Food Solutions
Food Solutions A/S is a Danish B2B organic food manufacturer and distributor, selling certified organic products under four sub-brands (Madame Butterfly, Grød Copenhagen, Rasmus Klump, Nyåkers) to retail, HoReCa, and corporate customers in Denmark and via international trade fairs.
- Company typePrivate
- Founded2004
- HeadquartersEgå, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Food Solutions does
Food Solutions A/S is a Danish private food manufacturer and B2B distributor headquartered in Egå, Denmark, founded in 2004. The company develops, produces, and sells certified organic food products through a B2B webshop (foodsolutions.dk), direct HoReCa sales, and retail distribution in Danish discount stores and supermarkets. Its portfolio spans four sub-brands: Madame Butterfly (organic biscuits, snacks, spreads, instant meals, and baking products), Grød Copenhagen (instant To-Go oatmeal), Rasmus Klump (children's pancake and breakfast products), and Nyåkers (Swedish heritage gingerbread/pepparkakor since 1952). Product categories include To-Go meals, bread and cakes, biscuits and crisp bread, breakfast products, cooking ingredients, confectionery, and seasonal Christmas items, with instant formats (oatmeal, dhal) ready in 4-5 minutes by adding water.
Core technology is conventional organic food processing and formulation rather than software or AI, anchored by multiple certifications (EU organic, Fairtrade, Nordic Keyhole Nøglehulsmærket, gluten-free, vegan, whole grain) and membership in Fuldkornspartnerskabet alongside the Danish Veterinary and Food Administration. Products are developed for Nordic taste profiles with reduced salt and saturated fat and increased dietary fiber. The factory at Stavneagervej 22 includes production capabilities and was equipped with solar panels in 2025 under an EU EENergy co-funding grant.
Revenue is generated primarily through one-time B2B product sales (volume-based bulk ordering via the webshop with free shipping above 1,500 DKK ex. VAT) and private-label manufacturing for business customers. Customer segments are diversified across retail (discount/supermarkets), HoReCa (hotels, restaurants, catering), and corporate/professional kitchens, with the company actively pursuing international private-label buyers through PLMA Amsterdam and Anuga Cologne trade fair participation. No revenue figure, funding round, or external investor is disclosed; the company operates as an independent Aktieselskab with 11-50 employees.
Food Solutions firmographics
Firmographics- Name
- Food Solutions
- Legal name
- Food Solutions A/S
- Website
- https://foodsolutions.dk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Food Solutions A/S is a Danish B2B organic food manufacturer and distributor, selling certified organic products under four sub-brands (Madame Butterfly, Grød Copenhagen, Rasmus Klump, Nyåkers) to retail, HoReCa, and corporate customers in Denmark and via international trade fairs.
- Ownership category
- akta.pro rank
Food Solutions industry classification
Industry- Product category
- Organic Food Manufacturing
- NAICS
- Cookie, Cracker, and Pasta Manufacturing (31182), Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industries
- Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)
Keywords
Where Food Solutions is headquartered
LocationHeadquarters
- HQ city
- Egå
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Food Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- B2B Product Sales: Sales of organic food products to businesses through B2B webshop, professional kitchens, workplaces, retail, and HoReCa sectors
- Private Label Manufacturing: Production and supply of private label food products for business customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B Webshop with volume-based ordering |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Food Solutions product offering
Product offeringCore offering
Food Solutions develops, produces, and supplies organic food products including instant To-Go meals, biscuits, crisp breads, breakfast products, baking ingredients, spreads, and seasonal Christmas items for B2B customers. The company operates a multi-brand portfolio (Madame Butterfly, Grød Copenhagen, Rasmus Klump, Nyåkers) and offers private label manufacturing and co-production for businesses across HoReCa, retail, and corporate workplace segments.
Product overview
Food Solutions is a B2B webshop offering organic and quality food products for businesses, cantines, and professional kitchens. The company operates a multi-brand portfolio centered on four main sub-brands: Madame Butterfly (organic biscuits, cakes, snacks, instant meals, and baking products), Grød Copenhagen (instant To-Go oatmeal), Rasmus Klump (pancake mixes and breakfast products), and Nyåkers (Swedish gingerbread/pepperkaker). The product range spans To-Go meals, bread & cakes, biscuits & crisp bread, breakfast products, cooking ingredients, confectionery, and seasonal Christmas items. Key product lines include instant oatmeal porridges (with apple/cinnamon, apple/blueberry, Nutty Choco Bowl variants), organic biscuits (oat biscuits, muesli biscuits, whole grain biscuits, chocolate chip cookies), organic dhal products (tomato and spicy varieties), organic crisp bread, pita breads, spreads (hazelnut cream, cocoa cream), and seasonal Christmas gingerbread products. Products emphasize organic certification, whole grain content, Keyhole certification, Fairtrade ingredients, and reduced salt/sugar/fat content compared to conventional alternatives.
Differentiator
Problem solved
Functional benefit
Brands
- Madame Butterfly: Organic snacks, biscuits, and crisp breads focused on health, quality and sustainability with Fairtrade ingredients. Products contain less salt, less saturated fat and more dietary fiber. Retailed in selected discount stores and supermarkets in Denmark.
