Food Solutions

What Food Solutions does

Food Solutions A/S is a Danish private food manufacturer and B2B distributor headquartered in Egå, Denmark, founded in 2004. The company develops, produces, and sells certified organic food products through a B2B webshop (foodsolutions.dk), direct HoReCa sales, and retail distribution in Danish discount stores and supermarkets. Its portfolio spans four sub-brands: Madame Butterfly (organic biscuits, snacks, spreads, instant meals, and baking products), Grød Copenhagen (instant To-Go oatmeal), Rasmus Klump (children's pancake and breakfast products), and Nyåkers (Swedish heritage gingerbread/pepparkakor since 1952). Product categories include To-Go meals, bread and cakes, biscuits and crisp bread, breakfast products, cooking ingredients, confectionery, and seasonal Christmas items, with instant formats (oatmeal, dhal) ready in 4-5 minutes by adding water.

Core technology is conventional organic food processing and formulation rather than software or AI, anchored by multiple certifications (EU organic, Fairtrade, Nordic Keyhole Nøglehulsmærket, gluten-free, vegan, whole grain) and membership in Fuldkornspartnerskabet alongside the Danish Veterinary and Food Administration. Products are developed for Nordic taste profiles with reduced salt and saturated fat and increased dietary fiber. The factory at Stavneagervej 22 includes production capabilities and was equipped with solar panels in 2025 under an EU EENergy co-funding grant.

Revenue is generated primarily through one-time B2B product sales (volume-based bulk ordering via the webshop with free shipping above 1,500 DKK ex. VAT) and private-label manufacturing for business customers. Customer segments are diversified across retail (discount/supermarkets), HoReCa (hotels, restaurants, catering), and corporate/professional kitchens, with the company actively pursuing international private-label buyers through PLMA Amsterdam and Anuga Cologne trade fair participation. No revenue figure, funding round, or external investor is disclosed; the company operates as an independent Aktieselskab with 11-50 employees.

Name

Food Solutions

Legal name

Food Solutions A/S

Website

https://foodsolutions.dk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Food Solutions A/S is a Danish B2B organic food manufacturer and distributor, selling certified organic products under four sub-brands (Madame Butterfly, Grød Copenhagen, Rasmus Klump, Nyåkers) to retail, HoReCa, and corporate customers in Denmark and via international trade fairs.

Ownership category

akta.pro rank

Product category

Organic Food Manufacturing

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

Keywords

• Organic food products
• Private label manufacturing
• B2B food distribution
• Instant meal solutions
• Breakfast cereals

Headquarters

HQ city

Egå

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. B2B Product Sales: Sales of organic food products to businesses through B2B webshop, professional kitchens, workplaces, retail, and HoReCa sectors
2. Private Label Manufacturing: Production and supply of private label food products for business customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Food Solutions develops, produces, and supplies organic food products including instant To-Go meals, biscuits, crisp breads, breakfast products, baking ingredients, spreads, and seasonal Christmas items for B2B customers. The company operates a multi-brand portfolio (Madame Butterfly, Grød Copenhagen, Rasmus Klump, Nyåkers) and offers private label manufacturing and co-production for businesses across HoReCa, retail, and corporate workplace segments.

Product overview

Food Solutions is a B2B webshop offering organic and quality food products for businesses, cantines, and professional kitchens. The company operates a multi-brand portfolio centered on four main sub-brands: Madame Butterfly (organic biscuits, cakes, snacks, instant meals, and baking products), Grød Copenhagen (instant To-Go oatmeal), Rasmus Klump (pancake mixes and breakfast products), and Nyåkers (Swedish gingerbread/pepperkaker). The product range spans To-Go meals, bread & cakes, biscuits & crisp bread, breakfast products, cooking ingredients, confectionery, and seasonal Christmas items. Key product lines include instant oatmeal porridges (with apple/cinnamon, apple/blueberry, Nutty Choco Bowl variants), organic biscuits (oat biscuits, muesli biscuits, whole grain biscuits, chocolate chip cookies), organic dhal products (tomato and spicy varieties), organic crisp bread, pita breads, spreads (hazelnut cream, cocoa cream), and seasonal Christmas gingerbread products. Products emphasize organic certification, whole grain content, Keyhole certification, Fairtrade ingredients, and reduced salt/sugar/fat content compared to conventional alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• Madame Butterfly: Organic snacks, biscuits, and crisp breads focused on health, quality and sustainability with Fairtrade ingredients. Products contain less salt, less saturated fat and more dietary fiber. Retailed in selected discount stores and supermarkets in Denmark.
• Grød Copenhagen
• Rasmus Klump
• Nyåkers

