engagement.
• Ramsey CrookallminorGTM or Marketing PartnerSponsor of afternoon programming competition segments. Local business providing promotional support for station competitions.
• AiircoreTechnology or IntegrationTechnology platform provider for radio station website CMS. Aiir powers the three.fm website infrastructure including audio streaming, programme scheduling, and station management systems.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/3FMradio
• YouTubeyoutube.com/@3fmvideo
• Facebookfacebook.com/3FMradio
• LinkedInlinkedin.com/company/3fm
• Instagraminstagram.com/3fmradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3FM