- Grød Copenhagen
- Rasmus Klump
- Nyåkers
Products and services
- Instant Tomat Dhal
Quantifiable outcome
- Products contain less salt, less saturated fat, and more dietary fiber compared to conventional alternatives
Companies that use Food Solutions
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Food Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Food Solutions partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Enterprise Europe Network (EENergy)minorSolar panel installation project on factory roof co-funded by the European Union through EENergy - Enterprise Europe Network Energy grants for European SMEs under program SMP-COSME-2023-EENEE. Project reduces CO2 footprint and energy costs.
- Team Rynkeby VestjyllandminorGold sponsor (Guldsponsor) for Team Rynkeby Vestjylland, a charitable cycling team. Food Solutions A/S and Madame Butterfly support projects that make a positive difference for others.
- Fuldkornspartnerskabet (Whole Grain Partnership)coreFood Solutions is a member of Fuldkornspartnerskabet (Whole Grain Partnership), which includes the Danish Veterinary and Food Administration and various health organizations. The partnership's vision is to promote public health by getting Danes to eat more whole grain. Food Solutions participates in this initiative and its products carry the Whole Grain Logo.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Food Solutions competitors and assessment
Company assessmentBroad incumbents
- Orkla: Large Nordic branded consumer goods conglomerate with broad bakery, snacks, and meals portfolio including organic and health-positioned brands. Competes for Nordic retailer shelf space with Food Solutions' Madame Butterfly and other sub-brands.
- Lantmännen: Swedish agricultural cooperative with a wide range of branded bakery, breakfast, and grain-based foods across the Nordics. Comparable in whole grain, oat-based, and breakfast categories to Food Solutions' Grød Copenhagen and Madame Butterfly lines.
- Kohberg: Danish industrial bakery producing bread and bakery products for Danish retail and foodservice. Overlaps with Food Solutions' B2B HoReCa bakery offerings and pita bread line.
- Schulstad: Major Danish industrial bakery supplying retail and foodservice across Denmark. Competes with Food Solutions' B2B webshop bakery assortment and HoReCa distribution.
Direct peers
- Wasa: Leading Nordic crispbread brand owned by Barilla, distributing across Scandinavian retailers. Directly comparable to Food Solutions' Madame Butterfly organic crisp bread line and competes for the same breakfast/snack occasions.
- Leksands Knäckebröd: Swedish crispbread producer with strong domestic and Nordic distribution. Comparable to Food Solutions' Madame Butterfly organic crisp bread and oat biscuit products on retailer shelves.
- Finn Crisp: Nordic crispbread manufacturer distributed widely in Scandinavian retail. Directly comparable to Food Solutions' Madame Butterfly and Nyåkers crispbread product lines.
- Grød: Danish porridge / oatmeal brand and café concept offering premium oat-based meals. Closely comparable to Food Solutions' Grød Copenhagen sub-brand and instant To-Go oatmeal positioning.
Regional players
- Hatting Bakery: Danish-owned bakery producing organic and conventional bread and rolls primarily for Danish retail. Comparable in Danish organic bakery distribution though more focused on fresh bread than Food Solutions' biscuit / instant meal portfolio.
Emerging players
- Meyers: Claus Meyer-affiliated Danish organic food brand with retail and foodservice presence. Comparable in premium organic Danish positioning and overlap with Food Solutions' Madame Butterfly consumer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Food Solutions social profiles
Digital presenceFood Solutions compliance and trust
Trust signalCompliance7 records
Food Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Food Solutions leadership team
Management profileNumber of profiles
Food Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Food Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Food Solutions
What does Food Solutions do?
Food Solutions develops, produces, and supplies organic food products including instant To-Go meals, biscuits, crisp breads, breakfast products, baking ingredients, spreads, and seasonal Christmas items for B2B customers. The company operates a multi-brand portfolio (Madame Butterfly, Grød Copenhagen, Rasmus Klump, Nyåkers) and offers private label manufacturing and co-production for businesses across HoReCa, retail, and corporate workplace segments.
Is Food Solutions a public or private company?
Food Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Food Solutions founded?
Food Solutions was founded in 2004. It employs 11 to 50 people.
Where is Food Solutions based?
Food Solutions is headquartered in Egå, Denmark, in the Europe region.
How does Food Solutions make money?
Two revenue lines are on record. B2B Product Sales are the primary driver. The others are private Label Manufacturing.
Who are Food Solutions's main competitors?
Broad incumbents on record are Orkla, Lantmännen, Kohberg and Schulstad. Direct peers are Wasa, Leksands Knäckebröd, Finn Crisp and Grød. Hatting Bakery is listed as a regional player. Meyers is listed as an emerging player.
Does Food Solutions have an API?
No public API is recorded for Food Solutions.
What industry is Food Solutions in?
Food Solutions's product category is Organic Food Manufacturing. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of AFAKAJAG, Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks). Its NAICS code is 31182 and its SIC code is 2050.