Products and services

• Instant Tomat Dhal

Quantifiable outcome

• Products contain less salt, less saturated fat, and more dietary fiber compared to conventional alternatives

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Enterprise Europe Network (EENergy)minorOthers · 1 January 2025Solar panel installation project on factory roof co-funded by the European Union through EENergy - Enterprise Europe Network Energy grants for European SMEs under program SMP-COSME-2023-EENEE. Project reduces CO2 footprint and energy costs.
• Team Rynkeby VestjyllandminorOthersGold sponsor (Guldsponsor) for Team Rynkeby Vestjylland, a charitable cycling team. Food Solutions A/S and Madame Butterfly support projects that make a positive difference for others.
• Fuldkornspartnerskabet (Whole Grain Partnership)coreStrategic or Co-development PartnerFood Solutions is a member of Fuldkornspartnerskabet (Whole Grain Partnership), which includes the Danish Veterinary and Food Administration and various health organizations. The partnership's vision is to promote public health by getting Danes to eat more whole grain. Food Solutions participates in this initiative and its products carry the Whole Grain Logo.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Orkla: Large Nordic branded consumer goods conglomerate with broad bakery, snacks, and meals portfolio including organic and health-positioned brands. Competes for Nordic retailer shelf space with Food Solutions' Madame Butterfly and other sub-brands.
• Lantmännen: Swedish agricultural cooperative with a wide range of branded bakery, breakfast, and grain-based foods across the Nordics. Comparable in whole grain, oat-based, and breakfast categories to Food Solutions' Grød Copenhagen and Madame Butterfly lines.
• Kohberg: Danish industrial bakery producing bread and bakery products for Danish retail and foodservice. Overlaps with Food Solutions' B2B HoReCa bakery offerings and pita bread line.
• Schulstad: Major Danish industrial bakery supplying retail and foodservice across Denmark. Competes with Food Solutions' B2B webshop bakery assortment and HoReCa distribution.

Direct peers

• Wasa: Leading Nordic crispbread brand owned by Barilla, distributing across Scandinavian retailers. Directly comparable to Food Solutions' Madame Butterfly organic crisp bread line and competes for the same breakfast/snack occasions.
• Leksands Knäckebröd: Swedish crispbread producer with strong domestic and Nordic distribution. Comparable to Food Solutions' Madame Butterfly organic crisp bread and oat biscuit products on retailer shelves.
• Finn Crisp: Nordic crispbread manufacturer distributed widely in Scandinavian retail. Directly comparable to Food Solutions' Madame Butterfly and Nyåkers crispbread product lines.
• Grød: Danish porridge / oatmeal brand and café concept offering premium oat-based meals. Closely comparable to Food Solutions' Grød Copenhagen sub-brand and instant To-Go oatmeal positioning.

Regional players

• Hatting Bakery: Danish-owned bakery producing organic and conventional bread and rolls primarily for Danish retail. Comparable in Danish organic bakery distribution though more focused on fresh bread than Food Solutions' biscuit / instant meal portfolio.

Emerging players

• Meyers: Claus Meyer-affiliated Danish organic food brand with retail and foodservice presence. Comparable in premium organic Danish positioning and overlap with Food Solutions' Madame Butterfly consumer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/food-solutions-a-s
• Instagraminstagram.com/madame_butterfly_organic/?hl=da

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Solutions